Episode Transcript
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(01:00):
Welcome to the show where wedive deep into the minds of game
changers, truth tellers andbreakthrough market makers. Today's
guest is someone who doesn'tjust challenge the status quo, he
dismantles it. Kevin D. StClergy is a breakthrough specialist,
best selling author of BeyondBlind Blaming, the host of the Beyond
Blind Blaming podcast. Knownfor his direct disruptive approach,
(01:23):
Kevin helped helpsentrepreneurs and leaders uncover
the real problems behind theproblem so they stop solving the
wrong thing perfectly. Afterbuilding an exciting, multiple successful
business, Kevin now coachesothers using his signature RCD method
and blame loop framework. Hiswork blends behavioral psychology,
personal transformation andunapologetic truth telling to spark
(01:46):
rapid breakthroughs inmindset, health, relationships and
business. His insights havebeen featured in global stages and
his book has earned praisefrom thought leaders such as Jack
Canfield. Whether he'scoaching mastermind groups to delivering
keynotes, Kevin brings claritywhere there is confusion and breakthrough
where there is blame. Kevin,welcome to the podcast.
(02:07):
Thanks for having me. It'sgreat to be here. Really appreciate
it.
Looking forward to this conversation.
So it'll be fun.
Start out with my favoritequestion. Kevin, what's the best
piece of advice you've ever received?
It's actually a quote. How youdo anything is how you do everything.
Okay.
And it just stuck in my headand actually was on John Wick 4 recently.
And I was like, oh, they stolemy quote. It's actually, it's on
(02:30):
a sign in my littlekitchenette here in my office that
I look at every day. Was justsomebody like that. I was, I was
very much into business like alot of us are, you know, we just
go, go, go. But then Iignored, you know, I've been married
twice. Unfortunately, I had tolearn the hard way that there are
good ways to have arelationship in bad ways. So, you
(02:50):
know, I put myself into mywork and that's what came first.
Instead of myself, instead ofmy relationships, instead of my family.
So I learned the hard way thathow you do anything is how you do
everything. And if you'resloppy at home, you're going to be
sloppy at work. And you can'tbe the best version of yourself.
That's the best advice I evergot. How you got it. How you do anything
is how you do everything.
(03:10):
Wow, that's really, that'sreally insightful. And sometimes,
you know, those mistakes inlife, we grow from them. Sometimes
in our brokenness, you findstrength that you didn't know you
had. You also find a part ofyourself you have to work on. So
you know Sometimes those toughmoments are worthwhile in our journey.
I think so too. I think youhave to fall, but you also have to
(03:31):
decide to get back up.
Right? Exactly. So let's startwith your story, Kevin. What led
you to become a breakthroughspecialist? What was the defining
moment that shifted your path?
Yeah. So we. I'll start withwhat happened recently. And in fact,
it was three years agoyesterday that we sold, had a very
life changing exit and sold mycompanies. And after I sold my companies,
(03:54):
I came home in my dream car.It was really fun. I made one stupid
purchase, which is funny. Icalled the financial guy. I was like,
well, can I go get it? He'slike, yeah, I can have you go get
your car. And I hung up onhim. I wasn't going to give him the
chance to talk me out of it. Ihad the Lamborghini on my dream board
for 21 years and I was goingto get it. So. And he calls me back
laughing. He's like, I wasgoing to try to talk you out. I was
like, nope, not happening. Soanyway, I got home to the party.
(04:15):
We had a small group offriends gathering. And one of my
friends, I'll never forget,and I owe him everything because
we wouldn't be here if itwasn't for him, he said, so, Kev,
what's next? And I thought,and I was like, well, gosh, I don't
know. This is all I've thoughtabout. I kind of thought I was done.
He's like, you're only 50years old. I know you're not done.
And it really bothered me tothe point where we, you know, we
(04:36):
don't party late or anything.You just shut it down. And I came
into my office and I wrote onmy little virtual whiteboard, what
is next? And looked up on mybookshelf, I'm glad you're a reader
too, seeing behind you. And Isaw a book on how to write a TED
Talk. And I was like, well,that sounds fun. Maybe I can kind
of build up my speakingcareer, do some more talks, get on
ted, whatever. So I joined amastermind group with a woman who
was actually on Ted.com. and Ididn't really know what I wanted
(04:58):
to talk about because you needone idea worth sharing. And she hooked
me up with some writers whomade me go through my whole life
and all these stories and lifelessons that I heard. And we settled
on this story of when I was 10years old. And it, it's basically
when I was 10 years old, I wasa phenomenal baseball player. I had
a.550 batting average, whichis really good for those of you don't
know anything about.
Really good, yeah.
Babe Ruth, I think in hisheyday was.394. So now there's always
(05:21):
some smart aleck in thecomments on social media. He's like,
well, you were pitchingagainst 10 year old pitchers, which
is true, but it's still reallyfreaking good. Okay, so give me a
little credit. So my dadstarted to work with me, as dads
do, and moms as well, pushingtheir sons, who are really great,
to work on their mindset. Andthen we got a swing coach and we
worked really hard in the offseason. And it was my life. I loved
it. And then the next year Istood up to bat and something was
(05:43):
different and I startedstriking out and I kept striking
out for the entire year. Iliterally went from.550 to zero,
which is really bad. I wentfrom hero to zero. And you can probably
guess what I heard from thestands. Come on, kid, keep your head
in the game. Let's play to winthis time. And my dad would give
me lectures on the way home,of all the stuff I did wrong for
the day and how I needed toadjust my attitude. And by the way,
(06:05):
he still remembers this tothis day and still blames my attitude.
I was telling him about thebook and everything else over Christmas
and he's like, yeah, whenKevin was 10 years old, he's the
best GD ball player I've everseen. His attitude went to, you know
what, right? I'm like, dad, Ijust told you what the problem was.
He goes, oh, yeah, write that.It's like, it doesn't compute, which
we'll get to in a minute. So Iplayed another year, another zero
(06:26):
betting average, and I had hadenough. It was the first time in
my life where I felt like acomplete failure. And it was devastating
because that was my dream. Infact, I quit the next year. And two
weeks after I quit, at a flueye exam, a fluke eye exam, we figured
out what the real problem was.I couldn't see. The doctor said,
hey, sorry, kids. Practicallyblind without glasses. And the real
problem was this. The adultsin my life never stopped blaming
(06:47):
me for something that ended upbeing out of my control. And I see
this every day in business andpeople's lives. And it's one of the
major issues I have with selfhelp books right now is because they're
constantly pointing the fingerand sometimes there are things going
on that you can't see, thatyou have absolutely no Control over.
And what we've designed is aframework to help people get to the
bottom of it. So that's myshort story long.
(07:08):
Wow, that's insightful. Iwonder how many people would never
have picked up on getting tothe reason not being youth attitude
was the reason, becausebaseball is such a difficult sport
as it is. I mean, it's theonly sport where if you. If you fail
7 out of 10 times your success.
So no doubt, no question aboutit, but when you're a zero, you really
(07:31):
are zero.
You really are zero. Yeah,you're not getting to sign a giant
with the Giants at that. That.That's right. So let's get into a
little bit more about your. Ilove how you describe yourself as
direct and disruptive. Ialways say I'm one of those people
who. I'm not just a catalystin an organization. I like to kind
of blow the box up and startover again. So I'm kind of curious,
(07:54):
how do you. How do you. How doyou clients respond to that style
and why is it so effective?
Well, it's a great question.It was actually a client of mine
who said, man, you're abreakthrough specialist. And I'm
like, oh, I like that. And Iwas like. And she's worked with coaches
and consultants before. AndI'll just share with you what she
told me, because it's a lotbetter when it comes from someone
else. She's like, you know,Kevin, all my other coaches and consultants
(08:15):
gave me tips and tricks. Yougave me the truth, and that's what
set me free. And I was like,wow, I really like that. That's really
great. Can I steal that? Sothat's truthfully how it came about.
And some of the concepts inthe book and everything just came
from my 30 years of coachingand working with business owners
and entrepreneurs and helpingthem be better, which turned into
(08:36):
being more life coaches, too,because good goes back to how I really,
truly feel on the inside. Howyou do anything is how you do everything.
And sometimes I think acoach's job. I think a coach can
help people see who they canbe, not who they are now. But a coach's
job is not to be your friend.It's kind of like a parent. A parent's
job is not to be your friend.I think that's the mistake a lot
(08:57):
of divorced parents make. Myparents made that mistake where they
tried to be our friends, and Ireally affected our development,
our ability to need structureand. And things like that. Not that
I'm parent of the year. By anymeans. But I think a good coach is
going to tell you the trutheven when you're not ready to hear
it.
I love that. So let's get intoyour book, Beyond Blind Blaming.
(09:17):
So first of all, I love whenyou write a book, you have to come
up with the title. Why thattitle? So tell us the story behind
the title and let's get inthen get into the book.
Yeah, it was when I wasworking with those writers that I
told you about in thatmastermind group. She hooked me up
with some writers who took methat took. Took me about three weeks
to go through my whole 50years on the planet back then. And
it was really fun because whenwe, but we. They really like the
(09:40):
story of the 10 year old storythat I just told me when I was 10.
And I'm the one that came upwith the term because they were like,
you know, we always like tocome up with a term that will stick
in people's head. I'm like,what about blind blaming? And they're
like, oh, we love that. Welove that. So I actually went and
looked and I was like, andthis is how I started my first company,
believe it or not, it wascalled Educated Patients. At the
time. Time I was like, well,if educatedpatients.com is available,
(10:02):
I'll do it. And I did the samething this time I was like, well,
if blind blaming.com isavailable, maybe it's a sign. And
sure enough, shockingly, itwas available. Then I started googling
it and nobody's really termedthe used that term before. And so
we trademarked that. And thenmy old business partner that we used
that, we grew that, thatmarketing agency that I sold a few
years ago, I went to him, Iwas sharing with the idea with him.
(10:24):
He's like, you know, Kev, Ilike it. But he goes, you know, why
don't you try to put a littlebit more positive spin on it. What
about beyond blind blaming?And that's how he came up with the
title of the book. So it wasme with my network of friends and
family and then mentors andcoaches that I had personally hired
that helped me get there.Which is kind of a point of beyond
Blind blaming to move beyondit, which we'll get to. Sometimes
(10:47):
you got to get out of your ownway, but you, it's like looking in
the mirror versus havingsomebody look at you through a window.
If you're looking at yourselfin the mirror, you only see one thing
and you're going to see yourflaws and everything else. When Somebody
looks through a mirror at you,they can see some things that you
can't necessarily see,especially when it comes to solving
problems.
So let's get into beyond blindblaming. What is it as you try to
(11:08):
define that for those who arelistening and kind of walk readers
through the core message ofyour book?
Sure. So blind blaming isblind because you can't see what's
really going on, just like Idid in my baseball story. Or sometimes
I see this in business wherepeople blame the marketing agency
that they hired, and it's ascar because I used to own one, and
(11:29):
it's actually their front deskwho's not answering half the calls.
And the half of the calls theydo answer, they're not following
a particular best practicescript that will convert that call
into an appointment. Or othertimes I've seen people blame other
people for leadership issueswhere they say, people just don't
want to work anymore. Kevin,what do I do? I was like, well, maybe
they just don't want to workfor you. And, you know, I'll ask
(11:54):
them questions like, well, doyou have a hiring process in place?
And they'll say, what do youmean? I'm like, okay, wrong answer.
Do you have an onboardingsequence that you try to develop
them into a leader within yourcompany? Well, no, I don't know what
that is. Okay, well, we've gotsome work to do. So I think you get
my point. Blind blaming isblind because you can't see the real
problem. And as I said in ourtagline, it's not that people are
(12:14):
failing at solving theirproblems. They're succeeding at solving
the wrong problem perfectly.And then it's blaming because we
instinctively have to blamesomething or someone, even sometimes
ourselves. It's just the waythat our brain deals with problems
like that, which we'll getinto a little bit more.
I love that. So let's getinto. Part of your framework is the
(12:36):
blind blame, the blame loopframework. So kind of break that
framework down for us.
Yeah. So we'll be brief on theblame loop, But a lot of times people
feel stuck in their lives ortheir business, and they get in this
nasty little loop where theyblame. And there's certain things
that happen in the blindblaming phenomenon. We call them
(12:57):
the three fatal flaws of blindblaming. Fatal flaw number one is
that when you blind blame, itfeels perfectly legitimate and it
feels right down to your soul.And there's these cognitive biases
that we have. And I'm not apsychiatrist, nor do I pretend to
be. And somebody can pay, pickit apart. But I've had podcasts or
psychologists on my show, sothey tell me that I'm right, so I
feel better. But I did a lotof homework and research on it, so
(13:19):
I think we got it. But there'sthis. Cognitive biases exist to help
us. They're mental shortcutsto help us live our lives and make
decisions quicker, things likethat. But they can also be very bad.
So there's something calledthe availability bias. And the availability
bias makes us think that thefirst thing that we think of is absolutely
the. The root cause of theproblem we're trying to fix. And
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so then we move into fatalflaw number two. We have this thing
called confirmation bias. Soonce we have something in our mind
that we think is the rootcause of that problem, we become
treasure hunters for data thatsupports that belief. It makes us
feel better, but sometimesit's bad because it actually causes
us to ignore contradictoryevidence. And we see this a lot in
the world today. I mean, justgo watch any news station. You'll
(14:07):
see blind blaming is rampantand things like that. And so is confirmation
bias. We only look at the datathat supports our initial belief
system. And then we move intofatal flaw number three. When you
are blind blaming and you'resuffering from those cognitive biases,
it keeps you from seeing thereal solution, the real problem,
which ultimately leads you toavoid the real solution. So when
(14:27):
you get stuck in that loop, itcreates what I call a behavioral
bedrock. And it's like layerupon layer upon layer upon layer,
so that really, when you startdeveloping this blind blaming habit
and you start stacking yourbelief systems on top of each other,
it basically makes itpsychologically and physiologically
impossible for you to see adifferent way of doing something.
(14:48):
And that's why people getstuck. They get stuck in the blame
loop. They get stuck in thosecognitive biases, and they don't
know what to do. But they keeppointing fingers, and a lot of times
the fingers come right back atyourself, just like I did in my baseball
story. Eventually I started tothink, well, maybe it's me and I'm
not good enough, and maybethis isn't the right dream for me
and I need to find somethingelse to do. So I got into golf.
(15:11):
That's why I got into bowling.But so, as a disruptive truth teller,
how do you break the cycle ofthose fatal flaws to get to the truth?
Oh, great question. So we callit the RCD method. This is the framework
that we developed to helppeople break free from blind blaming.
And it's a simple three stepprocess. But remember, simple does
(15:32):
not mean easy. It takes sometime. Now we do these free challenges
where we have people come inand for an hour a day, for five days
in a row, we go through thewhole framework and we're changing
lives. It's really exciting.And people are reading the book and
it's changing their lives too.But R stands for reflect, C stands
for connect, and D stands fordecide. And I'll go through them
(15:53):
briefly. But reflect is simplycentered around one easy question.
Is there something else goingon that I can't see? So when you
start having recurringproblems in your life or you have
increasing frustrations, youstart getting what I call supportive
sabotage. Like the peopleyelling at me from the stands, Come
on, just get your head in thegame. Play to win this time. You
(16:14):
know, my dad's like, look,your attitude's really poor. I was
like, well, if everybody wouldstop screaming at me, maybe I wouldn't
have such a crappy attitude.So that's what I call supportive
sabotage. So when you see thatyou need to start getting in the
habit of being aware that youmight be blind, blaming and that
you need to reflect a littlebit and say, hmm, is there something
else going on that I can'tsee? And when we do this in a formal
(16:36):
setting, we go through fivedifferent areas of a person's life
and their business. And it'snot about finding something in each
of those areas, it's aboutfinding that one thing that that's
really the true root causethat will cause a ripple effect across
your life, your business,whatever it is you're working on,
and it can help you improve.But there's a problem with traditional
root cause analysis processes.And that problem is when everybody
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else around you, your sphereof influence, is caught in the same
blame loop that you are, it'simpossible for them to see a different
way of doing something aswell. And so then we move on to the
next stage, which is connect.And that's where I highly recommend
that people work withprofessional coaches that are paid
for, have a mentor that youpay for, because people that pay
pay attention or join amastermind group or a mentor group
(17:22):
that you pay to be in the roomas well. Because a lot of times people
that are outside of yoursphere of influence, like a coach
or a mastermind group member,can see things that you can't see.
For example, we recently had awoman who was really struggling getting
the right person on board fora sales position that she had opened.
And the mastermind groupmembers like, just nailed her. She's
(17:42):
like, listen, I know you thinkthat it's people don't want to work
anymore, but you're where Iwas two years ago. And I think what
it is, is you're not willingto give yourself permission to grow.
And everybody in the room kindof sat back and went, whoa. And then
she went, what do you mean?She goes, I think you're right, but
tell me more. And he says,listen, you're self sabotaging yourself
(18:03):
because you're constantlyplacing ads and you're paying subpar
money for somebody who youreally need to bring on at $85,000
a year basis. And you'repaying 40 and $50,000 basis. You're
not attracting the righttalent. But going deeper than that,
you haven't given yourselfpermission to grow because you're
scared that you're about tomake a hiring mistake. And if you
(18:23):
pay somebody $85,000 a year,they're not going to sell. And then
you're stuck having to maketheir salary. And it was really eye
opening. But that wouldn'thave happened if she was just trying
to do that herself. And thenfinally d is decide. And this is
a great story too. I'll watchmy language. In the book, we do use
a little bit of stronglanguage, but this came from a coaching
(18:44):
client who I was working withand she was debating on. She was
about to double her businessand make an acquisition. And she
was debating on two differentloans from different. Two different
organizations. And she'd beenhemming and hawing for a month or
so. And she asked me as hercoach. I've worked with her for seven
years since she started herbusiness. She's like, what do you
think I should do? And I said,well, I think you need to make an
(19:05):
effing decision. I didn't sayeffing. I know her that well. It
was just time. And she's like,you're right, you're right. We have
a good relationship. So thatwas not a shock for her. And I don't
cuss that much, but that timeI did. And so a month later comes
by and she gets back on thephone and she's. I said, well, how
are things going? What's goingwell? And she's like, man, Kevin,
you've changed my life. I'mMFD ing all over the place. I mean,
(19:26):
my husband's even noticing I'mnot him. And ha. I mean, we are moving
forward. I've made theacquisition. We chose the loan company.
Yeah, we've made Mistakes, butwe are doing it. I'm like, wait a
minute. Wait a minute. Kayla,who's given me permission, by the
way, to use her name. What areyou talking about? What is mfd? And
she's like, make an effingdecision. I'm doing it, like, every
day, and it's changed my life.And, Keith, this has turned into,
(19:47):
like, this huge movement. Iwas so worried about putting that
in the book, but I did askher, hey, do you mind if I use that
in my book? And she's like,yeah, absolutely. I love it. I think
it'll change other people'slives. And she was right. When we
do keynotes or podcast hostsor people read the book and I ask
them, what's your biggesttakeaway? They're all saying, mfd,
I need to make decisionsquicker. I need to be a more decisive
(20:07):
leader, and that's what'sgetting them to move forward. And
in the words of Kayla, yeah,I've made some mistakes, but you
also taught me how to pivot orperish. But at least we're moving
forward. Sometimes somebodyjust needs to make an effing decision.
I love those three rcd. The Cis, I think, harder for most of us,
because if you're caught inthat loop of getting people who kind
(20:31):
of agree with you, how do youhave the courage to go out and find
people who don't think likeyou do to connect with so that you
do get outside perspective?
That's a great question. Well,there's good coaches and bad coaches
and good masterminds. And bad masterminds.
Yeah, I've had bad coaches,so, yeah.
We'Ve had bad coaches. We'veall been part of bad groups. You
know, I've. I've been ingroups where the. Even the leader
(20:54):
doesn't take it seriously. Andanyway, there. There's good and bad
everywhere in this world. Sowhat we do in the book is we talk
about what it takes to find agreat coach, and a lot of times just
googling it, or ask AI in yourparticular market or your particular
field, who would be a goodcoach. But you want to look for people
that have a framework thatthey operate on. Like the RCD method
(21:15):
is a good framework. Otherpeople. We've got coaching programs
in business where we have whatwe call M3 mastery. It's a framework
that we've used for going on25 years to help businesses grow.
It stands for mindset, becausewe've always felt that we need to
build the owner that buildsthe business, and a lot of times
that mindset is critical andthat sometimes that's all we work
(21:37):
on in a coaching client,sometimes for up to six months to
a year to help them double ortriple their business. And then margins.
We need to make sure they havea right pricing strategy to go to
market and that theyunderstand that there is a marketing,
a conversion, and a salesprocess to. To create raving fans.
And then finally, momentum.What do we do to create the momentum
to help people grow and scale?That is what I consider a framework.
(21:58):
And if you ask a coach, well,what's your framework? What have
you used in the past to buildpeople up or have this particular
result that I'm looking for,and they can't tell you what their
framework is? Run for thehills. And same for a mastermind
group. You want to askmastermind groups, do you have a
track record of success? Doyou have a framework that you work
with to get me from point A topoint B? And that's a pretty simple
(22:20):
interview. And if they don'tand you don't have the confidence
to do so, then move away. Andthe other thing I like to ask for
is three references. And it'sfunny, because I was about to join
another mastermind group andthey refused to provide me with references.
Well, we keep our peoplepretty private, and I'm like, so
do I. But we also have a lotof raving fans who will talk to you
in a heartbeat because theywant to make sure that you're the
(22:43):
right person for the grouptoo. So our references turn into
interviewees for us as well.
What has been the most. Yes,good. What's the most surprising
thing you've discovered fromthe beyond blaming process? The RCD
method that you're. You're just.
You're just blown away by itwas that MFD that. It blows me away
(23:05):
still. In fact, we were.Because Jack Canfield, who wrote
Chicken Soup for the Soul,sold half a billion books. He was
only the second person I hadto read the book. And I went through
his coaching program, and he'sa brutal coach, by the way. He's
like, oh, your story'sterrible. This, this. That he was
coaching people before hehappened to. I got lucky. He loved
my book, and he loved thestories and everything else. He just
wanted to work with me on themarketing. But I talked to him and
he goes, I even love youreffing part. I'm like, oh, my God.
(23:27):
I just got Jack Canfield tosay the F word. Oh, my God. So on
video, I can't use it inmarketing, but everybody else was
like, oh my God. And he lovedthat part. He's a really cool guy.
And I was just on his TV showa couple weeks ago. It was a huge
honor. It was just neat tomeet your. They always say never
meet your heroes, but he's thereal deal. And I love that man. He's
so sweet and honest and caringand he really remembered the book,
(23:48):
even for the TV show. Butanyway, that I was actually going
to write a religious version.I was going to write a all ages appropriate
version. And we've nixed itall because of the feedback. Even
this whole church was like,what do you like best? And like mft.
And I'm like, really? BecauseI didn't think that would really
roll with people. In fact, inthe book I wrote, like my business
partner told me a story of.He's like, you know, Kevin, I used
(24:10):
to be that guy that would letsomebody else's language affect my
ability to learn from them.And then I had this one coach who's
just dropping F bombs all overthe place. But he, you know, he taught
me that, hey, don't letsomebody else's language get in the
way of your opportunity tolearn something that might change
your life. Because when youlet somebody else's choice of words
affect your, your state ofmind, you're giving them all the
(24:32):
power. And he just said, youknow, I tell the story in the book
because I just want to set itup. And, you know, I'm not saying
you need to go around, drop Fbombs here and there, all over the
place, but sometimes stronglanguage digs deep and it lets you
know that you have to dosomething different. And so MFD is
my actual biggest surprisebecause I had planned to do other
editions of the book and we'vecanceled it because it's so popular
(24:53):
with every single person thatwe ask. And I think it's true because
we all get stuck in overanalysis. We don't do something because
of fear that holds us back,whatever that may be. Fear of failure,
fear of success. But once westart MFDing, that's when things
start to happen and we moveforward. And sometimes we fall, as
we talked about in thebeginning, and we have to get back
up, but sometimes we succeedand we succeed faster and faster
(25:15):
and faster.
I love that. Is there an idealgroup or person that benefits more
from this than anybody else orjust kind of, you found it that universally
this works kind of across the board?
Well, I find that it seems tobe connecting more with entrepreneurs
or people that want to gounder business for themselves. Authors,
(25:36):
speakers, podcast hosts. Thatseems to be the ones who give it
the highest reviews. AlthoughI've had principals read it, I've
had people that are unemployedread it. I haven't found anybody
that hates the book yet, but Ido see like the self help seems to
be 4 to 4.5 stars, which is atough market to be in. But entrepreneurs
(25:56):
and business owners and highperformance leaders, it's always
five stars. Plus we think it'sjust because they're a little bit
more motivated. But that's,that's their. A lot of times your
business is your baby andthat, that's our life. And so that's
what we think. But I haven'tfound anybody that doesn't like it.
But it seems to hit strongwith business owners, entrepreneurs
and high performance leadersright now. And that's who we're focused
(26:17):
on.
So what's next for you? Isthere, is there a phase two of this
or a second part of thisdevelopment process?
Yeah, I think we've alreadygot the business behind the book.
We do coaching, we domastermind groups, but we're leading.
Even if they're not a rightfit for our groups, we are leading
them to the right groups. Ifthey're not sure where to go, we.
(26:38):
You know, the nice thing abouthaving a podcast for the last couple
of years is I've met a lot offantastic people like yourself who
I can refer to if they have aparticular issue or problem or sometimes,
you know, we've had somepeople have some pretty deep trauma.
I'm not a trauma coach. Andwe've had to forward them to some
friends and, and otherprofessionals that are more equipped
to handle that particularneed. So I think what's next for
(27:00):
us is just trying to hit ourmission. And as we talked about before
we got on the show, I'm tryingto help 100 million people get to
the root cause of a problemthey can't seem to fix. And if we
do this, then I think we'llnot only have a ripple effect across
their life and, or business,but society as a whole. So that's
what's next. Now we're tryingto have an impact. The book is done,
the audio tape is recorded,which is really interesting, by the
(27:22):
way, sitting in a room byyourself for nine, ten hours, recording.
Recording a book. That wasawful. I loved it and I, I tried
to get out of it. And JackCanfield's like, no, you have to
record your own book. And I'mlike, but why Goes because when I
did the success principles Irecorded and then the second edition,
I didn't have time because Iwas busy and people got like, really
mad at me. I was like, oh,really? Okay, then I'll do it. So,
(27:45):
yeah, all that's done, theebook's done. We're launching that
officially here pretty quicklyon Amazon. We're going to launch
it ourselves first. Now thatthat's done, now we can focus on
making a difference.
As a coach myself, I love toask powerful questions. So I have
one for you. For listeners whofeel stuck, whether in business or
relationships or health,what's one powerful question that
(28:08):
they should ask themselves today?
Is there something else goingon that I can't see? That's it. That's
at the whole core of movingforward or moving beyond blind blaming.
Because we typically are blindblaming something. If you have a
recurring problem that youcan't seem to fix, you're trying
to solve the wrong problemperfectly 99% of the time, even though
(28:30):
87% of statistics are made upon the spot.
I love that one. I use that inmy doctoral dissertation.
That's good. I love it.
Oh, that's amazing. So this isgreat. And I think the impact you're
going to have on people'slives by helping them see beyond
that place. We get stuckbecause as you mentioned before,
(28:50):
in society we see this blindblaming, this loop that so many people
are stuck in, and the echochamber that they kind of keep looping
themselves into that you cansee a nation and a people that are
just paralyzed by limitedthinking and finding a way to break
through that I think is sovaluable. So. So thank you for. For
(29:12):
coming up with some way for usto examine things, reflect and connect
and. And also just make a decision.
I love it. Thank you verymuch. Yeah. It's been well received.
You write a book and you'relike, oh, this is so good. I'm a
legend in my own mind.
That's right.
And. But it, you know, it'svery humbling to actually get it
out and, and we've changed ita little bit based on some feedback
we got initially. But it's.It's really turned into something
(29:34):
really fun and fulfilling forme as an author and as somebody.
Just, you know, I think Ifound that successful people all
have one thing in common, thatwe just all want to help people.
Yeah.
And that's what we're out todo. And so far, it hasn't really
not connected with anybody.Sometimes people get focused on the
wrong thing in the book AndI'm like, well, that's not the point
of the. You're kind of justsolidifying what I'm trying to say
(29:55):
in the whole thing.
But, you know, I'm curious.Kevin, this is one of my favorite
questions to ask my guests.What do you want your legacy to be?
I want to be known as somebodywho helped people break free from
whatever they think is holdingthem back.
Yeah, that's powerful.
That's what, that's what Iwant. If people remember me, you
know, it's already happened. Imean, it's happened in my coaching
(30:17):
before. You know, Kevin'shelped me grow my business because
we've. There's some co. I justtalked to someone yesterday that
I've worked with for 25 years.We figured it out today. We started
working together in 2000, andher business has gone from half a
million dollars in sales andshe's going to do $3.7 million this
year. Year. And she's, she'sgetting to that age where she's considering
(30:37):
selling and we've reallyhelped her build a freedom fueled
empire. And that's what I lovebeing known for. That's what really
excites me. The money's nice,but beyond the money is the impact
that we're having. That'sthis. That's the goal for this. When
we switched our mentality,even back when I had the marketing
agency, when we switched fromjust supplying people with websites
(30:58):
and SEO, which I don't doanymore, by the way, but when we
focused on doing impact andhelping people grow their business,
which is what I definitely donow, and working on the owners and
their mindset, then peoplestarted to explode. And that's when
we started getting our majorsuccess stories. And that's when
we figured out what ourpassion was to help people grow,
whether that's in their lifeor their business, that's really
(31:19):
what I want to be known for.
That's amazing. So on seasonfive, six of the podcast, we're doing
something new. We have asurprise question. You get to pick
the number between 1 and 5 foryour surprise.
Ooh, I love that. Oh, that's areally good idea. I might have to
ethically swipe and redeploythat one. We don't call it stealing
anymore. It's ethically swipe,redeploy, which I totally stole from
Dan Kennedy. So there you go.Go ahead. Let's see. Well, 7 is my
(31:42):
favorite number. I'm kidding.I know you said let's do four. Four.
Oh, here we go. What's thefunniest text you've ever received.
So I dated a Ukrainian womanfor a while, a brief stint for about
(32:04):
five months. And she had anaccent you can kind of picture. So
picture this in an accent. Andshe didn't. Because English, esl,
English is a second language.Sarcasm, she just never got. And
the funniest text I've evergotten is sometimes you not funny.
And I just laughed because Iread it in her accent and I just
(32:25):
could not stop laughing. Itwasn't funny to her at the time.
She was dead serious. She knewI was trying to be funny. And she
just said, sometimes you'renot funny. And that's all. I heard
it in her voice. That's thefunniest text I've ever gotten.
Oh, my word. That's hilarious.
Yeah, and sometimes I'm notfunny. Even on stage, I'm like, hey,
guys, they didn't tell youthat I'm funny, did they? So I can
(32:45):
see me coming here was anemergency. So we got to get you guys
laughing and moving andeverything else.
So that's great. As we wrapthis up, what key takeaways do you
want to leave with theaudience from our conversation?
Yeah. I think the book'sdivided into three sections. Awareness,
the RCD method, andtransformation. That's what I want
them to remember. If we'reaware of blind blaming, that's how
(33:06):
we start the process, to movebeyond it. And if we practice that
RCD method, which is a simpleformula, but simple doesn't always
mean easy. If you reflect andask yourself, is there something
else going on? And then youconnect with a trusted resource that
I believe you should pay.Because how many Olympic gold medalists
do you know that won a goldmedal without a coach and without
(33:26):
a team? And the answer iszero. So a lot of people, because
when I tell them I do coachingand masterminds, they don't have
any idea what I'm talkingabout. And so C, connect with other
people is important. And thenD, make an effing decision to do
something different. If youreally want something different in
your life, you have to make adecision to do something. And courage
means doing it scared. Andsometimes you have to make a decision
(33:48):
to do something different andyou're scared and doing it. But I
promise you that level ofuncomfortableness will make you better.
And then that's when you'llactually figure out a way to transform
your life.
Where can people find the bookbeyond blind blaming and connect
with you on social media?
Well, if they're willing topay A little. Help me out with a
little shipping and handling.I will give your listeners a free
(34:09):
copy of the book@blindblaming.com. it's just 10 bucks for
shipping and handling. Andyes, before somebody gives you a
nasty comment, the book costsabout seven to ten bucks to produce
and print. And. And thenhaving it stored at a facility cost
two, three bucks a month. Andthen. Or two or three bucks per book.
And then, you know, shipping'sfive to seven bucks, depending on
how you want it delivered. Soit really is a free book plus shipping
(34:31):
and handling. Somebody wasreally giving me a hard time yesterday,
and I had to lay it out fromthere. Like, oh, God, I had no idea.
I was like, hey, look, gallonof milk was two bucks a couple years
ago. It's like eight bucks nowin some places anyway. So, yeah,
blind blaming.com is the bestway. I am also on LinkedIn. You can
just search for Kevin D. Saintclergy on LinkedIn. That's also a
funny story, because there isactually another Kevin Saint Clergy
(34:54):
out there who I know personally.
Oh, my word.
Yeah, it was wild. My dadcalled me one day and he's like,
did you buy some land inLavernia, Texas, which is where he
lived? I'm like, why would Ido that, dad? He's like, well, they
thought I was you. And I'mlike, that's not me. So we found
the guy, and it's anotherSaint Clergy family we didn't even
know existed. My dad's. Wefound out that it was my dad's grandfather
(35:15):
had a brother who wouldn'twalk him down the railroad tracks.
Nobody ever heard from himagain. And he adopted this family,
and that was theirgrandparents. It was wild. So we
met him. So anyway, onFacebook, I'm doing this new influencer
thing with a new book, and I'mposting stuff about my book, and
there's this Kevin St. Clergy.Like, man, I read your book and it
was awesome. And I swear toGod, everybody thought it was me
posting on myself. I'm like,I'm not that much of a douchebag,
(35:37):
guys. Give me a little credit.So now it's Kevin D. Saint Clergy,
not Kevin J. Saint Clergy, buthis son. His name Kevin D. Saint
Clergy, too.
Oh, my.
Crazy, wild. We didn't evenknow he existed. But anyway, so,
yeah, search for Kevin D.Saint clergy on LinkedIn, on Instagram,
and on Facebook. That'sanother great place for us to connect.
I do post a lot of stuff.We're launching a YouTube channel
(35:59):
very soon. But blindblaming.com is the best place to
get the free book and see someother ways that we help people.
But is his son also onLinkedIn? So we don't want to get
the wrong. Kevin D. Said, Idon't think so.
He's still very young. So he'slike, he's probably 14 or 15 now.
He may be on LinkedIn, I don'tknow. But yeah, it was really funny
because all my friends werelike, dude, are you commenting on
your own stuff? I'm like,really? Guys, I am 53 years old.
(36:23):
I don't do that stuff. And bythe way, there's another Kevin Saint
clergy out there and he's asuper nice guy and he's a great dad
and a great husband. Soanyway, it was funny.
Well, thank you so much,Kevin. This has been eye opening.
Your ability to cut throughthe noise and get to the roof has
really been a way of helpingpeople hold back from what could
be very. A powerful change inour life. So we thank you for that.
(36:44):
For those who want to divedeeper into your work, you can, you
can find Kevin D. Sayingclergy. And find out more about the
RCD method and beyond blinddating on the Blind Blaming podcast.
Thanks again, Kevin, forjoining us and reminding us that
clarity isn't just a luxury,it's a breakthrough waiting to happen.
I love it. Thank you so muchfor having me.
Thank you. Is that better? Isthat better? So as a direct, you
(37:54):
know, direct truth teller, howdo you break the cycle with those
fatal flaws to get to peopleto kind of break that cycle of loop
that they're in? I love thosethree rcd. The C is, I think, harder
(43:07):
for most of us because ifyou're caught in that loop of getting
people who kind of agree withyou, how do you have the courage
to go out and find people whodon't think like you do to connect
with so that you do getoutside perspective? I've had bad
(43:29):
coaches. What has been themost. Oh yeah, so good. What's the
(45:34):
most surprising thing you'vediscovered from the beyond blaming
process? The RCD method thatyou're, you're just, just blown away
by? I love that. Is there anideal group or person that benefits
(48:04):
more from this than anybodyelse or just kind of. You found it
that universally this workskind of across the board. So what's
(49:00):
next for you? Is there, isthere a phase two of this or a second
part of this development process?
(49:57):
Sam.
(50:37):
As a coach myself, I love toask powerful questions. So I have
one for you. For listeners whofeel stuck, whether in business or
relationships or health.What's one powerful question that
they should ask themselvestoday? I love that. What I use that.
(51:17):
My doctoral dissertation, thestatistics part. Oh, that's amazing.
So this is great. And I thinkthe impact you're going to have on.
On people's lives by helpingthem see beyond that place. We get
stuck because as you mentionedbefore, in society we see this blind
blaming, this, this loop thatso many people are stuck in an echo
(51:38):
chamber that they kind ofkeep, you know, looping themselves
into that. You can see anation and a people that are just
paralyzed by limited thinkingand finding a way to break through
that I think is so valuable.So thank you for coming up with some
way for us to examine things,reflect and connect and also just
(51:58):
make a decision. That's right.
It. That's right.
(52:40):
I'm curious, Kevin. This isone of my favorite questions to ask
my guests. What do you wantyour legacy to be? Yeah, that's powerful.
It.
(54:02):
That's amazing. So on seasonfive, six of the podcast, we're doing
something new. We have asurprise question. You get to pick
the number between 1 and 5 foryour surprise question. I like that.
Hey, yo. So pick four. Oh,here we go. What's the funniest text
(54:37):
you've ever received?
It.
(55:18):
Oh, my word. That's hilarious.That's great. As we wrap this up,
what key takeaways do you wantto leave with the audience from our
conversation?
It.
(56:42):
Where can people find the bookBeyond Blind Blaming and connect
with you on social media?There you go. I know. Oh, my word.
(57:37):
Is there really? Oh, mygoodness. Oh, my goodness. But is
(58:47):
his son also on LinkedIn? Sowe don't want to get the wrong Kevin
D. Saying clergy. Okay. Okay.Well, thank you so much, Kevin. This
(59:14):
has been eye opening. Yourability to cut through the noise
and get to the roof has reallybeen a way of helping people hold
back from what could be very apowerful change in our life. So we
thank you for that. For thosewho want to dive deeper into your
work, you can can find KevinD. Clergy and find out more about
the RCD method and beyondBlind Diming on the Blind Blaming
podcast. Thanks again, Kevin,for joining us and reminding us that
(59:38):
clarity isn't just a luxury.It's a breakthrough waiting to happen.
Thank you. Oh, yeah, no.