Become a Media Maven

Become a Media Maven

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. You don't need to hire a public relations agency to see the benefits of these marketing tactics. By listening to this podcast, you can become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more. Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back. Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.


September 19, 2023 20 mins

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. 

I share this all the time with people.

It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.

But instead of rehashing 35, I’m going to share the top 10 things to do.

If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you...

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In this episode, we're diving deep into the concept of contributed articles. 

I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.

What exactly is a contributed article? 

Why should you care? 

I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.

Stay tuned as we delv...

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September 5, 2023 25 mins

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.

Some things mentioned in this episode include:

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your b...

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August 29, 2023 19 mins

I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.

You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.

I decided to create a content flywheel on paper. 

It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution. 

Why content?


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August 22, 2023 16 mins

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.

Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily.

Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.

To see the full pitch, word for word, check out the show notes on my blog at

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Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. 

In SparkToro, Amanda Natividad told...

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This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. 

Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or...

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One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.

Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them. 

Some things and resources mentioned in this podcast include:

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This is an episode with show notes from the Duct Tape Marketing Podcast.

Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.

Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and...

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What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.

Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.

Some resources mentioned in this episode:

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I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. 

Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.

Listen to learn more about how to build an audience to grow your brand to help more people ...

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The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. 

They also hold you back from pitching to the media because you don’t think you’re ready or big enough. 

I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have...

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Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. 

It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.

P: Paid

E: Earned

S: Shared

O: Owned

Whether you're a marketer, PR professional, or business ow...

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June 13, 2023 16 mins

I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.

While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. 

By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. 

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By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. 

Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. 

Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportuniti...

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Should you hire a coach or buy an online course? There is a big difference between the two. 

Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.

I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.

I do both....

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You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.

Let’s make sure that’s you instead of them.

Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knockin...

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I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.

People feel like they’re not ready because of their perception of what they see on the outside.

That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.

People don’t get there because they have...

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The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job.

I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.

Not only is this advertising, but it’s tricky advertising.

While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad hard...

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Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.

They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT. 

This is why.

1. The press release is copied and pasted...

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