No Such Thing as Free Financial Planning!

Alan Moore is the CEO and Co-founder of AdvicePay, a platform that facilitates compliant payment processing for financial advisors offering fee-for-service financial planning. Under his leadership, AdvicePay has revolutionized how financial planners are compensated, addressing the limitations of traditional commission-based models and enabling scalable solutions for larger firms. As an advocate for fee-for-service financial planning, Alan is dedicated to helping advisors move away from traditional asset management models. With a degree in financial planning from the University of Georgia, Alan has a background in running his own RIA firm, where he focused on serving next-generation clients.

In this episode…

Financial planning is often seen as an additional service bundled with wealth management, but what happens when clients don't meet asset minimums? Can younger clients, still building their wealth, access high-quality financial advice without massive portfolios? Is the industry missing a critical opportunity by overlooking these clients?

According to Alan Moore, a pioneer in financial advising, the answer lies in rethinking how advisors get paid. He highlights that people are more than willing to pay for fiduciary financial advice — especially when they understand that “free” often means becoming the product. By offering subscription-based financial planning, advisors can reach younger, high-earning clients who might not have assets to manage but still need guidance. This shift not only opens new revenue streams but also democratizes access to financial advice, making it available to those who need it most.

In this episode of The Beacon Flash Podcast, host Chip Kispert speaks with Alan Moore, CEO and Co-founder of AdvicePay, to discuss the evolving role of financial advisors and the growing demand for fee-for-service models. They dive into how compliance, technology, and niche specialization are driving this change. Alan also shares insights on the shift toward independent advisory models and the importance of building client trust through transparent pricing.