I'm terrified, but I'm doing it anyway—100 appointments in 31 days

Growth happens at the edges of comfort. That's the philosophy driving my most ambitious professional challenge yet—scheduling 100 real estate listing appointments in the month of March, more than doubling my previous record of 42 appointments in a single month.

The vulnerability is palpable in my voice as I share this goal. I'm flushing, anxious, and questioning my own sanity, yet deeply committed to pushing these boundaries. Based on my conversion metrics—one appointment secured for every 9.8 conversations—this challenge means speaking with nearly 1,000 potential sellers in just 31 days. To make this possible, I've meticulously time-blocked 18-21 hours weekly for prospecting calls, reorganized my entire client database, and am leveraging every marketing channel from Google inquiries to my library of 2,100+ online videos.

The preparation extends beyond my professional life. I'm meal prepping, adjusting sleep schedules, and eliminating non-essential activities to preserve energy for this marathon effort. When recently asked about my motivation for such discipline, I realized it's simple: I believe meaningful growth only happens in moments of deliberate discomfort. This challenge represents uncharted territory not just for me, but potentially for the real estate industry at large—I'm not aware of any agent who has achieved this milestone before.

Join me daily as I document this journey through the Fellow 30-Day Listing Challenge (#30LDC). I'll share the wins, the struggles, and everything in between. If you know someone considering selling their home, your referral would be deeply appreciated as I work toward this seemingly impossible goal. Sometimes the greatest achievements begin with decisions that terrify us. This is mine.

Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535

Episode Transcript

Speaker 1 (00:00):
I've never done this before, I've never accomplished
this and I'm actually scared,I'm uncomfortable.
I am excited for this challengebut I am definitely scared out
of my mind.
What I'm looking to do in themonth of March is to set 100

(00:25):
listing appointments.
To have 100 listingappointments set in the month of
March.
Now let me go back.
That is a tremendous,tremendous amount of
appointments.
Even saying it, I'm like, oh myGod, every time I say it I get
a little anxious.

(00:46):
But 100 listing appointments inthe month of March, now, the
most that I ever did in anymonth.
I did 41 last month, in January.
Last year, in March I did 41.
And in April I did 42.
That was the most I ever did inone month.
It's 42 listing appointments.

(01:07):
Yeah, I have other things that Ido as well.
Right, I have to prepare forthese appointments and then I
have to actually do theappointment.
So I have outlined and all inmy calendar the times that I
will be calling in the month ofMarch to get to 100 set listing

(01:27):
appointments and I'm going totalk to you over the next 30
days about the challenge eachday.
So this week I'm beginning toorganize the database, organize
all the people that I'm going tocall.
I'm still not finished with it,so tonight I'm going to be
focusing on finishing theappointments from 2023.

(01:48):
I had to see if there'sanything in there that I can go
back and call.
I may be looking to sell thisyear in 2025.
That's one part of it.
The schedule for the entiremonth is time blocked.
I have 18 hours time blockedfor calling per week and
actually, looking at that, I mayhave to increase that to 21

(02:12):
hours of calling.
I figured that for every 9.8people I speak to, I can set an
appointment.
So every 9.8 people I speak to,I can set an appointment.
So you can do the math and youcan figure out how many I have
to speak to.
So there's also people comingin from.

(02:32):
They call us directly, theyfind me on Google.
They want to find out whattheir home's worth.
They want to list their home.
There's also marketing mailersthat we do so I get calls from
that.
So it's a combination ofmarketing coming in from all the
different avenues.
All these different videos I'vedone I've had 2,100 plus videos

(02:53):
online and the database.
So I have the database.
I have action and thought tomeet this challenge of 100
listing appointments set in themonth of March.
I'm even flushing as I'mtalking about this, because it

(03:15):
is a lot of anxiety, a lot ofanxiety, a lot of pressure I'm
putting on myself, and I had acouple people ask me somebody
asked me yesterday and somebodyasked me today why are you so
motivated, why are you sodisciplined in what you do?
I sat there I was like, hmm, Ididn't really have an answer.
My answer was that I just wantto be better every single day,

(03:41):
and this challenge for me isreally I've never set out for a
challenge quite like this before, so it's something I haven't
done and it makes me superuncomfortable.
And see, it's within.
The being uncomfortable iswhere we actually grow.
That is how we grow and weevolve to the next level.

(04:03):
It's just doing the work,getting in the right rooms,
being around the right people,and so my commitment is to set
100 listing appointments in themonth of March.
If you know anybody that isthinking of listing their home,
please pass along my information, let me know, message me if
you're thinking about it.
I would love an opportunity totalk to you or to them.

(04:26):
Any little bit will help me inachieving this.
I don't even know if this hasever been done by any agent in
the whole USA, north America.
I don't know that it's everbeen done before.
I never heard of it being done.
It's a tremendous amount ofappointments and I'm super
excited to share the journeywith you over the next month.

(04:49):
So tune in every day to hear myupdate and to hear you know the
wins, losses, the struggles andeverything that's going to come
with this 100-day listingchallenge, and there's a lot of
things also I want to express toyou that I have to eliminate
from my schedule, to eliminatefrom my schedule and my time to

(05:14):
get up and my time to reserve myenergy, be super organized,
even with, you know, havingmeals prepared in advance and
really digging in and giving itevery single thing.
I have to meet the 100 listingappointments set in the month of
March.
Now one more thing, superimportant.

(05:36):
I'm doing this with Fellow, andthey are one of the companies
that we work with, and so it'sthe Fellow 30-Day Listing
Challenge, fellow L, no 30LDC.
So come, join me and follow myjourney, and I look forward to

(05:58):
coming in every day and givingyou an update.
Thank you so much for yoursupport.
I'm excited and fingers crossed.