Be Known Online - Systems to Scale Your Coaching & Course Business

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03...

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective acti...

If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.

In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).

The k...

If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Known, shares his process for finding a...

In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing.

The key moments in this episode are:

00:00:13 - Introduction to the Thank You Page Strategy,
00:02:58 - The B2C Thank You Page Strategy
00:09:51 - Apply...

If you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs.

The key moments in this episode are:
00:01:48 - YouTube's Growth
00:09:03 - Creating Valuable Video Content
00:12:25 ...

In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing.

Timestamps:

00:00:14 - Introduction,
00:02:32 - Importance of Advertising
00:07:58 - What Buyers Want
00:11:18 - Struggling with Messy Data
00:14:05 - Cleaning up Messy Data
00:17:35 - Cleaning and Deduplicating Data

In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing.

The key moments in this episode are:

00:00:14 - Introduction
00:02:10 - Biases in Ad Platforms,
00:07:26 - Overspending and Pockets of Gold
00:09:52 - Balancing Awareness and Intent
00:14:53 - Social Media vs Sales Media
...

If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing an increase in demand, they are lef...

Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business.

It's time to understand the evolution of marketing over the past ...

In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing into walls? 

The key moments in this ...

In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution, and adaptation to stay relevant an...

Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-centric marketing. Instead of bombardin...