The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries. Each episode features in-depth conversations with the innovators and leaders who are powering transformation. From Andy Plesser and Beet.TV.
We turned to Stephanie Dorman, Chief Customer Officer at Mediaocean. Stephanie is a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company's workforce more diverse.
There has been improvement for women, with more gender balance, she says, yet many challenges remain for wom...
We talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.
Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of "performance media" that includes in-store promotions, retail media networks have emerged as their own category.
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Roku this month began offering marketers a new kind of guarantee that they're reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen's Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming.
"It allows them [media buyers] to see audience overlaps across every major device, channel and pub...
Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they're most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market.
Andy Plesser speaks to Sean Cunningham, President and CEO of VAB
Livestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers.
"Looking at the market overall, commerce on mobile is actually expected to double by the year 2025," Sarah Personette, chief custom...
In this week's BeetCast podcast, we are publishing the sound tracks some of the most compelling conversations in recent days. During CES week, we spoke with many leaders in our industry. Here are three which we find particularly compelling.
*Catherine Sullivan is CEO of PHd, a unit of Omnicom Media Group. She speaks to the imperative for marketers to weave their message into the story, into the fan's experience.
Andy Plesser of Beet.TV talks to Brian Weiser, Global President, Business Intelligence at GroupM about shifting attitudes towards tech, his view on web 3.0, the big value of premium content in the streaming wars, and the emergence of super apps in asia as the "next big thing".
Andy talks to Nathan Brown, Global Chief Strategy Officer at UM.
Welcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean.
I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not not to be there. Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever...
More exciting conversations from the Beet Retreat Santa Monica. This week's episode features David Levy, Dave Clark, Kelly Metz, Jon Watts, Denise Colella, and Zach Rodgers.
LOS ANGELES - More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast.
Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a chat between NBCU's Kelly Abcarian and Tracey Scheppach.
You will also hear a ...
Lots of activity here recently at Beet.TV.
The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month.
We brought together amazing people for long-need in person networking and conversations. At the event, we produced vast amount of content. We have published many videos through our network, with more to come.
In this episode...
My guest this week is Louisa Wong, Wavemaker CEO of the Americas.
She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company's trading desk.
She joined the buy side in the early days of Dentsu's Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from Lond...
Measurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back.
It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndr...
We just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat: FreeWheel's Dave Clark, Comcast's Pooja Midha, WarnerMedia's Andrea Zapata, Field Garthwaite from IRIS.TV and Matt Spiegel from TransUnion.
Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media
We've covered Doug for a number of years and he's always innovating, seeing what's next and leading the industry.
In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around gaming.
We all know gaming is huge. But how to make it work ...
Donna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast
The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion.
While he is bullish on the building demand for marketing services, he sees problems ranging...
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