Joe Parenteau | Co-Founder & CEO, Fable | Founding to scaling: Assembling teams and embracing challenges in entrepreneurship

“I loved being in the storm fighting fires and, and seeing the unbelievable potential that things have and, you know, trying to bring that to reality.”
—  Joe Parenteau

When it came time to upgrade his dinnerware, Joe Parenteau looked to the usual suspects—EQ3, Pottery Barn, and West Elm. However, he was disappointed to find that the shopping experience for premium home goods lacked inspiration and the simple joy he experienced at IKEA.

Fast-forward to 2019 when Joe co-founded Fable, a home goods company that designs premium dinnerware products while focusing on transparency, sustainability, and ethical production.

In this episode, Joe shares invaluable insights and advice for aspiring entrepreneurs. He divulges his secrets to building a strong founding team, emphasizing the importance of having problem solvers onboard – individuals who can not only identify challenges but also present solutions with ease.

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