Feeling overwhelmed, disorganized, or like you’ll never get your life together? Then give us 45 minutes and your life will finally feel organized. In this episode, Tara Renze sits down with Laurel Denise, founder of the viral planner company helping women finally find systems that work for their brains. Laurel shares her journey from jewelry designer to planner entrepreneur, the power of pivots, and why true organization starts with self-awareness, not perfection. Together, Tara and Laurel explore how to integrate digital tools with paper planning, manage mental load, and finally stop feeling guilty about your to-do list.
Laurel Denise never set out to build a color-coded cult following for planners—but here we are. What began as an inspirational jewelry line featuring her handwriting and a dream to escape corporate life turned into a movement for creative minds who crave both structure and freedom. When no planner could hold her big picture, weekly tasks, team goals, and preschool snack schedule all at once, she designed one that could, and shared it with the internet. Turns out, she wasn’t the only one who needed it.
Today, Laurel leads a small team of her favorite people, creating products that bring “planner peace” to life by working with the brain, not against it. She believes organization shouldn’t be rigid, that chaos can be beautiful, and that everyone deserves a system that makes life feel more doable and dreams more reachable. When she’s not geeking out over layouts and color palettes, Laurel can be found navigating mom life, trying new fitness classes, or jotting down ideas at wildly inconvenient times...usually while driving or showering.
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Host
Tara Renze
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