In this captivating episode of the Behind the Bench Podcast, host Josh Konigsberg sits down with Jaime Paredes, the founder and owner of Instead of Billboards and EnterGage Videos. Jaime shares his insights in crafting disruptive and engaging video content to help law firms stand out in the crowded digital landscape.
Jaime reveals the key challenges attorneys are currently facing, including being "stuck in the” past and not leveraging emerging platforms like TikTok, which are becoming powerful search engines. He emphasizes the importance of entertaining first and then educating potential clients through video.
Simply put, Jaime's disruptive video marketing system aims to "stop the scroll" and capture attention with creative, out-of-the-box concepts. He highlights successful examples like a lawyer who built a multi-million dollar firm by creating entertaining, character-driven TikTok videos. Jaime also provides invaluable tips for law firms just starting out with video, cautioning against simply talking to the camera. Emotional storytelling and social proof are non-negotiable when it comes to implementing a successful video marketing strategy.
Regardless of the area of law you practice, if you’re an attorney seeking to differentiate your firm this episode is packed with actionable strategies and lessons on using video to drive growth and success. Tune in to learn how to break free from outdated, boring marketing traditions and captivate your audience.
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