562. A New Tool to Empower Women’s Safety

In this powerful interview, Joy Hoover, founder of Esōes Cosmetics shares her journey into advocating for women's safety, a path deeply influenced by both her professional background and a significant personal tragedy. She recounts the harrowing experience that ignited her mission to combat drink spiking and its widespread implications. The discussion also covers the complexities of product development, the crucial role of community engagement, and the power of education in preventing gender-based violence. Listen in to hear Joy's story and learn how to identify red flags.

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In this episode you will learn about:

• The importance of proactively using prevention tools like Esōes Cosmetics.
• Why community support and collective action are essential for creating safer environments.
• How to trust your gut feelings and actively identify "red flags" without self-doubt.
• Why the solution to gender-based violence requires a multi-faceted approach.
• The importance of self-healing before helping others or pursuing significant goals.

Episode References/Links:

• Esōes Cosmetics Website - https://www.esoescosmetics.com
• Esōes Cosmetics TikTok - https://www.tiktok.com/@joy.e.hoover
• Esōes Cosmetics Instagram - https://www.instagram.com/esoessafety
• Esōes Cosmetics Facebook - https://www.facebook.com/esoessafety

Guest Bio:

Joy Hoover is an innovator powered by audacity, passion, and an unshakable belief that safety, dignity, and opportunity are human rights. For over 15 years, Joy has fought to make Nevada and beyond safer, more just, and more equitable. She has built three nationally recognized social impact startups, advocated for over 10,000 survivors, and worked tirelessly to protect families everywhere. Her groundbreaking work has been honored with awards like Top Tech of the Year and Entrepreneur of the Year and featured by major outlets including Vegas PBS, NYPost, InStyle, and NYLON. As the founder of Esōes Cosmetics, Joy invented the world’s first patented tech-enabled lipstick designed to fight drug-facilitated assault and violence. Her mission is clear: make safety a right, not a privilege, and create a world that truly works for everyone. This fight is deeply personal. After losing her mother-in-law to domestic violence and witnessing the broken systems that continue to fail survivors, Joy refuses to accept a world where women battle for their own safety, where families are shattered by preventable violence, and where survivors are abandoned by the very institutions meant to protect them. Today, alongside her husband Phil, their fierce daughters Vivian and Ruby, and their emotional support pup Charlie, Joy stands ten toes down—proving that when we dream big, innovate with purpose, and move with courage and compassion, change is inevitable. (Bio adapted to third 

 

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