Behind Her Brand w/ Kimberly DeShields-Spencer

Behind Her Brand w/ Kimberly DeShields-Spencer

Every week, join Kimberly and her guests for inspiring interviews with passionate business builders, corporate leaders and catalysts of change. Plus we will be sharing business and career building strategies and tools.

Episodes

May 8, 2022 12 min

In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right  audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked to increase the scale of your impact by reaching more people, you’ve become someone that people respect and will listen to.  So the question is - how do you cultivate being an influential expert?

So today, ...

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There is so much discussion about defining or creating your ideal client profile. However,  I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand.  Please note this episode is NOT about an avatar or anything like that.  This episode is offering another way to consider defining your "ideal" ...

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One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective.

So today, we are going to dive in to these questions.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family orient...

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What we are going to cover today is what meeting planners look for when booking a speaker. Despite what you may hear, companies are still booking speakers for their respective events. However, what you may be surprised to learn is what they focus on the most.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed dri...

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No matter whether you are a fellow blogger, a leadership consultant, a non-profit owner, an online small business owner, or maybe looking to grow your social media following, you want to grow your audience. What we are going to cover today are three ways you can grow your audience quickly.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused,...

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We are going to dive in and talk about how can you develop the type of marketing that is engaging, attractive and responsive. This is a great podcast for those who don't want to just post and roll. You want your marketing to build your business.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and co...

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February 24, 2022 13 min

I am a huge believer that each of us can truly great incredible programs, services and/or products without copying another person’s intellectual property. However, the issue of developing originally content is a struggle for many entrepreneurs. Today I am going to offer some suggestions on how you can infuse more creativity in how you develop your programs and services.

About Behind Her Brand:

Behind Her Brand is a community of wome...

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I know this may not sound exciting but it is seriously the most important area to focus on! The foundation - your brand architecture.

Brand architecture might not sound like the most exciting part of your identity but it is crucial to running a successful company.

Just like the blueprint for a house, your brand architecture is the map that organizes your services and products into a lucrative strategy for success. A comprehensive bra...

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It happens far too often!

You work hard to build an incredible brand and you are not seeing the results. This can leave you feeling like you are missing the mark somewhere.  We are going to deep dive into three branding mistakes to avoid.  This podcast will help you avoid common pitfalls so that you can develop a brand that can grow and become marketable.


About Behind Her Brand:

Behind Her Brand is a community of women business owner...

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Whenever I host an event, attend a networking meeting or work with my clients, I meet business owners who make things harder on themselves. I just hate seeing that.

At times we can stand in our own way of moving our businesses forward.

Here are several ways that I see this showing up. Determine if any of these apply to you. If they do, determine how you will make a commitment to change.



About Behind Her Brand:

Behind Her Brand is a com...

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November 22, 2021 17 min

We are going to explore the value of risk.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

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One of the big questions I get from new clients all the time is, “Why am I not generating new business? What am I doing wrong?”

You know it is very overwhelming trying to decide what to do and when. I totally understand  that because I was there several years ago. I was spinning my wheels and not going anywhere at all.  I had to really understand what my market needed from me, and how they needed it.

We are going to explore this and...

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In the world of marketing, your first impression — your headline — can determine with someone chooses to engage with you.

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several head...

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October 23, 2021 15 min

Here’s the deal – in every way, shape and form that your business comes into contact with prospects and customers you are performing a marketing function. So let me ask you this – have you considered the impact or lack of impact of every touch point in your customer’s journey?  This is where the KLT Factor comes into play.

Come Listen.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professi...

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7 Branding Blunders that Prevents:  Growth / New Clients / Leverage

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

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Whenever I am watching the basketball, I notice my family and friends would sit at the edge of their seats during the 4th quarter, especially  for the last 2 minutes of the game. That is when the players go into another dimension. Regardless of how exhausted those players were they played full-out until that final second ends and the buzzer goes off. No matter what obstacles the opponent tries to do, the other team plays very hard ...

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Have you ever felt stagnant in your creativity when it comes to your marketing where you feel like, man, I cannot seem to come up with anything creative to do at this moment. On this episode, we are going to explore a couple of ways for you to revive your creativity so that you'll have some different ways of looking at how to approach your marketing. Come, listen.

About Behind Her Brand:

Behind Her Brand is a community of women ...

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September 19, 2021 12 min

One of the absolutely most asked questions that I get is, Kim, what do I say? What do I write? What do I communicate when it comes to my marketing? It is literally one of the areas that people are the most frustrated and the most scared of because they don't know what to say, and they want to say the right things. So in this episode, we are going to take a deep dive into how you can write more effectively. 
 
Come, listen.

About...

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One of the most crippling triggers that a business owner can face are financial triggers. They can halt your progress. They can halt your creativity. They can even halt how you see yourself. So in this episode, we are going to examine several different financial triggers and how you can address them and how you can ensure that you recognize when they come up and how you can handle them when they become present. So come and listen.

...

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One of the most powerful instrument that we have at our disposal is our mind. And with that comes with how we see ourselves, how we speak to ourselves, how we treat ourselves and what we believe about ourselves. Our mindset literally affects every single thing that we do in business and in our careers. So in this episode, we're going to dive a little deep into mindset triggers because I feel like these are very influential in h...

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