This week, we’re doing something different: Matt is flying solo to talk about the Top 3 news stories on all things immersive and next gen. First, Matt discusses the challenge brick and mortar retailers face to attract Gen Z customers and how they can embrace tech. Then, Matt delves into brands' relationship with platforms like Fortnite and Roblox. And finally, Matt reviews a story from The Verge about a new AI health initiative. Listen for insights at the intersection of next-gen marketing, immersive platforms and AI!
Links to stories discussed:
- Forbes’ Megan Poinski on How to Make Gen Z Stop Scrolling and Pay Attention
- Digiday’s Alexander Lee on Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
- The Verge’s Kylie Robison on Open AI and Arianna Huffington are working together on an ‘AI health coach’
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
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