In this Behind the Bench Podcast episode, host Josh Konigsberg interviews Daria DiGiovanni, Content Manager at Law Firm Marketing Pros. Daria shares how law firms can use written content to improve search rankings, build trust, and drive new leads.
With nearly 30 years of experience as a professional writer, Daria explains how her team creates blog posts, press releases, and website pages that follow SEO best practices and comply with legal marketing guidelines. Daria explains how the team uses focus and cluster keywords to improve search visibility, what makes a blog post rank well and bring in new leads, and how content fits into a complete marketing strategy for law firms.
Daria also discusses how they comply with the 7 Forbidden Words in Legal Advertising by avoiding forbidden words set by the ABA, the difference between standard blogs, super blogs, and press releases, and how performance reports help clients see the value of content.
If you're a lawyer who wants to understand how high-quality written content contributes to SEO, lead generation, and legal marketing compliance, this episode gives you an inside look at what works and why.
Contact Daria at dariaanne@lawfirmmarketingpros.com
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