Be Known Online - Systems to Scale Your Coaching & Course Business

Discover how successful entrepreneurs break free from the Builder's Paradox - where your own success keeps you trapped in daily operations. Daniel Pope interviews Jen Eckhart of Entrepreneurial Freedom to reveal the exact framework for transitioning from owner-dependent to self-managed business.

In this conversation, you'll learn the 4 phases of entrepreneurial evolution (Founder to Builder to Ambassador to Investor), the Op...

When a client stepped back from operations and complaints started rolling in, we could have panicked. Instead, we used the Voice of Customer (VOC) framework to transform those negative situations into business intelligence and referral opportunities.

In this episode, I break down the complete 3-phase VOC system that lets you systematically collect customer feedback while positioning yourself as the solution. You'll learn how to ...

Most businesses are doing automation completely backwards. They jump straight to automated LinkedIn outreach, evergreen webinars, and email sequences without validating anything first. Then they wonder why they're burning through thousands of dollars with nothing to show for it.

In this episode, I break down the exact framework successful businesses use: validate, automate, accelerate.

You'll learn:

Why the 30-180 ...

In this deep-dive conversation, David Bush interviews Daniel Pope, founder of Be Known LLC and self-proclaimed "Chief Storyteller," who's generating 5-12x returns on ad spend for consultants, coaches, and advisors.

What You'll Discover:

• Why "best known beats the best" and how to extract your story for maximum impact
• The data-driven direct response marketing framework that separates winners from &quo...

Struggling to find reliable, affordable remote talent? You're not alone.

Most business owners either overpay for mediocre help or get burned by cheap contractors who disappear. But what if I told you there's a systematic way to find rock-star remote workers for $5-15/hour who'll stick around long-term?

In this episode, I break down my proven multi-tier vetting process that's helped me hire dozens of overseas w...

Discover why launches, webinars, and email marketing aren't dead in 2025! Join host Daniel as he interviews Amber Miller, CEO of Smart to Finish, a boutique agency with two decades of experience rescuing entrepreneurs from launch disasters.

In this power-packed episode, Amber shares battle-tested strategies from 20 years in the trenches, including:

• How to survive mid-launch crises (like team members calling from the hospital)
• ...

Discover how Ben Gower scaled from door-to-door sales rep to building a $300K/month coaching business in just 6 months!

In this power-packed episode, sales veteran Ben shares his journey from managing 50+ Direct TV reps across three states to creating the game-changing financing platform ShiFi.

What You'll Learn:

• Why traditional sales scripts kill deals (and Ben's "enrollment recipe" framework instead)
• Ho...

Jim Padilla, CEO of Gain The Edge, shares the critical mistakes that prevent consultants, coaches, and service-based businesses from scaling beyond 6 figures. In this interview, discover why singular focus beats multiple revenue streams, how to prioritize effectiveness over efficiency, and the #1 reason most sales strategies fail.

Key topics covered:

• Why serving multiple audiences simultaneously kills your sales
• The difference bet...

Are you building a business that will thrive for decades, or one that's destined to burn out? In this episode, Daniel Pope shares a recent uncomfortable business call that revealed two fundamentally different approaches to entrepreneurship: the "miner" vs "gardener" mindset.

After experiencing aggressive sales tactics disguised as collaboration, Daniel breaks down why some businesses extract quick value a...

Why do the best-known businesses consistently outperform the best?

In this episode, Daniel Pope, founder of Be Known LLC, breaks down the hard truth behind why most coaches, consultants, and course creators stay stuck in the growth rollercoaster, despite having great products.

Daniel shares how a single insight during a shower sparked a 7-figure business built on done-for-you marketing systems that generate qualified leads and real ...

Struggling with no-show calls or unqualified prospects?

In this episode, Daniel Pope talks with Grant Eilertson, founder of Simple Check, about the low-cost tool that's helping coaches, consultants, and high-ticket businesses automatically prequalify leads - using just name, email, and phone.

You’ll discover how to:

• Instantly qualify leads based on credit score, income, and spendable credit

• Eliminate 75% of wasted sales calls with...

In this episode, Daniel Pope interviews Cindy Padilla, co-founder of Gain The Edge, to unpack the real story behind her $1.6 million launch that almost fell apart behind the scenes.

Cindy shares how she and her husband Jim built a sales enablement company trusted by top names like Bill Baren, Danny Iny, and the Ziglar organization. From hiring their daughter to run live chat to leading 15 reps with no systems, this "phenomenally suc...

In this episode, Daniel Pope sits down with Parker Stevenson, CEO of Evolve Finance and author of Profit Pillars, to unpack why most online business owners never hit sustainable profitability.

Most entrepreneurs think bookkeeping is just for taxes.
But Parker explains how your financials are the clearest reflection of whether your business is built to grow—or built to stall.

Whether you run a coaching program, course business, or agen...

In this episode, Daniel Pope sits down with Michelle Cunningham, a former done-for-you client turned multimillion-dollar entrepreneur.

From shy beginnings to bold business moves, Michelle shares her journey of launching a $5M brand with just $50 in Facebook ads, a homemade 70-page workbook, and a commitment to doing things the right way.

This is not just another success story...
It is a deep dive into the mindset, systems, and decisio...

Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:

The key moments in...

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03...

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective acti...

If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.

In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).

The k...

If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Known, shares his process for finding a...