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August 22, 2023 40 mins
“The opportunity for me is like to look at the challenges as part of the fun of it, right? … How do you overcome those challenges in a way that pushes the business forward?”
—  Karen Danudjaja


Frustrated by the limited non-caffeinated options in cafes and a desire to move beyond commercial real estate, Karen Danudjaja harnessed her entrepreneurial prowess to launch Blume – a brand that would transform our approach to daily beverages.


Nearly 6 years later, Blume has emerged as North America’s premier superfood brand, offering a range of locally-crafted products comprising 100 percent natural and organic ingredients.


Here are some highlights from the episode:

  • Instead of fixating solely on the destination, find joy in the day-to-day process, learn from experiences, and take ownership of your happiness. 
  • Every setback presents a chance to adapt, refine strategies, and enhance processes for future success.
  • Successful entrepreneurship involves navigating challenges, uncertainties, and setbacks while maintaining the determination to keep moving forward.

Looking for more?

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