Karen Danudjaja | Co-Founder & CEO, Blume | Guiding your entrepreneurial path with a mindset of growth and resiliency

“The opportunity for me is like to look at the challenges as part of the fun of it, right? … How do you overcome those challenges in a way that pushes the business forward?”
—  Karen Danudjaja

Frustrated by the limited non-caffeinated options in cafes and a desire to move beyond commercial real estate, Karen Danudjaja harnessed her entrepreneurial prowess to launch Blume – a brand that would transform our approach to daily beverages.

Nearly 6 years later, Blume has emerged as North America’s premier superfood brand, offering a range of locally-crafted products comprising 100 percent natural and organic ingredients.

Here are some highlights from the episode:

• Instead of fixating solely on the destination, find joy in the day-to-day process, learn from experiences, and take ownership of your happiness. 
• Every setback presents a chance to adapt, refine strategies, and enhance processes for future success.
• Successful entrepreneurship involves navigating challenges, uncertainties, and setbacks while maintaining the determination to keep moving forward.

Looking for more?

Discover more about Blume here.

Follow them on LinkedIn, Facebook, TikTok, and Instagram.

You can learn more about Neo Financial here.

Follow us on Facebook, Instagram, Twitter, and LinkedIn.

Interested in joining Neo? Unlock a special offer for podcast listeners here: join.neo.cc/podcast50