December 17, 2024 • 31 mins
In this episode, we’re joined by Sydney Lopez, a social media expert and stylist with over a quarter million followers on Instagram, to explore how salon and spa owners can revolutionize their approach to social media. Sydney shares her client-centered strategy that shifts the focus from showcasing services to celebrating the real stars of your business: your clients. Learn how to create an online community, craft compelling content, and highlight your salon’s unique culture to drive real growth.
Whether you’re struggling to engage your team in social media efforts, attract new clients, or recruit top talent, Sydney’s practical tips will empower you to elevate your online presence. Discover how to turn social media from a chore into a tool for building relationships, boosting bookings, and showcasing your salon’s culture and values.
Connect with Sydney on Instagram: @sydneyannlopezhair
Register for Sydney's 2-day Digital Branding & Social Media Workshop: https://strategies.com/seminar/digital-branding-social-media-crosswalk-03-25
Watch the video version of this episode: https://youtu.be/YVajfMz8BIk
To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:
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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Beauty Business Strategies podcast
Again.
Michael Yost with you today andwe are joined by Sydney Lopez.
Sydney, how are you today?
Speaker 2 (00:12):
I am doing well.
How are you today?
Speaker 1 (00:14):
Fantastic, fantastic.
If you are not familiar withSydney, you need to get familiar
, and I know many of you arebecause, just alone on Instagram
, you probably follow.
She has closing in, if notalready, about a quarter million
followers on Instagram.
You probably follow.
She has closing in, if notalready, about a quarter million
followers on Instagram.
So probably many of you arefamiliar with Sydney and so it's
a pleasure to have you with us,sydney.
For those you that might be outthere that are not familiar
(00:37):
with you, how about a littleintroduction in your own words,
because everyone does a betterjob than I would ever.
Speaker 2 (00:43):
Absolutely so.
I am.
If you're looking for me onInstagram, I am Sydney Ann Lopez
hair.
I have grown up in the industry, like many other hairstylists.
I always love to get on stageand ask people whose mom, uncle,
aunt, grandma, grandpa owned ahair salon, and like half of the
room raises their hand.
And so I grew up in theindustry with my mom as a salon
(01:05):
owner.
She's been in the business for51 years.
I literally work right acrossfrom her all day long and I get
to see her.
If you guys watch my videos,she's literally doing haircuts
and colors in the background ofevery video that I ever make,
because we work across from eachother.
I have a degree in secondaryeducation.
I realized that I did not loveteaching high school kids about
three months into it and quicklyran away from that, went into
(01:29):
corporate world of Saks FifthAvenue, worked for them for 11
years and then went tocosmetology school at the ripe
old age of 29.
So I had a little bit of a latestart, and that's kind of what
brought me into the world ofsocial media.
I had to replace a full-timesalary quickly and knew that
probably the best way to do thatwas about the time Instagram
started and that's kind of whatgot the ball kind of rolling for
(01:50):
me.
Speaker 1 (01:51):
So, sydney, you know you mentioned secondary
education.
This is going to be anotherconversation for another day,
but it's like our paths, ourlives have run congruent because
I went off to college and whileI never pursued it, my other
alternative job before I gotinto here was I wanted to be a
high school history teacher.
So, in particular, youmentioned secondary with high
(02:12):
school.
Did you have what?
What did you want to teach?
Speaker 2 (02:16):
So, to be very honest , I swam in college.
I was a swimmer, and so I havea ride like a full ride to go
swim at a school and I decided Ishould get a degree while I was
at it and so I basically wantedfour years of still swimming
and I got a degree, basicallythinking I was going to coach
and teach people in swimming andvolleyball and it was going to
be high school kids, and what Ididn't realize is everything
(02:38):
kind of came full circle and I'mjust coaching and teaching in a
fully different way and that'son social media.
Speaker 1 (02:48):
Well, it's funny I say the same thing.
It's like well, I never becamethat.
It's kind of funny how lifetakes you in this journey to
kind of circle back to that indifferent ways.
But anyway, so, starting out,you know, a couple of things in
our conversation, you know, aswe were kind of preparing for
this conversation, you broughtup something I thought was
really, I think, so powerful andso important, just to hit right
out of the gate.
(03:09):
Instead of the typicalquestions around social media, I
think all the questions thatpeople are longing for can get
kind of started to get answeredright out of the gate.
As we were beginning ourconversation, just kind of
setting up for this time, youmentioned the fact that you take
a very different approach tohow you like to teach and
(03:30):
educate on social media.
So if you could, just let'sjust start by sharing that,
because I think it's reallypowerful and a very different
approach, but in a really goodway.
Speaker 2 (03:41):
Yeah, so I.
The first thing I do whenever Igo into a salon or when I'm
teaching on stage in front of abig group is I ask everybody to
just set aside whatever bias orpreconceived notions they have
from social media, becausetypically they're not really
positive, and I ask them to justlike let go of the pressure to
be a content creator or aninfluencer or to have a social
(04:02):
media page.
That's egocentric or aboutyourself.
And so when I teach socialmedia, I'm not teaching everyone
how to come into the room andsay, hey, everybody, I've
arrived.
I am Sydney Ann Lopez-Hare.
What I'm telling people to do assalon owners is I'm teaching
them to make the clients thestars of the show, and if you
(04:24):
follow me on social media,you'll know my clients names,
you'll know their stories,because I talk about my clients
all day.
Every day.
I tell what they do as a smallbusiness owner.
I tell what I love about themas a human being, and I love
people through social media.
And I think you know one of thethings that's hard about social
media is it does feel soegocentric.
(04:44):
But one of the reasons and I dothis too I'll ask everyone in a
room when I'm teaching.
Hey, who in here got into thisbusiness because you love people
.
99.9% of people raise theirhand because hairstylists love
people.
If you're a successfulhairstylist, you love people and
you love people well.
And what's really cool aboutsocial media is, if you take
that perspective and you lovepeople through showing them a
(05:08):
before, showing them an after,sharing their story talking
about their small business onsocial media, everything comes
full circle and you're able tomake your clients the star of
your social media page versusyourself.
And what's really cool is itcreates this online community
where you're connectingindividuals who work together,
collaborate together, supportone another's businesses.
Speaker 1 (05:36):
And it becomes so much more than just a pretty
post of beautiful hair For thoselistening in.
I think the real connectionhere for those listening that
might not be paracentric, thatmight be spa, med, spa or other.
You know others that fall underthe umbrella of the beauty
industry.
You know, the great thing abouthair is hair has the most
(05:59):
natural imagery that reallyrelates well, especially through
social media and Instagram andthings of that nature.
But when you're with whatyou're talking about, making the
, you know, the client, the starand that story, that really
that takes a whole differentapproach to, I think, how people
(06:21):
can view their social media,especially for those that again
are in other avenues of thebeauty industry where still this
is still equally important tothem.
Social media is important to allbusiness right now, no matter
what size, shape that you are.
But I think that makes a realconnection I have you found.
I mean, as you've worked withpeople now, because you, you
(06:42):
know, I know you've worked withtons of people what have you
seen from that perspective?
How has that changed things forthe people that you get a
chance to interact with?
Just changing the narrativeabout.
You know, let's shift theperspective on who we're telling
a story about.
Speaker 2 (07:00):
Right, and I think one of the things that's really
important to realize is the lastthing that we need in this
world is another picture ofbeautiful balayage.
We have millions of them.
It's white noise.
It does not matter that you cando beautiful balayage, because
everyone else in the world hasalready posted it.
So if someone's looking forinspiration as far as like a
balayage head of hair isconcerned, they're going to find
(07:20):
it.
They can find it on Pinterest,instagram, tiktok, anywhere else
in between.
What we have as salon owners andstylists is we have the ability
to add value to the post bytelling a story, by telling you
know you mentioned a spa, andthat's one of my favorite.
I feel like that's a reallyhard social media to build,
because people don't feelcomfortable being fresh faced
(07:43):
and not have makeup or anythingon.
And what I do with spa ownersor estheticians is I tell them
it's about the experience.
It's about what it feels liketo come into your space and what
your clients would describeyour space like to their friends
.
And so when I'm meeting withyou know salon owners, I tell
them like really, let's writedown some adjectives that
(08:03):
describe what it's like to sitin your chair or to come into
your salon and let's startcreating content that speaks to
that, that speaks to the vibe ofyour space.
I was in over 80 salons lastyear and I can tell you by the
name of the salon.
It already elicits a feeling inmy brain as to whether or not
it is, you know, relaxing, laidback, easygoing, welcoming,
(08:29):
friendly.
I mean, if you walked into mysalon that I own with my mom,
headlines Hair Design, you'regoing to walk in and you're
going to be welcomed immediatelyby my mom and myself.
It is going to be loud, it isgoing to be fun.
We are going to talk to you, weare going to welcome you, we're
going to know your cat's names,your dog's names, your kid's
(08:50):
first day of kindergarten andhow it went Like.
That's what we, that's what itfeels like at headlines.
And so, regardless of whetheryou're an esthetician, whether
you do amazing nails or whetheryou do hair, I think the key is
not necessarily the beauty of apicture or a video.
It's the story behind thepicture and what you have to
bring to the table uniquely thatmakes you special and makes you
stand out and makes yourclients want to come to you.
Speaker 1 (09:10):
Absolutely Love it.
So Just to hit this early inthe conversation, because I know
that probably many people aretuning in to get an answer to
this is we talk about socialmedia, that it always inevitably
comes up, those that do engage,those that don't engage?
(09:32):
I mean, I won't go any fartherthan that, because I know you've
heard it way more than I have,certainly, and I've heard it
enough to go.
I'm sick of the question.
It's not even what I work in.
So when you think about thatidea of when it talks about you
know, how do we get people toengage?
Social media or things likethat, is that even just?
(09:53):
I mean, I'll put it out there.
I don't know what the answer isto this, but is even that the
wrong question to even be asking?
Or just what are your thoughtson that whole?
Yeah, so I?
Speaker 2 (10:05):
absolutely so I get.
I feel like salon ownersbiggest challenge is getting
people motivated to actuallyparticipate in social media.
And I teach the three thingsthat everybody hates I teach
rainbow hair, I teach up stylingand I teach social media.
So I walk into a salon andeight of the 10 people are like,
oh, we have to learn socialmedia today.
(10:26):
It's going to be terrible.
And so I just have to tell them, like, take a breath.
I promise by the end of the dayit's going to feel less
terrible and it's going to feeleasier and better.
And I think one of the thingsthat we have to realize, because
I think, for some reason, youknow, there's this thought that
social media is easier, that itwould come quickly or that you
just take a few pictures and youpost it.
Well, my first haircut took mefive hours.
(10:47):
It does not take me five hoursto do a haircut.
Now, my first photo sessionafter you know, finishing
someone's hair and being reallyproud of it probably took me 20
minutes.
If you were to look at mycamera roll now from start to
finish, I already have a plan ofwhere my good light is and how
to pose my clients and how to dothings.
So it's maybe three minutes,and so I think a lot of the
(11:07):
times we think that when we'restarting off, we're already
going to be an expert, whichdoesn't make sense, because
we're not that in hair.
We don't expect that in anyother space, but in social media
, for some reason, we think,well, I can't do it because it's
too hard.
Well, it takes practice, justlike anything else, and I think
one of the things if I had theability to do this for every
single salon, this is what Iwould do.
(11:29):
I would put together anonboarding program that every
single new stylist that cameinto the salon would have social
media standards, just like theydo client standards.
You welcome a client, say, hey,welcome, we're so happy that
you're at Headlines Hair Designtoday.
I cannot wait to take a beforeand after view because at the
end of the appointment, I'mgonna airdrop you your photos
(11:49):
and you're gonna absolutely loveyour hair.
I would just train my people todo that.
It's easy to do that with newpeople, that with new people.
That would just be my standard.
When someone came in and what'sgreat about it is when the
client leaves you've airdroppedthem photos of proof of what an
amazing job you did.
And guess what every clientdoes?
They sit in their chair andthey post to social media.
Hey, I just got my hair done byat Sydney Ann Lopez hair.
(12:10):
It was incredible.
It was amazing.
Look at what she did with metoday and it goes out to their
2,500 followers and now I justgot free advertising with work
that I approved.
Now my challenge, and most salonowners' challenge, is the
people who are booked and busy.
How do you get them to buy in?
How do you teach them thatsocial media is valuable to them
(12:32):
Because they're already bookedand busy?
You know, I get that.
For me, the people who have timeto make social media are not
always the ones who are triplebooked and working.
You know all the hours of theday.
So what I would recommend as asalon owner, is equipping those
(12:52):
people with an assistant who'samazing at creating content for
them, because they're the peoplewho can make beautiful content,
educational content, and canreally grow your business on
social media.
And if you just had one personin the salon that was really
willing to hone in on all of thestylists who are booked and
(13:16):
busy and help equip them withbefores and afters and build
your salon page with beautifulheads of hair.
That's gonna add a lot of valueas a salon owner for you.
And one of the things and mybiggest takeaway and if you
haven't listened to anything yet, just listen to this one thing,
because if you understand thisone thing, it's the only thing
that's important on any socialmedia platform from here to
(13:38):
eternity the amount of time thatyou're able to capture from
whatever audience you're tryingto gain on whatever platform
you're using, is your value onsocial media.
So for your people who aredoing incredible transformations
and we're not capturing those,you're losing the opportunity to
captivate an audience that willgrow your business, and so time
(14:02):
equals value.
So when you have the ability tocapture your audience's time
with really great content, whichis probably happening from your
veteran stylist, then you havethe ability to grow your
business of your newer stylist,if that makes sense.
Speaker 1 (14:16):
I love it.
No, I mean, it makes a ton ofsense and, again, just ways that
I think, in all honesty, waysthat I certainly haven't ever
thought about that before.
So I mean that alone has got mybrain ticking around some
things.
I'm going to jump back a stepto something that you shared
earlier in in in, just as youwere.
(14:38):
Just we're talking.
You talked about how I think alot of people expect the fact
especially if they have teammembers that are a part of their
team that are in their twentiesor younger they just expect.
Again, I have two sons.
They're in their early twenties.
I just expect that they knowhow to do social media.
You know, we just expect, and Ilove that you.
(14:59):
I want to just like to jump backto that idea that I think we
just feel like, oh, social mediajust happens.
You know, like if you'reyounger, like I said, under you
know 30 and under, you justautomatically know how to do
social media.
That's not necessarily the case.
You may know how social mediaworks or how to do things, but
(15:22):
there is a difference betweenhow to do it, the you know, in a
way that's beneficial from a uh, a business professional
standpoint, versus just a casualhere's who I am standpoint
they're.
They're like what do you see asthe distinct differences for
people when you're talking aboutskills that need to grow, for
(15:47):
people just to learn, no matterproficiency with social media or
not.
What are some of the big things?
Speaker 2 (15:53):
that you have to get wrong.
Yeah, I think the biggestchallenge for salons
specifically is you have a groupfull of stylists who are
incredible at doing hair andthey're terrible at taking
pictures and you finishsomeone's hair and you grab your
phone and you walk them aroundand let's say it's a platinum
blonde and you take them towhere you think your good light
(16:13):
is, or you take them to yourphoto wall that's been set up
and you take them to where youthink your good light is, or you
take them to your photo wallthat's been set up and you go to
take pictures and you're like,why does it look so yellow on my
camera?
Or why does it look too gray,or why does it look too orange?
And then you're like, oh, youknow what?
The lighting's not great here.
Let's go over here.
And then you try to findpictures over there.
And then you try to findpictures over there, discouraged
(16:34):
because what you created inreal life is absolutely
beautiful and stunning, but youcan't capture it on camera the
right way.
And I think that's the biggestdisconnect, honestly is that
when I go into salons and thisis an easy exercise for you guys
to do so I'm just going to giveyou a free gift of like finding
your good light right now.
You're going to take a whitepiece of paper this is not
(16:54):
groundbreaking or that excitingbut literally take a white piece
of paper and your camera andyou're going to walk around the
entire salon and everywhere thatyou think good light is and
you're going to take a pictureof that white piece of paper and
then you're going to look atyour camera roll after and
you're going to see where thewhite piece of paper looks
(17:14):
yellow, where it looks blue,where it looks green, where it
looks reflective, where it lookswashed out, wherever your
bluest, clearest piece of paperis.
That's where your sweet spot is.
That's where you're going totake everybody.
And I'm just going to give youa clue right now.
It's going to be outside andit's going to be under an awning
.
It's going to be a naturallight in the shade.
So if that means you have towalk to a fast food restaurant
that's across the street, that'sunder an awning and that's
where your good light is, that'swhat you're gonna do, because I
(17:38):
don't take pictures in my salon, in front of my beautiful wall.
I make people walk downstairsinto my parking garage that's 37
years old, where there's catsliving and cars and no
trespassing signs, and that'swhere all the good stuff happens
, because that's what makes myhair look beautiful, that's
where the shine is reflective,that's where the color looks
(17:58):
right, and my clients just know.
Now, hey, we're going to theparking garage and it still
takes me three minutes becauseI'm not wasting time trying to
find the good light.
We're literally walking down tothe good light taking pictures,
and then what's really great isthat gives me a minute walk
back where I'm literallyairdropping the pictures the
whole way and telling the clientfrom my phone look, what a
great job I did, isn't this sopretty?
(18:19):
I'm so glad that we did this toyour hair today.
And I'm just reiterating what agreat job I did the whole walk
back.
And so I feel like and for thoseof you guys who are like, this
is really intimidating.
I don't want to take pictures,I don't want to have to find
good light.
This is what you're going totell your clients.
Hey, your clients.
(18:41):
Hey, I was on this podcast withMichael Yost and Sydney Ann
Lopez hair and she told me totake pictures of everyone's hair
who I absolutely loved.
And guess who came to mindfirst you came to mind and I've
never done this before and I'msuper intimidated by it, but I
knew that you would be theperfect hair model.
Can you give me like five to 10minutes of your time today so I
can find my good light and seewhere your hair looks the best?
It's gonna get easier andfaster, but I would love to just
(19:01):
practice on you.
Every single client is gonna go.
I came to mind yes, let's takepictures of me, let's do it.
They are so supportive of ourbusiness anyway, and so our
clients are our biggestcheerleaders, as we are for them
.
So if you can just basicallyempower them to be your catalyst
for getting on social media,then it will make everyone's
(19:22):
life so much easier.
Speaker 1 (19:24):
Everyone loves to be a hero.
That's one of my lifelongthings is everyone loves to be a
hero and you're setting them upto be your hero when you do
that.
And again, I love that scriptthere, just that idea of that
language, such great language touse.
And, like I said, and again, Ilove that script there, that
just that, that idea of thatlanguage, such great language to
use.
And, like I said, people aregoing to engage that and I think
that's a really cool piece.
(19:44):
Now I'm also thinking about allthe people that will be running
around after this just outside,just oh yeah, we look
absolutely crazy when I do thisin class.
Pieces of paper out there takingtaking snapshots.
But again, great tip, great wayto there taking snapshots.
But again, great tip, great wayto.
Again, I love just the idea ofhow do I find where it is best.
And again, that outline yougave is so awesome.
(20:05):
You know, as we're talking aboutthis, you, I'm hearing a lot of
things that really start tokind of move in a lot of
different directions that maybewe don't always think about.
You know what I'm starting topick up Sydney, as you're
talking, is I'm hearing thingsthat are like you know, this is
part of a client experience.
(20:25):
This elevates who we are as acompany, not just because we're,
not just because you're posting.
We're talking about how youcreate a client experience, that
just what we just shared rightthere, regardless of posting or
not just that conversation,suddenly that's making that
client feel unique and specialand it's something that they're
(20:49):
not going to get somewhere else,and it's something that they're
not going to get somewhere else.
You know, as you just said, youknow I came to mind for you
it's those unique things thatset us apart.
So you're talking about thingsthat start to start to kind of
move over into client experience.
I think you're also starttalking.
I'm interested to get yourfeedback on how does this bleed
(21:13):
in other areas that we may notthink about.
Like, one thing that comes to mymind and we haven't talked
about it at all, but I've heardit time and time and time again
that social media is your best.
I mean, if you want to knowwhere you find people, where
people find you when they'relooking for job postings,
they're not going to Indeed,they're coming to social media,
is that, I mean, do you findthat to be?
I heard that.
(21:33):
I believe that you can eithertell me you're full of crap or
no, 100 percent.
And what other areas do youthink about?
Client experience, maybe hiring, other things?
What else do you see that?
Are these byproducts ofengaging in social?
Speaker 2 (21:51):
media.
Yeah, I think for me, one ofthe most interesting things in
that kind of realm is the factthat you know I get probably 30
to 40 client requests a monthjust from social media, and my
rule of thumb is I know hundredsof incredible rainbow hair
artists that live in my littletown of Denton, texas.
(22:12):
We are a cool town that hastattoos and rainbow hair
everywhere and I have so manypeople that I could refer those
potential clients to.
The issue is some of theamazing hairstylists that I
would be more than happy andcomfortable referring people to
(22:32):
have no social media.
Well, the people who reach outto me on social media are
wanting to see your work.
I don't care if you have 200followers or 200,000 followers.
If your work is absolutelybeautiful and up to par with
what they're wanting to see,then I will recommend you a
thousand times, and so for me tohave at least a portfolio or a
(22:53):
landing page for potentialclients to be referred to is
really huge, and I think, whenyou know I have people that are
successful and booked and busy,it's nice to see their work,
even if they're not necessarilytrying to grow a big following.
I want to be able to referpeople to someone that feels
(23:14):
comfortable with that page.
And you know, one of the thingsthat's really interesting about
generations and I love kind ofstudying the different
generations and how we look atthings I'm 43.
So I'm you know quote unquoteold for social media, but I
figured it out.
So if I can figure it out, youguys can figure it out.
I figured it out, so if I canfigure it out, you guys can
figure it out.
But what I would say is my ageand below is not really using
(23:37):
Google for anything.
We're using Instagram, we'reusing TikTok, and that's where
we're finding our nextrestaurant, that's where we're
finding our next hair salon,that's where we're finding the
boutiques that we want to shopat.
I am not using Google searchfor anything anymore and, to
that point, as a salon owner,guess where everyone's going to
find the next salon they want towork at On social media, and so
(24:00):
if you have a beautiful page ofbeautiful hair, that means
nothing.
They can go anywhere wherethere's beautiful hair.
They want to know about yourculture.
They want to know what kind ofeducation they're going to get.
They want to know what kind ofa work-life balance they're
going to get and what's reallycool with strategies is you guys
have such a specific culturewithin your salons that would
(24:24):
speak so highly to so manystylists right out of
cosmetology school.
And sometimes, if you look at astrategy salon, their social
media may not speak all of thegreat things that you guys have
to offer.
And so if I'm a potentialstylist and I'm just looking,
I'm like, well, they do prettyhair.
Yeah, guess what 70 othersalons in my town do pretty hair
?
What do they have to offer thatmakes them special?
(24:46):
And I can tell you, as a salonowner wanting to get new
stylistists in your chair or inyour salon, the best, most
effective way to recruitstylists that are a good fit for
your culture is to have theones that are all in on who you
are as a salon owner and whatyou stand for as a salon team
(25:07):
and put them on social media,get them in front of the camera,
let them talk, let them saywhat they love about your salon
space, and then the people thatcome to interview to work at
your salon will be such a betterfit for you because they've
already bought into your cultureand that's why they're there.
Speaker 1 (25:23):
I love that Again, how we can, how we can use this
you just said the word and howhow this can just show the
culture.
You know I love that sopowerful.
So, as always happens, you know, time flies when you're having
fun and we're having greatconversation.
But the one thing I want togive everyone a heads up, that
(25:52):
Sydney.
We have the distinct honor ofhaving Sydney coming into our
training center for two days,march 10th and 11th of 2025.
And so, if you are interestedat all, again, we'll put all the
links below or things like that.
But you know, when we thinkabout two days Sydney, you know
(26:14):
what I'm just going to let youdo.
You'll do a way better job thanI will.
When you have for two days,let's say, someone wants to
attend the class they want tocome in and, by the way, we have
the space is limited.
We can only hold about 35 to 40people in our space, so it is
limited as far as that goes.
But tell us what those two daysare going to look like.
Speaker 2 (26:34):
Yeah.
So I think one of the thingsthat's most unique about the way
I teach social media and thisis going to sound a little crazy
, as I teach it hands-on so Idon't sit well, as a hairstylist
, I cannot sit and listen tosomeone talk business for two
days.
That sounds terrible to me.
So instead of just me sittingup in the front and talking,
what we will actually do iswe'll do a ton of breakout
sessions where we kind ofrewrite your salon strategy on
(26:58):
social media.
We'll optimize your bio.
We'll talk about every singleindividual stylist and what
their bio should look like.
We'll work on kind of a planfor what your strategy looks
like and how to tie individualstylists, estheticians, nail
artists into that, and then Iwill break down all of the
things that everyone at thebeginning of every class and
(27:18):
we'll do this with strategiestoo.
I literally will fill out a flipchart and you guys will get to
tell me everything that you wantto know about social media, and
I will not leave until everyquestion is answered, and I
usually have three to five flipcharts full, or three to five
pages, of you know questions,and it's everything from you
(27:41):
know what the algorithm lookslike to how to use hashtags, to
how to use location tags, to howto write captions because
everyone hates writing captions.
We'll actually use some AI andsome chat GPT kind of stuff to
help us.
We will do, you know, somephotos.
We'll do posing, we'll talkabout how to up your customer
service with it.
(28:01):
I will show you guys someediting.
We're even going to do somelike actual hands-on videos
together so that we can kind oflike get in front of the camera,
which I know sounds terrifyingto some people, but I promise
it's terrifying to everybody andit's going to be super fun and
I'm going to make it like such afun, easy, relatable thing that
you can take back to your teams.
(28:22):
And so, if you have basically Ialways have this, I have salon
owners that will sometimes sendjust themselves but bring your
social media person, bringwhoever is available to run your
front desk or whoever might bethe person to capture clients on
their way out or their way in,because if you get the buy-in
from them, then they can kind ofbe the catalyst that empowers
(28:46):
the rest of your team to buy inon social media.
And so I promise you it will besuch a fun two days and this is
literally my passion.
I am so passionate abouthelping the normal humans of the
world succeed on social mediain a way that works for you and
no one else can say what that isexcept for you.
(29:07):
And so after the two days,you'll have a really definitive
reason that you want to be onsocial media and we can
basically hone in on that andbring everything back to
whatever that is.
Speaker 1 (29:17):
I love it.
So, again it's this is for, youknow, business owners, but also
for those key social mediapeople and really, if I heard it
right, it's for anyone.
That just is like, bring thosekey people that are passionate
about social media, team members, whoever they are, because
that's what's going to benefityou the more, as we all know,
with education we always knowthis the more people that
(29:38):
participate in it, the morebuy-in and understanding and,
again, more hands make forlighter lifting all those things
that we want as a business.
So I love that awesome stuff.
So, again, uh, check out allthe information.
We'll have that links, you know, here for you, you'll be able
to get all the information.
But, again, that's March 10thand 11th 2025 here at our
(30:00):
training center in Connecticut,and we look forward to seeing
you there, sydney, for sure,we'll definitely have to have
more conversations in thisformat as well, because, while I
have a list of topics andquestions to ask, I think we
covered about three of them, asit usually happens on these
conversations.
But that's a good sign, not abad one.
But thank you so much, sydney,for joining us.
(30:21):
I really appreciate you takingthe time today and, you know,
again, just appreciate the factthat you are such a great
resource for us for educationand what you do.
Speaker 2 (30:34):
Yeah, thank you guys so much for having me.
Speaker 1 (30:37):
Our pleasure, our pleasure, All right.
With that being said, thank allof you for listening and
viewing and we look forward toseeing you at our next podcast.
Until then, have a great day.
Speaker 3 (30:49):
Thanks again for listening to the Beauty Business
Strategies Podcast.
If you liked this episode, besure to hit follow To learn more
about how strategies can helpcreate more fun, profit and
growth potential for you, yourcompany and your team.
We invite you to schedule afree 60-minute strategy session
by clicking the direct link inthe description of this episode.
Welcome to the Beauty Business Strategies podcast
Again.
Michael Yost with you today andwe are joined by Sydney Lopez.
Sydney, how are you today?
Speaker 2 (00:12):
I am doing well.
How are you today?
Speaker 1 (00:14):
Fantastic, fantastic.
If you are not familiar withSydney, you need to get familiar
, and I know many of you arebecause, just alone on Instagram
, you probably follow.
She has closing in, if notalready, about a quarter million
followers on Instagram.
You probably follow.
She has closing in, if notalready, about a quarter million
followers on Instagram.
So probably many of you arefamiliar with Sydney and so it's
a pleasure to have you with us,sydney.
For those you that might be outthere that are not familiar
(00:37):
with you, how about a littleintroduction in your own words,
because everyone does a betterjob than I would ever.
Speaker 2 (00:43):
Absolutely so.
I am.
If you're looking for me onInstagram, I am Sydney Ann Lopez
hair.
I have grown up in the industry, like many other hairstylists.
I always love to get on stageand ask people whose mom, uncle,
aunt, grandma, grandpa owned ahair salon, and like half of the
room raises their hand.
And so I grew up in theindustry with my mom as a salon
(01:05):
owner.
She's been in the business for51 years.
I literally work right acrossfrom her all day long and I get
to see her.
If you guys watch my videos,she's literally doing haircuts
and colors in the background ofevery video that I ever make,
because we work across from eachother.
I have a degree in secondaryeducation.
I realized that I did not loveteaching high school kids about
three months into it and quicklyran away from that, went into
(01:29):
corporate world of Saks FifthAvenue, worked for them for 11
years and then went tocosmetology school at the ripe
old age of 29.
So I had a little bit of a latestart, and that's kind of what
brought me into the world ofsocial media.
I had to replace a full-timesalary quickly and knew that
probably the best way to do thatwas about the time Instagram
started and that's kind of whatgot the ball kind of rolling for
(01:50):
me.
Speaker 1 (01:51):
So, sydney, you know you mentioned secondary
education.
This is going to be anotherconversation for another day,
but it's like our paths, ourlives have run congruent because
I went off to college and whileI never pursued it, my other
alternative job before I gotinto here was I wanted to be a
high school history teacher.
So, in particular, youmentioned secondary with high
(02:12):
school.
Did you have what?
What did you want to teach?
Speaker 2 (02:16):
So, to be very honest , I swam in college.
I was a swimmer, and so I havea ride like a full ride to go
swim at a school and I decided Ishould get a degree while I was
at it and so I basically wantedfour years of still swimming
and I got a degree, basicallythinking I was going to coach
and teach people in swimming andvolleyball and it was going to
be high school kids, and what Ididn't realize is everything
(02:38):
kind of came full circle and I'mjust coaching and teaching in a
fully different way and that'son social media.
Speaker 1 (02:48):
Well, it's funny I say the same thing.
It's like well, I never becamethat.
It's kind of funny how lifetakes you in this journey to
kind of circle back to that indifferent ways.
But anyway, so, starting out,you know, a couple of things in
our conversation, you know, aswe were kind of preparing for
this conversation, you broughtup something I thought was
really, I think, so powerful andso important, just to hit right
out of the gate.
(03:09):
Instead of the typicalquestions around social media, I
think all the questions thatpeople are longing for can get
kind of started to get answeredright out of the gate.
As we were beginning ourconversation, just kind of
setting up for this time, youmentioned the fact that you take
a very different approach tohow you like to teach and
(03:30):
educate on social media.
So if you could, just let'sjust start by sharing that,
because I think it's reallypowerful and a very different
approach, but in a really goodway.
Speaker 2 (03:41):
Yeah, so I.
The first thing I do whenever Igo into a salon or when I'm
teaching on stage in front of abig group is I ask everybody to
just set aside whatever bias orpreconceived notions they have
from social media, becausetypically they're not really
positive, and I ask them to justlike let go of the pressure to
be a content creator or aninfluencer or to have a social
(04:02):
media page.
That's egocentric or aboutyourself.
And so when I teach socialmedia, I'm not teaching everyone
how to come into the room andsay, hey, everybody, I've
arrived.
I am Sydney Ann Lopez-Hare.
What I'm telling people to do assalon owners is I'm teaching
them to make the clients thestars of the show, and if you
(04:24):
follow me on social media,you'll know my clients names,
you'll know their stories,because I talk about my clients
all day.
Every day.
I tell what they do as a smallbusiness owner.
I tell what I love about themas a human being, and I love
people through social media.
And I think you know one of thethings that's hard about social
media is it does feel soegocentric.
(04:44):
But one of the reasons and I dothis too I'll ask everyone in a
room when I'm teaching.
Hey, who in here got into thisbusiness because you love people
.
99.9% of people raise theirhand because hairstylists love
people.
If you're a successfulhairstylist, you love people and
you love people well.
And what's really cool aboutsocial media is, if you take
that perspective and you lovepeople through showing them a
(05:08):
before, showing them an after,sharing their story talking
about their small business onsocial media, everything comes
full circle and you're able tomake your clients the star of
your social media page versusyourself.
And what's really cool is itcreates this online community
where you're connectingindividuals who work together,
collaborate together, supportone another's businesses.
Speaker 1 (05:36):
And it becomes so much more than just a pretty
post of beautiful hair For thoselistening in.
I think the real connectionhere for those listening that
might not be paracentric, thatmight be spa, med, spa or other.
You know others that fall underthe umbrella of the beauty
industry.
You know, the great thing abouthair is hair has the most
(05:59):
natural imagery that reallyrelates well, especially through
social media and Instagram andthings of that nature.
But when you're with whatyou're talking about, making the
, you know, the client, the starand that story, that really
that takes a whole differentapproach to, I think, how people
(06:21):
can view their social media,especially for those that again
are in other avenues of thebeauty industry where still this
is still equally important tothem.
Social media is important to allbusiness right now, no matter
what size, shape that you are.
But I think that makes a realconnection I have you found.
I mean, as you've worked withpeople now, because you, you
(06:42):
know, I know you've worked withtons of people what have you
seen from that perspective?
How has that changed things forthe people that you get a
chance to interact with?
Just changing the narrativeabout.
You know, let's shift theperspective on who we're telling
a story about.
Speaker 2 (07:00):
Right, and I think one of the things that's really
important to realize is the lastthing that we need in this
world is another picture ofbeautiful balayage.
We have millions of them.
It's white noise.
It does not matter that you cando beautiful balayage, because
everyone else in the world hasalready posted it.
So if someone's looking forinspiration as far as like a
balayage head of hair isconcerned, they're going to find
(07:20):
it.
They can find it on Pinterest,instagram, tiktok, anywhere else
in between.
What we have as salon owners andstylists is we have the ability
to add value to the post bytelling a story, by telling you
know you mentioned a spa, andthat's one of my favorite.
I feel like that's a reallyhard social media to build,
because people don't feelcomfortable being fresh faced
(07:43):
and not have makeup or anythingon.
And what I do with spa ownersor estheticians is I tell them
it's about the experience.
It's about what it feels liketo come into your space and what
your clients would describeyour space like to their friends
.
And so when I'm meeting withyou know salon owners, I tell
them like really, let's writedown some adjectives that
(08:03):
describe what it's like to sitin your chair or to come into
your salon and let's startcreating content that speaks to
that, that speaks to the vibe ofyour space.
I was in over 80 salons lastyear and I can tell you by the
name of the salon.
It already elicits a feeling inmy brain as to whether or not
it is, you know, relaxing, laidback, easygoing, welcoming,
(08:29):
friendly.
I mean, if you walked into mysalon that I own with my mom,
headlines Hair Design, you'regoing to walk in and you're
going to be welcomed immediatelyby my mom and myself.
It is going to be loud, it isgoing to be fun.
We are going to talk to you, weare going to welcome you, we're
going to know your cat's names,your dog's names, your kid's
(08:50):
first day of kindergarten andhow it went Like.
That's what we, that's what itfeels like at headlines.
And so, regardless of whetheryou're an esthetician, whether
you do amazing nails or whetheryou do hair, I think the key is
not necessarily the beauty of apicture or a video.
It's the story behind thepicture and what you have to
bring to the table uniquely thatmakes you special and makes you
stand out and makes yourclients want to come to you.
Speaker 1 (09:10):
Absolutely Love it.
So Just to hit this early inthe conversation, because I know
that probably many people aretuning in to get an answer to
this is we talk about socialmedia, that it always inevitably
comes up, those that do engage,those that don't engage?
(09:32):
I mean, I won't go any fartherthan that, because I know you've
heard it way more than I have,certainly, and I've heard it
enough to go.
I'm sick of the question.
It's not even what I work in.
So when you think about thatidea of when it talks about you
know, how do we get people toengage?
Social media or things likethat, is that even just?
(09:53):
I mean, I'll put it out there.
I don't know what the answer isto this, but is even that the
wrong question to even be asking?
Or just what are your thoughtson that whole?
Yeah, so I?
Speaker 2 (10:05):
absolutely so I get.
I feel like salon ownersbiggest challenge is getting
people motivated to actuallyparticipate in social media.
And I teach the three thingsthat everybody hates I teach
rainbow hair, I teach up stylingand I teach social media.
So I walk into a salon andeight of the 10 people are like,
oh, we have to learn socialmedia today.
(10:26):
It's going to be terrible.
And so I just have to tell them, like, take a breath.
I promise by the end of the dayit's going to feel less
terrible and it's going to feeleasier and better.
And I think one of the thingsthat we have to realize, because
I think, for some reason, youknow, there's this thought that
social media is easier, that itwould come quickly or that you
just take a few pictures and youpost it.
Well, my first haircut took mefive hours.
(10:47):
It does not take me five hoursto do a haircut.
Now, my first photo sessionafter you know, finishing
someone's hair and being reallyproud of it probably took me 20
minutes.
If you were to look at mycamera roll now from start to
finish, I already have a plan ofwhere my good light is and how
to pose my clients and how to dothings.
So it's maybe three minutes,and so I think a lot of the
(11:07):
times we think that when we'restarting off, we're already
going to be an expert, whichdoesn't make sense, because
we're not that in hair.
We don't expect that in anyother space, but in social media
, for some reason, we think,well, I can't do it because it's
too hard.
Well, it takes practice, justlike anything else, and I think
one of the things if I had theability to do this for every
single salon, this is what Iwould do.
(11:29):
I would put together anonboarding program that every
single new stylist that cameinto the salon would have social
media standards, just like theydo client standards.
You welcome a client, say, hey,welcome, we're so happy that
you're at Headlines Hair Designtoday.
I cannot wait to take a beforeand after view because at the
end of the appointment, I'mgonna airdrop you your photos
(11:49):
and you're gonna absolutely loveyour hair.
I would just train my people todo that.
It's easy to do that with newpeople, that with new people.
That would just be my standard.
When someone came in and what'sgreat about it is when the
client leaves you've airdroppedthem photos of proof of what an
amazing job you did.
And guess what every clientdoes?
They sit in their chair andthey post to social media.
Hey, I just got my hair done byat Sydney Ann Lopez hair.
(12:10):
It was incredible.
It was amazing.
Look at what she did with metoday and it goes out to their
2,500 followers and now I justgot free advertising with work
that I approved.
Now my challenge, and most salonowners' challenge, is the
people who are booked and busy.
How do you get them to buy in?
How do you teach them thatsocial media is valuable to them
(12:32):
Because they're already bookedand busy?
You know, I get that.
For me, the people who have timeto make social media are not
always the ones who are triplebooked and working.
You know all the hours of theday.
So what I would recommend as asalon owner, is equipping those
(12:52):
people with an assistant who'samazing at creating content for
them, because they're the peoplewho can make beautiful content,
educational content, and canreally grow your business on
social media.
And if you just had one personin the salon that was really
willing to hone in on all of thestylists who are booked and
(13:16):
busy and help equip them withbefores and afters and build
your salon page with beautifulheads of hair.
That's gonna add a lot of valueas a salon owner for you.
And one of the things and mybiggest takeaway and if you
haven't listened to anything yet, just listen to this one thing,
because if you understand thisone thing, it's the only thing
that's important on any socialmedia platform from here to
(13:38):
eternity the amount of time thatyou're able to capture from
whatever audience you're tryingto gain on whatever platform
you're using, is your value onsocial media.
So for your people who aredoing incredible transformations
and we're not capturing those,you're losing the opportunity to
captivate an audience that willgrow your business, and so time
(14:02):
equals value.
So when you have the ability tocapture your audience's time
with really great content, whichis probably happening from your
veteran stylist, then you havethe ability to grow your
business of your newer stylist,if that makes sense.
Speaker 1 (14:16):
I love it.
No, I mean, it makes a ton ofsense and, again, just ways that
I think, in all honesty, waysthat I certainly haven't ever
thought about that before.
So I mean that alone has got mybrain ticking around some
things.
I'm going to jump back a stepto something that you shared
earlier in in in, just as youwere.
(14:38):
Just we're talking.
You talked about how I think alot of people expect the fact
especially if they have teammembers that are a part of their
team that are in their twentiesor younger they just expect.
Again, I have two sons.
They're in their early twenties.
I just expect that they knowhow to do social media.
You know, we just expect, and Ilove that you.
(14:59):
I want to just like to jump backto that idea that I think we
just feel like, oh, social mediajust happens.
You know, like if you'reyounger, like I said, under you
know 30 and under, you justautomatically know how to do
social media.
That's not necessarily the case.
You may know how social mediaworks or how to do things, but
(15:22):
there is a difference betweenhow to do it, the you know, in a
way that's beneficial from a uh, a business professional
standpoint, versus just a casualhere's who I am standpoint
they're.
They're like what do you see asthe distinct differences for
people when you're talking aboutskills that need to grow, for
(15:47):
people just to learn, no matterproficiency with social media or
not.
What are some of the big things?
Speaker 2 (15:53):
that you have to get wrong.
Yeah, I think the biggestchallenge for salons
specifically is you have a groupfull of stylists who are
incredible at doing hair andthey're terrible at taking
pictures and you finishsomeone's hair and you grab your
phone and you walk them aroundand let's say it's a platinum
blonde and you take them towhere you think your good light
(16:13):
is, or you take them to yourphoto wall that's been set up
and you take them to where youthink your good light is, or you
take them to your photo wallthat's been set up and you go to
take pictures and you're like,why does it look so yellow on my
camera?
Or why does it look too gray,or why does it look too orange?
And then you're like, oh, youknow what?
The lighting's not great here.
Let's go over here.
And then you try to findpictures over there.
And then you try to findpictures over there, discouraged
(16:34):
because what you created inreal life is absolutely
beautiful and stunning, but youcan't capture it on camera the
right way.
And I think that's the biggestdisconnect, honestly is that
when I go into salons and thisis an easy exercise for you guys
to do so I'm just going to giveyou a free gift of like finding
your good light right now.
You're going to take a whitepiece of paper this is not
(16:54):
groundbreaking or that excitingbut literally take a white piece
of paper and your camera andyou're going to walk around the
entire salon and everywhere thatyou think good light is and
you're going to take a pictureof that white piece of paper and
then you're going to look atyour camera roll after and
you're going to see where thewhite piece of paper looks
(17:14):
yellow, where it looks blue,where it looks green, where it
looks reflective, where it lookswashed out, wherever your
bluest, clearest piece of paperis.
That's where your sweet spot is.
That's where you're going totake everybody.
And I'm just going to give youa clue right now.
It's going to be outside andit's going to be under an awning
.
It's going to be a naturallight in the shade.
So if that means you have towalk to a fast food restaurant
that's across the street, that'sunder an awning and that's
where your good light is, that'swhat you're gonna do, because I
(17:38):
don't take pictures in my salon, in front of my beautiful wall.
I make people walk downstairsinto my parking garage that's 37
years old, where there's catsliving and cars and no
trespassing signs, and that'swhere all the good stuff happens
, because that's what makes myhair look beautiful, that's
where the shine is reflective,that's where the color looks
(17:58):
right, and my clients just know.
Now, hey, we're going to theparking garage and it still
takes me three minutes becauseI'm not wasting time trying to
find the good light.
We're literally walking down tothe good light taking pictures,
and then what's really great isthat gives me a minute walk
back where I'm literallyairdropping the pictures the
whole way and telling the clientfrom my phone look, what a
great job I did, isn't this sopretty?
(18:19):
I'm so glad that we did this toyour hair today.
And I'm just reiterating what agreat job I did the whole walk
back.
And so I feel like and for thoseof you guys who are like, this
is really intimidating.
I don't want to take pictures,I don't want to have to find
good light.
This is what you're going totell your clients.
Hey, your clients.
(18:41):
Hey, I was on this podcast withMichael Yost and Sydney Ann
Lopez hair and she told me totake pictures of everyone's hair
who I absolutely loved.
And guess who came to mindfirst you came to mind and I've
never done this before and I'msuper intimidated by it, but I
knew that you would be theperfect hair model.
Can you give me like five to 10minutes of your time today so I
can find my good light and seewhere your hair looks the best?
It's gonna get easier andfaster, but I would love to just
(19:01):
practice on you.
Every single client is gonna go.
I came to mind yes, let's takepictures of me, let's do it.
They are so supportive of ourbusiness anyway, and so our
clients are our biggestcheerleaders, as we are for them
.
So if you can just basicallyempower them to be your catalyst
for getting on social media,then it will make everyone's
(19:22):
life so much easier.
Speaker 1 (19:24):
Everyone loves to be a hero.
That's one of my lifelongthings is everyone loves to be a
hero and you're setting them upto be your hero when you do
that.
And again, I love that scriptthere, just that idea of that
language, such great language touse.
And, like I said, and again, Ilove that script there, that
just that, that idea of thatlanguage, such great language to
use.
And, like I said, people aregoing to engage that and I think
that's a really cool piece.
(19:44):
Now I'm also thinking about allthe people that will be running
around after this just outside,just oh yeah, we look
absolutely crazy when I do thisin class.
Pieces of paper out there takingtaking snapshots.
But again, great tip, great wayto there taking snapshots.
But again, great tip, great wayto.
Again, I love just the idea ofhow do I find where it is best.
And again, that outline yougave is so awesome.
(20:05):
You know, as we're talking aboutthis, you, I'm hearing a lot of
things that really start tokind of move in a lot of
different directions that maybewe don't always think about.
You know what I'm starting topick up Sydney, as you're
talking, is I'm hearing thingsthat are like you know, this is
part of a client experience.
(20:25):
This elevates who we are as acompany, not just because we're,
not just because you're posting.
We're talking about how youcreate a client experience, that
just what we just shared rightthere, regardless of posting or
not just that conversation,suddenly that's making that
client feel unique and specialand it's something that they're
(20:49):
not going to get somewhere else,and it's something that they're
not going to get somewhere else.
You know, as you just said, youknow I came to mind for you
it's those unique things thatset us apart.
So you're talking about thingsthat start to start to kind of
move over into client experience.
I think you're also starttalking.
I'm interested to get yourfeedback on how does this bleed
(21:13):
in other areas that we may notthink about.
Like, one thing that comes to mymind and we haven't talked
about it at all, but I've heardit time and time and time again
that social media is your best.
I mean, if you want to knowwhere you find people, where
people find you when they'relooking for job postings,
they're not going to Indeed,they're coming to social media,
is that, I mean, do you findthat to be?
I heard that.
(21:33):
I believe that you can eithertell me you're full of crap or
no, 100 percent.
And what other areas do youthink about?
Client experience, maybe hiring, other things?
What else do you see that?
Are these byproducts ofengaging in social?
Speaker 2 (21:51):
media.
Yeah, I think for me, one ofthe most interesting things in
that kind of realm is the factthat you know I get probably 30
to 40 client requests a monthjust from social media, and my
rule of thumb is I know hundredsof incredible rainbow hair
artists that live in my littletown of Denton, texas.
(22:12):
We are a cool town that hastattoos and rainbow hair
everywhere and I have so manypeople that I could refer those
potential clients to.
The issue is some of theamazing hairstylists that I
would be more than happy andcomfortable referring people to
(22:32):
have no social media.
Well, the people who reach outto me on social media are
wanting to see your work.
I don't care if you have 200followers or 200,000 followers.
If your work is absolutelybeautiful and up to par with
what they're wanting to see,then I will recommend you a
thousand times, and so for me tohave at least a portfolio or a
(22:53):
landing page for potentialclients to be referred to is
really huge, and I think, whenyou know I have people that are
successful and booked and busy,it's nice to see their work,
even if they're not necessarilytrying to grow a big following.
I want to be able to referpeople to someone that feels
(23:14):
comfortable with that page.
And you know, one of the thingsthat's really interesting about
generations and I love kind ofstudying the different
generations and how we look atthings I'm 43.
So I'm you know quote unquoteold for social media, but I
figured it out.
So if I can figure it out, youguys can figure it out.
I figured it out, so if I canfigure it out, you guys can
figure it out.
But what I would say is my ageand below is not really using
(23:37):
Google for anything.
We're using Instagram, we'reusing TikTok, and that's where
we're finding our nextrestaurant, that's where we're
finding our next hair salon,that's where we're finding the
boutiques that we want to shopat.
I am not using Google searchfor anything anymore and, to
that point, as a salon owner,guess where everyone's going to
find the next salon they want towork at On social media, and so
(24:00):
if you have a beautiful page ofbeautiful hair, that means
nothing.
They can go anywhere wherethere's beautiful hair.
They want to know about yourculture.
They want to know what kind ofeducation they're going to get.
They want to know what kind ofa work-life balance they're
going to get and what's reallycool with strategies is you guys
have such a specific culturewithin your salons that would
(24:24):
speak so highly to so manystylists right out of
cosmetology school.
And sometimes, if you look at astrategy salon, their social
media may not speak all of thegreat things that you guys have
to offer.
And so if I'm a potentialstylist and I'm just looking,
I'm like, well, they do prettyhair.
Yeah, guess what 70 othersalons in my town do pretty hair
?
What do they have to offer thatmakes them special?
(24:46):
And I can tell you, as a salonowner wanting to get new
stylistists in your chair or inyour salon, the best, most
effective way to recruitstylists that are a good fit for
your culture is to have theones that are all in on who you
are as a salon owner and whatyou stand for as a salon team
(25:07):
and put them on social media,get them in front of the camera,
let them talk, let them saywhat they love about your salon
space, and then the people thatcome to interview to work at
your salon will be such a betterfit for you because they've
already bought into your cultureand that's why they're there.
Speaker 1 (25:23):
I love that Again, how we can, how we can use this
you just said the word and howhow this can just show the
culture.
You know I love that sopowerful.
So, as always happens, you know, time flies when you're having
fun and we're having greatconversation.
But the one thing I want togive everyone a heads up, that
(25:52):
Sydney.
We have the distinct honor ofhaving Sydney coming into our
training center for two days,march 10th and 11th of 2025.
And so, if you are interestedat all, again, we'll put all the
links below or things like that.
But you know, when we thinkabout two days Sydney, you know
(26:14):
what I'm just going to let youdo.
You'll do a way better job thanI will.
When you have for two days,let's say, someone wants to
attend the class they want tocome in and, by the way, we have
the space is limited.
We can only hold about 35 to 40people in our space, so it is
limited as far as that goes.
But tell us what those two daysare going to look like.
Speaker 2 (26:34):
Yeah.
So I think one of the thingsthat's most unique about the way
I teach social media and thisis going to sound a little crazy
, as I teach it hands-on so Idon't sit well, as a hairstylist
, I cannot sit and listen tosomeone talk business for two
days.
That sounds terrible to me.
So instead of just me sittingup in the front and talking,
what we will actually do iswe'll do a ton of breakout
sessions where we kind ofrewrite your salon strategy on
(26:58):
social media.
We'll optimize your bio.
We'll talk about every singleindividual stylist and what
their bio should look like.
We'll work on kind of a planfor what your strategy looks
like and how to tie individualstylists, estheticians, nail
artists into that, and then Iwill break down all of the
things that everyone at thebeginning of every class and
(27:18):
we'll do this with strategiestoo.
I literally will fill out a flipchart and you guys will get to
tell me everything that you wantto know about social media, and
I will not leave until everyquestion is answered, and I
usually have three to five flipcharts full, or three to five
pages, of you know questions,and it's everything from you
(27:41):
know what the algorithm lookslike to how to use hashtags, to
how to use location tags, to howto write captions because
everyone hates writing captions.
We'll actually use some AI andsome chat GPT kind of stuff to
help us.
We will do, you know, somephotos.
We'll do posing, we'll talkabout how to up your customer
service with it.
(28:01):
I will show you guys someediting.
We're even going to do somelike actual hands-on videos
together so that we can kind oflike get in front of the camera,
which I know sounds terrifyingto some people, but I promise
it's terrifying to everybody andit's going to be super fun and
I'm going to make it like such afun, easy, relatable thing that
you can take back to your teams.
(28:22):
And so, if you have basically Ialways have this, I have salon
owners that will sometimes sendjust themselves but bring your
social media person, bringwhoever is available to run your
front desk or whoever might bethe person to capture clients on
their way out or their way in,because if you get the buy-in
from them, then they can kind ofbe the catalyst that empowers
(28:46):
the rest of your team to buy inon social media.
And so I promise you it will besuch a fun two days and this is
literally my passion.
I am so passionate abouthelping the normal humans of the
world succeed on social mediain a way that works for you and
no one else can say what that isexcept for you.
(29:07):
And so after the two days,you'll have a really definitive
reason that you want to be onsocial media and we can
basically hone in on that andbring everything back to
whatever that is.
Speaker 1 (29:17):
I love it.
So, again it's this is for, youknow, business owners, but also
for those key social mediapeople and really, if I heard it
right, it's for anyone.
That just is like, bring thosekey people that are passionate
about social media, team members, whoever they are, because
that's what's going to benefityou the more, as we all know,
with education we always knowthis the more people that
(29:38):
participate in it, the morebuy-in and understanding and,
again, more hands make forlighter lifting all those things
that we want as a business.
So I love that awesome stuff.
So, again, uh, check out allthe information.
We'll have that links, you know, here for you, you'll be able
to get all the information.
But, again, that's March 10thand 11th 2025 here at our
(30:00):
training center in Connecticut,and we look forward to seeing
you there, sydney, for sure,we'll definitely have to have
more conversations in thisformat as well, because, while I
have a list of topics andquestions to ask, I think we
covered about three of them, asit usually happens on these
conversations.
But that's a good sign, not abad one.
But thank you so much, sydney,for joining us.
(30:21):
I really appreciate you takingthe time today and, you know,
again, just appreciate the factthat you are such a great
resource for us for educationand what you do.
Speaker 2 (30:34):
Yeah, thank you guys so much for having me.
Speaker 1 (30:37):
Our pleasure, our pleasure, All right.
With that being said, thank allof you for listening and
viewing and we look forward toseeing you at our next podcast.
Until then, have a great day.
Speaker 3 (30:49):
Thanks again for listening to the Beauty Business
Strategies Podcast.
If you liked this episode, besure to hit follow To learn more
about how strategies can helpcreate more fun, profit and
growth potential for you, yourcompany and your team.
We invite you to schedule afree 60-minute strategy session
by clicking the direct link inthe description of this episode.
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