575. Proven Business Models That Reduce Startup Mistakes

Brad and Lesley recap her conversation with franchise expert Jon Ostenson, unpacking how non-food franchising helps risk-averse entrepreneurs own a business without reinventing the wheel. They highlight funding paths, corporate support, and why following the playbook matters. You will hear practical ways to start while keeping your day job and how Jon’s services are paid by franchisors, not you.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at [e-mail] mailto:[e-mail].

 

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In this episode you will learn about:

• When to treat Reformer footwork differently from leg press.
• How franchise ownership works even if you keep your day job.
• Why matching your strengths to the right franchise matters.
• Why matching your strengths to the right franchise matters.
• Common mistakes franchisees make when they don’t follow the playbook.
• The mindset shifts around seeing $50K as possible, not impossible.

Episode References/Links:

• Indivisible Movement - https://indivisible.org
• Book: She Caused A Riot by Hannah Jewell - https://a.co/d/cGhs5UY
• P.O.T. Chicago 2025 - https://pilates.com/pilates-on-tour-chicagoland
• Cambodia October 2025 Waitlist - https://crowsnestretreats.com
• Winter Tour Waitlist - https://opc.me/events
• Submit your wins or questions - https://beitpod.com/questions
• Ep. 544 Matthew Lesko - https://beitpod.com/matthewlesko
• Book: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQ

 

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Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
• Be It Till You See It Podcast https://lesleylogan.co/podcast/
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