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January 8, 2025 1 min

Hi everyone,

If you're new here--welcome! 

It's my tradition to kick off the new year with this message about reinventing yourself.  

I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is history. 

Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. 

I do my best to decode these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. 

I've been inspired by so many of my guests and I know you'll find a ton of value here as well. 

Thank you for being part of our story!

-Bryan

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