BeetCast

BeetCast

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries. Each episode features in-depth conversations with the innovators and leaders who are powering transformation. From Andy Plesser and Beet.TV.

Episodes

March 28, 2022 15 mins

We turned to Stephanie Dorman, Chief Customer Officer at Mediaocean.  Stephanie is  a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company’s workforce more diverse.

There has been improvement for women, with  more gender balance, she says, yet many challenges remain for women i the workpl...

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We talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.

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Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” that includes in-store promotions, retail media networks have emerged as their own category.

...

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February 28, 2022 20 mins

Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming.

“It allows them [media buyers] to see audience overlaps across every major device, channel and publisher...

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February 21, 2022 17 mins

Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they’re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market.

“Because a ...

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February 14, 2022 18 mins

Andy Plesser speaks to Sean Cunningham, President and CEO of VAB

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February 7, 2022 24 mins

Livestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers.

“Looking at the market overall, commerce on mobile is actually expected to double by the year 2025,” Sarah Personette, chief custom...

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In this week’s BeetCast podcast, we are publishing the sound tracks some of the most compelling conversations in recent days.  During CES week, we spoke with many leaders in our industry.  Here are three which we find particularly compelling.

*Catherine Sullivan is CEO of PHd, a unit of Omnicom Media Group. She speaks to the imperative for marketers to weave their message into the story, into the fan’s experience.

*Eric Austin,Seni...

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January 24, 2022 14 mins

Andy Plesser of Beet.TV talks to Brian Weiser, Global President, Business Intelligence at GroupM about shifting attitudes towards tech, his view on web 3.0, the big value of premium content in the streaming wars, and the emergence of super apps in asia as the "next big thing".

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January 17, 2022 22 mins

Andy talks to Nathan Brown, Global Chief Strategy Officer at UM.

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January 10, 2022 26 mins

Welcome to this episode of the BeetCast.  I am delighted to kick off our new season in partnership with our good friends at Mediaocean.

I was sorry to miss so many of our colleagues at CES last week.   Another essential event impacted by the pandemic, and we were sorry not not to be there.   Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever we are are.

We were plan...

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December 27, 2021 36 mins

More exciting conversations from the Beet Retreat Santa Monica.  This week's episode features David Levy, Dave Clark, Kelly Metz, Jon Watts, Denise Colella, and Zach Rodgers.

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December 20, 2021 40 mins

LOS ANGELES -  More great conversations from the stage of the Beet Retreat in Santa Monica last month.   Delighted  to present thee segments on this episode of the #BeetCast podcast.

Lots to  listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus  a chat between NBCU's Kelly Abcarian and Tracey Scheppach.

You will also hear a  conversation about the use of cont...

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December 13, 2021 37 mins

Lots of activity here recently at Beet.TV.

The most exciting has been  our first in-person event in over 18 months.  It was the Beet Retreat in Santa Monica last month.

We brought together amazing people for long-need in person networking and conversations. At the event, we produced  vast amount of content. We have published  many videos through our network, with more to come.

In this episode of the BeetCast podcast, we’ve assemble...

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December 6, 2021 19 mins

My guest this week is Louisa Wong, Wavemaker CEO of the Americas.

She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk.

She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London  t...

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November 29, 2021 21 mins

Measurement in an omni-channel media world is increasing complex with the changes in  cookies, mobile identifiers and new privacy regulation.   But what is he personal, unbiased impact of advertising?  For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back.

It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndrew,  Mindshare's Glo...

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November 22, 2021 30 mins

We just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat:  FreeWheel’s Dave Clark, Comcast’s Pooja Midha, WarnerMedia’s Andrea Zapata, Field Garthwaite from IRIS.TV  and Matt Spiegel from TransUnion.

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November 15, 2021 19 mins

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media

We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry.

In his role he is deeply involved with the changing the media landscape.  One of the most intriguing development is around gaming.

We all know gaming is huge.  But how to make it work for marketers ...

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November 8, 2021 22 mins

Donna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast

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November 1, 2021 32 mins

The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion.

While he is bullish on the building demand for marketing services, he sees problems ranging...

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