“I think specialization is really important. Do what you're really, really good at, be really well known for it, and then they will start giving you other things to do because they know that they can depend on you.”
— Kirsten Gauthier
Join us in this episode of Behind the Brand as we sit down with Kirsten Gauthier, the founder of Public Office. From her early days in advertising to her entrepreneurial ventures, Kirsten shares valuable insights on adaptability, the changing dynamics of the creative industry, and the power of entrepreneurship with a social mission.
Takeaways include:
- Adaptability and entrepreneurial journey: Kirsten's career journey is a captivating tale of adaptability and hands-on learning. Starting in advertising, she later made a daring entrepreneurial leap, establishing her production company, Production Kitchen.
- Changing dynamics in the creative industry: In the fiercely competitive agency business, Kirsten sheds light on the evolving dynamics. Specialization and client relationships take center stage, and she advocates for a hub-and-spoke model.
- Social impact and entrepreneurial wisdom: Goodfoot Delivery, a venture with a social mission, stands as a beacon of entrepreneurship. Kirsten shares her wisdom on viewing failure as a crucial learning process and the personal aspects of the entrepreneurial journey.
This episode is filled with inspiration, entrepreneurial wisdom, and a deep dive into the ever-changing landscape of the creative industry.
Enjoy!
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