BeetCast

BeetCast

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries. Each episode features in-depth conversations with the innovators and leaders who are powering transformation. From Andy Plesser and Beet.TV.

Episodes

September 20, 2021 23 min

We are kicking off the the new season with my chat with Wenda Harris Millard, one of the most innovative, inspiring leaders we know.

Wenda has a stellar record of achievements from her work  at  DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO.  She joined  Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink.

Not slowing down, she is hard at work at at M...

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Hey, I hope you are well and enjoying the summer.

All is well here.   We are going to slow down a bit for the second part of August and ramp up fast after Labor Day.

We are taking a break from the BeetCast.  We are finishing up the season with this episode and will be back on September 13.

And what a way to end this series with our season final with Lou Paskalis.

Lou, as many of you know, is a visionary marketer.  A longtime execut...

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August 2, 2021 24 min

Welcome to this episode of the BeetCast.

Hope you are well and enjoying the summer.

We are finishing up this season in fine form with two leading figures in our industry:

This week’s guest is Laura Desmond and on August 9 we  publish our season finale my chat with Lou Paskalis.

Great to catch up with Laura, to unpack her incredibly successful career in private equity and in advisory roles post agency life.

Laura was one of the youn...

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July 26, 2021 20 min

For this week’s episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions.

An innovator who saw the transformation of the media business to programmatic, Matt has taught and inspired many of us in the industry.

Now Matt is guiding individual careers as a head-hunter with the global executive recruiting firm Raines Internat...

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July 19, 2021 26 min

For years, we’ve covered Roku and it never ceases to be an amazing story: It ?has emerged as a huge force ?in the TV industry’s transformation to ?streaming.

It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform

Roku has just wrapped up its Upfront negotiations.? The company tells Adweek that first-time advertisers make up some 42 pe...

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July 12, 2021 26 min

Welcome to this episode of the #BeetCast

In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV industry.

An ad man in previous life, Sean has been at the helm of the organization for 18 years and has seen a lo...

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July 6, 2021 15 min

It may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold.

That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift.

In my podcast interview with  former GroupM global chairman Irwin Gotlieb talks about how connected TV is re-shaping the TV upfront ad sal...

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June 28, 2021 43 min

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year.   But it was  tough sledding, building an advanced media data business five years ago.  Now a super-hot sector, Andre was ahead of his time.

While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, access to venture capital was nearly impossible.  While he says the ...

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June 21, 2021 18 min

While we are focused this week on our June 23 Responsible Media event around  initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape.

In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. Our guest is Jason Smith, President, Diversified Investments at Spark Foundry, a unit of Publi...

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June 14, 2021 18 min

This week our guest is Doug Rozen, CEO of Dentsu Media Americas.  Doug has been a media innovator for many years.  We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas.

Doug articulates the vision of his company  as becoming more meaningful to the consumer and to brands.  He speaks about marrying sophisticated targeting and AI with personally optimized creative.  Meaningful Me...

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June 7, 2021 19 min

My guest this week is Louisa Wong, Wavemaker CEO of the Americas.

She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk.

She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London  to New York five years ago.

...

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June 1, 2021 18 min

Advertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says  Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me.

She speaks about the 4A's four pillars of media responsibility. She reflects on how the pandemic and the racial justice movement of the past year have accelerated ...

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May 24, 2021 18 min

Marking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A’s.  We are convening a global forum on Responsible Media on June 23.

The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies.

The program takes its lead from the Responsible Media investment initiative from GroupM.  ...

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May 17, 2021 23 min

Very happy to have our colleague and friend Pooja Midha, Chief Growth Officer of Comcast Advertising, on this episode of the #BeetCast podcast.

Pooja is a veteran of senior advanced TV roles at Viacom, Disney and as CEO of trueX until earlier this year.

For all of us, it's been a challenging time during the pandemic: For Pooja it has been an especially  tumultuous year that included the sale of TrueX, a pregnancy, the birth of...

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May 10, 2021 25 min

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy.

Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur.

He is the co-founder of 4C Insights.  Last year,  the company was sold to Mediaocean where he now serves as president.

Why the name 4C?  Lance explains it was the luck of airline upgrade to business class which ...

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May 3, 2021 21 min

Today we kick off our second season  with our new sponsor in Mediaocean. A huge thanks for the continuing partnership.

Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox.  More on Ampersand and its expanding business in my chat with Nicolle.

Nicolle is one of the most accomplished media innovators we know. She started her career at 24/7 RealMedia, moved on to a...

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April 26, 2021 20 min

Happy to have Scott Schiller on this episode of the BeetCast.

Scott is a media pioneer, leader and? teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB.

Presently, ?Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm.

In addition to his “day job,” For the past four years, Scott taught media s...

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April 19, 2021 32 min

I am so delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.

I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium.

She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago.   In our chat, she recalls those early days and her move to Starcom in 2005 to head the agency’s ...

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April 12, 2021 26 min

The most predictive signal for economic action is search and it's the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO, a data company that correlates television advertising with search.

I’ve covered Kevin’s work over the past 10 years in his top digital leadership roles at Bloomberg and CNBC.

We’ve spoken many times about the changes of TV news from linear to a digital media.   It’s been a fascinating sector...

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April 5, 2021 22 min

This week, our podcast guest is  with Gila Wilensky, President of of Xaxis US.

She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America.

In 2013, Gila  joined the growing Google account at Essence and built a team to run Google’s SEM and biddable media efforts.  Gila also helped Google codify its global Adwords and DoubleClick best practices.

She gr...

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