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October 17, 2023 46 mins
“We want to showcase that just because we're a small business doesn't mean we can't have a big impact.
—  Connor Curran 


Connor Curran started Local Laundry equipped with a Google search, 50 dollars, and a vision for a mission-driven clothing company. But starting was the easy part. Many lessons, and many pivots later, Local Laundry is now a widely recognized Canadian brand. 


This week’s episode of Behind the Brand unveils the unique path to building a small business. Here are some insights from the episode: 


  • Local Laundry chose to manufacture locally in Canada to differentiate themselves from competitors and to honour their values. Despite the higher costs, they believe that offering a better quality product and being true to their values gives them a competitive edge. 

  • The company has a goal to donate a million dollars to local charities by 2030. Connor believes that being a profitable, well-run business allows them to invest in the community. 

Enjoy!


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