— Connor Curran
Connor Curran started Local Laundry equipped with a Google search, 50 dollars, and a vision for a mission-driven clothing company. But starting was the easy part. Many lessons, and many pivots later, Local Laundry is now a widely recognized Canadian brand.
This week’s episode of Behind the Brand unveils the unique path to building a small business. Here are some insights from the episode:
- Local Laundry chose to manufacture locally in Canada to differentiate themselves from competitors and to honour their values. Despite the higher costs, they believe that offering a better quality product and being true to their values gives them a competitive edge.
- The company has a goal to donate a million dollars to local charities by 2030. Connor believes that being a profitable, well-run business allows them to invest in the community.
Enjoy!
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