Become A Personal Chef

Branding isn’t logos. It’s how you make people feel. Clients book the chef they trust, not the chef with the prettiest Instagram grid.

I share the story of why Chef Vanda’s clients remembered the experience she created far more than the dishes themselves — and how tiny habits like communication, consistency, and emotional safety become the most powerful branding tools you have.

By the end, you’ll know exactly how to build a brand tha...

Let’s save you from overwhelm — and from buying half of Restaurant Depot unnecessarily. I walk you through the lean, practical setup that powered our business from day one: a small SUV, a clean kit of essentials, professionalism over fancy gear, and a step-by-step checklist for legal and financial readiness.

If you’ve been procrastinating because you “don’t have everything yet,” this episode will set you free.

🌟 RESOURCES, LINKS &am...

This is where it all begins. In this opening episode, I share the scrappy, unfiltered origin story of how Chef Vanda and I went from “Let’s try this and hope we don’t sink” to running a thriving personal chef business. You’ll hear about the early mistakes, the late-night panic moments, and the one realization that changed everything:

👉 “Great cooking gets compliments. Great business gets clients.”

If you’ve ever wondered whether you...

Description:
If you’ve been waiting for a sign, this is it. The personal chef industry has shifted dramatically from a luxury service for the elite to an affordable lifestyle solution for busy families, health-conscious professionals, aging seniors, overwhelmed parents, and everyone who’s tired of making the same three dinners over and over again.

We dive into the biggest trends fueling the boom: time scarcity, health trends, s...

When we started, we tried to serve “anyone who eats.” Yep… that was the whole strategy. And guess what? It did not work.

In this episode, you’ll learn why trying to be everything to everyone dilutes your brand — and your bank account. I teach you the “client avatar” method and share real stories about how Chef Vanda discovered her best, most loyal customers. Spoiler: once we stopped being generalists, our bookings skyrocketed.

If you...

 The personal chef world is wild, profitable, meaningful — and nobody tells you the truth about it… until now. Join Louie, the marketing engine and bag-carrier behind Chef Vanda, as he shares stories, strategies, and straight-up Real Talk about clients, pricing, confidence, branding, and the strange joy of cooking in other people’s homes. If you want to earn great money doing what you love without burning out in a restaurant, welco...