Jackie’s Big Move, Cristal’s Real Talk, and What the Beauty Gurus Won’t Tell You 2

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi guys, welcome to Beautybound.We are filming our two year
anniversary special and we are super excited.
Yes, I am Jackie Rodman. I own Skinfinet.
I'm here with. Crystal Rubio, I am the owner of
Beauty Pro Bookkeeping and very excited to be here on our two

(00:21):
year anniversary. And like always, like every
anniversary, we've only had one before this.
We have our special guest and editor, Matt.
We wanted the whole team to be here and Matthew was able to
join us. Howdy, howdy.
Sorry Matt From Petri Rose Marketing.

(00:42):
Proud to be here. Happy to be your editor in chief
for the past two years 2. Years what he's not allowed to
to give. Not edit.
To not edit our podcast ever. So I did the math 86 episodes
down in English. Oh my goodness.
Which means at an average of three hours per episode.

(01:07):
I've edited y'all's podcast for over 255 hours.
Day. Y'all the dedication yes is
unmatched. But you guys, there's a reason
why nobody else can edit our podcast.
It's too damn wrong, She. Yeah, yes.
It's rated R Oh. What do we It's yeah, rated R

(01:28):
and sometimes. That was loud.
You're like, but I was like. Wait, you don't even have your
headphones on So what are you complaining about?
How you know it's loud? Any who so we have food today.
We have mimosas and a charcuterie board from Glam
House Design Co Thank you so much for having your food on the

(01:50):
podcast. Wait, I don't know how to open
this so. Oh, snap.
That's good. Wait, does this pop?
It's good you don't drink. Does this pop?
Probably. OK, I don't want to do it.
Be sure and shake it up. You know, Oh my, no.
Imagine the mess. No.
Don't shake it up. I don't know where it's no, it's

(02:11):
no, it's not going to. Pop Should I?
OK, here you go, Matt. All right, I've done it before.
I almost want to like. But I always do it outside.
It's just I'm not very strong. I'm just ready for this mess.
I don't care about this part. It's not over the cheese.

(02:32):
Not over the cheese. Oh oh, yay.
All right. OK.
So I don't know how well done guys.
Yesterday in chief. We took Miranda to to eat
breakfast for her birthday at first watch and I asked for for
a virgin mimosa. I have a funny story too.
After this, please continue. Yeah.

(02:55):
The waiter was so confused. She was.
She was trying to confuse the waiter.
Poor thing I. Have a virgin mimosa.
I said, hey, do you by chance have virgin mimosas?
And he kind of. He looked so puzzled and Miranda
looked down so fast. Like, embarrassed.
Yes. And then he he goes, I don't

(03:17):
know, I'll check. And he's writing down virgin
mimosa. And then the other waitress
comes and then he's like, do we have virgin mimosas?
And I start that I couldn't holdit in anymore.
And I started, I said, I'm just kidding.
Virgin mimosas is just orange juice.
And the waitress right away put her head down, 'cause she's
like, oh, they got you. Yeah.

(03:39):
And Paulina was laughing, 'causeshe's the one that put me up to
it. So.
I could see that. That is so funny.
Yeah, but Miranda was like, Oh my gosh, mom, I can't believe
you're just. Y'all.
OK, so I didn't tell Crystal because I wanted to share my
funny story on the podcast. OIMG.
I So what? Goes first.
I don't know how to make this. The alcohol goes first because

(04:01):
you decide how much. Well I I do it like I measure
like 1/4 alcohol or however muchyou want.
Don't do half please though. Can I have the opposite of a
virgin mimosa? Yes.
I had to think. I was like, what the hell are
you talking about? OK, so my lovely business
partner Desiree got married. Woo.

(04:23):
On Thursday and she so she and Nathan eloped.
But then they had a nice little dinner on Saturday celebrating
the wedding, so we won. Wait, the opposite.
Of original Mimosa, Yeah. So wait, so so no.
Think about it. So no, no juice.
Yeah. Oh fuck I didn't I I wasn't
processing. So now you're going to have to

(04:44):
have the big one. That's what she said.
But. Sorry, just so likes the big
ones. Welcome to Beautybound.
Welcome to Beautybound. As I was saying, wait.
I'm so lost. Wait, I leave off.
I'm telling my funny story. This is like your two-part
outro, by the way. He wants all alcohol in.
Oh my gosh, what did I just do? Wait, what the fuck?

(05:08):
Made your drink even bigger. No, this is Jackie's.
I'm done. Here you go, ma'am.
'Cause I drink the most probably, right?
Happy Tuesday. No, then you need to put more
alcohol. You didn't put that much.
In I did alcohol. You didn't put that much did.
You believe me? There is alcohol in there.
OK oh wow, you can hear the fizzy.

(05:30):
See if you were wearing your. Oh my gosh.
OK, so let me let me start over.I went to a wedding reception.
I didn't think I'd know anybody there, but lo and behold,
Tristan was there. Papa Dukes, Papa dots.
Papa dots. And I was like, hey man, blah,
blah blah. We all sat together and he was

(05:51):
telling he was, he was just really funny.
We were like 2 drinks in and I was like, I can, I can order
more because my husband's going to drive me home.
And then I was drinking and he was like, yeah, mine too.
And I literally, I literally like spit in his lap of my whole
drink and he was like getting uplike I was like, so I was so

(06:21):
embarrassed. I I kept apologizing the rest of
the evening and then I apologized to get on Instagram.
Wait, can we show this the Jack Gucci board?
Yes, but that's my funny story. Oh, I cannot believe.
Well, I kind. Of here.
Hold on, I know a cameraman. I ordered the third drink.
I was like, I'll keep it in my mouth this time, don't worry.

(06:43):
I was just going to pick it up. Oh oh smart.
Oh nice. So here we have a beautiful
charcuterie board from. Glam House Design Co.
She does charcuterie boards and grazing tables.

(07:03):
She does special events. And we ordered this.
Very last minute. We ordered it on Sunday and.
I'm using a tripod, not a gimbal.
Yeah, and we got a little mimosas.
Too. And crack.
We got crack guys. Can you show the crack?
So this was crack. You were.

(07:24):
Very confused. Part of the Mimosa kits.
This is the crack and it goes with the Mimosa kit.
Yes, there you go. So exciting all right so first
once Matt sits down, we can cheers and then we can begin we
can graze we. Can graze the table.

(07:46):
Graze the table. Oh my, that.
'D be a good name for a podcast where you eat stuff on the
podcast. Oh my gosh, graze with us.
I know exactly who should make apodcast named Graze.
I think we all do. We all do.
I'm sorry, that's really messy. Messy.
But you don't know who we're talking about, so I mean we how?
Does he go back? Matt, You don't.

(08:06):
You don't like. Wait.
Are you for real? No, that's sarcasm.
I'm. For real.
You know what we're talking about, Yeah.
You know, not just with charcuterie boards, but like
with lunches and stuff. Now I get it.
OK. All right.
Took a minute so. Move on.
Back to the podcast. Back to the podcast.
So, OK, cheers. Cheers to two years.

(08:30):
Cheers to two years. Yay.
Mine has more orange juice. No, not orange juice.
MMM. Oh, this is good.
It's very good. How is your?
Jambania. It's Prosecco.

(08:50):
Is that isn't. It I'm a Dick, sorry.
This isn't Prosecco, is it? Yeah, actually, that's really
good. It's Italian.
That's better than the Prosecco at my wedding.
Well, good to know. No, actually I will say, well, I
don't know any anything though, but I thought that champagne was

(09:12):
with mimosas, but. It's not.
Is it not? Yeah, I thought like only
champagne. I didn't know we could just add
in Prosecco's too. Or tequila.
Or. Oh, no, no, no.
That's the. That's the.
Tequila sunrise. Tequila Sunrise, Yes.
But it has to have also. OK, so I'm going to.

(09:34):
Cherry something right? Oh, the that cherry something
I'm. Going to start with the crack
here, Matt Crack. What is it?
It's like crackers. You want me to taste it first?
Going queso No. No, no, to give you the
chocolate. Oh, it's white chocolate.
Yeah, Oh my God. It's like.
Oh my God, it's like. Dubai, right?

(09:58):
Oh my gosh. Oh.
Kind of, but no. Some of the same flavors you
find in the Middle East. White chocolate they did add.
Can you give me the pin sauce? C Thank you, ma'am.
OK, so it's white chocolate withlike pistachio on top.
Very flavourful, very good mat. Wait.

(10:20):
Where's the little Oh, here we. Go the honey.
I don't know what those freakingthings are called.
I. Know, but it's super cute.
Not that I was going to get any,I just wanted to do that.
Oh my. God.
I know now do you see why it's called crack?
This is the shit. It's so good I'm turning off my
phone, OK? Oh my God.
This is horrible. Oh.

(10:43):
My God I do that with my gluten free friend.
I'm like, this is the worst bread I've ever had.
Oh wow, wait, this is amazing. Oh, sorry.
It's the sweetened. Salt, I said.
Who is hoarding the mix? Yeah, me.
OK, so grabbing. My favourites first so I.

(11:08):
Guess I realized. I realized that after I heard
myself. I'm sorry guys, I can't do that.
Wait, can you still hear it? No way.
Very minimal, OK. I'm going to start lights here

(11:29):
give you all the time to OK Yum start with the chest.
Only on Beauty bound there it is.
Jackie knows how to make things sexual.

(11:49):
When it comes to her song effects, she just takes me back
to Petty. I'm just kidding.
I've never been to Paris, but. Tyler.
Hint. Hint taken.
He no he like he's been told like straightforward as well and
he doesn't take the hint whetherit's told to him.
Oh my gosh. So Tristan, I sat down 1st and

(12:10):
Tyler went to the bathroom. He's like, oh, I can't wait to I
can't wait to meet Tyler. I'm like, he is the life of the
party. Let me tell you that.
Let me tell you that Tyler, he'sthe life of the party.
He's like, he's like, really? Told them that.
He was like, really? I said no, you don't listen to
the podcast. Obviously he doesn't, Tristan.

(12:32):
Whenever I see life of the party, I mean like, you know,
party pooper. Opposite of life of the party
this. Is cute.
So 86 episodes down if you include Part 2 of Pamela's
episode last week or the week before this one, no.
No, that's coming. Two weeks before this one.

(12:54):
No wait, the week before this podcast dropped was episode 2 of
Pamela. Wait.
Oh, yes, yes, yes, sorry. I was, I was my.
Yeah. So 86 episodes down, Dang.
What have y'all learned about podcasting?
Or what do y'all? What's y'all's take away at your
two year? Do you not like cheese?

(13:14):
Podcasters. Sorry, so my I'm picky.
About cheese. Sorry you have to try this
cheese bro or I'm a kill you. Oh wait, this.
One's spelled funky. No, no, no, you, you put it in
your mouth. I'm actually weird about hams,
so I've selected only a few hams.

(13:35):
Hams. You mean hams?
Like deli meat? I'm very weird about deli meat.
The pepper, the roni was good. This one looked like pepperoni.
That one was good. I like spicy pepperoni.
Oh dumbass, I. Was just saying you know what
it's missing. So you guys aren't taking more

(13:56):
of this delicious cheese? Hand it over.
No, I. So are you likes?
It up. Why am I friends with you guys?
Just kidding. No, I bitch, look at all that.
I got one of each. Like I give up.
I'm just kidding. No So what I've learned about
podcasting, I feel fuck. Sorry, was that me?

(14:18):
No, Anything can be bleeped. Yeah.
That's the take. What have you learned?
About yes, that anything could be bleeped, that sometimes I'm
too blunt, but that I think I don't know.
I, I think there's been, we've had like a lot of learning
curves, curves because there's been times like with marketing

(14:42):
and stuff that at the beginning.And if you look back at like our
first year, there was a lot of we weren't posting enough or our
description for YouTube wasn't the best.
And it was just kind of like we had the consistency, but there
was no way of like actually putting it out there.

(15:04):
I think it wasn't up until last season that you started posting
for us on YouTube. Took us under his wing.
Yes. And so I think had it not been
because of how you've been posting it and, and kind of
looking at the analytics, I think it, it wouldn't be rising

(15:25):
as it is now because it took us a while to be able to even see
numbers go up, I feel like. I'll say y'all are the most, you
know, we've, I mean we've only had this studio open for two
plus years. So y'all were pretty quick in
terms of being early clients if you will.
We're veterans to the podcast world at this point.
Podcast veterans, but. Venturex veterans, yeah.

(15:48):
The VP's consistency though. And the amount of content a.
Lot. But y'all kept going because it
wasn't about necessarily the, you know, anything else other
than the the content and having the time together.
And then y'all got, I think thenat some point probably on the
last season, y'all got more deliberate about your content
and content type and what it means for a different target

(16:11):
audiences. I think that's really what
started to catapult the the growth.
And I'm always a fan of saying it's not the amount of
subscribers, it's the type of subscribers you have 'cause I
know other podcasts that I'll have thousands of subscribers
and they'll get 2 views because it's all still subscribers.
They, you know, they forgot to subscribe.

(16:31):
And the crazy thing is like we only have I think like 82, I
believe I checked last night andor 84 and but even though we
only have 84 subscribers like. Our is this YouTube?
Or Spotify, yeah, YouTube or we have anywhere between like 60
sometimes. And those are like on, you know,

(16:53):
on, on actually, we don't have any good 60 VS right now.
They're all like over 100. And the last one is like at 300.
I think. No, I'm lying.
The shorts are really high. But our views are like 100 or
100 and something. And we don't even have that many
subscribers. So I do see that because at
first I was like, oh, well, we don't have that many.

(17:15):
It's OK. Or we would have, you know, our
views were always higher than the subscribers we've had.
So that's cool. And then on Spotify, have you
seen other countries you get listened to?
I send you a fucking screenshot now.
Was this last year? This year.
January. No, 2 days ago.

(17:37):
Oh shit. Put it on the list, yeah.
So we have I send it to you too.I'm so sorry I was rudely on my
phone. So let me go back so I could
tell you guys. I saw the message.
Wait, when did you send this On what?
Saturday at 2:42 PM on Instagram.

(17:59):
There it is on Instagram. Oh.
Gosh. She DM on.
On the weekend. Yes.
So we have listeners from the US, Canada, Ukraine, Germany,
Russia. Hold on.
Wow, you got the Ukrainians and the Russians listening in.
Isn't that that's? When you know you've reached a
target audience. Isn't that crazy?

(18:19):
Hold on, let me go because I it was a video, OK?
Russia, South Africa, Poland, Australia, the UK, New Zealand,
China, the Netherlands, Jamaica,Italy.
Just FYI when I went to to Jamaica I made sure to listen to
the podcast while we were in Jamaica.
So I am Jamaica, Italy, Ecuador,Belgium, Japan, Austria,

(18:47):
Mongolia, India, Mexico, Bangladesh, Brazil, Hungary, New
Caledonia, the Maldives and Spain.
The Austrians be pulling up. Thanks fam.
Thank you. Actually like my dad's adopted
SO. You got Bluey and family down in
Australia. Yeah.
That's what's up. That's I, I mean, obviously 94%

(19:10):
is the US. Sure.
But everything like it's really cool just to have different
countries, so. Legit thank you, Gracias.
Gracias that you're. Welcome.
Thank you. Is Grazi.
Grazi. Yeah.
Grazi. Duncan Shin is Austrian.
And then Danka. Or maybe that's.
No, that's German. No, it's thank you, I think.

(19:31):
No, no. I.
Duncan Shin is thank you. Thank you very much.
In German I thought it was Austrian, no What?
I was thanking the Australians. Australians.
Thank you. Thank you Canadians.
Thank you very much. Sorry, that was British

(19:53):
Canadians like thanks eh is. That Vancouver, or.
That's Montreal. Thanks AM.
Oh my gosh, thanks AM. That's all over Canada.
And then thank you. It's more of like an English.
If you're from England, so I'm crunching into this well.
Gracias. Denada.

(20:18):
Oh, I thought that was mozzarella.
I was talking to my grandma on the phone.
You thought this was mozzarella?See.
I was watching her spread it. I was like, wow, she's really
brave. That's why I'm picky about
charcuterie boards, because it'slike that Jelly Bean game.
This cheese so mad like if you don't have a piece on the hurt
you. No like it is good.

(20:39):
But no, seriously. I'll take the hurt that's.
Fine, it is good. It's just, you know.
You don't like this? One, no, I haven't tasted that
one yet, motherfucker. But yeah, I think that's what I
and consistency and also that sometimes the way that you feel
shows on a podcast. Amen.

(21:00):
Yeah. Because so.
Attitudes show up, yeah, and I get.
Attitude not crystal. I can fake any podcast.
No she can't. Then then Jackie becomes also
like. Mm hmm.
Man, it's just fun as the editorwhat to watch that go back and
forth because you're like. You'll see me roll my eyes like

(21:21):
mm hmm this fucking hoe. Let's cut this snippet out.
Oh my gosh. Jackie's not here today, because
I was. Like bitch, we've talked about
this subject many times and all of a sudden you don't know it.
Sometimes I'm just like, let's just let her do her thing.

(21:42):
You have come a long way though,but then the interviewer realm
as well as like individually coming out of your show in terms
of cameras and everything. I did my own interviews.
She interrupts. Y'all both interrupt.
I never get a turn. Shit, I never get a turn.
Bitch, I have to interrupt. Don't ever have turns.
Go. I did my own interviews for glow

(22:03):
and gather. I can't even say I'm sorry.
And I was like, wow, I'm doing this without crystal.
I'm asking people about their lives and their well-being
without like a accomplice. Was it?
Was it weird? It went on for like 20 minutes,
so I was like, OK, this is pretty good.
Like good change. I mean it's a pre show that we
did, so it wasn't really. No, but I'm saying did I feel

(22:25):
weird? Kind of did, but then I was
like, we're just, I'm just having a conversation with
anybody. It's like here we just have
conversations with each other and it's normal.
But no, I do think, and I said this the last year on the last
podcast year anniversary, that Ifeel like I had a lot of trouble
speaking my mind before. I like really wouldn't know how

(22:46):
to say things or like how to like form my words together to
like say what I'm thinking, I guess.
And I think I have come. You've come out of.
More, more out of my shell, yeah.
Does it help you socially? Like being able to I just not
saying you're a social introvertor anything, but in general if

(23:07):
you're able to form your words together.
I think so. You know, just on a regular
basis. I think it does because I feel
like she's more out of her shellthan I am during networking
events. So she's actually the one that
goes into a a little cone. Oh yeah.
Like a little oh, I've seen it at networking events.
I really. No, Yeah, for real.

(23:28):
I. Haven't been to that many with
crystal in a while. But I get that way too.
I get it. But even like when we went to
the the one that you took me to.Beauty Boost.
Yeah, like. That one's fun though.
It's all girls. And no, it is.
There's no like, see like men like.
And it's not even that it has nothing to do with like the, you
know, with any of that. It just has to do with there's

(23:50):
too many people. And I know that I don't know how
to not be like just customer service, that my, my brain
doesn't know how to tell my mouth to shut up.
And then what? At the moment I start talking,
things are going to come out that maybe are not nice or that
maybe are just too blunt. And so it's easier for me to

(24:13):
just be quiet and kind of nod and say hi.
And if they come up to me, I don't say hi, but.
It's like when we first met. Yeah, seriously.
I had by like my very young son on my lap.
She's like, sorry, I curse a lot.
Fuck fuck. Oh, and I'm just like, shield
your ears. And that's the thing, because I

(24:34):
don't know how to filter myself.I, I don't, you know, And so it
becomes really hard to be at networking events because I have
to be I guess more put in a box.Or you feel like.
I feel like yeah, yeah. So then it's I'd rather not or
I'll go if somebody I know is going.

(24:54):
Even when last year at Glow and Gather, I sat on the in the
table that I didn't know anyone and I was quiet the whole.
Time. Well, that can't be the case
this year because we got a videographer.
I know. Yeah, we need to chat about
that. I'm super excited about it,
Matt. Like really pulled through on
me. I can say all this because this

(25:14):
is after the event happened. I knew the other options were
going to be disastrous. This will be posted after huh?
After glow and Gather I guess. Right?
Yeah. Wow.
Because it's this. Weekend.
It's this weekend. Wow, Yeah.
So I did tell the videographer that some of the clients will be
the focal point with the backdrop of glow and gather.
Well, luckily she got her. Did you get your social media

(25:37):
manager on point? So after they get this shit
together, a month hiatus. She came back out of nowhere
after we emailed her. Oh hey, a week out.
A week out. Only a week out.
Yeah, you know, she said. Let's let's plan a meeting
before the event. Sure we have.
Like we have to have this. Meeting As of today we have a
meeting has not happened. As of Tuesday, 5 days before the

(25:57):
event, the meeting has not happened.
So you'll find out more. You'll find out more later.
Yeah, you usually want to meet with your social media manager
about 24 hours out from the No. Oh, I was dead.
Planned in advance. Leaving him, I was like, really?
That's crazy. Y'all haven't met yet?
That's crazy. And so you know what?
She sent us an e-mail though, saying she was going to capture

(26:20):
some great stuff on her phone and that really concerned me
and. Wait, her phone.
I don't have a problem with the phone for social media.
She was like, she was like, we're going to do some.
Or you don't. I don't.
I don't if it's done the right way.
But if it's someone like me walking around with the fucking

(26:41):
phone, like you're not going to get good footage because phone
has to be this way. She said.
So you. See the phone this way?
No, you fucked. Up, she said phone and then
she's going to live stream. But then I was like, Desiree,
should we do a live stream? No.
People didn't pay. No.
For our event to be live streaming.
So then you say that. I'm going to.

(27:02):
Yeah, what would be the benefit of the live stream anyways?
Cause your target audience, it'syour attendees.
Yeah, and then she said we're going to get some great B roll.
And with the live stream you want to promote that in advance
anyways. What's the reason for AB roll
right? I don't know anyways.
Oh. The live yes no I I don't think

(27:24):
it's a good unless let's say youwould have sold tickets for
online that. Would have had I sold tickets.
No for online. I thought you're being real
straight. Oh no.
No, if you if you would have sold tickets for like online
viewership. Are we here too?

(27:44):
I'm staying away from that cheese and how?
To redirect it, no. As soon as you take a bite, you
feel like you're in Paris. You're sitting on the Eiffel
Tower. But I wouldn't know.
With with your two loves. She she's never been.
Because the only Paris I've beento is in Vegas.
You haven't been to the Paris? The only Paris in Vegas is in
California, and in Vegas there you.
Go. Paris, California.

(28:06):
PERRIS. That's only that's actually the
only Paris I care to go to too, so it works out.
There's a Paris, TX well. Why I want to go to Paris.
Why there's a Paris, TX? There is and a Venice.
Sorry, I'm getting told to move my microphone away as I'm

(28:28):
chewing. No, I was moving mine away
'cause I got a mouth full of crack.
I just dipped into the chocolatey desires of this
chocolate with nuts I could justfeel in my.
Mouth. She just dipped into the.
Nuts off the tip of my tongue. You want it.

(28:51):
I thought you were going to do atoast.
OK, Toast. Cheese.
Cheese toast. Is that the cheese I got?
There's like a black bottom? Yeah, try it.
You could have it. Oh.
No, no, no, no, no, no, no, no, no, no, no.
You need no. I have this one.

(29:12):
I have that one, yeah. Matt.
That is not do. I kill you.
Wait, do you like cheese at all?American.
Lactose intolerant. No, you're fucking lying.
You drink coffee, You know that about me.
You're not. He's going to like next time he

(29:36):
laughs. He's going to aim for his mouth.
You. Just had ice cream on Wednesday
last week. Oh shit, yeah.
Yeah. He's bad, that's fine.
More cheese for me though. We had an ice cream social here
at Venturex. SA cowork.
Yeah, this kind of tastes like Parmesan.

(29:56):
Well, I like I I like this one. This one's.
Good. This tastes like Parmesan, but
it's not so like which one? Sharp.
Sharp. Yeah, it's like a.
Like a subtle parmesan. Parmigiano, Reggie.
It's a very soft, subtle parm. All right, your viewpoint of
beauty bound. Oh, I thought you were going to

(30:17):
talk about Paris again. Beauty Bound.
Beauty bound. As soon as I eat that cheese,
though, it takes me back to Paris.
This bitch has never been to Paris guys, so don't believe
anything she says. Takes me back, so I was talking
about how I've come up a long way.
Yes, it's because you went off on the cheeses and your nuts in
your mouth. Yeah, you did go on a nuts and

(30:38):
mouth tangent. A journey through the nut.
Of the chocolatey chocolate. Of the chocolate chocolate nuts,
anyways. I know you've had chocolate
nuts. Before got my work cut out for
me, I. Actually have never had
chocolate nuts before until now.Oh my God.

(31:00):
So your journey. Oh, with glow and gather wait,
we're going to see, we're going to see how that all shakes up,
right? But my journey, it's I'm still
on a journey. I'm trying to plan a podcast for
my new venture in in Cameron, NC.
No, I thought you were saying Canada.
Oh, Canada. It wouldn't be a podcast with me

(31:21):
singing. Don't you have to put your hand?
On our home and native land? Really.
That's in America only. Go back to China bro.
What do you? What do you have to do?
What do you? You don't put your hand
anywhere. What do you do?
I don't think so. I've never done as a kid.
No way in Mexico for the I thinkit's for the flag for the for

(31:44):
the national anthem. I think it's this like a but
then for the flag do. You salute.
No, it's horrible for the flag is this.
You hold on your right arm. Yeah.
Huh. Do they do like a ceremonial?
Yeah, I think I don't. Sacrifice and chop one off.
I can't remember it's where the flag or the national anthem, but

(32:06):
one or the other, but one, it's when you're saluting the flag.
I think it's this way and then the national anthem.
No, not like that bitch. Like right over your shoulder.
This makes sense to me. But then and then this for the I
used to be in color guard when Iwas in kindergarten.
This would be how most militaries would do a salute
when you have a rifle, like whenyou're carrying a rifle.

(32:27):
You don't. Do you know?
You do, Because you. Yeah.
Yeah, OK. That makes sense.
That does and revolution, you know, history of Mexico, that
makes sense. The this dropped the mic moment.
I don't know about that one. I don't either.
Yeah, that's very, you know, yeah.
Anyways, anyway, so your growth.My growth has been I always have

(32:54):
a look up to the sky to think, 'cause my brain's somewhere up
there. I'm trying to find it.
No, I. Couldn't help but but look up as
well. We have a beautiful garlic clove
that has joined the chat. I'm always going to see garlic

(33:14):
now, me. Too.
Like, wait, that doesn't look like a.
Garlic. As soon as you brought her in, I
thought of garlic. The old glowing garlic ball.
Our clove. I got another one, so I got a
sack of garlic balls just to yougot another one throw in the
next studio. You got another one.
It's in my office, it's going inthe next studio on the corner
over there. When did you get that one?

(33:36):
Sorry, bookkeeper, me comes all right.
I thought it was only the computer.
Better than I may Contadora. Bro when I saw that shit.
So did. You see that reel?
Which one? The one he posted.
No. Oh my gosh.
When it says forgive me bookkeeper, for my sins.
No, I'm going to have to watch it after this.

(33:56):
A $1400 purchase. Jesus Christ.
Matt. And I could say it because you
put it all over social media. Taxes.
Fuck. Anyways, so Matt, how has your
journey been editing our podcast?
Has it gotten easier or are you still learning new things with
time? I think it's gotten harder,
especially when switching. So I did that to my so you have

(34:19):
you have known that I've always constantly tried to improve from
feedback and everything else andjust trying to increase the
production value. You all have increased the
content value. I got to increase the production
value. So we did recently switch to 4K.
So everything is filmed in 4K and man, the logistics involved

(34:40):
in that, it's fucking crazy likeon the back end because it's
like all the same in terms of the setup and everything but the
process is like 3 times as long because before major expenses
are incurred. So but.
When he talks about major expenses, guys like I get heart
attacks. So each camera.
It's not like it's my money. I get that.

(35:02):
So our studio has five really nice 4K cameras, but like better
lenses, an external like a monitor connected to the camera
to be able to connect to a storage Dr. internally as
opposed to SD cards doing like real time switching, all that
kind of stuff. Like that's another $15,000 at

(35:23):
minimum. 15,000. At least.
Damn, so you really want something like super Extreme?
We're not. There yet?
Yeah, because that camera switchboard like not even like
it's probably what you're looking at.
But when I was looking at a switchboard for my live
streaming, I think it was like 100 or $200.00.

(35:47):
But again, it was a small one. It wasn't for for, it was just
for to switch between my camera,between my gaming system and
between my chat. So like at minimum, like even
the switchboard that I'd be interested in doesn't output 4K
footage. It'll output 1080 footage for

(36:09):
individual camera files. Now, it'll output one file for
4K footage if you're live editing, but if you mess it up,
you don't have the original stuff, you know?
So it's like, and that's $2000 more or less.
It's like 1800 before taxes. So I call it 2000.
I'm so full. Of expenses.
Me too, yeah. Down.

(36:30):
That's a lot of money. Will be, yeah, but yeah.
But it's all going well for Matt.
He's buying all this shit, right?
Sure. You'd think so, wouldn't you?
We are. We are almost covering our
operating costs, folks. We've made it.
Yes, gross. It is better than last year.

(36:53):
Yeah, Crystal has given me lots of great financial advice.
And she never takes. I'm considering taking a couple.
After two years, folks. She's considering taking some of
my advice. I've considered it greatly.
And true story though, you're soappreciate the referrals.

(37:14):
By the way, for those who don't know, Crystal with Beauty Pro
Bookkeeping is the best bookkeeper not just in the
beauty industry but in general. But she's not so serious like
these other bookkeepers that wear their lasers and hand me
downs from Ross and she. Dang, throwing some shade.
I'm so sorry. Crystal does shop a little more

(37:36):
elevated with some super fun hairstyles that are related to
the beauty industry. And she speaks Spanish, yes, so
it's an added bonus. She can see you.
Wait, what? She can understand you.
And if you forget about what youshould be doing with your money,

(37:57):
she can tattoo it on you becauseshe's a tattoo artist.
Take notes. Take notes.
Your clients love you and they love what you've done for them
just because Now I have some of the same clients and every time
I've met with them, it's a really cool story of like
offense and defense when it comes to their money.
You're really good at telling them how to play defense or what

(38:18):
they should play offense on in terms.
Of, you know, I feel like all ofmy friends now are like her
clients too. It's cool.
I mean, my friends reverted to clients I should say.
Yeah. I'd say a lot of growth in these
three businesses over the past two years.
Yes, we've all helped each otherout and referred out.
I always refer out Matt. If I someone needs like

(38:40):
marketing or just any kinds of podcasting, I'm like, well, you
have to go with Matt, obviously.Where else would you go?
I think again, like I, I wouldn't recommend you if it
wasn't if I didn't know that youcould do something good for
them. And especially when I see that
they're getting screwed over or that people are taking
advantage, because I feel like that happens a lot.

(39:02):
You've had some funny stories ofpeople who are, you know, good,
and it sucks to see you as a small business.
People invest a lot of money, you know, because every penny
counts. That is a really like good
point. There are these website
developers that will just screw you over and marketing companies

(39:23):
that will screw you over and take freaking phone video
footage that yeah, that's not good.
Cheap. And yeah, cheap quality.
But and then and like and a lot of these things, you also have
to think just because it's the most expensive marketing company
or the most expensive whatever, it doesn't always mean that
you're going to get quality. Those are.

(39:45):
The cheer ones, but. Also, because you're trying to
look for a cheaper version too, you can't expect high quality.
And I think that happens a lot because people get it confused
to where they've paid all this money to a marketing company or
a web designer and then they getshitty work.
But then. They want to look for something

(40:07):
that's cheaper and they still get shitty work.
So you have to kind of find thathappy medium.
And I think that's the one thing.
I mean, what? You have three of my clients.
Yeah. So three of my clients that I've
referred, there was another one in Arizona that I wanted you to
take over, but I feel like she got screwed over big time with

(40:27):
the marketing. She was spending so much money
on marketing, you know, and, andsadly.
It's hard to trust people these days and she.
Closed her business. Not that like not that long ago.
Like almost a month ago. That sucks to hear.
I hate that. I hate.
Too like it man, it hurts my soul to know.
That's really sad when you pay so much money and like not
getting that return in your business.

(40:48):
And Matt has helped us out with SEO.
Yeah, advice. And it's funny, I was thanking
him earlier and I said thanks for the CEO advice.
Thanks for all the advice related to the CEO stuff.
Oh, that's what you meant? OK, I didn't get it earlier.
I was. Like I was just like nodding
like. CEO.
CEO He was like, oh, you're welcome.
She isn't her CEO era. Era.

(41:10):
Yeah. Remember, it's not an era.
Era's end. True.
So unless your CEO. Era maybe she does plan on
graduating out of the CEO stuff and she's just an investor one
day. Guys, I ran, I ran into an old
client at Pam's the day after wefilmed Jesus Christ so.

(41:31):
She was wearing a hat, luckily. I was, I was all mad because I
didn't have time to get ready because my husband left his
uniform at work. I had to go drop it off at home.
Yeah, my husband, my military man, left his uniform at home.
Can you believe? That How do you do that shit?
Any who so Tyler anyhoozle, so Ihad no time to get all CEOD up
and I was like, wow, I'm going to look like shit today and my

(41:53):
hair's not washed. I'm going to wear a hat and just
be Incognito today. Not even the receptionist.
Her daughter recognized me when I walked in.
So I guess that really says something.
But I sit down and who freaking shows up?
One of my clients I haven't seenin like months.
And it was just like that kind of awkward where you're just
like, I was trying to fill up myforms, see at the corner of my

(42:15):
eye. And I was like, I was like
shaking Jake. And I was like, oh, I'm just
gonna go to the back. And her daughter comes out.
She's like, can I help you? I said, it's me, Jessica.
I'm kidding. I.
Love that movie. Oh my gosh.
Wait, have you seen? Do You Know What We Were Talking
about? No, but I used to tell you.
I just thought it was funny, Jessica.
So, you know, is this Mean Girls?

(42:37):
No, Rob Schneider, What it's called the hot chick.
The hot chick, the hot chick, it's with Rob Schneider and
somehow he it switches places with with this.
Hot girl, this hottie. Yeah.
And so Rachel McAdams. Yeah, So she's so so.
He's trying to, obviously he's now she's in a body.

(42:57):
Yeah, he's trying to find his body.
He's transitioned. Yes.
That's a movie about. That and then like all of a
sudden, like, you know, Rush Schneider goes and he pulls up
the hat and it's me, Jessica. When he was trying to convince
his best friend that it was Jessica, she's like, no, you're
not Jessica. And he was like doing their song

(43:20):
like Men, Boys, I forget how it goes.
It's funny. They're high schoolers, yeah.
And this girl. Yeah.
Such as bodies. Rob Schneider can play anybody
like any race. Yes, I loved Rob Schneider.
Oh, me too. That was.
If you have not watched The Hot Chick, you better.
You have to. What's happening?
It's so funny. Oh even when she woke up like I

(43:42):
have balls of or she's like I'm disgusted.
Yes, I was. It's the funniest shit ever.
But anyway, so you walked to theback.
Yeah, I was like, it's me, Jessica.
And then she was like, she's like, oh, from the podcast.
I'm like, yeah, it's me, Jessica.

(44:04):
But anyways, she was, I told her, I told her she's like,
that's funny. And she's like, oh, she's my
client. And how is she?
I'm like, she's your problem now.
Dang, so that's the approach. You don't, you don't go, hey,
you don't. You're not direct about it.
She hides your your face looks so dry, like as an aesthetician

(44:26):
you could, you could really takethat any kind of way, you know
you. Could.
Oh yeah, you could. Have my face did not look dry
that day. I never looked you.
Tell her that how? You could have oh.
Oh my gosh, is that you I didn'trecognize?
Your face looks so dry, you've aged since I last saw you.
Because really, if there's anybody to be embarrassed, I
feel like it would. Be a player, yeah, not you.

(44:49):
It's been months, you know, you haven't heard the thing.
You're like, Oh my gosh, I probably.
Shouldn't talking about clients too you?
Didn't say a name. You didn't?
Yeah, but you didn't say anything mean.
So you're not violating any HIPAA regulations?
There you go. Just don't make this a real and
we'll be, we'll be good. I'll talk to the editor.
Yeah, you guys, he is wearing the editor.

(45:13):
OK, just bleep out where I do say where I was.
So there she was, and continue. Yes, I was at beep doing beep.
Not even her beep. Sorry.
See, he he has a lot of on his hands with us.

(45:37):
If we continued and crystal was even at beeps setting.
I was at beep setting. I told her I was like girl and
beep. Beep.
Beep was like. Beep was like.

(45:58):
I've had that happen to me before.
I was like, oh really? Beep, I'm sorry guys.
I hope Beep's watching this because.
I know there's a beep setting inhere, but I forgot which one it
was. We'll fix it in post.

(46:18):
Look at that, there is a beep. Yeah, does it say the name?
I didn't want to fully say it, Pam.
Now you actually have to go in and.
I think it actually covers it up.
Oh, you think so? Keep on talking.

(46:39):
And I was at the. Yeah, it does cover her voice.
What? I could, I could.
OK, I'm too hard moving on. So can we let him finish now
where he what he? Did I interrupt?
Did you? Yeah, well, you've seen no.

(47:02):
You were telling a story, camera.
You told the story. Los sientos signor.
You were, but before that you were in the middle of telling us
how it's been a challenge havingto edit 2 hour episodes from us.
Oh, I just gave a good example to what his story was going
like. Like.
Yes, I rarely let somebody go over the time that they've

(47:23):
scheduled. There's exceptions.
Yeah. Obvious, but it's like how we
point. Oh yes, it did put us in the
hopper. It put you all in the hopper.
So now you have one banked, which is kind of cool because
you all had, you all had been like having to stay on it.
So if you start a podcast, make sure you've got a few of them
banked first before you start. I've been asking her to bank

(47:45):
shit for years and she's like no.
Because you want to record all in one day.
No, that's a. Tough one.
Yeah, one time you wanted to do like 3 episodes in one day.
We've done two in one day. Well, yeah, it's just to be 15
minutes each. It can be done.
It can but I feel like but. Leave people on cliffhangers all

(48:05):
the time. No, you know, I the the thing,
the thing with like banking themall in one day.
I feel like you get either. For me, I feel like it's not as
authentic. Yep, because I feel like you're
trying to just get an episode out.
I feel like it's going to take ahit.
It like the content itself. You're not going to be as good

(48:26):
of an interviewer if you're if it's an interview style thing.
Or we can we can just split a very long episode we've done.
Like this? Sometimes we go on and on.
But like this one helped us, butso the the last one that and
it's it's that one first time. But that thing has to be
organized and put together in terms of intros, outros and
stuff like that. This one we got creative.

(48:46):
We did. We did.
Thank Matt for making Pant. Oh, you could say her name.
Annex this conversation. So we I'm going to start over
you just we just bleeped again. So that's not going to make
sense. So we thanked him for our past

(49:08):
guest episode just because it was very, very long and we
needed to split it. But it worked out good because I
got a text saying, Oh my God, and you guys just cut off and I
want to know what happened next.I'm like, well, good, bitch,
watch next week. Yeah.
Like it left people like wantingmore.
And that's I I feel. Like that should be.
Yeah, that should be like the goal, you know, and and a lot of

(49:29):
times when we've had guest episodes, they've always been
either over an hour or two hourswe've had in the past and we've
had to split them in the past aswell.
So I think I know like the week after, I think you thought we
weren't going to record and we hadn't talked about it so.
Got me mid facial. Yeah, like get your ass down to
venture X even though I'm not there.

(49:50):
Yet. Yeah.
And because she wasn't here yet,I decided to stop back and get
coffee. And then conversation started.
And you know, whenever I go to. Always.
There's always conversations. Whenever Matt texts asking where
we both are, you know. Then you know there is an issue.
Hey are y'all still filming today?
Yeah, you know, something happened. 5 minutes.
Into the recording. Oh my gosh.

(50:11):
Start calling 911. 911 are they OK?
No, but what what I'm trying to say, it's like I like I like it
when we record like we did that one because now we have one in
the hopper. But as long as we keep on
continuing, you know the recordings now we have I think
we have the one for that's goingup this week and we have already

(50:31):
the one that's going up next week because we we recorded last
week. That's right.
Correct. Yeah.
So I know that's one of the things that I am trying to
schedule like my for for next month for a Season 5.
I am trying to to schedule and to like record ahead of time so
that they're kind of lined up and I have a little bit more

(50:54):
time to like, well, like what amI going to do?
That was really great. Can I get the blood orange?
Yeah, but no, I I was telling Crystal for like a month, Hey,
you got to start banking episodes for or not banking
episodes. You have to bank speakers or
host. What the hell am I saying?
Guests? It's glow and gather week, so
I'm all over the place. Sorry.

(51:16):
Like there guests like schedule them out.
Yeah, I told her you got to schedule people out.
I said no, no, no. Just the orange.
I'm driving. And and have backup ones, yes,
which luckily you have. You always have a backup.
One older too. Yeah, I'm really available.

(51:37):
So like normal people besides melike need to be poked out?
I this is, I think for me, this is my one constant like the one
that I do. I, I love being consistent on
the podcast because I feel like that's the one thing that I have
control over as far as, like in your life as far as yeah,

(52:00):
because I, I'm all over the place with everything else.
And not in a bad way, but this is the one that I know that I
could, that I could always book.And it's, it's the thing that
it's always there. Like it's always.
Someone used to take our spot though sometimes.
I'm glad you left, babe. Sorry, no.
What? A previous client of mine I'm.

(52:20):
Sorry, I didn't. Wait, wait, wait.
What? Somebody said.
Take our spot, remember? What spot?
Our spot? Our spot.
Our Tuesday slot. Oh, nobody's going to take our
Tuesday slot. Why?
No, remember, I'd be like, oh, is the podcast open?
Yes, like. No.
Punchable face. Today, who will not be named?

(52:46):
Bleep was trying to schedule when we have our Tuesdays
podcasting. Yeah, that damn Bleep.
That damn bleep is freaking killour vibe.
Anyways. Moving on.
Sorry. You could take that to wrap
things up. To wrap things up, what?

(53:07):
We just wrapped our cheese and ate our crackers.
We discussed our personal lives.Jackie discussed her personal
life. Did I?
Yeah. I'm now a licensed esthetician
in North Carolina. Jackie is not.
Where's the woo woo woo setting?Oh, oh, wait, no, like clap.

(53:30):
Hooray. What?
You said. No, not.
The that's what you asked. For no, I said, woo woo woo.
With that face though. There.
So I am a now licensed esthetician in North Carolina.

(53:50):
Their board is called the NC Board of Cosmetic Arts, which is
really cool. I told Jackie that I'm going to
use her address and I'm going toapply for my for my Cosmo
license out in North Carolina ifit's that easy, just so that I
could have another license. I think it's that easy because I
sent Tyler's orders. Oh, I'll change his name on and
put Javier. I'm just kidding.

(54:12):
Hey edit these orders. It's funny, my license just
looks like a piece of paper. It does.
It's so weird. Wait, there's no.
Watermark. I could have made that on Word.
There's no watermark on it, no. Matt, I have to show you it
looks like we could have done this ourselves, no offense.

(54:34):
New business idea? No, Yeah, let's see Matt, give
us some tips on marketing and what we're doing and how should
we things should be done. And, you know, we always ask,
but it's I feel like there's always new things going on in
the marketing. Legit, that license looks like
it was made in Word yeah in marketing in the beauty

(54:56):
industry. Doesn't matter really which
industry you're in. That's a good one.
Everything has its nuances, but the fundamentals are basically
the same because at the end of the day, you're selling your
product or service to humans, right?
You have heard me harp on websites and stuff in the past.
I think over time, and I mean like a decade out plus, websites

(55:17):
become less relevant. And I, and I only say that
because like search engine optimization will be substituted
for terminology like answer engine optimization, but ChatGPT
or Claude or any of those platforms pick up all of their
stuff from search engines anyways.
So it's still kind of relevant. I do like when service providers

(55:38):
will answer you like on Adm but sometimes I get annoyed 'cause I
need a credit card on file and then I'm like then you have to
go to my booking site and put your credit card info to secure
your spot. I can't book it on.
IGDM don't you ask for a credit card on file as well?
I have them do it. I know what.

(56:03):
If someone wants to book online I say go to my website.
I said hi when would you like tocome in this?
OK, go to my website I know and book the appointment.
Doesn't. So you're saying that you don't
like that when you have to go doit?
So what I'm? Asking am I able to do it myself
bro am I able to? You said that when you're having

(56:27):
to book for somebody. No, I when you're having to book
for. Yourself.
You don't. Like having to put your credit
card info when you go to book online I.
Didn't mean that. No, no, no.
I meant like, I like when service providers will respond
if I have like, a question, OK? Not when I'm trying to book.
I interrupted myself, OK, and said, oh, you know what really
gets me? No, no, no.
Or if someone asked me just likea general question, like, oh,

(56:49):
will this cleanser work for me? I'm like hell yeah if your skin
is this and like if they is a. Service provider.
So you want to be able to ask questions and get the answer
right away. You don't like having to go?
Search no usually OK so sometimes I get so excited I'm
like Oh my God and I'm like oh Icould have looked on their
website you know when. What I don't like though too, is

(57:13):
if I'm. I just got confused.
I went into a couple different places there.
You like having the option depending on what mood you're in
or whatever is going on to be able to get a quick response,
but also if you wanted to, the information is publicly
available in the form of a website.
I like to know some information before I go to the website and
book. Does that make sense?

(57:34):
Like I like to get info before Ilike.
I'm like OK like what? And I love when people text me
and say, what do you think I should book?
I'm like, oh, So what are your concerns?
OK, Does that make sense? Yes.
I'm sorry. OK.
Yes. It's just originally before I
said you hated that you have to put in your credit card
information to book an appointment.

(57:55):
And so then my question was, well, isn't that what you have
your clients to? No, no, no, no, no.
OK, sorry. That's really crazy.
This pitch, that's what she said.
Did did I say that? No, I think I interrupted myself
and I went on a tangent, but yeah.
Uninterrupt yourself and finish because I got something.
I think I'm done OK when other estheticians when I ask them

(58:18):
questions. So when they don't answer I get
annoyed too. What's that?
No, it just made me think. I think that separates a good
business from not a not a good business from a bad business,
but a business that's out to solve a problem for people in
some form or fashion versus one that's just a vendor.
Like. Like this and that, this and
that this and like cookie cutterNo, because you you touched on

(58:38):
diagnostic or the diagnostic approach.
What do you think about automated messages?
I mean, if it's if it's too frequently asked questions, that
makes sense because you're freeing up.
Like that chat bot, right? Yeah, you're freeing up
opportunity cost in the form of human capital or labor or.
Having to go back and forth and you could do that with many

(58:58):
chat. Yeah, so like with with.
I'll post a link. Boom.
Oh. Hopefully it's an affiliate
link. It is.
Yeah. Oh, anyways, it's.
Funny. Marketing.
But yeah, you could do, you can automate certain things to
respond to frequently asked questions.
And then when a certain questionis asked, it's not frequently
asked, that's when the human element can step in.

(59:21):
But I think all of that needs tobe approached delicately without
loss of perceived personalization.
Cause Square does that and I didn't realize it for a while.
I think it would. Message, they would start
responding and I was like, Oh mygosh, this is not me responding.
Like I freaked out at first 'cause I do like to.
That's dangerous, yeah. 'Cause I do like to say if like

(59:44):
me, if I was doing automated messages, I'd want it to be if
I'm out of the office, like, hey, we're out of the office,
We'll respond when we can. And something like that and
there is a way to change that onon square, but I know that like.
I'd rather leave them. Leave them for a while.
Oh my gosh. And I know that with.
Till I'm back at my desk. No, but I know like with many
chat, there is there is a bunch of different prompts that you

(01:00:06):
could do to where they when theysend you Adm and it is one of
like the the question, like a frequently asked question, it'll
bond and then depending on that answer, it'll respond again.
But it'll all make us seem like it's you responding because
you've already put these answersinto the questions.
Depending on what the I guess like the answer is, it'll

(01:00:28):
respond to that. No, no, no.
This is mini chat. Mini chat.
Yes, it's mini chat. Mini chat.
They give it as automated responses and messaging.
Like you know when on like post it says, oh, if you want more
information on this comment whatever, whatever, like comment
send me this or comment like andthen you comment on that and

(01:00:52):
then it sends you a DM with the information or the download or
whatever. Bless you.
Yeah. It's really cool.
It's a way of peppering the the lead magnet or the funnel or
whatever the marketing strategy is.
I think all of that is like nextlevel.
If you're in business already and you're doing your first
couple of things. But then if somebody's starting
out, because y'all do have some folks in the beauty space who

(01:01:13):
TuneIn because someone told them, hey, listen to them, but
they might be starting out. My biggest piece of advice for
them would be, and this is controversial free services and
I say it with the caveat like find 5 free clients and you'd be

(01:01:34):
be selective, not just somebody who's cheap, right?
But say hey, I would really value your feedback in exchange
for this service or product, whatever it is.
I believe 100% in that as well. Do the feedback part, but here's
the homework in that whatever the feedback is like, actually
do your best to improve that forevery one of those five.

(01:01:54):
And also, hey, if I solve this problem for you or if you felt
value from this, can you tell mehow much you'd be willing to pay
for that if that were it were improved to your liking?
And would you be able to refer somebody who would also benefit
from that? That will skyrocket somebody's
business out of the gate. I wish somebody had told me that
starting out. Dang, you heard?

(01:02:15):
That he is. Are you writing this down?
This is good advice because I sowhen I started out, I did this
too. But even now when I bring on new
services, I'll do like a discounted rate.
I say, hey, I'm offering this now and who wants to come try it

(01:02:36):
out? Who wants to be a model for this
service? It's a discounted promotion in
exchange for testing the waters of a market or something like
that, kind of for. And I think, but I think what
he's saying though is that way like if you're, it's a brand new
service to you, right, and you're trying it out, you're
obviously not going to have it down perfect, right?
So from the moment that person walks into your studio, they're

(01:02:59):
going to you want them to be evaluating you like evaluating
like the customer service evaluating the way you talk to
them, evaluating the whole thingfrom beginning to end.
And then they give you feedback,like actual feedback, not just
like sugar coating stuff, but actually be to where like, you
know, this is what I would change.

(01:03:19):
One of the things I didn't like was that your light was too
bright or one of the, you know, different little things like to
nitpick basically at everything throughout the service.
Then that way they could give you a very educated, I think
like review. It can't be like your mom or
your sister or somebody who's just going to tell you what you
want to hear either. It's got to be somebody where
you my. Very you.

(01:03:39):
Know good. Feedback.
My mom is honest. And also somebody who you know,
is, is not, like he said, not looking for a deal.
No, not looking for a deal that is actually someone that you
know, goes and pays for these facials and goes and pays for
all these things because they'regoing to tell you whether they
see the value in it or not, you know, So like for example, when
you walked into Beeps Spa, right?

(01:04:02):
You walked in from the moment you walked in, like you already
know exactly what you loved about that place, what you
didn't like about that place. And for me, there was nothing
that I didn't like about that place.
No, but no. What I'm saying is you're
already, especially when it's another service provider that
does the same thing as you. I think you're able to give
better feedback or even see all the little things from the

(01:04:24):
moment you walk in the door all the way to, you know, till the
moment you leave. And that reminds me that before
you thought Beep's machine was just overpriced, not worth it to
put into your business. Yes, I am bringing this up.
And then I kept saying, no, I really, I see something here.
I do. She's like, oh, no, no, no, it's

(01:04:45):
super, It's like super expensive.
Like, no, it's like not worth it.
And we had a demo at Glow and Gather last year and she's like,
oh, I just tuned that shit out. So she didn't.
I did. She didn't hear the whole thing.
I didn't hear, I didn't pay it. So the moment they started with
that with, and I'll say it, I mean, wouldn't we know with with
glacial the moment that that presentation came on, I grabbed

(01:05:08):
my phone and I put my head down and what I told her was.
She was like, don't you dare buythat machine.
Yes, because what I said was if I see something and I like it,
then she's she'll be able to convince me a lot easier on
buying a machine that is probably not the right purchase
at the moment. You know, so I tuned it 100% out

(01:05:28):
and then when I heard. So then I said, so I saw that.
So giving away information aboutwho cares?
So we saw. So there's only one spa in San
Antonio that offers the glacial and that is skin experience with
Pamela and she was doing a promoand before I do think the the

(01:05:49):
service is expensive. I see what other people charge
for it, but it's worth it even just for the glide.
I was like, wow, that's really pricey to add on to like a
treatment, but I've I've seen the results online, not even
with trying. And I said this looks like a
really, really good machine. It's doing a lot of good like
other machines can kind of low key like hurt the skin.
And I was like, OK, I'm going toinvest eventually, but I'm not

(01:06:12):
going to do it right now. It is an expensive service.
Like Pamela was having an whatever, she was having a
special that you just couldn't refuse.
So I was like, I'd be a fool to not try it right now because
I've been wanting to come in forat least a year.
And I was like, Crystal, you have to come and get this
service. She's offering us a deal, a

(01:06:35):
deal. I think you should do it with me
because I've I trust Pam too. Dude the experience was amazing
so I see why she does. You know why she did the the
deal. I would recommend.
Works in converting somebody from.
Hell yeah, Somebody who's in the.
No category too. Wow.
Because. Now.
Again and again and again. Now, now if she asked me about

(01:06:58):
the machine and I was like, man,I see the value in it and I do
see why it's so expensive. I said, but so I go, if if you
were staying here in San Antonio, I, I would be able to
tell you invest in it because I know how your business and maybe
like in three to six months invest in it.
What's nice because I, I know that I know how much money she

(01:07:19):
can make off of it. I know the value that it brings
and I saw what it did to my face.
So now I'm like, OK, cool. But because you're leaving, I
said. I don't see you being able to do
this because you're starting outfresh.
In a new market. Yeah, so I said you would have.
This is something that I recommend waiting six months to

(01:07:39):
a year one because I know you'regoing to be able to get
clientele a lot faster out therebecause you already started one
here. You know what mistakes you made,
you know, what are the things that worked so you'll be able to
do better. I said, so we could sit down in
six to six months to a year and re evaluate this and maybe make
that purchase, you know, but because I see the value in it
now. What's nice too is they have an

(01:08:00):
RX version for medical providersand then they have the tabletop
version, which is called the FX-1 for like solo Estes like me
that don't have a medical director.
The other one you can like freeze off like like moles and
morts and skin tags. And there's other freezing.
I think it is like body sculpting maybe too.
But yeah, so they they're nice with solo Estes too.

(01:08:23):
And I do have more sense of skin.
I do work with that kind of clientele that would want that
treatment. But honestly even seeing
Crystal's results since she's more like anti aging like in
that era, like it even made her skin look great.
So I thought, OK, I think this this is for all skin types it
is. No, it is but and then it
freaking makes your jaw just like chiseled.

(01:08:45):
My jaw was was super chiseled, no inflammation even after the
peel and the dermaplane like everything.
But see like and so where I was going with that is that yes,
because I got a deal like now I'm more.
Because she got introduced out of deal, she saw the value.
Yeah, I see the value and it's because I don't go out looking

(01:09:09):
for deals. Me.
It's I honestly just want something that's going to help
my face. So I I have been recommending
her like crazy because of it. You know, me too.
I've been giving her name everywhere, whoever you know.
When I posted it, people asked me about it and I was giving her
information out because I know that it's worth it.
I've never done this before. I even texted a few people

(01:09:30):
saying they had a freaking try it that didn't even ask.
So, yeah, so it makes sense to give discounts sometimes by
agreement that you know that are.
And it depends on how you're going to execute after that
because that to me, the marketing or business lingo,
that means that what they're doing is making an investment,

(01:09:50):
which boils down to the the costof acquisition for a new
customer. It's no different than if you're
doing paid ads on Google or Meta, Facebook ads.
I mean that's a part of the equation to get to the the
longer like the customer lifetime value.
And then from there the real money is like obviously
increasing customer lifetime value, providing better service,

(01:10:12):
getting referrals. That way you're overall
decreasing the cost of acquisition for new clients
because a referral doesn't cost you anything.
It doesn't, you know, it doesn't.
It's like for me, I think when Isee people that don't have a
website or you guys have Square as a website.
You guys just have gloss. Or gloss as a website.

(01:10:32):
I don't get me wrong. Like I get it, building a
website is expensive and it's not.
It's not. It's not cheap, you know.
But wait, who do you have as a website Square?
Oh, you mean an actual website? yesihavea.com?
At least I don't have just a link.
So I understand that, but to me it's not even that.

(01:10:53):
So I'll give an example. I've, I had to help one of my
clients with plugging in their booking system and creating like
a landing page part into their Wix.
Oh yes. And so that, that, but that plug
and play and, and the way that, like, I understand Wix, but the

(01:11:17):
fact that like you have to jump through hoops to be able to get
stuff done and the way that their booking system is on Wix
itself, it's insane. And the amount of money that you
pay, so you pay a shit load of money on that, but it's, you
don't even own it. Wix owns it.
I hate I've so I got my. Owns your website, you don't own

(01:11:38):
it. So yeah, I hate Wix too, because
I had gotten, I bought my, what's it called?
Guys, my website. We're going.
Gather your domain. I bought my domain through Wix
and then they didn't give it to me and I was pissed but that's
another story. So exactly.
I might get someone to actually help me with my website.
We're going gather moving forward.

(01:11:59):
This guy. I'm like, hey, that.
Yeah, you know, it's. Going to use the profits from
this year's event, so that's also pending.
Oh my God. Pending we're like, oh, we can
save up to get all this nice stuff now.
Yeah. So my thing is like, I invest in
the website, like even it's going to be pricey, but you're
going to save a lot of money in the long run if you if you

(01:12:20):
continue to pay for Wix or Square or any of those things.
And if you buy your domain through any of these places,
it's harder to transfer it out. I've seen the struggles of my
clients having to transfer thesethings out.
I mean, I've, you know, you've seen it.
And so my thing was like, just hire someone to do it the right
way. The first time I have Kajabi,

(01:12:40):
I'm not even going to sit there and like say, oh, I'm in the
best boat. But with Kajabi, for me, it was
easier. Now that I know like I've me and
Matt have been talking about himactually building my website
because I need it to. I don't.
I don't need to be paying. What I'm paying every month is.
Basically it so yeah. So I do have my website through

(01:13:01):
Square, but then it takes you toanother page for my products.
And I've seen a lot of people dothat, but it takes their
products to Shopify. Or if you're shopping for
products, you go to Shopify. So right now I'm in the works of
making a Shopify account just for my products.
But but but but but I will need like an actual website when

(01:13:22):
people go to because you're. Going to be paying services a
monthly fee to sell your products on Shopify, you know
that right? And if you have your own
website, you don't have to do that, You know that, right?
But how am I going to sell products on my website?
You. Sell products on your you could
have your own, like all of it. So that what I'm trying to say

(01:13:44):
is you don't need all these extra things to be paying for
all these extra things because all of that could be
implemented. Am I wrong?
Hold on right. Everything could be implemented
through the person whoever builtyour website.
They could build all that for you without you have your own
page to sell your stuff. Correct.
I just really like Shopify for some reason.

(01:14:07):
It's still not yours, your store.
MFR yeah, but I was just going to put in the link on the
website. But it's still not yours.
Is that not like nice looking? No, because it's still taking
you out somewhere else. It's not on your page.
From a user experience standpoint on on websites, it's

(01:14:27):
ideal that the domain remains unchanged and you can, if they
have to go through anything. It's the the least fog possible
or the least where am I going? Like where is this page
redirecting to just from user experience standpoint?
Because any friction like that, you'll get some percentage of
people who will not join that journey and they'll be like, oh,

(01:14:48):
wow, for whatever reason, right?And then some people who are
like used to Spotify, they're like, oh, that makes sense.
They're Shopify, you know, because like Shopify, sorry,
I've, I've heard from my clients, they're like, Oh my
gosh, I really like your, your section for your products.
Yeah. And then I was like, well, I
could in my head, I was, I was just like, oh, I can make it
better with Shopify just becausethey give you so many payment

(01:15:10):
options. Yeah, through Shopify you can
have payment options. You can have the same payment
options through your own website.
You can like all and this is thething, as long as you have
somebody who is knowledgeable build your website, then you
will have everything that that you need.
Believe me, right now one of my clients has a wait list on her

(01:15:30):
school that he's created. On her school.
Yeah, in in Colorado and this Soif you're looking for a laser
everything micro needling or advancing.
Advanced later laser certifications.
Yeah, this is where you go in Colorado.
Yeah. So she's opening September 1st.

(01:15:51):
She's building. Building that cool, Yeah.
So I can't see. Katika.
Advanced Aesthetics. Yes.
And so she has a right now she has a wait list page, a landing
page, and it looks so good and it's so professional.
And the moment people put their info on, it sends her the info,
you know? So that's what I'm saying.

(01:16:11):
Like everything that he's building for her is for them to
be able to enroll through her website, to be able to ask for
questions through her. Like, everything is going to be
built in. So you don't need to have all
these different things. Yeah.
And you can have, you can have all these different things in
the form of like plug insurance if you're talking like WordPress

(01:16:33):
as a content management system, but it can all integrate pretty
seamlessly for the actual user, the person on the website as
opposed to, you know, on the back end.
Yeah. You know, because like for
Square, Square is able especially like the Square
store, like the Square booking that could be very easily
integrated with your website, correct.
Yeah. Yeah, and Stripe.

(01:16:54):
And Stripe. I love Stripe.
Good things, good things to know.
So yeah, that's some of the marketing.
This is my fault. Sorry folks, marketing.
When I'm back up and running, I will seek out Matt, yeah.
I'm telling you it's. I'll be like Matt.
Yeah. And.
Then we're going to get clients in North Carolina and I'm about
to fly out there. Yeah, we'll make it work.

(01:17:16):
He has to come down. I set up my.
Getting out the book. Studio to try.
Oh yeah, you're a podcaster. I need all the links too.
Get some affiliate links rolling.
Yeah, that he forgot to send herlast week.
During I was telling Crystal last night, I was like, man,
Matt. I did.
You did. I was like, Matt doesn't take me
seriously. I was like, send me these damn
links, these affiliate links. And I and my response to her,

(01:17:38):
you know what my response was toher.
Matt forgets things he still hasn't linked up his bank to.
But. Then I was like.
But I did. You did.
You didn't. Boom.
I was like, I do shit like that though all the time, like things
like that. I forget easily.
Shit, I haven't checked. Wow.
Crystal forgets thing, we're going to bleep.
Some sections bleep. Bleep.

(01:18:00):
Sorry he got you. I took it back.
He did. I haven't checked since the last
time I she. Convinced me that last night I
thought, oh that Matt. Yeah, that, Matt.
Yeah. That Matt.
What a character. OK.
I didn't put two and two together in terms of prime week,
which would have been the ideal time to buy.
I say that, but I've made purchases after prime week that
I would have spent more on during prime week.

(01:18:21):
Hashtag high ticket item which is purchased, yeah.
But it's really pretty, guys. It lights up.
You buy new stuff like a lot or I do too, but I buy AI buy a new
product that's like 50 bucks. He's like a couple grams, so

(01:18:43):
because she makes of that. Equipment ain't cheap.
But she she makes this like you know when she purchases
equipment that is a few $1000. That I haven't done that in a
whole year in a whole. Year A.
Whole year, Well, yeah. And he spreads that a few $1000
in smaller purchases throughout the year.

(01:19:04):
This is a very that adds up to that.
Who you? I had so I had like $15,000 on a
wish list built up during. How much?
15K of a wish list on Amazon during prime week that I just
very disciplined looked at for aweek I'm.
Very proud of. You and then I got a couple of
$100 worth of worth of things that I knew I'd needed to get.

(01:19:27):
And then after prime week, I didmore research and found
something better for less than Iwould have bought it for, bought
something similar for that's notas good during prime week.
That was very tough, but yeah. How do you get a $15,000 list?
Can you just send a screenshot so I can believe it?
Oh yeah, it's all in my safe stuff.

(01:19:48):
Anyways guys, we have went on a couple tangents.
Yeah, hour and a half. I'd like to finally wrap this up
and say thank you guys so much for watching us over these past
couple years. The Veterans to Beauty Bound, we
see your comments, your messagesand we appreciate all the
support like that you guys have given us these past couple years
and referring us out. On Facebook, on Instagram, to

(01:20:09):
your friends, to listen to our podcasts and subscribe.
I just thank you guys. It's been awesome.
Trusting us. I have lied a couple times, but
then I I catch myself. I'm like, oh, I'm kidding.
I just spread false information all the time.
Not all the time. Accidental lies.
Accidental lies. They're accidental, Yeah.
Lies, I think, are truth. Sometimes.

(01:20:32):
She doesn't make it a lie. I believe too, too much.
Yes, I think that's what it is. It's not that she spreads lies,
it's just that she reads things and she doesn't look into them.
And then we're like, wait, no. And then y'all unpack it on the
Beautybound podcast. After leaving the Glow clinic, I
realized you can't trust anybody.
Yep, she just said that. Leave it at that, yeah.

(01:20:55):
But yeah, so we're very gratefulfor you guys.
Thank you guys for tuning in. Thank you for two years, and I'm
excited for what's to come. Yes, yeah.
Bye, guys. Matt, hold on.
Oh, let him say something to close up too.
Oh, I was just, I was just goingto join that, join the.
Vibe. Bandwagon woo.
Yes, please stop 2 years. Thank you everyone peace out.

(01:21:19):
Bye bye. Get old school.
Yes.

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