July 1, 2025 • 39 mins
Growth happens when you step outside your comfort zone—a principle perfectly exemplified by real estate innovators Stacie and Bruno as they pioneered AI integration into their business. What began as experimentation with new technologies evolved into a comprehensive system that now saves them 8-12 hours weekly while enhancing their digital presence and client reach.
The duo pulls back the curtain on their journey with AI tools like Chat GPT, Canva, and CapCut, revealing how these technologies transformed their approach to real estate marketing and client acquisition. They emphasize that AI isn't a magical solution or shortcut—it's a strategic enhancement layer that requires fundamental business knowledge as its foundation. As Bruno powerfully states: "Artificial intelligence isn't going to replace real estate agents. Artificial intelligence is going to replace the real estate agents that aren't using it."
Through compelling examples and live demonstrations, they illustrate how AI helps agents reclaim the human element of their business. By automating routine tasks and streamlining content creation, agents can focus more energy on face-to-face interactions—the aspects of real estate that technology can never replace. Their insights challenge the conventional wisdom about professional development in real estate, suggesting that technological adaptation can accelerate growth trajectories for both new and experienced agents.
Perhaps most thought-provoking is their perspective on personal branding in the digital age: "Your first impression no longer starts in the living room—it starts online." This fundamental shift demands a strategic approach to digital presence, with AI tools offering a powerful way to maintain consistent, high-quality content that reflects professionalism and expertise. Ultimately, their message resonates with any agent looking to evolve: your personal brand is your most powerful residual income vehicle, and AI might just be the fuel it needs.
Connect with Maria Quattrone:
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Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right.
So this morning on the Be theSolution podcast, I have friends
of ours back on and I'm excited, super excited to talk with
Stacey and Bruno this morning.
So Stacey and Bruno and I metI'm not exactly sure, I don't
(00:20):
remember now how did we meet.
Speaker 2 (00:22):
Well, I don't know think it was a really long time
but then bruno and I think wemight have met at a networking
event or something.
Speaker 4 (00:33):
Yeah, I had a different experience to you
because I saw you in.
Like maggie, I'm a newer realestate agent, so so you were
like the.
It was like the legend of mariaquro magazine articles and I
probably like wow, man, this isunbelievable.
Now I'm really honored to behere with you, Maria.
Speaker 1 (00:48):
Oh, you're so cute.
Speaker 4 (00:51):
It's the truth, though I'm turning even redder.
You're one of the people youknow.
You see, carol McCann and somefolks, just names that really
resonate, chris Summers, thatresonate with the industry.
Mike McCann, your name's rightthere.
So when?
Speaker 3 (01:03):
I was a new agent you were one of those names.
Speaker 2 (01:05):
You guys are the industry leaders.
Speaker 1 (01:06):
No question, Philadelphia Maria.
Speaker 4 (01:08):
Quattrone comes up.
Speaker 1 (01:09):
Absolutely.
I'm going to come up with a newname for myself, but I digress,
we'll investigate that later.
Speaker 4 (01:15):
You don't like the Marcinkowski-Steinbrusher
connection.
Speaker 1 (01:18):
That's why I said Stacey and Bruno, bruno and
Stacey and Bruno.
Speaker 4 (01:23):
Like Madonna.
Speaker 1 (01:25):
This morning.
I have a quote for you both,and I was thinking this morning.
I was sitting out front and Iwas thinking about what quote
would resonate for this podcast.
And so growth happens when youstep out of your comfort zone.
(01:46):
That's a quote that I came upwith for you this morning, and
the reason that I came up withthis quote is because you both
have really stepped out of yourcomfort zone of the regular
day-to-day real estate and arenow delivering content for real
estate agents and for yourself.
(02:07):
But it started with you both.
It started with your ownprogram into AI and now that has
transpired into this littlesnowball.
That started with one thing.
When I say this to people, whatthey don't realize is that you
(02:28):
know, success having anddesiring the lake that you want
starts with an idea.
One day it was just a smalllittle pebble and then an idea
grew and the pebble is, you knowwe'll say there's a little
snowball and the snowball startsto run down the mountain in the
snow and what happens?
That snowball gets bigger andbigger and bigger, through
(02:51):
inertia in itself, through theexpansion of ideas and thoughts
through the universe.
And this isn't like somewoo-woo-y thing, this is for
real.
This is how people evolve andyou build the life and business
that you want, and that's what Iwant to discuss.
This today is how that happened, what it did for your business
(03:14):
and what you're doing now forothers.
Speaker 4 (03:16):
So welcome, thank you and I just want to.
It's beautiful and I wanted tojust add a little piece to that.
That.
I don't, because that's areally common.
That's a beautiful quote, butyou know, what else we have to
attribute is you and people wejust mentioned, and Josh Buckner
and all these people.
You know our network is sostrong.
(03:36):
Ed Fordyce was just saying theother day how beautiful you can
see that area of Philadelphia,monaco and Bucks all come
together where brokerages don'tseem to really matter that much
and it just seems like the groupof agents is really getting
stronger.
I don't know that we could havedone all of this without our
network and our group of folksthat have really supported us
and helped us learn as well.
Speaker 1 (03:58):
Yeah, absolutely no doubt, but I want to not take
the spotlight off you both.
It all starts with an idea andit starts with if you didn't
have the idea and you didn'thave the ability to be
uncomfortable, because growthjust does not happen when we're
(04:19):
comfortable.
It just doesn't and like youhave to keep like evolving.
So if you didn't have thethought, thoughts become things,
if you didn't have the thoughtand you didn't have the mindset
to be uncomfortable, none of it,it's all for naught.
It wouldn't have happened.
It starts with you, and sothere was a day when you said,
(04:43):
huh's, play around with thisthing.
I want to learn more about this.
So I want to unpack that.
I want to unpack the, thejourney of what happened.
So, from the beginning to themiddle, when you were, you have
started to put this into yourbusiness.
You have started to put thisinto your business and then how
(05:05):
you're bringing it to otherpeople.
Don't worry about that.
The cat, I think she's chasinga fly.
Speaker 2 (05:16):
Sorry, we'll edit it out, we'll edit it out.
Speaker 4 (05:17):
I'm like mitch she's usually a sleep store today I
know she's usually in bed rightnow.
Speaker 2 (05:20):
Sorry about that everybody.
Well, you're, you're absolutelyright.
Speaker 1 (05:25):
So the way that we started thinking about this and
really we knew that we wereusing it in our lives and let's
pause for one second, stacey,and we're talking about the
using of AI in real estate inbuilding your personal brand,
and what you've developed iscalled AI Unlocked for real
estate in building your personalbrand, and what you've
developed is called AI Unlockedfor real estate.
Speaker 2 (05:47):
Yes, AI Unlocked and it's used in our personal and
business lives and it's justexploded.
So people were calling usrandomly different realtors,
asking us what we were doingdifferently and if we could help
them.
And everybody just thinks thatit's an app and what app are we
(06:08):
using?
And it wasn't really just oneapp.
It was a compilation ofdifferent things that Bruno had
been testing for probably over acouple of years.
Speaker 1 (06:18):
So let's go back to that, bruno, a couple of years,
yes.
So it's not like, oh, let'shere, sit here for one weekend
at the beach and say, oh, whatcan we come up with that we can
sell to realtors no, okay, sothat's, I want to go back.
I want to go back, I want to goback stacy had touched on that
(06:41):
st it.
There's a reason why everybodyListen.
Okay, I want people tounderstand.
There's no shortcuts, there'sno shiny Object, because I don't
want you to.
This is important.
I don't want this glossed over.
Sure, there is no shiny object.
There's no of nothing that'sgoing to happen until you put
(07:03):
the work in.
So leading All to lead up to isno shiny object.
There's no of nothing that'sgoing to happen until you put
the work in.
So leading all to lead up totoday.
What was the work that you hadto do and what did that journey
look like?
Speaker 4 (07:14):
so, like, like stace had said, a lot of agents were,
I think excuse her one secondjust gonna.
A lot of agents were asking,stacy and me, coming from a
digital marketing background,with an engineering background,
computer science to be exact,being in real estate five years
now, I got right into thedigital marketing.
So we always were doing a lotof heavy digital marketing.
(07:37):
For every $100 spent, we wereprobably $70 of digital
marketing, $30 of legacymarketing.
We were probably $70 of digitalmarketing, $30 of legacy
marketing.
Now, that's more like probably$90 digital marketing, $10
legacy marketing.
So you always seen that oursocial media was a little bit
more, if you will, excitingbecause it was something that I
(07:58):
always had a passion with.
And then, as my wife continuedto learn, I was learning real
estate, she was learning more ofthe technology piece and people
started to ask hey, you know,you guys really did a nice job
on some of your branding andthings, but it wasn't really a
teachable aspect back thenbecause there was a lot of
technology involved.
(08:18):
There was more of the designand engineering skills involved,
more coding involved.
But now you're hearing the termopen AI.
So AI is no longer a closedformat where only engineers had
access to it.
Now the whole world has accessto it 300 million users a day,
800 million users a week.
(08:40):
They don't even keep track bythe month, they keep track by
the week.
It's the largest growingphenomenon ever to see in modern
earth.
They're comparing it to bebigger than fire and bigger than
electric.
If you can believe that, tensof thousands of dollars.
(09:07):
She'll tell you how many Zoomsand tutorials and she might have
allowed me to take time fromreal estate, obviously, to do
all these things, because mywife works crazy hours so she
had to work extra so that Icould spend the time to go
through all these things tobring this product to the real
estate industry and otherentrepreneurs.
Speaker 2 (09:24):
And that's testing a lot of different technologies.
So you'll see a ton that's outthere and people will ask us
about it.
And he went through them alland, kind of like used me as a
template, so to speak, to testit.
Because we as realtors, or justwe as people in general, have
(09:45):
very little patience when itcomes to technology and it can
be fickle.
So when he was testing thesedifferent programs they have to
see a what most compatible withyou know, canada and our
industry and things like that wewere coming down to.
You know.
He tested a few others.
They were kind of hard, theywere a little more technological
(10:06):
advanced and I said, no, it'sjust I don't have the time span
or the attention span to do thatand if I don't have it then I'm
sure other realtors are notgoing to have it or even have
the ability to, you know,understand it.
So he got into the piece of yes, we just chat GPT.
Speaker 4 (10:26):
We chose Canva, we chose CapCut and video and we
implore your users to look intoall of these.
The reason why is because rightnow we in our class we talk
about 50% of every download ischat GPT.
I think it's more like 70% now.
That's an old statistic andmost of the programs that you're
using already have the chat GPTopen AI engine.
(10:47):
Example Canva.
The that you're using in Canvais already chat GPT.
So why?
What we're trying to do isteach people how to use the
nucleus instead of the electrons, so a lot of people might be
using Adobe or Copilot or Gronkor Leonardo.
These are these large languagemodels are just imitations or
(11:09):
copies, are similar to open AI,which we're calling like the
Nike of large language models,you know.
So that's that's.
We chose those canvas, but inour opinion, the most powerful
design tool on the planet by far.
I don't think there's a secondplace.
I love.
Speaker 1 (11:25):
It's more advanced each day, very Every day.
Speaker 4 (11:29):
Right, it's getting more advanced, just a few days
ago, canva released yeah text tovideo.
They only give you five tokensper month.
That's how powerful it is Fivechances per month.
Speaker 1 (11:41):
What's that mean?
Speaker 4 (11:45):
It means you can type in Bruno and Stacey and Maria
on Be the Solution podcast.
Type in a little bit of ascript and it'll do a full
cinematic video for you.
Speaker 1 (11:53):
And you only get five a month.
Speaker 4 (11:55):
Because it's a full cinematic video.
Yeah, it's about 48 hours ago,and is this?
In the ChatG gpt 4.0 account sothis is canva, but chat gpt is
the month of 4.0 model for the20 bucks I just bought the
(12:15):
professional one you didn't paythe 200 right, you paid the 20.
Speaker 1 (12:19):
no, I paid the 200 because I wanted to do deep
research on stuff, and you onlyget so many with the 20 dollars.
That's true that's true so Inow have like I spent this week.
People say, oh, do you have funthis week?
Speaker 4 (12:36):
I said, yeah, I had fun working on my projects I can
show you how to get that ppt4.0 professional mood yeah, if
you don't want to pay the 200, Icould show you how to have chat
4.0.
Pretty much act as if what youneed for the 20 bucks.
Well, just so you know playwith it for the month and then
I'll show you during the week.
Speaker 1 (12:53):
Yeah, but it's.
It's what really can happen nowand you know I want to know
your thoughts on do you thinkthat this will change the way
that we do real estate?
Speaker 4 (13:09):
A hundred percent.
I just read an article for TimCook yesterday, the owner of
Apple, and he said that there'sonly going to be three jobs left
it's going to be health care,it's going to be teachers and
it's going to be contractors.
You know, now I don't want toscare folks.
Obviously, it's going to taketime before it gets to that
level, but you need to bedeploying these tools because
(13:29):
what we say is artificialintelligence isn't going to
replace real estate agents.
Artificial intelligence isgoing to replace the real estate
agents that aren't using it.
Speaker 1 (13:38):
So what are some things like when you started and
just like over the last.
It it's so fast, so I don'texpect to have to have this
answers a year ago, but whatthings are you using, like right
now, every single day, thatonce you teach somebody, they
can use the same thing?
Speaker 2 (13:57):
all three of these programs, so if you're using
them every day, which, yes, theyshould.
Speaker 1 (14:03):
Yeah, stacey, all three, but like examples.
What do you mean?
Speaker 2 (14:08):
Chat, gpt.
You know we, we are generatorsnamed Atlas and Sage.
Once you start to train yourgenerator like we teach in the
workshop, it'll start to learnyour tone.
It'll save the information thatyou've updated into it.
So the more that it's like aregular assistant, it will
(14:29):
continue to keep learning andprogressing with you.
You take that information.
You put it into Canva.
Canva then will do their nextjob with constructing whatever
you're working on listing,presentation.
Buyers consult whatever you'redoing.
Buyers consult whatever you'redoing.
Then you can put it into avideo which is CapCut, and you
(14:51):
can do all three of thesesimultaneously every day.
You can schedule them out justlike you said, like on a Sunday
if you're relaxing.
You know, for us those videosare soothing to us.
So you know we're able to layout our whole week and schedule
our posts.
So if you have a busy week, youcan make sure that you're
getting your content on yoursocial media pages plus enjoying
your time, and then you're notwasting your work week.
You know, if you have a busywork week, putting up posts and
(15:14):
things, but every day you shouldbe utilizing it and I don't see
why you wouldn't.
We use it for personal things,we use it for all of our
business acumen, and it's justmade our life so much easier,
saving us anywhere from eight to12 hours a week.
Speaker 4 (15:29):
We're turning likes into leads and AI curiosity into
AI confident.
Speaker 1 (15:35):
Oh, I like that yeah.
Speaker 4 (15:37):
I like that To be more specific.
You know things.
You know we're teaching folksto upload their logos and act as
if you're mr beast himself andgive me 10 positives, 10
negatives about my logo tobecome viral.
You know, uh, I want to create30 uh facebook, instagram and
(16:01):
tick tock posts for the month.
Give me short form descriptionsof each post in a calendar form
.
It'll print it out in a PDF andthen tell you all the Canva and
everything and all thetemplates you need for CapCut et
cetera.
You know, and this does this inone second, it doesn't load or
anything, it's instantaneously.
You know you could be inLancaster, like we were working
(16:24):
with Stacy's cousins and youknow we're obviously we're from
Philadelphia.
We don't know a ton aboutLancaster.
Stacy had a 5 pm deadline.
We had a two hour drive.
We were able to send comps,churches, schools, farmers,
markets over to them in 30seconds and have them ready for
that offer with informationbefore we got home, you know.
(16:46):
So they're the kind of thingsthat can happen instantaneously
to make a good agent a greatagent, to make a new agent
become an intermediate agent.
It's that kind of thing.
Speaker 1 (16:56):
Do you think people are catching on to it Meaning,
where are they?
Speaker 4 (17:00):
The short answer is no no, no, not resistant, I
think a lot of our mentors.
A little plug for like, likefor Jeffrey Ross.
He invited us.
We'll be on the panel June 20or June 30th, the top 12 AI
prompting engineers in the worldand you know we're learning a
(17:20):
lot from them but a lot of theirclasses and I think a reason
why they reached out to Stacyand I is because we specialize
with beginners to Stacey and Iis because we specialize with
beginners, we start fromdownloading the apps and the
programs, because we feel like alot of folks, especially folks
our age, we just aren't there,you know, and we don't want to
be there.
You know, if you're doing 10, 20, 30 million a year, this, this,
(17:43):
you don't care, You're okay.
But if you're doing 10 milliona year, by the time you're done
you'll be doing 15 million ayear and working less and
spending more time with yourfamily.
Speaker 1 (17:52):
Isn't that what it's all about, though?
Isn't that what everybody wants?
They want to make more money,work less, spend more time with
their family or doing thingsthat they love.
Speaker 4 (18:01):
Right, and now you have the tool.
Speaker 1 (18:02):
I read something yesterday.
It kind of resonated with me.
It was on LinkedIn, becauselots of reasons, anyway,
happened to see this, though,and the guy was talking about
how, you know, this guy worked80 hours a week and he had a
heart attack.
And then this other guy, he'slike, well, this other guy, he's
(18:26):
like, well, I stop working 80hours a week.
I prioritize my life based onmy health, my fitness, and that
allows me to work less, becauseI prioritize most important,
which allows me to be moreconsciously aware of everything
(18:48):
that's going on, because I'm notin a burnout mood and I'm able
to sleep my eight hours right,that's right.
And so you know, I think peoplehave it, man, a lot of people.
And you know what I myselfincluded in the past, like I'm
I'm not saying that there isn'tabout like, hustling and
grinding.
There's a there's a season forit.
Season season for it whenyou're new, like when you're new
(19:10):
, like the basics to be able toscale up.
And there comes a point when youare like and we're using, we're
talking about real estate,talking about real estate agents
, when you're at a point in yourcareer when you're doing 30
million plus a year, like it's adifferent conversation, right?
So I want people to understandthat, like you know, the AI is
(19:34):
not going to replace the basicthings that you need to do in
the business of learning thebusiness and get to a level
where you have a sustainablebusiness.
Now we're layering on top ofthat and I, because I think a
lot of times and this is what Isee in my career, real estate of
(19:55):
years is that everybody wants ashiny new object that's going
to solve the problem of actualwork, right?
So this is not a shiny newobject.
It is something that you cantake and layer in it so that it
can help you be more productive,but it doesn't replace actually
having to like do the basicwork.
(20:16):
No.
Speaker 2 (20:17):
And actually we think it's really helpful because,
you know, I didn't have thiswhen I started out in the
business and we we promoted assuch where working the front end
of your office?
Right, we always, we have ourCRMs, we have our database in
the back end.
We're talking about joining thefront end and having this be.
(20:38):
You know Bruno will use theanalogy a lot you know the
single mom who's, you know,running around and has her kids
and trying to do, you know, 20deals a year or whatever this is
helping her get if she can't goto the networking events.
This is why we say it'simportant to be in front of
people.
Right, you and I, the three ofus are always at different
(20:58):
events and you're in front ofpeople.
If you don't have always thetime to do that, this will allow
you to have that front endexperience and and, uh, really
use it to to be your assistant.
I didn't have an assistant whenI started.
It was me, all me doing all ofthese things help, assist and
guide you, but you do have toput the work in.
(21:19):
I mean, like you said, youcan't walk into the business and
think that everything's goingto.
Just, you know, floods of moneyis going to come, you know,
rushing your way without doingthe work.
Have to put the work in youalso.
Speaker 1 (21:30):
You, because you need to understand the business and
you need to have some clientsthat are like your fans, so you
can't just like start.
I say this we talked the otherday in our sales meeting and I
said how much do I want to askeverybody?
I was want to know how mucheverybody wanted to make a month
(21:51):
.
So I got answers like 8,000,10,000, 15,000, 20,000, okay.
So then I said, well, and theseare mainly the people that I
asked are a year less in theindustry.
So I said, okay, well, are yourhabits equal to somebody who's
(22:12):
is going to make 20,000 a month?
You can't go from like zero amonth to 20,000 a month without
going from zero to five, fromfive to 10.
And I'm not saying you can'thave jump, but you really can't
jump from zero to 20 as a brandnew agent.
Okay, and you guys, you wereone at one point brand agent.
Speaker 2 (22:35):
So brand new agents.
I was.
You're sitting in open housesevery single weekend.
You know you're, you're not.
You're doing all you're talkingabout all the consistent habits
in order to get yourself frompoint A to B, to C to D.
You can't just go from A to Dovernight and people think that
you know that's really very notrealistic, especially in our
(22:57):
industry.
Speaker 1 (22:58):
I said you know, when I have new people come in and
say listen, this is how it'sgoing to be.
It's four years, you have fouryears.
Think of it as like college.
You have four years.
Think of it as like college.
Okay, or you're taking a.
You know you're in treats.
Go to be a carpenter and learnhow to make a house in a year.
Right?
You can't build a whole housein a year.
Speaker 4 (23:21):
If I may, girls, I wouldn't mind.
I wouldn't mind.
Great, the sun really makes adifference for you too.
Speaker 3 (23:27):
I'm sitting here you guys look great.
The sun really makes adifference for you too.
Speaker 4 (23:29):
I'm sitting here.
You guys look great.
Let me play a little bit ofdevil's advocate.
Maria, you were the catalyst ofsome of this conversation when
we were honored to sit on one ofyour panels.
I think it was actually myfirst panel.
To be honest with you, I neverreally thought of myself as much
of a speaker.
That's left for my wife.
But if you remember, there waseight of us, I think, and boy,
(23:49):
I'll tell you, we're still veryfriendly with a lot of people.
You introduced us to AlbertPerry and some of those folks
powerhouse agents were on thatpanel and brokers, and you asked
a question about how long wewere in the business and where
we were in our business, etcetera.
And we were at the end.
And at the end everybody waslike how long did it take to
develop your business?
You asked this exact question.
It was seven years, five years,10 years, 11.
(24:12):
You know.
And then it got to Stacey and I, stacey said two or three years
and I said two years.
And then the whole room wasasking us questions about how
did you get the 20 million thatfast, et cetera.
And I will say to you and theviewers here is where I that a
little bit is technology.
Technology will give you anupper hand to speed up the
(24:33):
process.
It doesn't make the work easier, it just can make it a little
faster if you put the time in.
So we're both a little bitright, if that makes sense.
There's tools out here todaywhere we don't have to climb up
the ladder to get the librarybook and bring the library book
down and sign it out and go homeand read it.
Sure, a hundred percent, we allhave these in our hands where
we can learn, like I did all,from Maria Quattrone, one of the
(24:56):
greatest listing agents thereis.
I can go and learn from you ifI want to, for free, almost,
because you put all of yourinformation online.
So if you're using these toolslike I did, you can do.
It didn't make it faster, butit made it easier, not faster.
I put the work in, but you canget there quicker.
Speaker 1 (25:15):
I think, there's something else I forgot to
mention, and it depends on whatyour background is.
Speaker 4 (25:22):
Of course.
Speaker 1 (25:23):
So that's something that is extremely important when
you are brand new in thebusiness.
You know, like you guys, when Ientered it only took me my
second year I don't know, it wasmy first year full time.
I did $8 million in 2005.
Before I was dual.
(25:45):
But the reason I was able to dothat and that was like a lot
for year one, 38 units back thenis because my background was in
sales advertising.
I sold radio air.
So, bruno, you had a restaurant, a bar.
You had business acumen.
Stacey, you had business acumen.
(26:05):
You came from a very successfulcorporate career.
That's a bit of an outlier Inmy experience that I've seen
most people are coming from,especially the people I'm
talking about in my office rightnow.
They're young, physically young.
I have three 19-year-olds.
Speaker 4 (26:24):
That's great.
Speaker 1 (26:25):
They're coming out of high young like three 19 year
olds.
That's great.
Okay, they're coming out ofhigh school.
I got to let them know youain't learning this in a year
people.
Speaker 4 (26:33):
And.
Speaker 1 (26:33):
I love them.
Okay, but under if process theycould be late years ahead of
everybody else in two years.
Speaker 4 (26:41):
My point, that's my point, right my point right.
Speaker 1 (26:43):
So when, uh, sometimes, generally speaking,
generally speaking, withouthaving being under certain
tutelage and leads and havingall these things, unless you're
taking massive action, it'sgoing to take.
It's going to take a few yearsfor you to learn about deals and
the intricacies of a deal,because they go sideways all the
(27:06):
time you didn't know how tosave them right.
So that takes that's what takesa lot of transactions to get
good, correct in regards to that.
Speaker 2 (27:14):
I think that's where we say if you are utilizing ai
to help you get more efficient,faster, it'll help you train in
your business to have thoseinteractions, to become more
knowledgeable, to have thosenegotiation skills and things
like that that help get yourtransactions across the board
(27:38):
smoothly and effortlessly.
If you utilize what we'retelling you to do and get in
front of people, we're going toreplace the human.
Speaker 4 (27:49):
I didn't mean to interrupt you.
It's the combination of thefront of the house and the back
of the house.
You know we're not dataanalysts.
You know the CRMs created thesedata analyst real estate agents
.
That isn't what our job is.
We're in the people business.
We're in the opposite of thedata business.
Let your CRMs handle your dataand your follow-up.
(28:10):
But you like Bill Clinton, theysaid shook 500 hands a day,
probably one of the mostsuccessful.
You can't talk about hismorality, but his presidency
everybody did really good, so heshook five.
And if you watch him when hewas in the past, you see him all
day long.
He's reaching out to hisclients.
Right?
You know the presidents thatwere successful Barack Obama,
(28:31):
donald Trump.
These people are charismatic.
They're in front of theirpeople.
They let their other folksanalyze the data and give them
the basics.
That's what we're teachingpeople to do.
We're teaching you how to getyour collector data, get it in a
short bullet points and thenbring it to the masses.
You can't continue to sit onyour database and then happy
(28:52):
birthdays.
Expecting that you're under onepercent rate of return is going
to fuel your business.
It's a very good tool, but it'sthe back of the house.
We are teaching people how toget into the front of the house
using targeted Facebook ads.
You know, specifically, you'rein Philadelphia with these big
beautiful properties million,million and a half dollar four
(29:13):
story townhomes.
I want to target not just PA,jersey and Delaware.
We want to find Airbnbs.
Or doctors that are in Florida,that are in Texas or, you know,
go to other warm weather stateswhere they might split the year
with a cold weather state.
How do you target?
You know, areas in Tennesseefor your properties where you
(29:35):
might get a doctor that needs tofly back and forth from the
Cleveland Clinic.
You know, and that's what we'reteaching, and we're teaching
you how to do it from yourpersonal Facebook page, not your
business page, and that hasbeen a really great transition
for agents.
Speaker 1 (29:49):
Yeah, 100%.
It's all about your personalpage.
It's your personal brand.
You are the business, correct,you are your brand, exactly
right.
You are your brand and rightnow you better build that brand
up and you better blow thatbrand up, because otherwise,
your brand is your most powerfulresidual income vacant.
Speaker 4 (30:08):
It's never having problems with license and
inspections.
It never has a broken waterheater.
Your brand is making money foryou day and night or it's not
making money for you?
that's up to you and we implorepeople.
We talk about this in our class.
Your brand and your firstimpression no longer starts in
the living room.
Your first impression startsright here.
(30:29):
Maria, with you, the three ofus.
You better make sure that yoursocial media is up to par.
If you're arguing about JoeBiden and the Eagles and we're
going to pray for the war todayand everything, but if you're
that person that's on therefighting with everybody all day
long, I promise you there'ssomebody else that is seeing
(30:51):
that your clients.
Speaker 1 (30:51):
It starts right here on social media, because it's no
longer social media, girls,it's social advertising.
You know, you know, don't thinkthat people don't judge you for
what you say.
A hundred percent they do so Idon't get involved in um outside
of god bless america.
Get involved in politics orarguing, or I don't argue with
(31:12):
people, but sometimes I have toask people why are you on my
page?
Speaker 4 (31:16):
bye.
Just know that your brandstarts the minute you wake up.
The minute you wake up, yourbrand is online.
You know so.
Every single post, everything.
People are monitoring whatyou're doing.
Speaker 2 (31:27):
People that understand that, like ourselves
and many other leaders in thisindustry, understand that,
understand the importance ofyour professionalism and how we
see ourselves both on socialmedia and off.
And it also teaches you to getlike to start having
conversations with other agents.
That's why you know when we,when we trained, you know our
(31:49):
teams and that you know I saidStop stop texting everything all
the time.
Talk to the, have aconversation back and forth.
What does that do want?
To teach you how to have, howto have interaction with one
another.
It puts you in front of yourco-op agents when you're dealing
with your transactions and yourclients, and it has that more
(32:10):
personalized feel.
You can't just you can't saythat if you write the text, it's
going to be perceived the sameway as if you say it on the
telephone or something like that.
So, and it really does improveyour skills your phone all day
long and you can do it in yoursleep.
That's what people have torealize.
You know this is just anotherway to have an you know more of
(32:33):
an outreach.
Have the, have the informationright at your fingertips.
It's expand your mind.
People think that it's going tomake your mind more mushy.
Expand your mind.
People think that it's going tomake your mind more mushy.
Speaker 4 (32:51):
But it actually I read more on my generator than I
do like in a magazine or anewspaper or anything like that.
You're getting raw informationnow.
You know when we ask our.
You know we asked our assistant.
You know we want to take aflight to Africa from RSW.
We're going to stop at six ofthe coolest places that are
known to mankind.
They'll lay out the wholeprocess for you.
You no longer have to go onHotwire or your Amex app.
You can go directly to thesource.
(33:13):
There's no longer having to gothrough a third party program.
We haven't been on Google inyears.
You know, and that's the kindof thing that we're trying to
teach folks to get rawinformation again, like we did
when we used to climb up theladder in the library.
Maria, get that real, trueinformation and then you get to
use it however you see fit.
You know.
So that's what we're hoping forwith what we're building here.
(33:33):
These areas have been behind intechnology.
I started my first computerover 40 years ago.
These areas have been behindbecause, you know, our mentors
are in Australia and you knowCalifornia.
We just feel like we blew up,grew up more blue collar than
most families have.
A lot of engineers Uncle Johnnywasn't an engineer, he was a
(33:53):
contractor, you know.
So a lot of these areas don'thave the access to these, these
tools, and Stacey and I aredoing our to try and bring it to
them, even on a small level.
Speaker 1 (34:01):
Yeah, I love it.
I love the energy, I love theinformation.
You guys are doing great workfor our industry, so keep going.
Speaker 2 (34:12):
We are trying, we want everybody to.
Speaker 1 (34:17):
We're going to do one coming up soon.
We'll drop that information,but, as always, it's always
great to see you on the podcast.
Yeah.
Speaker 4 (34:30):
Can we leave everybody with one little prompt
?
We'd like everybody to puttheir logo, upload their logo
right into chat, gpt.
I'd just like them to say actas a top marketing director
trying to become viral and giveme 10 pros and 10 cons about my
logo.
You know?
Just something to give them tostart with, just so if they're
listening today, we wanted togive them a little add value.
Speaker 1 (34:51):
I love that and if they find I'm gonna make a new
logo now, yeah, and if they findit.
Speaker 2 (34:56):
If they find interesting information, they
can be your stacy and we'll showthem how to really dial it in
and have them create that logothemselves at Atlas was killing
Sage's butt the other day, Ihave to say, because he was
using Atlas and Sage at the sametime and Atlas my assistant.
He said, oh my God, he's doingso much better than Sage.
(35:17):
I was like, well, I said Atlasis my assistant.
Speaker 4 (35:22):
Atlas in years would be like two years old and Sage
would be like 100 years old.
As far as knowledge, meanwhile,atlas is doing pretty well.
Speaker 1 (35:30):
So you name their assistants.
Speaker 4 (35:33):
They talk.
Speaker 1 (35:34):
They actually talk together.
They're in full things.
Speaker 2 (35:37):
In our classes, you will learn to name your
generator.
Speaker 4 (35:44):
Hey Sage, let's say hi to Maria Quattrone.
We're on Be the Solutionpodcast.
Hey there, maria.
Speaker 3 (35:49):
Quattrone, it's so great to be on the Be the
Solution podcast.
I'm really excited to chat andshare some insights today.
Let's dive in.
Speaker 4 (35:58):
Can you do a quick search for Maria Quattrone from
Philadelphia?
Be the Solution podcast andjust give me three funny little
things you might find?
Sage, she's thinking.
Speaker 1 (36:07):
OMG, let's see what Sage comes up with about Maria.
Speaker 3 (36:13):
So I couldn't find specific funny moments.
Speaker 4 (36:16):
Let's see what it says.
Speaker 1 (36:17):
She found something.
Speaker 4 (36:19):
You can't.
When you talk, it resets thesearch.
You said Sage, and it reset it.
You have to be quiet, that'sall.
I won't talk, I'll send it toyou.
I'll send it to you, all right,you don't want to try it again.
Yeah, hold on one second.
Hold on one second, I'll do itfor you.
Give me one sec Brie.
Let me just put it in talk mode.
Better there you go.
Speaker 3 (36:37):
I'll do it this way, okay.
Speaker 4 (36:39):
One second Sage tell me what you found.
Speaker 3 (36:42):
It looks like you're on Maria Quattrone's profile and
she's got quite an impressivebackground as a listing broker,
podcast host, speaker and realestate coach.
The Be the Solution podcastdefinitely sounds like it's
aligned with your mission ofinspiring growth and positivity.
Speaker 4 (36:57):
Can you do a deep search on Be the Solution
podcast and see if me and Staceywere ever on it before?
Speaker 3 (37:04):
I couldn't find any records of you and Stacey
appearing on Be the Solutionpodcast Did you check Spotify?
Yes, it looks like you andStacey did appear on the Be the
Solution podcast In episode 239,you both discussed mastering
social media and AI for realestate success.
Sounds like a great episode.
Speaker 4 (37:23):
Well, we're here again with Maria and we're
talking about you again, so staytuned, okay.
Why don't you tell everybodyabout our Naples event with
Cedric?
Speaker 3 (37:32):
Absolutely.
Hey everyone, we are superexcited about our upcoming
Naples event with Cedric fromMarzucco Real Estate.
It's gonna be an amazingAI-unlocked workshop where we
dive into how to turn likes intoleads and really leverage AI
and Canva for your real estatebusiness.
It's going to be such a fun andinformative session, so
(37:52):
definitely stay tuned for moredetails.
Speaker 4 (37:54):
Thank you, sage, we'll get back to you soon.
Speaker 3 (37:57):
Oh, looking forward to catching up again soon.
Have a great time on thepodcast and I'll be here when
ever you need me, that's just asmall.
Speaker 1 (38:06):
Oh my God.
Speaker 4 (38:08):
It's really awesome.
Speaker 1 (38:09):
I am so excited yeah.
Speaker 2 (38:14):
It's going to be such a good time.
I mean you're going to love it,your agents are going to love
it, it's just really cool.
It's really cool.
Speaker 1 (38:23):
We take the fear.
Speaker 2 (38:28):
Who's a little weary about it.
We take that fear out and youcan just see those aha moments
when we're in the class andthat's kind of like what makes
us like radiate the way we dothe classes.
Speaker 1 (38:38):
Yeah, I love it.
I want a name for my generator.
Speaker 4 (38:42):
So ask your generator to name itself.
Speaker 2 (38:44):
So give a description , say you know about yourself
long brown hair, brown eyes.
Describe yourself, describewhat you do.
And then say now, knowing whatyou know about me, can you name
three names that you would comeup for yourself?
And it'll put out three names.
(39:04):
If you don't like them, you cansay retry um, but then give me
a call later.
Speaker 4 (39:09):
If you want, marie, I'll sit for 20 minutes.
We'll go over it together it'sso much.
Speaker 2 (39:14):
That's actually the first thing that everybody does
in the class, so we do uh athree minute session on uh.
Instead of going around theroom and introducing each other,
we introduce you to your newvirtual assistant that you'll be
naming first.
Speaker 4 (39:29):
We start to teach you how to train it.
Yeah, with the prompting andthings.
Speaker 1 (39:34):
Love it.
This is awesome.
This was a value-packed episode.
This morning.
I am fired up, ready to rockand roll.
We love it.
Speaker 2 (39:45):
Thank you, my friends , and keep on being my friend Be
the solution.
Speaker 1 (39:50):
Keep on being the solution.
That's right, woo.
All right.
So this morning on the Be theSolution podcast, I have friends
of ours back on and I'm excited, super excited to talk with
Stacey and Bruno this morning.
So Stacey and Bruno and I metI'm not exactly sure, I don't
(00:20):
remember now how did we meet.
Speaker 2 (00:22):
Well, I don't know think it was a really long time
but then bruno and I think wemight have met at a networking
event or something.
Speaker 4 (00:33):
Yeah, I had a different experience to you
because I saw you in.
Like maggie, I'm a newer realestate agent, so so you were
like the.
It was like the legend of mariaquro magazine articles and I
probably like wow, man, this isunbelievable.
Now I'm really honored to behere with you, Maria.
Speaker 1 (00:48):
Oh, you're so cute.
Speaker 4 (00:51):
It's the truth, though I'm turning even redder.
You're one of the people youknow.
You see, carol McCann and somefolks, just names that really
resonate, chris Summers, thatresonate with the industry.
Mike McCann, your name's rightthere.
So when?
Speaker 3 (01:03):
I was a new agent you were one of those names.
Speaker 2 (01:05):
You guys are the industry leaders.
Speaker 1 (01:06):
No question, Philadelphia Maria.
Speaker 4 (01:08):
Quattrone comes up.
Speaker 1 (01:09):
Absolutely.
I'm going to come up with a newname for myself, but I digress,
we'll investigate that later.
Speaker 4 (01:15):
You don't like the Marcinkowski-Steinbrusher
connection.
Speaker 1 (01:18):
That's why I said Stacey and Bruno, bruno and
Stacey and Bruno.
Speaker 4 (01:23):
Like Madonna.
Speaker 1 (01:25):
This morning.
I have a quote for you both,and I was thinking this morning.
I was sitting out front and Iwas thinking about what quote
would resonate for this podcast.
And so growth happens when youstep out of your comfort zone.
(01:46):
That's a quote that I came upwith for you this morning, and
the reason that I came up withthis quote is because you both
have really stepped out of yourcomfort zone of the regular
day-to-day real estate and arenow delivering content for real
estate agents and for yourself.
(02:07):
But it started with you both.
It started with your ownprogram into AI and now that has
transpired into this littlesnowball.
That started with one thing.
When I say this to people, whatthey don't realize is that you
(02:28):
know, success having anddesiring the lake that you want
starts with an idea.
One day it was just a smalllittle pebble and then an idea
grew and the pebble is, you knowwe'll say there's a little
snowball and the snowball startsto run down the mountain in the
snow and what happens?
That snowball gets bigger andbigger and bigger, through
(02:51):
inertia in itself, through theexpansion of ideas and thoughts
through the universe.
And this isn't like somewoo-woo-y thing, this is for
real.
This is how people evolve andyou build the life and business
that you want, and that's what Iwant to discuss.
This today is how that happened, what it did for your business
(03:14):
and what you're doing now forothers.
Speaker 4 (03:16):
So welcome, thank you and I just want to.
It's beautiful and I wanted tojust add a little piece to that.
That.
I don't, because that's areally common.
That's a beautiful quote, butyou know, what else we have to
attribute is you and people wejust mentioned, and Josh Buckner
and all these people.
You know our network is sostrong.
(03:36):
Ed Fordyce was just saying theother day how beautiful you can
see that area of Philadelphia,monaco and Bucks all come
together where brokerages don'tseem to really matter that much
and it just seems like the groupof agents is really getting
stronger.
I don't know that we could havedone all of this without our
network and our group of folksthat have really supported us
and helped us learn as well.
Speaker 1 (03:58):
Yeah, absolutely no doubt, but I want to not take
the spotlight off you both.
It all starts with an idea andit starts with if you didn't
have the idea and you didn'thave the ability to be
uncomfortable, because growthjust does not happen when we're
(04:19):
comfortable.
It just doesn't and like youhave to keep like evolving.
So if you didn't have thethought, thoughts become things,
if you didn't have the thoughtand you didn't have the mindset
to be uncomfortable, none of it,it's all for naught.
It wouldn't have happened.
It starts with you, and sothere was a day when you said,
(04:43):
huh's, play around with thisthing.
I want to learn more about this.
So I want to unpack that.
I want to unpack the, thejourney of what happened.
So, from the beginning to themiddle, when you were, you have
started to put this into yourbusiness.
You have started to put thisinto your business and then how
(05:05):
you're bringing it to otherpeople.
Don't worry about that.
The cat, I think she's chasinga fly.
Speaker 2 (05:16):
Sorry, we'll edit it out, we'll edit it out.
Speaker 4 (05:17):
I'm like mitch she's usually a sleep store today I
know she's usually in bed rightnow.
Speaker 2 (05:20):
Sorry about that everybody.
Well, you're, you're absolutelyright.
Speaker 1 (05:25):
So the way that we started thinking about this and
really we knew that we wereusing it in our lives and let's
pause for one second, stacey,and we're talking about the
using of AI in real estate inbuilding your personal brand,
and what you've developed iscalled AI Unlocked for real
estate in building your personalbrand, and what you've
developed is called AI Unlockedfor real estate.
Speaker 2 (05:47):
Yes, AI Unlocked and it's used in our personal and
business lives and it's justexploded.
So people were calling usrandomly different realtors,
asking us what we were doingdifferently and if we could help
them.
And everybody just thinks thatit's an app and what app are we
(06:08):
using?
And it wasn't really just oneapp.
It was a compilation ofdifferent things that Bruno had
been testing for probably over acouple of years.
Speaker 1 (06:18):
So let's go back to that, bruno, a couple of years,
yes.
So it's not like, oh, let'shere, sit here for one weekend
at the beach and say, oh, whatcan we come up with that we can
sell to realtors no, okay, sothat's, I want to go back.
I want to go back, I want to goback stacy had touched on that
(06:41):
st it.
There's a reason why everybodyListen.
Okay, I want people tounderstand.
There's no shortcuts, there'sno shiny Object, because I don't
want you to.
This is important.
I don't want this glossed over.
Sure, there is no shiny object.
There's no of nothing that'sgoing to happen until you put
(07:03):
the work in.
So leading All to lead up to isno shiny object.
There's no of nothing that'sgoing to happen until you put
the work in.
So leading all to lead up totoday.
What was the work that you hadto do and what did that journey
look like?
Speaker 4 (07:14):
so, like, like stace had said, a lot of agents were,
I think excuse her one secondjust gonna.
A lot of agents were asking,stacy and me, coming from a
digital marketing background,with an engineering background,
computer science to be exact,being in real estate five years
now, I got right into thedigital marketing.
So we always were doing a lotof heavy digital marketing.
(07:37):
For every $100 spent, we wereprobably $70 of digital
marketing, $30 of legacymarketing.
We were probably $70 of digitalmarketing, $30 of legacy
marketing.
Now, that's more like probably$90 digital marketing, $10
legacy marketing.
So you always seen that oursocial media was a little bit
more, if you will, excitingbecause it was something that I
(07:58):
always had a passion with.
And then, as my wife continuedto learn, I was learning real
estate, she was learning more ofthe technology piece and people
started to ask hey, you know,you guys really did a nice job
on some of your branding andthings, but it wasn't really a
teachable aspect back thenbecause there was a lot of
technology involved.
(08:18):
There was more of the designand engineering skills involved,
more coding involved.
But now you're hearing the termopen AI.
So AI is no longer a closedformat where only engineers had
access to it.
Now the whole world has accessto it 300 million users a day,
800 million users a week.
(08:40):
They don't even keep track bythe month, they keep track by
the week.
It's the largest growingphenomenon ever to see in modern
earth.
They're comparing it to bebigger than fire and bigger than
electric.
If you can believe that, tensof thousands of dollars.
(09:07):
She'll tell you how many Zoomsand tutorials and she might have
allowed me to take time fromreal estate, obviously, to do
all these things, because mywife works crazy hours so she
had to work extra so that Icould spend the time to go
through all these things tobring this product to the real
estate industry and otherentrepreneurs.
Speaker 2 (09:24):
And that's testing a lot of different technologies.
So you'll see a ton that's outthere and people will ask us
about it.
And he went through them alland, kind of like used me as a
template, so to speak, to testit.
Because we as realtors, or justwe as people in general, have
(09:45):
very little patience when itcomes to technology and it can
be fickle.
So when he was testing thesedifferent programs they have to
see a what most compatible withyou know, canada and our
industry and things like that wewere coming down to.
You know.
He tested a few others.
They were kind of hard, theywere a little more technological
(10:06):
advanced and I said, no, it'sjust I don't have the time span
or the attention span to do thatand if I don't have it then I'm
sure other realtors are notgoing to have it or even have
the ability to, you know,understand it.
So he got into the piece of yes, we just chat GPT.
Speaker 4 (10:26):
We chose Canva, we chose CapCut and video and we
implore your users to look intoall of these.
The reason why is because rightnow we in our class we talk
about 50% of every download ischat GPT.
I think it's more like 70% now.
That's an old statistic andmost of the programs that you're
using already have the chat GPTopen AI engine.
(10:47):
Example Canva.
The that you're using in Canvais already chat GPT.
So why?
What we're trying to do isteach people how to use the
nucleus instead of the electrons, so a lot of people might be
using Adobe or Copilot or Gronkor Leonardo.
These are these large languagemodels are just imitations or
(11:09):
copies, are similar to open AI,which we're calling like the
Nike of large language models,you know.
So that's that's.
We chose those canvas, but inour opinion, the most powerful
design tool on the planet by far.
I don't think there's a secondplace.
I love.
Speaker 1 (11:25):
It's more advanced each day, very Every day.
Speaker 4 (11:29):
Right, it's getting more advanced, just a few days
ago, canva released yeah text tovideo.
They only give you five tokensper month.
That's how powerful it is Fivechances per month.
Speaker 1 (11:41):
What's that mean?
Speaker 4 (11:45):
It means you can type in Bruno and Stacey and Maria
on Be the Solution podcast.
Type in a little bit of ascript and it'll do a full
cinematic video for you.
Speaker 1 (11:53):
And you only get five a month.
Speaker 4 (11:55):
Because it's a full cinematic video.
Yeah, it's about 48 hours ago,and is this?
In the ChatG gpt 4.0 account sothis is canva, but chat gpt is
the month of 4.0 model for the20 bucks I just bought the
(12:15):
professional one you didn't paythe 200 right, you paid the 20.
Speaker 1 (12:19):
no, I paid the 200 because I wanted to do deep
research on stuff, and you onlyget so many with the 20 dollars.
That's true that's true so Inow have like I spent this week.
People say, oh, do you have funthis week?
Speaker 4 (12:36):
I said, yeah, I had fun working on my projects I can
show you how to get that ppt4.0 professional mood yeah, if
you don't want to pay the 200, Icould show you how to have chat
4.0.
Pretty much act as if what youneed for the 20 bucks.
Well, just so you know playwith it for the month and then
I'll show you during the week.
Speaker 1 (12:53):
Yeah, but it's.
It's what really can happen nowand you know I want to know
your thoughts on do you thinkthat this will change the way
that we do real estate?
Speaker 4 (13:09):
A hundred percent.
I just read an article for TimCook yesterday, the owner of
Apple, and he said that there'sonly going to be three jobs left
it's going to be health care,it's going to be teachers and
it's going to be contractors.
You know, now I don't want toscare folks.
Obviously, it's going to taketime before it gets to that
level, but you need to bedeploying these tools because
(13:29):
what we say is artificialintelligence isn't going to
replace real estate agents.
Artificial intelligence isgoing to replace the real estate
agents that aren't using it.
Speaker 1 (13:38):
So what are some things like when you started and
just like over the last.
It it's so fast, so I don'texpect to have to have this
answers a year ago, but whatthings are you using, like right
now, every single day, thatonce you teach somebody, they
can use the same thing?
Speaker 2 (13:57):
all three of these programs, so if you're using
them every day, which, yes, theyshould.
Speaker 1 (14:03):
Yeah, stacey, all three, but like examples.
What do you mean?
Speaker 2 (14:08):
Chat, gpt.
You know we, we are generatorsnamed Atlas and Sage.
Once you start to train yourgenerator like we teach in the
workshop, it'll start to learnyour tone.
It'll save the information thatyou've updated into it.
So the more that it's like aregular assistant, it will
(14:29):
continue to keep learning andprogressing with you.
You take that information.
You put it into Canva.
Canva then will do their nextjob with constructing whatever
you're working on listing,presentation.
Buyers consult whatever you'redoing.
Buyers consult whatever you'redoing.
Then you can put it into avideo which is CapCut, and you
(14:51):
can do all three of thesesimultaneously every day.
You can schedule them out justlike you said, like on a Sunday
if you're relaxing.
You know, for us those videosare soothing to us.
So you know we're able to layout our whole week and schedule
our posts.
So if you have a busy week, youcan make sure that you're
getting your content on yoursocial media pages plus enjoying
your time, and then you're notwasting your work week.
You know, if you have a busywork week, putting up posts and
(15:14):
things, but every day you shouldbe utilizing it and I don't see
why you wouldn't.
We use it for personal things,we use it for all of our
business acumen, and it's justmade our life so much easier,
saving us anywhere from eight to12 hours a week.
Speaker 4 (15:29):
We're turning likes into leads and AI curiosity into
AI confident.
Speaker 1 (15:35):
Oh, I like that yeah.
Speaker 4 (15:37):
I like that To be more specific.
You know things.
You know we're teaching folksto upload their logos and act as
if you're mr beast himself andgive me 10 positives, 10
negatives about my logo tobecome viral.
You know, uh, I want to create30 uh facebook, instagram and
(16:01):
tick tock posts for the month.
Give me short form descriptionsof each post in a calendar form
.
It'll print it out in a PDF andthen tell you all the Canva and
everything and all thetemplates you need for CapCut et
cetera.
You know, and this does this inone second, it doesn't load or
anything, it's instantaneously.
You know you could be inLancaster, like we were working
(16:24):
with Stacy's cousins and youknow we're obviously we're from
Philadelphia.
We don't know a ton aboutLancaster.
Stacy had a 5 pm deadline.
We had a two hour drive.
We were able to send comps,churches, schools, farmers,
markets over to them in 30seconds and have them ready for
that offer with informationbefore we got home, you know.
(16:46):
So they're the kind of thingsthat can happen instantaneously
to make a good agent a greatagent, to make a new agent
become an intermediate agent.
It's that kind of thing.
Speaker 1 (16:56):
Do you think people are catching on to it Meaning,
where are they?
Speaker 4 (17:00):
The short answer is no no, no, not resistant, I
think a lot of our mentors.
A little plug for like, likefor Jeffrey Ross.
He invited us.
We'll be on the panel June 20or June 30th, the top 12 AI
prompting engineers in the worldand you know we're learning a
(17:20):
lot from them but a lot of theirclasses and I think a reason
why they reached out to Stacyand I is because we specialize
with beginners to Stacey and Iis because we specialize with
beginners, we start fromdownloading the apps and the
programs, because we feel like alot of folks, especially folks
our age, we just aren't there,you know, and we don't want to
be there.
You know, if you're doing 10, 20, 30 million a year, this, this,
(17:43):
you don't care, You're okay.
But if you're doing 10 milliona year, by the time you're done
you'll be doing 15 million ayear and working less and
spending more time with yourfamily.
Speaker 1 (17:52):
Isn't that what it's all about, though?
Isn't that what everybody wants?
They want to make more money,work less, spend more time with
their family or doing thingsthat they love.
Speaker 4 (18:01):
Right, and now you have the tool.
Speaker 1 (18:02):
I read something yesterday.
It kind of resonated with me.
It was on LinkedIn, becauselots of reasons, anyway,
happened to see this, though,and the guy was talking about
how, you know, this guy worked80 hours a week and he had a
heart attack.
And then this other guy, he'slike, well, this other guy, he's
(18:26):
like, well, I stop working 80hours a week.
I prioritize my life based onmy health, my fitness, and that
allows me to work less, becauseI prioritize most important,
which allows me to be moreconsciously aware of everything
(18:48):
that's going on, because I'm notin a burnout mood and I'm able
to sleep my eight hours right,that's right.
And so you know, I think peoplehave it, man, a lot of people.
And you know what I myselfincluded in the past, like I'm
I'm not saying that there isn'tabout like, hustling and
grinding.
There's a there's a season forit.
Season season for it whenyou're new, like when you're new
(19:10):
, like the basics to be able toscale up.
And there comes a point when youare like and we're using, we're
talking about real estate,talking about real estate agents
, when you're at a point in yourcareer when you're doing 30
million plus a year, like it's adifferent conversation, right?
So I want people to understandthat, like you know, the AI is
(19:34):
not going to replace the basicthings that you need to do in
the business of learning thebusiness and get to a level
where you have a sustainablebusiness.
Now we're layering on top ofthat and I, because I think a
lot of times and this is what Isee in my career, real estate of
(19:55):
years is that everybody wants ashiny new object that's going
to solve the problem of actualwork, right?
So this is not a shiny newobject.
It is something that you cantake and layer in it so that it
can help you be more productive,but it doesn't replace actually
having to like do the basicwork.
(20:16):
No.
Speaker 2 (20:17):
And actually we think it's really helpful because,
you know, I didn't have thiswhen I started out in the
business and we we promoted assuch where working the front end
of your office?
Right, we always, we have ourCRMs, we have our database in
the back end.
We're talking about joining thefront end and having this be.
(20:38):
You know Bruno will use theanalogy a lot you know the
single mom who's, you know,running around and has her kids
and trying to do, you know, 20deals a year or whatever this is
helping her get if she can't goto the networking events.
This is why we say it'simportant to be in front of
people.
Right, you and I, the three ofus are always at different
(20:58):
events and you're in front ofpeople.
If you don't have always thetime to do that, this will allow
you to have that front endexperience and and, uh, really
use it to to be your assistant.
I didn't have an assistant whenI started.
It was me, all me doing all ofthese things help, assist and
guide you, but you do have toput the work in.
(21:19):
I mean, like you said, youcan't walk into the business and
think that everything's goingto.
Just, you know, floods of moneyis going to come, you know,
rushing your way without doingthe work.
Have to put the work in youalso.
Speaker 1 (21:30):
You, because you need to understand the business and
you need to have some clientsthat are like your fans, so you
can't just like start.
I say this we talked the otherday in our sales meeting and I
said how much do I want to askeverybody?
I was want to know how mucheverybody wanted to make a month
(21:51):
.
So I got answers like 8,000,10,000, 15,000, 20,000, okay.
So then I said, well, and theseare mainly the people that I
asked are a year less in theindustry.
So I said, okay, well, are yourhabits equal to somebody who's
(22:12):
is going to make 20,000 a month?
You can't go from like zero amonth to 20,000 a month without
going from zero to five, fromfive to 10.
And I'm not saying you can'thave jump, but you really can't
jump from zero to 20 as a brandnew agent.
Okay, and you guys, you wereone at one point brand agent.
Speaker 2 (22:35):
So brand new agents.
I was.
You're sitting in open housesevery single weekend.
You know you're, you're not.
You're doing all you're talkingabout all the consistent habits
in order to get yourself frompoint A to B, to C to D.
You can't just go from A to Dovernight and people think that
you know that's really very notrealistic, especially in our
(22:57):
industry.
Speaker 1 (22:58):
I said you know, when I have new people come in and
say listen, this is how it'sgoing to be.
It's four years, you have fouryears.
Think of it as like college.
You have four years.
Think of it as like college.
Okay, or you're taking a.
You know you're in treats.
Go to be a carpenter and learnhow to make a house in a year.
Right?
You can't build a whole housein a year.
Speaker 4 (23:21):
If I may, girls, I wouldn't mind.
I wouldn't mind.
Great, the sun really makes adifference for you too.
Speaker 3 (23:27):
I'm sitting here you guys look great.
The sun really makes adifference for you too.
Speaker 4 (23:29):
I'm sitting here.
You guys look great.
Let me play a little bit ofdevil's advocate.
Maria, you were the catalyst ofsome of this conversation when
we were honored to sit on one ofyour panels.
I think it was actually myfirst panel.
To be honest with you, I neverreally thought of myself as much
of a speaker.
That's left for my wife.
But if you remember, there waseight of us, I think, and boy,
(23:49):
I'll tell you, we're still veryfriendly with a lot of people.
You introduced us to AlbertPerry and some of those folks
powerhouse agents were on thatpanel and brokers, and you asked
a question about how long wewere in the business and where
we were in our business, etcetera.
And we were at the end.
And at the end everybody waslike how long did it take to
develop your business?
You asked this exact question.
It was seven years, five years,10 years, 11.
(24:12):
You know.
And then it got to Stacey and I, stacey said two or three years
and I said two years.
And then the whole room wasasking us questions about how
did you get the 20 million thatfast, et cetera.
And I will say to you and theviewers here is where I that a
little bit is technology.
Technology will give you anupper hand to speed up the
(24:33):
process.
It doesn't make the work easier, it just can make it a little
faster if you put the time in.
So we're both a little bitright, if that makes sense.
There's tools out here todaywhere we don't have to climb up
the ladder to get the librarybook and bring the library book
down and sign it out and go homeand read it.
Sure, a hundred percent, we allhave these in our hands where
we can learn, like I did all,from Maria Quattrone, one of the
(24:56):
greatest listing agents thereis.
I can go and learn from you ifI want to, for free, almost,
because you put all of yourinformation online.
So if you're using these toolslike I did, you can do.
It didn't make it faster, butit made it easier, not faster.
I put the work in, but you canget there quicker.
Speaker 1 (25:15):
I think, there's something else I forgot to
mention, and it depends on whatyour background is.
Speaker 4 (25:22):
Of course.
Speaker 1 (25:23):
So that's something that is extremely important when
you are brand new in thebusiness.
You know, like you guys, when Ientered it only took me my
second year I don't know, it wasmy first year full time.
I did $8 million in 2005.
Before I was dual.
(25:45):
But the reason I was able to dothat and that was like a lot
for year one, 38 units back thenis because my background was in
sales advertising.
I sold radio air.
So, bruno, you had a restaurant, a bar.
You had business acumen.
Stacey, you had business acumen.
(26:05):
You came from a very successfulcorporate career.
That's a bit of an outlier Inmy experience that I've seen
most people are coming from,especially the people I'm
talking about in my office rightnow.
They're young, physically young.
I have three 19-year-olds.
Speaker 4 (26:24):
That's great.
Speaker 1 (26:25):
They're coming out of high young like three 19 year
olds.
That's great.
Okay, they're coming out ofhigh school.
I got to let them know youain't learning this in a year
people.
Speaker 4 (26:33):
And.
Speaker 1 (26:33):
I love them.
Okay, but under if process theycould be late years ahead of
everybody else in two years.
Speaker 4 (26:41):
My point, that's my point, right my point right.
Speaker 1 (26:43):
So when, uh, sometimes, generally speaking,
generally speaking, withouthaving being under certain
tutelage and leads and havingall these things, unless you're
taking massive action, it'sgoing to take.
It's going to take a few yearsfor you to learn about deals and
the intricacies of a deal,because they go sideways all the
(27:06):
time you didn't know how tosave them right.
So that takes that's what takesa lot of transactions to get
good, correct in regards to that.
Speaker 2 (27:14):
I think that's where we say if you are utilizing ai
to help you get more efficient,faster, it'll help you train in
your business to have thoseinteractions, to become more
knowledgeable, to have thosenegotiation skills and things
like that that help get yourtransactions across the board
(27:38):
smoothly and effortlessly.
If you utilize what we'retelling you to do and get in
front of people, we're going toreplace the human.
Speaker 4 (27:49):
I didn't mean to interrupt you.
It's the combination of thefront of the house and the back
of the house.
You know we're not dataanalysts.
You know the CRMs created thesedata analyst real estate agents
.
That isn't what our job is.
We're in the people business.
We're in the opposite of thedata business.
Let your CRMs handle your dataand your follow-up.
(28:10):
But you like Bill Clinton, theysaid shook 500 hands a day,
probably one of the mostsuccessful.
You can't talk about hismorality, but his presidency
everybody did really good, so heshook five.
And if you watch him when hewas in the past, you see him all
day long.
He's reaching out to hisclients.
Right?
You know the presidents thatwere successful Barack Obama,
(28:31):
donald Trump.
These people are charismatic.
They're in front of theirpeople.
They let their other folksanalyze the data and give them
the basics.
That's what we're teachingpeople to do.
We're teaching you how to getyour collector data, get it in a
short bullet points and thenbring it to the masses.
You can't continue to sit onyour database and then happy
(28:52):
birthdays.
Expecting that you're under onepercent rate of return is going
to fuel your business.
It's a very good tool, but it'sthe back of the house.
We are teaching people how toget into the front of the house
using targeted Facebook ads.
You know, specifically, you'rein Philadelphia with these big
beautiful properties million,million and a half dollar four
(29:13):
story townhomes.
I want to target not just PA,jersey and Delaware.
We want to find Airbnbs.
Or doctors that are in Florida,that are in Texas or, you know,
go to other warm weather stateswhere they might split the year
with a cold weather state.
How do you target?
You know, areas in Tennesseefor your properties where you
(29:35):
might get a doctor that needs tofly back and forth from the
Cleveland Clinic.
You know, and that's what we'reteaching, and we're teaching
you how to do it from yourpersonal Facebook page, not your
business page, and that hasbeen a really great transition
for agents.
Speaker 1 (29:49):
Yeah, 100%.
It's all about your personalpage.
It's your personal brand.
You are the business, correct,you are your brand, exactly
right.
You are your brand and rightnow you better build that brand
up and you better blow thatbrand up, because otherwise,
your brand is your most powerfulresidual income vacant.
Speaker 4 (30:08):
It's never having problems with license and
inspections.
It never has a broken waterheater.
Your brand is making money foryou day and night or it's not
making money for you?
that's up to you and we implorepeople.
We talk about this in our class.
Your brand and your firstimpression no longer starts in
the living room.
Your first impression startsright here.
(30:29):
Maria, with you, the three ofus.
You better make sure that yoursocial media is up to par.
If you're arguing about JoeBiden and the Eagles and we're
going to pray for the war todayand everything, but if you're
that person that's on therefighting with everybody all day
long, I promise you there'ssomebody else that is seeing
(30:51):
that your clients.
Speaker 1 (30:51):
It starts right here on social media, because it's no
longer social media, girls,it's social advertising.
You know, you know, don't thinkthat people don't judge you for
what you say.
A hundred percent they do so Idon't get involved in um outside
of god bless america.
Get involved in politics orarguing, or I don't argue with
(31:12):
people, but sometimes I have toask people why are you on my
page?
Speaker 4 (31:16):
bye.
Just know that your brandstarts the minute you wake up.
The minute you wake up, yourbrand is online.
You know so.
Every single post, everything.
People are monitoring whatyou're doing.
Speaker 2 (31:27):
People that understand that, like ourselves
and many other leaders in thisindustry, understand that,
understand the importance ofyour professionalism and how we
see ourselves both on socialmedia and off.
And it also teaches you to getlike to start having
conversations with other agents.
That's why you know when we,when we trained, you know our
(31:49):
teams and that you know I saidStop stop texting everything all
the time.
Talk to the, have aconversation back and forth.
What does that do want?
To teach you how to have, howto have interaction with one
another.
It puts you in front of yourco-op agents when you're dealing
with your transactions and yourclients, and it has that more
(32:10):
personalized feel.
You can't just you can't saythat if you write the text, it's
going to be perceived the sameway as if you say it on the
telephone or something like that.
So, and it really does improveyour skills your phone all day
long and you can do it in yoursleep.
That's what people have torealize.
You know this is just anotherway to have an you know more of
(32:33):
an outreach.
Have the, have the informationright at your fingertips.
It's expand your mind.
People think that it's going tomake your mind more mushy.
Expand your mind.
People think that it's going tomake your mind more mushy.
Speaker 4 (32:51):
But it actually I read more on my generator than I
do like in a magazine or anewspaper or anything like that.
You're getting raw informationnow.
You know when we ask our.
You know we asked our assistant.
You know we want to take aflight to Africa from RSW.
We're going to stop at six ofthe coolest places that are
known to mankind.
They'll lay out the wholeprocess for you.
You no longer have to go onHotwire or your Amex app.
You can go directly to thesource.
(33:13):
There's no longer having to gothrough a third party program.
We haven't been on Google inyears.
You know, and that's the kindof thing that we're trying to
teach folks to get rawinformation again, like we did
when we used to climb up theladder in the library.
Maria, get that real, trueinformation and then you get to
use it however you see fit.
You know.
So that's what we're hoping forwith what we're building here.
(33:33):
These areas have been behind intechnology.
I started my first computerover 40 years ago.
These areas have been behindbecause, you know, our mentors
are in Australia and you knowCalifornia.
We just feel like we blew up,grew up more blue collar than
most families have.
A lot of engineers Uncle Johnnywasn't an engineer, he was a
(33:53):
contractor, you know.
So a lot of these areas don'thave the access to these, these
tools, and Stacey and I aredoing our to try and bring it to
them, even on a small level.
Speaker 1 (34:01):
Yeah, I love it.
I love the energy, I love theinformation.
You guys are doing great workfor our industry, so keep going.
Speaker 2 (34:12):
We are trying, we want everybody to.
Speaker 1 (34:17):
We're going to do one coming up soon.
We'll drop that information,but, as always, it's always
great to see you on the podcast.
Yeah.
Speaker 4 (34:30):
Can we leave everybody with one little prompt
?
We'd like everybody to puttheir logo, upload their logo
right into chat, gpt.
I'd just like them to say actas a top marketing director
trying to become viral and giveme 10 pros and 10 cons about my
logo.
You know?
Just something to give them tostart with, just so if they're
listening today, we wanted togive them a little add value.
Speaker 1 (34:51):
I love that and if they find I'm gonna make a new
logo now, yeah, and if they findit.
Speaker 2 (34:56):
If they find interesting information, they
can be your stacy and we'll showthem how to really dial it in
and have them create that logothemselves at Atlas was killing
Sage's butt the other day, Ihave to say, because he was
using Atlas and Sage at the sametime and Atlas my assistant.
He said, oh my God, he's doingso much better than Sage.
(35:17):
I was like, well, I said Atlasis my assistant.
Speaker 4 (35:22):
Atlas in years would be like two years old and Sage
would be like 100 years old.
As far as knowledge, meanwhile,atlas is doing pretty well.
Speaker 1 (35:30):
So you name their assistants.
Speaker 4 (35:33):
They talk.
Speaker 1 (35:34):
They actually talk together.
They're in full things.
Speaker 2 (35:37):
In our classes, you will learn to name your
generator.
Speaker 4 (35:44):
Hey Sage, let's say hi to Maria Quattrone.
We're on Be the Solutionpodcast.
Hey there, maria.
Speaker 3 (35:49):
Quattrone, it's so great to be on the Be the
Solution podcast.
I'm really excited to chat andshare some insights today.
Let's dive in.
Speaker 4 (35:58):
Can you do a quick search for Maria Quattrone from
Philadelphia?
Be the Solution podcast andjust give me three funny little
things you might find?
Sage, she's thinking.
Speaker 1 (36:07):
OMG, let's see what Sage comes up with about Maria.
Speaker 3 (36:13):
So I couldn't find specific funny moments.
Speaker 4 (36:16):
Let's see what it says.
Speaker 1 (36:17):
She found something.
Speaker 4 (36:19):
You can't.
When you talk, it resets thesearch.
You said Sage, and it reset it.
You have to be quiet, that'sall.
I won't talk, I'll send it toyou.
I'll send it to you, all right,you don't want to try it again.
Yeah, hold on one second.
Hold on one second, I'll do itfor you.
Give me one sec Brie.
Let me just put it in talk mode.
Better there you go.
Speaker 3 (36:37):
I'll do it this way, okay.
Speaker 4 (36:39):
One second Sage tell me what you found.
Speaker 3 (36:42):
It looks like you're on Maria Quattrone's profile and
she's got quite an impressivebackground as a listing broker,
podcast host, speaker and realestate coach.
The Be the Solution podcastdefinitely sounds like it's
aligned with your mission ofinspiring growth and positivity.
Speaker 4 (36:57):
Can you do a deep search on Be the Solution
podcast and see if me and Staceywere ever on it before?
Speaker 3 (37:04):
I couldn't find any records of you and Stacey
appearing on Be the Solutionpodcast Did you check Spotify?
Yes, it looks like you andStacey did appear on the Be the
Solution podcast In episode 239,you both discussed mastering
social media and AI for realestate success.
Sounds like a great episode.
Speaker 4 (37:23):
Well, we're here again with Maria and we're
talking about you again, so staytuned, okay.
Why don't you tell everybodyabout our Naples event with
Cedric?
Speaker 3 (37:32):
Absolutely.
Hey everyone, we are superexcited about our upcoming
Naples event with Cedric fromMarzucco Real Estate.
It's gonna be an amazingAI-unlocked workshop where we
dive into how to turn likes intoleads and really leverage AI
and Canva for your real estatebusiness.
It's going to be such a fun andinformative session, so
(37:52):
definitely stay tuned for moredetails.
Speaker 4 (37:54):
Thank you, sage, we'll get back to you soon.
Speaker 3 (37:57):
Oh, looking forward to catching up again soon.
Have a great time on thepodcast and I'll be here when
ever you need me, that's just asmall.
Speaker 1 (38:06):
Oh my God.
Speaker 4 (38:08):
It's really awesome.
Speaker 1 (38:09):
I am so excited yeah.
Speaker 2 (38:14):
It's going to be such a good time.
I mean you're going to love it,your agents are going to love
it, it's just really cool.
It's really cool.
Speaker 1 (38:23):
We take the fear.
Speaker 2 (38:28):
Who's a little weary about it.
We take that fear out and youcan just see those aha moments
when we're in the class andthat's kind of like what makes
us like radiate the way we dothe classes.
Speaker 1 (38:38):
Yeah, I love it.
I want a name for my generator.
Speaker 4 (38:42):
So ask your generator to name itself.
Speaker 2 (38:44):
So give a description , say you know about yourself
long brown hair, brown eyes.
Describe yourself, describewhat you do.
And then say now, knowing whatyou know about me, can you name
three names that you would comeup for yourself?
And it'll put out three names.
(39:04):
If you don't like them, you cansay retry um, but then give me
a call later.
Speaker 4 (39:09):
If you want, marie, I'll sit for 20 minutes.
We'll go over it together it'sso much.
Speaker 2 (39:14):
That's actually the first thing that everybody does
in the class, so we do uh athree minute session on uh.
Instead of going around theroom and introducing each other,
we introduce you to your newvirtual assistant that you'll be
naming first.
Speaker 4 (39:29):
We start to teach you how to train it.
Yeah, with the prompting andthings.
Speaker 1 (39:34):
Love it.
This is awesome.
This was a value-packed episode.
This morning.
I am fired up, ready to rockand roll.
We love it.
Speaker 2 (39:45):
Thank you, my friends , and keep on being my friend Be
the solution.
Speaker 1 (39:50):
Keep on being the solution.
That's right, woo.
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