Behind The Billboard

Visuals: https://getbehindthebillboard.com/episode-91-gary-fawcett-amp-lisa-nichols

Podcast episode #91 features Gary Fawcett & Lisa Nichols, ECDs at TBWA\MCR, in the second part in our Manchester special.

Gary & Lisa have worked in the business for over 25 years, for a huge array of clients including Pizza Hut, British Airways, EA Games and Harvey Nichols. Their work has been recognised at Cannes, D&AD, The One Show, New York Festiv...

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Podcast episode #90 is the first of our Manchester special and features the charming and uber-talented Tim Jones. Tim has an incredible track record when it comes to OOH, both from his time at BBC Creative and more recently at Meanwhile, the agency he set up with long term creative partner James Cross and Al Marchant.

Meanwhile have enjoyed great success since launch in ...

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Episode #89 features Liam Bushby & Alison Steven, Global Creative Directors at Ogilvy London and two of the finest, most humble creatives you could ever meet.

We talked at length about what it’s like to work on Dove and in particular their multi award-winning campaigns Reverse Selfie and #TurnYourBack which won more metal than you can shake a stick at, including a ...

Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarin

Episode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London.

Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin’s are our first ever married couple on the show 🎉

Hermeti & Ana started out at as interns at Mother before rising to Partners a decade or so later. Under their leadership, Mothe...

Visuals: https://getbehindthebillboard.com/episode-87-jeremy-craigen-part-2

He’s back! Jeremy Craigen returns for episode #87, talking all things VW.

Jeremy worked on the brand as a creative / CD / ECD and Global CCO for over 20 years, winning endless awards with iconic campaigns for every model in the range, even getting a free appearance on Top Gear (estimated viewing audience 90million).

How did it feel to be the creative lead on s...

Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1

Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen.

It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going.

So we took a corporate decision and split him in two. Ooeerr.

Part one is all about Optrex, Marmite, Budweiser, The Labour Pa...

Visuals: https://getbehindthebillboard.com/episode-85-felipe-serradourada-guimaraes

Episode #85 features Felipe Serradourada Guimaraes, the recently appointed ECD at BBH. It was a real pleasure talking with Felipe, who we think is the only creative ever to go from being on placement at BBH, to being the ECD at BBH. That is some achievement, but no surprise considering his portfolio of work. During his 14 years with the Black Sheep, ...

To (belatedly) welcome in the new year, we decided to go forth into The Great Outdoors and discuss plans for 2025.

We covered all sorts of stuff: the need for a new sponsor, upcoming guests, a book of the show, masterclasses, talks, merchandise and more. Let us know if you have any feelings about any of this as we always want to hear what our listeners think.

The hoody tops are amazing - high quality stitch and super warm - if there’...

Visuals: https://getbehindthebillboard.com/episode-83-aidan-mcclure

Episode #83 features the super-charming, super-talented Aidan McClure, CCO and co-founder of Wonderhood Studios.

We caught up with Aidan just before Christmas and had a great natter.

We heard the story of how he got onto the Watford Copywriting course by pretending to be the Queen.

We discovered how Aidan (and partner Laurent Simon) got their first job after winning th...

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BtB best of 2024 / Christmas special

Yes folks it’s the biggie. The one you’ve been waiting for. Behind the Billboard’s ‘Best of 2024’ with some mince pies and festive cheer thrown in for good measure. Plus some big news from our Dan.

In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from ne...

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Episode #81 features Helen Rhodes, ECD at BBH.

We’ve been asking Helen to come on the show for ages, so we’re super chuffed she came on, not just for the stories behind her incredible portfolio of work, but also because we devoured her gift of cinnamon buns which were sensational.

The campaign for Stranger Things was enough for a whole episode - how the project came to...

Visuals: https://getbehindthebillboard.com/episode-80-mary-wear

Episode #80 features copywriter extraordinaire Mary Wear.

Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History’ for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants, on Bono’s arm, on the side of St Pau...

Visuals: https://getbehindthebillboard.com/episode-79-dan-watts

Episode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London.

Hugh & Dan spent a fascinating hour hearing about Dan’s eclectic career that has seen him work at some of the industry’s finest agencies - Fallon / 4Creative / Crispin Porter / Pablo - on some amazing projects.

We discussed how to fit an entire book onto a poster. How to write great ooh ...

Visuals: https://getbehindthebillboard.com/episode-78-andy-jex

After what seems like a lifetime away, we’re back. And who better than Andy Jex, the TBWA\London CCO to usher us into Autumn. ‘Jexy’ as he’s affectionately known, is the epitome of positivity and creativity, which is exactly what the world needs right now. Hugh & Dan enjoyed an hour in his company where many things were discussed:

• Fallon
• Nando’s
• Nando’s billboards
• Why yo...

Visuals: https://getbehindthebillboard.com/episode-77-british-airways/

Sorry for the brief delay, but It’s finally landed ✈️

The story behind the Cannes Grand Prix winning British Airways work is here.

A few weeks ago we sat with Nils and some of the BA team (Nick Stanley, Benny Everett, Ellie & Elisa and ‘Chips’ Pomfret) and discovered the story behind one of the most iconic OOH campaigns in recent times.

It was an enthralling chat. W...

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Episode #76 features Brian Connolly.

Brian is brilliant on many levels. His billboards are amazing, some of them very close to art. The level of purity and craft is second to none.

He is also a United fan, which is also brilliant (for Hugh at least).

And on top of all that, he’s just a really decent human being who - after many years smashing it in the UK - is now sma...

Visuals: https://getbehindthebillboard.com/episode-75-phil-and-graham

Episode #75 features Phil Cockrell & Graham Storey.

Humble, funny, gracious and massively talented, Phil & Graham have quietly created some of the most iconic billboards of the past 30 years.

In that time they have won most major awards including 4 Cannes Golds, 5 BTA arrows, 7 Campaign Poster awards and 26 D&AD in book entries.

It seems a bit of a crime that we have...

Visuals: https://getbehindthebillboard.com/episode-74-kate-congreve

We love firsts on the podcast. So episode #74 is a treat for Dan and Huge who hosted Kate Congreve our first ever producer. And not just any producer, but a producer at Mother, Campaign’s current agency of the year.

Kate shared many brilliant stories from her career to date, having worked both agency and production side.

We talked Snickers and skateboarding and how sh...

Visuals: https://getbehindthebillboard.com/episode-73-nicola-wood

Podcast episode #73 features Nicola Wood, Executive Creative Director at Ogilvy London, winner of many shiny prizes and someone with a liking for a farty Valentine’s Day card.

Strap in folks. This is an absolute belter of an episode.

The farty card was a good start. But the story behind the Relate campaign shot by Rankin is something we’d never heard before. And we’ve h...