574. Why Franchising Represents a Better Path to Business Ownership

Lesley Logan sits down with Jon Ostenson, author of Non-Food Franchising and CEO of FranBridge Consulting, to explore why franchising—especially beyond the food industry—is one of the most underutilized yet powerful paths to entrepreneurship. Jon shares how franchising gives you proven systems, built-in marketing, and a peer network, while also revealing what green flags (and red flags) to look for when evaluating opportunities. You’ll walk away seeing franchising in a whole new light—with clarity and confidence.

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In this episode you will learn about:

• Why franchising can be a faster, safer path to business ownership.
• The surprising industries thriving in non-food franchising.
• How semi-passive franchise models allow people to day jobs while building a business.
• The real numbers behind startup costs, royalties, and profit potential.
• Green flags and red flags to watch when evaluating franchise opportunities.

Episode References/Links:

• FranBridge Consulting - https://franbridgeconsulting.com/
• Jon Ostenson on LinkedIn - https://www.linkedin.com/in/jonostenson/
• Jon Ostenson on Facebook - https://www.facebook.com/JonOstenson1/
• Jon Ostenson on Twitter - https://twitter.com/Jon_Ostenson
• Jon Ostenson on YouTube - https://www.youtube.com/@JonOstensonFBC
• Book: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQ

Guest Bio:

Jon Ostenson is the Founder and CEO of FranBridge Consulting, which ranked 584th on the Inc. 5000 list as one of the fastest-growing companies in America. A former corporate executive and past President of ShelfGenie, Jon has sat on all sides of the franchising table—as franchisor, multi-brand franchisee, and now trusted advisor. Widely recognized as a leading voice in non-food franchising, he has helped thousands of entrepreneurs and investors explore opportunities across industries such as home services, wellness, senior care, and pet care. Jon is also the bestselling author of Non-Food Franchising, a practical guide for building wealth and business ownership without starting from scratch. Through FranBridge, he connects clients with over 600 vetted franchise brands and provides strategic, hands-on support at no cost to the client—helping them step confidently into semi-passive investments or full-time business ownership.

 

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