In this captivating episode of the Behind the Bench Podcast, host Josh Konigsberg sits down with Jaime Paredes, the founder and owner of Instead of Billboards and EnterGage Videos. Jaime shares his insights in crafting disruptive and engaging video content to help law firms stand out in the crowded digital landscape.
Jaime reveals the key challenges attorneys are currently facing, including being "stuck in the” past and not leveraging emerging platforms like TikTok, which are becoming powerful search engines. He emphasizes the importance of entertaining first and then educating potential clients through video.
Simply put, Jaime's disruptive video marketing system aims to "stop the scroll" and capture attention with creative, out-of-the-box concepts. He highlights successful examples like a lawyer who built a multi-million dollar firm by creating entertaining, character-driven TikTok videos. Jaime also provides invaluable tips for law firms just starting out with video, cautioning against simply talking to the camera. Emotional storytelling and social proof are non-negotiable when it comes to implementing a successful video marketing strategy.
Regardless of the area of law you practice, if you’re an attorney seeking to differentiate your firm this episode is packed with actionable strategies and lessons on using video to drive growth and success. Tune in to learn how to break free from outdated, boring marketing traditions and captivate your audience.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.