June 11, 2024 • 27 mins
How does one conversation change the course of a life? Join us for an inspiring story with Kim Becker from Hello Gorgeous, a nonprofit born out of a dream to help women battling cancer feel beautiful again. Listen as Kim reveals her incredible journey, shifting from a legal career to becoming a passionate hairdresser, salon owner, and now non-profit founder. Sparked by a pivotal discussion with her late husband, Kim envisioned a mobile day spa, bringing luxurious, free makeovers to women during their toughest times. This episode highlights the beauty industry's generous spirit and Kim’s unwavering dedication to her cause.
Tune in to discover the transformative impact on salons and the women they serve through Hello Gorgeous' certification program. You'll learn how this initiative not only supports women battling cancer but also enriches salon culture and fosters community involvement.
Conversation highlights:
0:00 How ‘Hello Gorgeous!’ came to be
6:10 How beauty care changes lives
9:00 The nuances of beauty services for cancer patients
12:25 The Hello Gorgeous Experience
18:06 How to get involved with Hello Gorgeous
20:00 How giving back transforms the culture at your beauty business
Learn more about Hello Gorgeous: www.hellogorgeous.org
Connect with Kim Becker: kbecker@hellogorgeous.org
Watch the video version of this episode: https://youtu.be/E2Sjsd7YFeE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Beauty Business Strategies Podcast.
I'm Michael Yost and today onour podcast, as we always do, we
line up fantastic guests foryou, and today I am really
excited to talk with Kim Beckerfrom Hello Gorgeous.
How are you, kim?
Speaker 2 (00:16):
I'm good.
I'm good.
You know I would say hellogorgeous to you, but you know I
don't know how often you'recalled gorgeous, so we'll just
leave it.
We'll leave it at, hellohandsome.
Speaker 1 (00:26):
I'll take it as many times as you want to give it.
It's fine.
I'm good with all of that.
I'm good with any warm greetinglike that.
That's a great greeting, by theway we could do.
We could talk about that justalone.
Speaker 2 (00:37):
Right.
Speaker 1 (00:39):
So, you know, Kim, you and I, you know, we had a
chance to meet at a trade showrecently and again, what was so
powerful was just learning aboutyour organization and what you
guys are about and what you doand things.
I thought, man, this is apowerful story, that really I
think I'll just set it up thisway Our industry, the beauty
(01:02):
industry, is a very give-backindustry in my opinion, and
every owner I talk to and everybusiness I work with over
multiple years always hassomething that they're trying to
give back to the community ordo well or be a benefit.
You know, elevate people aroundthem.
And that's why, when I heardabout, as we were talking and
learning more about HelloGorgeous, it really struck a
(01:25):
chord.
That I think really fits ourindustry in a lot of ways, and
one of those is again, just thatgive back principle, but also
what your organization's about.
So why don't we start there,kim?
Give the listener just theoverview of Hello Gorgeous,
where it started, what it'sabout and what your passion is.
So, hello Gorgeous, you knowwhere it started, what it's
about and what your passion is.
Speaker 2 (01:47):
So Hello, gorgeous is a nonprofit organization that
helps to restore the beauty thatcancer steals and women
battling any type of cancer.
My background is that I was ahairdresser and a salon owner,
and I actually went to beautyschool because I wanted to be an
attorney.
I wanted to be a lawyer, andback when I went to school you
(02:07):
know there wasn't a 529 plan andmy parents said that's great,
we'll support you, but we're notpaying for it, so you have to
figure out a way to do it.
So I was working at a tanningslash hair salon and the girls
there said you ought to go tobeauty school, because if you go
to beauty school, then youcould really cut the hair of
everybody on your dorm floor andyou'd earn enough money to pay
for law school.
And I was like, oh, that'sgreat.
(02:29):
So that's what I did was I wentto beauty school.
But I got into beauty schooland I loved it and I never left
all opening salons right, ifevery stylist opened a salon,
we'd be inundated with them evenmore than we are now, and so
that was.
My dream was to own a salon, andI was having a conversation
(02:50):
about this with my late husbandand I told him my dream I want
to open a salon.
And he said I have the perfectname for the salon.
We should call it HelloGorgeous.
And I said that's the stupidestname I've ever heard.
And he said, no, no, it'll bereally great, cause every time
you answer the phone you get tosay hello, gorgeous, and make
people smile.
And I said, yeah, it's stupid,we're not doing it.
So we owned a salon.
We called it Shavu, which meanthair in French, and there was
(03:13):
always something that wasmissing.
We started off in about athousand square feet and every
year after the new year, wewould remodel it and add, you
know, a facial area or nail areaand take out tanning beds, and
we pulled everything out and hadstylists, you know and I.
There was just something thatwas missing.
And so when that didn't work, Ithought, well, maybe we needed
to expand.
So we went from a thousandsquare feet to 3000 square feet,
(03:35):
we had 17 stylists and massagetherapists and receptionists,
and it was amazing, but therewas still something that was
missing.
And so Mike and I would havethis conversation on a regular
basis and I thought, well, maybeit's me.
So I started training at allthese places Pivot Point in
Chicago and Hair Color USA.
I even went to Vidal Sassoon inLondon and that still didn't
fill this emptiness.
(03:56):
So we were driving back fromIndianapolis.
I live in Indiana.
We were driving back fromIndianapolis and I was having
this conversation with him andhe said I know what I said.
I know what we need to do.
We need to have a mobile dayspa that caters to cancer
patients, this beautiful,elegant palace on wheels that'll
show up just a few feet fromher door and make her feel like
a queen for the day during atime where she doesn't feel very
(04:17):
special.
Now, as many owners not all ofthem, but many of them, you know
, we encountered, you know justabout the time we'd get a little
money setback, the water heaterwould go out or the furnace
would stop working, and so, youknow, we just struggled to get
ahead, and so Mike was willingto do anything to get us out of
the salon, because it had been10 years of just struggles.
And then I looked at him and Isaid you know what?
(04:38):
We're going to do this for free.
And I watched all the color runout of his face and he said how
are we going to do this?
And I'm like I don't know.
I just know that this is whatwe're supposed to do.
So we continued our journey, gotabout 30 minutes from home and,
again, 10 years had passed fromthe time he opened the salon to
this moment.
And our son was three years oldat the time and was going to go
(04:58):
into like a McDonald's playarea and stretch his legs.
And as we walked into there Igrabbed a hold of Mike's arm and
I said you know what, mike?
This is supposed to be calledHello Gorgeous.
I said the salon was nevermeant to be called Hello
Gorgeous.
This is supposed to be calledHello Gorgeous because that's
how these women deserve to begreeted.
And so for about six months weplayed tug of war.
Every time I brought thesubject up, he'd change it, and
(05:21):
that was 18 years ago.
And so we have helped thousandsof women smile when they look
in the mirror since the firsttime that we said Hello Gorgeous
.
Speaker 1 (05:32):
So that is awesome.
I mean so much in there.
I love how it starts with theidea of you rarely hear the
story about how I wanted to goto law school, but I started
hair school first to get to lawschool, but then again.
I love how that comes fullcircle with that whole hello
gorgeous piece, comes fullcircle to where we are now.
So, so obviously it came to thepoint where it's like yep, this
(05:55):
is what we're doing.
And you know, I love how yousaid.
You know, like, hey, and theother inspiration of this is
we're going to do this and we'regoing to do this for free and
we're going to just make youknow we're going to meet
people's needs where they areand obviously, that being the
inspiration.
So you know, talk a little bitabout when you first started the
process of like all right,hello, gorgeous now came into
(06:17):
fruition and you first startedworking with women with cancer
and just, you know, cancerpatients in general.
What was that like?
Speaker 2 (06:30):
They have changed me.
These women have changed memore than I could ever change
them.
So this is a calling for me.
This is something God asked meto do.
We always teased and said thatGod should have chosen two
marketing majors from Harvardnot a hairdresser and a man with
a degree from Purdue Universitywith pre-Columbian archaeology.
(06:51):
We are so far removed from whatwe should be doing, and so I
thought it was fluff in thebeginning.
I would feel like I would go toa woman and I'm so sorry you
have cancer, let me paint yourfingernails and it just felt
like it was ridiculous until youwatched it transform them.
These women would come on andthey would come to the salon and
(07:12):
we'd have a red carpet rolledout for them and we'd greet them
with a great big hello,gorgeous.
And then they get a full day ofbeauty.
So it was a full day ofpampering, and they'd receive a
manicure, a pedicure, a facial,we'd work with a clothier to get
a new outfit.
They'd got a wig if they neededone.
We did their makeup and thenplanned a big reveal party for
them afterwards, and so thenthey got to reconnect with
(07:32):
family and friends that maybestayed away because they didn't
know what to say or do and Iwatched them come alive.
Talk about impactful Like.
I always say that when a womanis diagnosed with cancer, they
impactful Like.
I always say that when a womanis diagnosed with cancer, they
have a light inside of them andit's dimmed when you hear those
words.
You have cancer, life changes,and what we were able to do was
we were able to flip that switchand we were able to turn it
(07:53):
back on and we watched just thetransformation take place.
And they came in, you know, allslumped over and and and just
head down, and all of a suddenthen they their shoulders were
back and just head down, and allof a sudden then their
shoulders were back and theirhead was up and it's just, it's
amazing.
It's incredible and that'swhat's so cool about what we get
to do, because, as hairdressers, we have a license to touch,
(08:16):
we've been given permission thatwe get to touch these women.
Now, the crux of that is youhave to touch them safely, which
is something we weren't taughtin beauty school, and so that's
something that I preach on aregular basis is there are
things that you can and can't doon a woman battling cancer,
that you could do on a womanthat just walked into your salon
as a normal salon guest and so,yeah, it's pretty cool.
(08:37):
I have the best job in thewhole world and I'm really
grateful that I get to do thisevery day.
Speaker 1 (08:45):
So that's really, you know, that's really fascinating
.
And I'll say myself, as ahairdresser, 25 years working in
the industry, you know what Idid.
I guess I never recognized orrealized that I'm intrigued,
just to you know.
I got to ask the question whatare those differences?
When you talk about the factthat we are used to in a normal
(09:09):
day-to-day, we are used totouching, you know, the people
that we serve in a specific way?
What are the nuances?
What are those differences thatwe normally do in a normal
day-to-day but in a cancerenvironment you cannot do.
Speaker 2 (09:29):
So you know it's interesting.
You know, when we first startedthis, we would have a woman
that would come in and we wouldsay to her you know, hey, we
want to give you a pedicure,give you a manicure.
And they would say, no, I can't.
My doctor said I can't have apedicure, manicure.
And we would hear that over andover and over again.
So I went back to the doctorsand nurses and I'm like why are
you telling these women thatthey can't have these services?
This is when they need this,they need touch, they need to be
loved, they need to be pampered.
(09:49):
And it all came down to safetyand sanitation and the risk of
infection.
So we took all of that out.
So I created a program.
I wrote a program thatbasically took as much of the
scariness out of it that I could.
So when we do a manicure, it's amanicure bowl with a disposable
liner.
When we do a pedicure, it's apedicure bath with a disposable
(10:11):
liner.
We have disposable sheets,disposable pillowcases.
Everything that's used on heris disposable and it's either
used on her and thrown away, orit's used on her and given to
her, so much so that nail polishlike I can't get somebody to
say or tell me that if I use anail polish on me and say I've
got a bacteria, and then I usethat on a woman battling cancer,
(10:33):
that that bacteria is nottransferred to her.
So all the makeup, all theskincare, all the nail polish,
it's brand new, it's never beenused on anybody else.
And then we not only do we trainthe stylist what they should
and shouldn't do, then weeducate her Like she should
invest in cotton balls anddisposable makeup sponges and
disposable eyeshadow applicators, because once you touch your
(10:58):
skin you shouldn't go back andtouch that product because now
it's all contaminated.
And again, we were never, untilI actually was faced with that,
with these women coming in andsaying, look, I can't have this
done because my doctor said no.
I didn't know that there was adifference, and I'll tell you
where else this really came inhandy was COVID, because the
training that I developed, right.
(11:18):
We all became heightened on thesensitivity of
non-contamination of others thatcome into our salons, right.
And so, really, this works onanybody with a compromised
immune system.
This is something that would behelpful to anyone, because
there are things we shouldn'tshouldn't do on those as well,
those clients as well.
Speaker 1 (11:51):
Interesting that's.
I mean again hearing you say itnow it's like, wow, that makes
perfect sense, but again, youdon't.
The realization isn't there,you know, unless you really kind
of dialed into it.
So you know, thank'll tellpeople.
Obviously you know a little bitlater on.
You know, if you know how toget involved, if you want to get
involved, you know, with HelloGorgeous and what that looks
like, We'll talk about that.
But the question I really kindof have right now is for
(12:11):
businesses that are involvedwith Hello Gorgeous Is there
when, when a cancer patientcomes in or a woman's coming in
that is involved in this?
I guess we'll say that theprogram or whatever.
Is there a specific set ofservices they receive?
Is there a kind of written outlike, hey, here's the for lack
(12:33):
of a better word, I'll use kindof a strategies term, but it's a
general.
You know, overall, the systemthat they walk through, what
does that look like?
And is that kind ofpersonalized to the individual?
Or is it hey, here's the pathwe like to provide for people
that are coming in for theservices.
Speaker 2 (12:52):
Yes.
So I have a complete trainingprogram and it's all outlined a
step-by-step process that needsto be done.
So every certified salon thatenrolls in our program, they all
get a red carpet.
So the red carpet is rolled outon her.
It all has to be a surprise.
And the reason that it has tobe a surprise is because women
are selfless.
So if I say to my best friend,who's a woman, come with me, I'm
(13:13):
going to take you for amanicure because of everything
you're going through, she willinitially deflect and say you
know what?
Take my mom, because?
Will initially deflect and sayyou know what?
Take my mom, because my mom'shad to take me through every
cancer treatment.
Take my daughter, because mydaughter's had to watch me go
through this.
So we found that it has to be asurprise.
She can't know why she's goingto the salon.
And then, once she's walked in,she walks in on the red carpet,
(13:33):
everybody greets her with agreat big hello, gorgeous.
And then she's presented withflowers and candy and a
certificate.
She sits down scented withflowers and candy and a
certificate.
She sits down.
There's a little bit ofpaperwork that has to be filled
out and then in our program westart with the facial, and the
reason that we start with thefacial is because here you are,
all these people are, you'rearound, there's a lot of
anxiousness, and then it's is mywig on straight.
(13:55):
You know, there's all thisanxiety that comes with it, and
it's also that now, all of asudden, all this anxiety that
comes with it, and it's alsothat now, all of a sudden, I
feel that when you have a facialdone, it's a very vulnerable
position, right, and so now youtrust me, you're laying on the
table, the room is dark, I'veinvaded your personal space, but
it's also that you just kind ofget to forget about anything
(14:16):
cancer related at this point intime.
You're just treated like anormal salon guest.
If you do the manicure first,she's looking around.
Who's in here?
Do I know anybody?
Is my wig on?
Are they watching me?
Are they staring at me Afterthe facial?
She doesn't care, it doesn'tmatter.
So we always start with thefacial, right.
Then you do the manicure andthe pedicure, but you only take
them up to the clear polishbecause we have to try on
(14:38):
clothes, so you can't make itthat.
So we have a whole system.
Everything is very thought out.
The other thing is is that theservices are abbreviated so
they're just mini a minimanicure, mini pedicure, because
you're dealing with somebodywith a compromised immune system
that can't have a whole day ofbeauty for eight hours.
They just can't.
They don't have the stamina.
So we take that into accounttoo, knowing that she may have
(14:59):
50 people at a restaurantwaiting for her to surprise her
to see her new look.
To me that's the most importantpart.
You know.
You find that when a woman isdiagnosed with cancer, people
don't know what to say, so theysay nothing and stay away.
And so once she's had thisamazing day of beauty and we
normalize her right, wenormalize her appearance, then
(15:20):
we bring her back in andreconnect her with all these
family and friends that may havestayed away.
Now she's given the supportthat she needs to continue that
journey, whatever that lookslike.
Speaker 1 (15:30):
Awesome, Awesome.
Well, again, this is man.
I have more questions than Ihave time for at this stage of
the game, but I'm loving this.
One of the questions, though,that did immediately hit me was
I was thinking about back when Iwas a business owner.
I mean, I love this and itwould be something I'd be like,
wow, I want to be involved withthis.
But I will say, in myparticular business now, we did
(15:51):
not offer facial services or didnot have a place to do
pedicures or things like that,but, man, I still would like to
be involved.
How does that work for someonethat might be like, wow, I
really have the heart that Iwant to be involved in this, but
maybe I don't have the abilityto offer.
You know, I don't have a roomto do a facial in or I don't
(16:12):
have the equipment for pedicures.
How does that work?
Speaker 2 (16:18):
So the wonderful thing is is that when we all got
our license, we were alltrained to do this right.
When you got your hairdressinglicense, if you went to the full
beauty school, we were alltrained to do manicures and
pedicures.
We can pull that knowledge outonce a month.
Right, you can make a makeshiftpedicure area.
You can make a makeshiftmanicure area and, if you had to
, you could do the facial withthe shampoo bowl, and so there
(16:39):
are ways.
What we chase after more thananything is the heart, right.
If you've got the heart to beable to do it, we'll figure out
what that looks like.
Speaker 1 (16:46):
Figure out the rest of it.
Speaker 2 (16:48):
We'll figure out the rest of it, cause the heart is
what I can't.
I can't make you have a heart,but when you've got one, all
those other things we can makehappen.
The other thing is, too, isthat I'm a control freak, a
self-professed control freak,and so when a salon signs up for
our certified salon program, wegive them everything that they
need All the makeup, all theskincare, all the nail polish.
(17:09):
We give them everything wigs,the whole nine yards, because I
wanted to make sure that thewoman that was receiving the
makeover was getting qualitysalon products used on her, and
then everything that's used onher that day is given to her to
take home, so that that way,then, it's not just that one day
we've empowered her, becausewe've given her all the tools
(17:29):
she needs to recreate the lookthe next day.
Speaker 1 (17:33):
I love it, so you know.
So the understanding is, ifsomeone here is listening and
they're saying, well, what do Iget all these supplies?
What is happening?
What you're saying is, hey,we're going to provide that,
we're going to, we're going togive that to you, that's
provided for you.
Again, where there's a will,there's a way, and we can easily
(17:54):
, you'll be able to easily,guide people, because I'm sure
for the many businesses thatwere like mine didn't have the
actual facility.
But again, you got the rightheart, we'll figure it out for
you, we'll help you guide youthrough that.
Talk to me, then, about allright, let's say I wanted to get
involved with this.
What does that process looklike?
(18:15):
And you know, let's say, allright, so walk us through kind
of the process itself to beinvolved with that.
And then actually I'll say myother question for after you get
that one.
Speaker 2 (18:30):
Okay, so we have an application process.
You know there's a caliber ofsalon that we're looking for to
be a part of the program, sothere's an application process.
So on our website we actuallyhave I think it's certified
salons or salon professionalsand you go there and you fill
out the application.
Then there is a phone interviewthat takes place to make sure
(18:50):
that you understand all thethings that have the
expectations that need to be met.
Then your commitment is to do amakeover on a woman battling
cancer and your community onetime a month.
To make over on a womanbattling cancer in your
community one time a month.
But we do all the training.
So this certified program thatI talk of and the different
(19:10):
things that need to be taken,the precautions, we actually
work with your team and we doall the training so that
everybody understands that thisis what you can do and this is
what you can't do, and this isthe process in which it would be
done.
The only thing that we ask isthat there's no cost to you or
to the salon, but we ask thatyou do two fundraisers a year.
Being a salon owner myself, whatI tried to do was to devise a
(19:32):
program or design a program thatyou would want to say yes to
right, and I never wanted asalon owner to feel like, well,
do I pay the electric bill or doI buy an outfit for a woman
battling cancer, like which onedo I do?
So we encourage you and ask youto fundraise so that all the
funds that you need to do theprogram it's right in your you
(19:54):
already have it right and soit's all right there and that
money then stays in yourcommunity.
But the other thing that thatdoes is and I always tease I
said you know I stood behind thechair for 30 years and I was
booked out at one point in time.
I was booked out six months inadvance and so you know they
always tease that they weregoing to sell my appointments on
eBay and so I had a really goodbook filled.
(20:14):
But not once did a media outletever come to me and say I heard
you were doing an awesomehaircut highlight, we want to do
a story on you Not once.
But you do a makeover on awoman battling cancer and you
show the before and afterpictures on her and you're doing
a fundraiser for a cause thatyour salon is taking a part of
(20:35):
this particular program.
The media comes out of thewoodwork, and that's advertising
that you don't have to pay for,but it also sets you apart,
right?
There are over a million salonsin the United States hair and
nail and skincare what are youdoing?
Like we're all doing the samething.
We're all filling our Instagramand Facebook pages with, you
know, a balayage or ahighlighter, you know skincare.
(20:57):
You get to do somethingdifferent.
You get to fill your Facebookand your Instagram pages with
this amazing transformation thatyou and your team did together.
This also transforms the culturein your salon, right?
It's really hard to get mad atsomebody that stole the lean
cuisine out of the freezer thatwas yours.
When you help a woman withstage four pancreatic cancer,
(21:19):
smile, right, and she came innot knowing whether she was
going to live long enough towatch her daughter graduate from
high school.
So it's amazing at what thisdoes and I love the outcome that
we've seen through this program.
The salon affiliate program hasbeen in existence for 12 years
and at one point in time, priorto COVID, we had 33 different
salons that participated in ourprogram in 15 states.
(21:41):
So these stories that I tellyou we've seen it happen over
and, over and over again, andit's just, it's good for your
community, it's good for yourculture, it's just it's a
wonderful experience that youget to be a part of.
Speaker 1 (21:53):
Love it and you stole my question.
By the way, the question wasgoing to be, but you really hit
it so perfectly is is I wassimply going to ask then was
what?
What's the impact that you seeon the businesses that are a
part of this and also the impactthat you see for the people
that receive these services?
And I think we got a good senseof that.
(22:15):
But is there anything?
I don't want to make anyassumption there.
Is there any, as we're kind ofstarting to wrap up our time
here.
Is there anything you would addto just what it does for the
team, for the culture of thebusiness itself and how this
does impact the people that takepart in it as the recipients of
(22:37):
these services?
Speaker 2 (22:39):
So I actually have a salon in my office.
So I have a corporate office inSouth Bend, indiana, and I have
a salon here and we only servewomen with cancer.
And last week we had a womancome in.
She was diagnosed with breastcancer for the second time and
she her hair had started to fallout but she didn't want to
brush it because you know shewas fearful of that.
We were able to help her withthe wig and we have some clothes
(23:00):
here and we were able to giveher a new shirt and a new
necklace and I watched her comealive.
And we have a pink couch in oursalon and a chandelier and a
fireplace and it's just thisvery elegant area that they get
to come and just forget aboutcancer for a while.
And she sat on the couch andshe looked at me and she goes.
I think I feel better Now.
That's impactful, right, andwhen you as a team get to come
(23:24):
together and you get to havethat impact on a woman battling
cancer, it's incredible.
It's incredible to watch thattransformation and we watch the
tears and the arms lock of theteam members that stand there
with pride on their face and saywe did that.
Look what we did for this womanbattling cancer, right.
And again, I go back to thewhole thing.
We're such an amazing tribe.
(23:45):
We have the license to touchNot everybody gets to do that
right.
And again, I go back to thewhole thing.
We're such an amazing tribe, wehave the license to touch Not
everybody gets to do that right.
So we get to lay hands on thesewomen and actually make it.
More than 927,000 women werediagnosed with cancer in 2023 in
the United States, and thatdidn't include the women that
were diagnosed the year beforethat continue to go through
treatment.
93% of all of those women goback to work.
(24:07):
Their appearance is veryimportant to them, they are
going to come to us, right, andso we need to be that voice of
reason.
And maybe there are some womenthat don't have a stylist that
they go to, and so you find asalon that actually knows what
to do and how to make sure totake care of this, of this
particular woman, but to watchthe team come together.
(24:29):
That's been.
That's been amazing, and it'sover and, over and over again.
It's the same result.
It's the same end result.
Speaker 1 (24:36):
I love that.
So, as we wrap up, here's theone thing obviously I want you
to give us how to get in touchwith you.
So I'm sure there are probablypeople listening.
They're like, yes, you know,this is something that I'm.
You know, I'm feeling this inmy heart.
I want to get involved, I wantto find out, you know how I can
make a difference in mycommunity, so how they can get
involved.
But again, also again thatcontact, because there are
(24:59):
probably people out therelistening that says you know
what?
I have a heart for this.
I'm not sure where I might fit,but I'd love to have a
conversation.
So how did you get in?
What's the best way to get intouch with you, kim?
Speaker 2 (25:10):
So our website is hellogorgeousorg.
There's more information aboutthe certified salon program.
If you have direct questionsthat I can answer, you can email
me at kbecker.
That's B as in boy, kbecker athellogorgeousorg.
Awesome B as in boy, kbecker athellogorgeousorg Awesome.
Speaker 1 (25:27):
And again, for those, we'll make sure we put that,
all those, both of those links,in the description here at the
podcast so you can have easyaccess to those as well.
Kim man, I gotta tell you I'vegot a list here probably about
eight more questions that Ididn't even get to.
That would be awesome to ask.
But this has been fantastic.
I love what you're doing, youknow, you know for the community
(25:50):
.
I love what you're doing forpeople with cancer.
And again, boy, this is one ofthose things that everyone knows
, someone that's been impactedby cancer or is dealing.
There's not a one person thatprobably listens to this that
doesn't have that, that one ortwo people right around them
that are very close that thisdoesn't impact with what we're
talking about here.
(26:10):
So thank you for what you'redoing.
I guess I should say thanks fornot becoming a lawyer and
thanks for following thatpassion that hello gorgeous.
That at the time was not theright thing, but 10 years later,
you never know where life'sjourney is going to take you,
that's for sure.
And so this is fantastic.
(26:31):
So, man, we appreciate you,appreciate your time, and thank
you so much.
Speaker 2 (26:37):
Thank you for having me, michael, this was awesome.
Speaker 1 (26:39):
Yep, great Thanks, kim.
All right, well, as we wrap upagain.
Thank you to everyone listeningin as we wrap up again.
Uh, thank you to everyonelistening in again.
Look for, uh, the uh, the linksthat Kim shared about getting
in touch with hello gorgeous,and Kim herself will have those
uh in the link below.
And uh, we look forward toseeing you again at our next
podcast.
Speaker 3 (26:59):
Thank you.
Thanks again for listening tothe beauty business strategies
podcast.
If you liked this episode, besure to hit follow To learn more
about how strategies can helpcreate more fun, profit and
growth potential for you, yourcompany and your team.
We invite you to schedule afree 60-minute strategy session
by clicking the direct link inthe description of this episode.
Welcome to the Beauty Business Strategies Podcast.
I'm Michael Yost and today onour podcast, as we always do, we
line up fantastic guests foryou, and today I am really
excited to talk with Kim Beckerfrom Hello Gorgeous.
How are you, kim?
Speaker 2 (00:16):
I'm good.
I'm good.
You know I would say hellogorgeous to you, but you know I
don't know how often you'recalled gorgeous, so we'll just
leave it.
We'll leave it at, hellohandsome.
Speaker 1 (00:26):
I'll take it as many times as you want to give it.
It's fine.
I'm good with all of that.
I'm good with any warm greetinglike that.
That's a great greeting, by theway we could do.
We could talk about that justalone.
Speaker 2 (00:37):
Right.
Speaker 1 (00:39):
So, you know, Kim, you and I, you know, we had a
chance to meet at a trade showrecently and again, what was so
powerful was just learning aboutyour organization and what you
guys are about and what you doand things.
I thought, man, this is apowerful story, that really I
think I'll just set it up thisway Our industry, the beauty
(01:02):
industry, is a very give-backindustry in my opinion, and
every owner I talk to and everybusiness I work with over
multiple years always hassomething that they're trying to
give back to the community ordo well or be a benefit.
You know, elevate people aroundthem.
And that's why, when I heardabout, as we were talking and
learning more about HelloGorgeous, it really struck a
(01:25):
chord.
That I think really fits ourindustry in a lot of ways, and
one of those is again, just thatgive back principle, but also
what your organization's about.
So why don't we start there,kim?
Give the listener just theoverview of Hello Gorgeous,
where it started, what it'sabout and what your passion is.
So, hello Gorgeous, you knowwhere it started, what it's
about and what your passion is.
Speaker 2 (01:47):
So Hello, gorgeous is a nonprofit organization that
helps to restore the beauty thatcancer steals and women
battling any type of cancer.
My background is that I was ahairdresser and a salon owner,
and I actually went to beautyschool because I wanted to be an
attorney.
I wanted to be a lawyer, andback when I went to school you
(02:07):
know there wasn't a 529 plan andmy parents said that's great,
we'll support you, but we're notpaying for it, so you have to
figure out a way to do it.
So I was working at a tanningslash hair salon and the girls
there said you ought to go tobeauty school, because if you go
to beauty school, then youcould really cut the hair of
everybody on your dorm floor andyou'd earn enough money to pay
for law school.
And I was like, oh, that'sgreat.
(02:29):
So that's what I did was I wentto beauty school.
But I got into beauty schooland I loved it and I never left
all opening salons right, ifevery stylist opened a salon,
we'd be inundated with them evenmore than we are now, and so
that was.
My dream was to own a salon, andI was having a conversation
(02:50):
about this with my late husbandand I told him my dream I want
to open a salon.
And he said I have the perfectname for the salon.
We should call it HelloGorgeous.
And I said that's the stupidestname I've ever heard.
And he said, no, no, it'll bereally great, cause every time
you answer the phone you get tosay hello, gorgeous, and make
people smile.
And I said, yeah, it's stupid,we're not doing it.
So we owned a salon.
We called it Shavu, which meanthair in French, and there was
(03:13):
always something that wasmissing.
We started off in about athousand square feet and every
year after the new year, wewould remodel it and add, you
know, a facial area or nail areaand take out tanning beds, and
we pulled everything out and hadstylists, you know and I.
There was just something thatwas missing.
And so when that didn't work, Ithought, well, maybe we needed
to expand.
So we went from a thousandsquare feet to 3000 square feet,
(03:35):
we had 17 stylists and massagetherapists and receptionists,
and it was amazing, but therewas still something that was
missing.
And so Mike and I would havethis conversation on a regular
basis and I thought, well, maybeit's me.
So I started training at allthese places Pivot Point in
Chicago and Hair Color USA.
I even went to Vidal Sassoon inLondon and that still didn't
fill this emptiness.
(03:56):
So we were driving back fromIndianapolis.
I live in Indiana.
We were driving back fromIndianapolis and I was having
this conversation with him andhe said I know what I said.
I know what we need to do.
We need to have a mobile dayspa that caters to cancer
patients, this beautiful,elegant palace on wheels that'll
show up just a few feet fromher door and make her feel like
a queen for the day during atime where she doesn't feel very
(04:17):
special.
Now, as many owners not all ofthem, but many of them, you know
, we encountered, you know justabout the time we'd get a little
money setback, the water heaterwould go out or the furnace
would stop working, and so, youknow, we just struggled to get
ahead, and so Mike was willingto do anything to get us out of
the salon, because it had been10 years of just struggles.
And then I looked at him and Isaid you know what?
(04:38):
We're going to do this for free.
And I watched all the color runout of his face and he said how
are we going to do this?
And I'm like I don't know.
I just know that this is whatwe're supposed to do.
So we continued our journey, gotabout 30 minutes from home and,
again, 10 years had passed fromthe time he opened the salon to
this moment.
And our son was three years oldat the time and was going to go
(04:58):
into like a McDonald's playarea and stretch his legs.
And as we walked into there Igrabbed a hold of Mike's arm and
I said you know what, mike?
This is supposed to be calledHello Gorgeous.
I said the salon was nevermeant to be called Hello
Gorgeous.
This is supposed to be calledHello Gorgeous because that's
how these women deserve to begreeted.
And so for about six months weplayed tug of war.
Every time I brought thesubject up, he'd change it, and
(05:21):
that was 18 years ago.
And so we have helped thousandsof women smile when they look
in the mirror since the firsttime that we said Hello Gorgeous
.
Speaker 1 (05:32):
So that is awesome.
I mean so much in there.
I love how it starts with theidea of you rarely hear the
story about how I wanted to goto law school, but I started
hair school first to get to lawschool, but then again.
I love how that comes fullcircle with that whole hello
gorgeous piece, comes fullcircle to where we are now.
So, so obviously it came to thepoint where it's like yep, this
(05:55):
is what we're doing.
And you know, I love how yousaid.
You know, like, hey, and theother inspiration of this is
we're going to do this and we'regoing to do this for free and
we're going to just make youknow we're going to meet
people's needs where they areand obviously, that being the
inspiration.
So you know, talk a little bitabout when you first started the
process of like all right,hello, gorgeous now came into
(06:17):
fruition and you first startedworking with women with cancer
and just, you know, cancerpatients in general.
What was that like?
Speaker 2 (06:30):
They have changed me.
These women have changed memore than I could ever change
them.
So this is a calling for me.
This is something God asked meto do.
We always teased and said thatGod should have chosen two
marketing majors from Harvardnot a hairdresser and a man with
a degree from Purdue Universitywith pre-Columbian archaeology.
(06:51):
We are so far removed from whatwe should be doing, and so I
thought it was fluff in thebeginning.
I would feel like I would go toa woman and I'm so sorry you
have cancer, let me paint yourfingernails and it just felt
like it was ridiculous until youwatched it transform them.
These women would come on andthey would come to the salon and
(07:12):
we'd have a red carpet rolledout for them and we'd greet them
with a great big hello,gorgeous.
And then they get a full day ofbeauty.
So it was a full day ofpampering, and they'd receive a
manicure, a pedicure, a facial,we'd work with a clothier to get
a new outfit.
They'd got a wig if they neededone.
We did their makeup and thenplanned a big reveal party for
them afterwards, and so thenthey got to reconnect with
(07:32):
family and friends that maybestayed away because they didn't
know what to say or do and Iwatched them come alive.
Talk about impactful Like.
I always say that when a womanis diagnosed with cancer, they
impactful Like.
I always say that when a womanis diagnosed with cancer, they
have a light inside of them andit's dimmed when you hear those
words.
You have cancer, life changes,and what we were able to do was
we were able to flip that switchand we were able to turn it
(07:53):
back on and we watched just thetransformation take place.
And they came in, you know, allslumped over and and and just
head down, and all of a suddenthen they their shoulders were
back and just head down, and allof a sudden then their
shoulders were back and theirhead was up and it's just, it's
amazing.
It's incredible and that'swhat's so cool about what we get
to do, because, as hairdressers, we have a license to touch,
(08:16):
we've been given permission thatwe get to touch these women.
Now, the crux of that is youhave to touch them safely, which
is something we weren't taughtin beauty school, and so that's
something that I preach on aregular basis is there are
things that you can and can't doon a woman battling cancer,
that you could do on a womanthat just walked into your salon
as a normal salon guest and so,yeah, it's pretty cool.
(08:37):
I have the best job in thewhole world and I'm really
grateful that I get to do thisevery day.
Speaker 1 (08:45):
So that's really, you know, that's really fascinating
.
And I'll say myself, as ahairdresser, 25 years working in
the industry, you know what Idid.
I guess I never recognized orrealized that I'm intrigued,
just to you know.
I got to ask the question whatare those differences?
When you talk about the factthat we are used to in a normal
(09:09):
day-to-day, we are used totouching, you know, the people
that we serve in a specific way?
What are the nuances?
What are those differences thatwe normally do in a normal
day-to-day but in a cancerenvironment you cannot do.
Speaker 2 (09:29):
So you know it's interesting.
You know, when we first startedthis, we would have a woman
that would come in and we wouldsay to her you know, hey, we
want to give you a pedicure,give you a manicure.
And they would say, no, I can't.
My doctor said I can't have apedicure, manicure.
And we would hear that over andover and over again.
So I went back to the doctorsand nurses and I'm like why are
you telling these women thatthey can't have these services?
This is when they need this,they need touch, they need to be
loved, they need to be pampered.
(09:49):
And it all came down to safetyand sanitation and the risk of
infection.
So we took all of that out.
So I created a program.
I wrote a program thatbasically took as much of the
scariness out of it that I could.
So when we do a manicure, it's amanicure bowl with a disposable
liner.
When we do a pedicure, it's apedicure bath with a disposable
(10:11):
liner.
We have disposable sheets,disposable pillowcases.
Everything that's used on heris disposable and it's either
used on her and thrown away, orit's used on her and given to
her, so much so that nail polishlike I can't get somebody to
say or tell me that if I use anail polish on me and say I've
got a bacteria, and then I usethat on a woman battling cancer,
(10:33):
that that bacteria is nottransferred to her.
So all the makeup, all theskincare, all the nail polish,
it's brand new, it's never beenused on anybody else.
And then we not only do we trainthe stylist what they should
and shouldn't do, then weeducate her Like she should
invest in cotton balls anddisposable makeup sponges and
disposable eyeshadow applicators, because once you touch your
(10:58):
skin you shouldn't go back andtouch that product because now
it's all contaminated.
And again, we were never, untilI actually was faced with that,
with these women coming in andsaying, look, I can't have this
done because my doctor said no.
I didn't know that there was adifference, and I'll tell you
where else this really came inhandy was COVID, because the
training that I developed, right.
(11:18):
We all became heightened on thesensitivity of
non-contamination of others thatcome into our salons, right.
And so, really, this works onanybody with a compromised
immune system.
This is something that would behelpful to anyone, because
there are things we shouldn'tshouldn't do on those as well,
those clients as well.
Speaker 1 (11:51):
Interesting that's.
I mean again hearing you say itnow it's like, wow, that makes
perfect sense, but again, youdon't.
The realization isn't there,you know, unless you really kind
of dialed into it.
So you know, thank'll tellpeople.
Obviously you know a little bitlater on.
You know, if you know how toget involved, if you want to get
involved, you know, with HelloGorgeous and what that looks
like, We'll talk about that.
But the question I really kindof have right now is for
(12:11):
businesses that are involvedwith Hello Gorgeous Is there
when, when a cancer patientcomes in or a woman's coming in
that is involved in this?
I guess we'll say that theprogram or whatever.
Is there a specific set ofservices they receive?
Is there a kind of written outlike, hey, here's the for lack
(12:33):
of a better word, I'll use kindof a strategies term, but it's a
general.
You know, overall, the systemthat they walk through, what
does that look like?
And is that kind ofpersonalized to the individual?
Or is it hey, here's the pathwe like to provide for people
that are coming in for theservices.
Speaker 2 (12:52):
Yes.
So I have a complete trainingprogram and it's all outlined a
step-by-step process that needsto be done.
So every certified salon thatenrolls in our program, they all
get a red carpet.
So the red carpet is rolled outon her.
It all has to be a surprise.
And the reason that it has tobe a surprise is because women
are selfless.
So if I say to my best friend,who's a woman, come with me, I'm
(13:13):
going to take you for amanicure because of everything
you're going through, she willinitially deflect and say you
know what?
Take my mom, because?
Will initially deflect and sayyou know what?
Take my mom, because my mom'shad to take me through every
cancer treatment.
Take my daughter, because mydaughter's had to watch me go
through this.
So we found that it has to be asurprise.
She can't know why she's goingto the salon.
And then, once she's walked in,she walks in on the red carpet,
(13:33):
everybody greets her with agreat big hello, gorgeous.
And then she's presented withflowers and candy and a
certificate.
She sits down scented withflowers and candy and a
certificate.
She sits down.
There's a little bit ofpaperwork that has to be filled
out and then in our program westart with the facial, and the
reason that we start with thefacial is because here you are,
all these people are, you'rearound, there's a lot of
anxiousness, and then it's is mywig on straight.
(13:55):
You know, there's all thisanxiety that comes with it, and
it's also that now, all of asudden, all this anxiety that
comes with it, and it's alsothat now, all of a sudden, I
feel that when you have a facialdone, it's a very vulnerable
position, right, and so now youtrust me, you're laying on the
table, the room is dark, I'veinvaded your personal space, but
it's also that you just kind ofget to forget about anything
(14:16):
cancer related at this point intime.
You're just treated like anormal salon guest.
If you do the manicure first,she's looking around.
Who's in here?
Do I know anybody?
Is my wig on?
Are they watching me?
Are they staring at me Afterthe facial?
She doesn't care, it doesn'tmatter.
So we always start with thefacial, right.
Then you do the manicure andthe pedicure, but you only take
them up to the clear polishbecause we have to try on
(14:38):
clothes, so you can't make itthat.
So we have a whole system.
Everything is very thought out.
The other thing is is that theservices are abbreviated so
they're just mini a minimanicure, mini pedicure, because
you're dealing with somebodywith a compromised immune system
that can't have a whole day ofbeauty for eight hours.
They just can't.
They don't have the stamina.
So we take that into accounttoo, knowing that she may have
(14:59):
50 people at a restaurantwaiting for her to surprise her
to see her new look.
To me that's the most importantpart.
You know.
You find that when a woman isdiagnosed with cancer, people
don't know what to say, so theysay nothing and stay away.
And so once she's had thisamazing day of beauty and we
normalize her right, wenormalize her appearance, then
(15:20):
we bring her back in andreconnect her with all these
family and friends that may havestayed away.
Now she's given the supportthat she needs to continue that
journey, whatever that lookslike.
Speaker 1 (15:30):
Awesome, Awesome.
Well, again, this is man.
I have more questions than Ihave time for at this stage of
the game, but I'm loving this.
One of the questions, though,that did immediately hit me was
I was thinking about back when Iwas a business owner.
I mean, I love this and itwould be something I'd be like,
wow, I want to be involved withthis.
But I will say, in myparticular business now, we did
(15:51):
not offer facial services or didnot have a place to do
pedicures or things like that,but, man, I still would like to
be involved.
How does that work for someonethat might be like, wow, I
really have the heart that Iwant to be involved in this, but
maybe I don't have the abilityto offer.
You know, I don't have a roomto do a facial in or I don't
(16:12):
have the equipment for pedicures.
How does that work?
Speaker 2 (16:18):
So the wonderful thing is is that when we all got
our license, we were alltrained to do this right.
When you got your hairdressinglicense, if you went to the full
beauty school, we were alltrained to do manicures and
pedicures.
We can pull that knowledge outonce a month.
Right, you can make a makeshiftpedicure area.
You can make a makeshiftmanicure area and, if you had to
, you could do the facial withthe shampoo bowl, and so there
(16:39):
are ways.
What we chase after more thananything is the heart, right.
If you've got the heart to beable to do it, we'll figure out
what that looks like.
Speaker 1 (16:46):
Figure out the rest of it.
Speaker 2 (16:48):
We'll figure out the rest of it, cause the heart is
what I can't.
I can't make you have a heart,but when you've got one, all
those other things we can makehappen.
The other thing is, too, isthat I'm a control freak, a
self-professed control freak,and so when a salon signs up for
our certified salon program, wegive them everything that they
need All the makeup, all theskincare, all the nail polish.
(17:09):
We give them everything wigs,the whole nine yards, because I
wanted to make sure that thewoman that was receiving the
makeover was getting qualitysalon products used on her, and
then everything that's used onher that day is given to her to
take home, so that that way,then, it's not just that one day
we've empowered her, becausewe've given her all the tools
(17:29):
she needs to recreate the lookthe next day.
Speaker 1 (17:33):
I love it, so you know.
So the understanding is, ifsomeone here is listening and
they're saying, well, what do Iget all these supplies?
What is happening?
What you're saying is, hey,we're going to provide that,
we're going to, we're going togive that to you, that's
provided for you.
Again, where there's a will,there's a way, and we can easily
(17:54):
, you'll be able to easily,guide people, because I'm sure
for the many businesses thatwere like mine didn't have the
actual facility.
But again, you got the rightheart, we'll figure it out for
you, we'll help you guide youthrough that.
Talk to me, then, about allright, let's say I wanted to get
involved with this.
What does that process looklike?
(18:15):
And you know, let's say, allright, so walk us through kind
of the process itself to beinvolved with that.
And then actually I'll say myother question for after you get
that one.
Speaker 2 (18:30):
Okay, so we have an application process.
You know there's a caliber ofsalon that we're looking for to
be a part of the program, sothere's an application process.
So on our website we actuallyhave I think it's certified
salons or salon professionalsand you go there and you fill
out the application.
Then there is a phone interviewthat takes place to make sure
(18:50):
that you understand all thethings that have the
expectations that need to be met.
Then your commitment is to do amakeover on a woman battling
cancer and your community onetime a month.
To make over on a womanbattling cancer in your
community one time a month.
But we do all the training.
So this certified program thatI talk of and the different
(19:10):
things that need to be taken,the precautions, we actually
work with your team and we doall the training so that
everybody understands that thisis what you can do and this is
what you can't do, and this isthe process in which it would be
done.
The only thing that we ask isthat there's no cost to you or
to the salon, but we ask thatyou do two fundraisers a year.
Being a salon owner myself, whatI tried to do was to devise a
(19:32):
program or design a program thatyou would want to say yes to
right, and I never wanted asalon owner to feel like, well,
do I pay the electric bill or doI buy an outfit for a woman
battling cancer, like which onedo I do?
So we encourage you and ask youto fundraise so that all the
funds that you need to do theprogram it's right in your you
(19:54):
already have it right and soit's all right there and that
money then stays in yourcommunity.
But the other thing that thatdoes is and I always tease I
said you know I stood behind thechair for 30 years and I was
booked out at one point in time.
I was booked out six months inadvance and so you know they
always tease that they weregoing to sell my appointments on
eBay and so I had a really goodbook filled.
(20:14):
But not once did a media outletever come to me and say I heard
you were doing an awesomehaircut highlight, we want to do
a story on you Not once.
But you do a makeover on awoman battling cancer and you
show the before and afterpictures on her and you're doing
a fundraiser for a cause thatyour salon is taking a part of
(20:35):
this particular program.
The media comes out of thewoodwork, and that's advertising
that you don't have to pay for,but it also sets you apart,
right?
There are over a million salonsin the United States hair and
nail and skincare what are youdoing?
Like we're all doing the samething.
We're all filling our Instagramand Facebook pages with, you
know, a balayage or ahighlighter, you know skincare.
(20:57):
You get to do somethingdifferent.
You get to fill your Facebookand your Instagram pages with
this amazing transformation thatyou and your team did together.
This also transforms the culturein your salon, right?
It's really hard to get mad atsomebody that stole the lean
cuisine out of the freezer thatwas yours.
When you help a woman withstage four pancreatic cancer,
(21:19):
smile, right, and she came innot knowing whether she was
going to live long enough towatch her daughter graduate from
high school.
So it's amazing at what thisdoes and I love the outcome that
we've seen through this program.
The salon affiliate program hasbeen in existence for 12 years
and at one point in time, priorto COVID, we had 33 different
salons that participated in ourprogram in 15 states.
(21:41):
So these stories that I tellyou we've seen it happen over
and, over and over again, andit's just, it's good for your
community, it's good for yourculture, it's just it's a
wonderful experience that youget to be a part of.
Speaker 1 (21:53):
Love it and you stole my question.
By the way, the question wasgoing to be, but you really hit
it so perfectly is is I wassimply going to ask then was
what?
What's the impact that you seeon the businesses that are a
part of this and also the impactthat you see for the people
that receive these services?
And I think we got a good senseof that.
(22:15):
But is there anything?
I don't want to make anyassumption there.
Is there any, as we're kind ofstarting to wrap up our time
here.
Is there anything you would addto just what it does for the
team, for the culture of thebusiness itself and how this
does impact the people that takepart in it as the recipients of
(22:37):
these services?
Speaker 2 (22:39):
So I actually have a salon in my office.
So I have a corporate office inSouth Bend, indiana, and I have
a salon here and we only servewomen with cancer.
And last week we had a womancome in.
She was diagnosed with breastcancer for the second time and
she her hair had started to fallout but she didn't want to
brush it because you know shewas fearful of that.
We were able to help her withthe wig and we have some clothes
(23:00):
here and we were able to giveher a new shirt and a new
necklace and I watched her comealive.
And we have a pink couch in oursalon and a chandelier and a
fireplace and it's just thisvery elegant area that they get
to come and just forget aboutcancer for a while.
And she sat on the couch andshe looked at me and she goes.
I think I feel better Now.
That's impactful, right, andwhen you as a team get to come
(23:24):
together and you get to havethat impact on a woman battling
cancer, it's incredible.
It's incredible to watch thattransformation and we watch the
tears and the arms lock of theteam members that stand there
with pride on their face and saywe did that.
Look what we did for this womanbattling cancer, right.
And again, I go back to thewhole thing.
We're such an amazing tribe.
(23:45):
We have the license to touchNot everybody gets to do that
right.
And again, I go back to thewhole thing.
We're such an amazing tribe, wehave the license to touch Not
everybody gets to do that right.
So we get to lay hands on thesewomen and actually make it.
More than 927,000 women werediagnosed with cancer in 2023 in
the United States, and thatdidn't include the women that
were diagnosed the year beforethat continue to go through
treatment.
93% of all of those women goback to work.
(24:07):
Their appearance is veryimportant to them, they are
going to come to us, right, andso we need to be that voice of
reason.
And maybe there are some womenthat don't have a stylist that
they go to, and so you find asalon that actually knows what
to do and how to make sure totake care of this, of this
particular woman, but to watchthe team come together.
(24:29):
That's been.
That's been amazing, and it'sover and, over and over again.
It's the same result.
It's the same end result.
Speaker 1 (24:36):
I love that.
So, as we wrap up, here's theone thing obviously I want you
to give us how to get in touchwith you.
So I'm sure there are probablypeople listening.
They're like, yes, you know,this is something that I'm.
You know, I'm feeling this inmy heart.
I want to get involved, I wantto find out, you know how I can
make a difference in mycommunity, so how they can get
involved.
But again, also again thatcontact, because there are
(24:59):
probably people out therelistening that says you know
what?
I have a heart for this.
I'm not sure where I might fit,but I'd love to have a
conversation.
So how did you get in?
What's the best way to get intouch with you, kim?
Speaker 2 (25:10):
So our website is hellogorgeousorg.
There's more information aboutthe certified salon program.
If you have direct questionsthat I can answer, you can email
me at kbecker.
That's B as in boy, kbecker athellogorgeousorg.
Awesome B as in boy, kbecker athellogorgeousorg Awesome.
Speaker 1 (25:27):
And again, for those, we'll make sure we put that,
all those, both of those links,in the description here at the
podcast so you can have easyaccess to those as well.
Kim man, I gotta tell you I'vegot a list here probably about
eight more questions that Ididn't even get to.
That would be awesome to ask.
But this has been fantastic.
I love what you're doing, youknow, you know for the community
(25:50):
.
I love what you're doing forpeople with cancer.
And again, boy, this is one ofthose things that everyone knows
, someone that's been impactedby cancer or is dealing.
There's not a one person thatprobably listens to this that
doesn't have that, that one ortwo people right around them
that are very close that thisdoesn't impact with what we're
talking about here.
(26:10):
So thank you for what you'redoing.
I guess I should say thanks fornot becoming a lawyer and
thanks for following thatpassion that hello gorgeous.
That at the time was not theright thing, but 10 years later,
you never know where life'sjourney is going to take you,
that's for sure.
And so this is fantastic.
(26:31):
So, man, we appreciate you,appreciate your time, and thank
you so much.
Speaker 2 (26:37):
Thank you for having me, michael, this was awesome.
Speaker 1 (26:39):
Yep, great Thanks, kim.
All right, well, as we wrap upagain.
Thank you to everyone listeningin as we wrap up again.
Uh, thank you to everyonelistening in again.
Look for, uh, the uh, the linksthat Kim shared about getting
in touch with hello gorgeous,and Kim herself will have those
uh in the link below.
And uh, we look forward toseeing you again at our next
podcast.
Speaker 3 (26:59):
Thank you.
Thanks again for listening tothe beauty business strategies
podcast.
If you liked this episode, besure to hit follow To learn more
about how strategies can helpcreate more fun, profit and
growth potential for you, yourcompany and your team.
We invite you to schedule afree 60-minute strategy session
by clicking the direct link inthe description of this episode.
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