Behind the Founders

Behind the Founders

Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant.

Episodes

August 7, 2026 44 mins

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Episode 24: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Nicky Fairclough (https://www.linkedin.com/in/nicky-fairclough-92a6262b6/) about scaling too quickly, learning from costly mistakes, using AI to build leaner businesses, knowing when to pivot, and designing a business around th...

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Work with South African talent: https://hirenile.com

Episode 24: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Nicky Fairclough (https://www.linkedin.com/in/nicky-fairclough-92a6262b6/) about scaling too quickly, learning from costly mistakes, using AI to build leaner businesses, knowing when to pivot, and designing a business around th...

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Mark as Played

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 23: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Marcel Löwigt (https://www.linkedin.com/in/10xmarcel/) about how to harness technology to scale your business effectively without the burden of high agency retainers.


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Marcel Löwigt is a serial entreprene...

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Episode 22: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Natasha Bhogal (https://www.linkedin.com/in/natasha-bhogal-47026ab8/) about the importance of building long-term client relationships, learning to lean into resistance, and why founders don't always need to follow the conventio...

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Work with South African talent: https://hirenile.com

Episode 21: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Chuck Thokey (https://www.linkedin.com/in/charlesthokey/) about building high-performing sales teams, developing talent, and transforming sales through ethical coaching and AI-powered simulations.


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Chuck Th...

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Episode 20: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Christopher Haywood about innovative approaches  to executive search and evolving practices over 15 years.


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Christopher Haywood is the founder of Strategic Executives Agency, specializing in executive...

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Episode 19: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Stephanie Reese (https://www.linkedin.com/in/stephanie-reese-hr/) about the role of  AI, talent, leadership and capacity challenges in mission-driven organizations.

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Stephanie Reese is the founder of Higher and Th...

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Episode 18: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Lisa Colantuono (https://www.linkedin.com/in/lisa-colantuono-ask/) about her 25-year journey in agency search consulting, the importance of trust, relationship-building, and authentic care in business success.


---

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Episode 17: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Kavian Spells (https://www.linkedin.com/in/k-spells/) about his journey from engineering to digital entrepreneurship, transition to Colombia, the importance of strategy, branding, and leveraging AI in building a successful onli...

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Episode 16: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Jan Barlow (https://www.linkedin.com/in/janbarlow/) about  how her holistic approach helps marginalized groups, including veterans, foster care alumni, and formerly incarcerated individuals, find meaningful employment and ...

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Episode 15: Ben Deckey (https://www.linkedin.com/in/benjamin-deckey/) talks to Ayad Mirjan (https://www.linkedin.com/in/ayadmirjan/) about  his journey of building Orange Bag Laundry from a residential service to a nationwide B2B logistics and laundry company. They discuss insights on automation, hiring, scal...

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Episode 14: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Cornel Armariei (https://www.linkedin.com/in/cornelamariei/) about  revolutionizing mobility for the visually impaired through advanced AI and robotics.


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Cornell's journey to founding .Lumen began in ...

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Episode 13: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Sailesh Pattnaik (https://www.linkedin.com/in/saileshpattnaik/) about his  journey from personal tragedy to healthcare innovation with AI, the challenges of building AI solutions in healthcare, team setup, and future plans...

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Episode 12: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Dellyn Lee (https://www.linkedin.com/in/dellyn-lee/) about his journey from in-house recruiting to building his own brand, Dylan Digital, blending gaming and career coaching,  innovative strategies for job hunting, the rol...

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Episode 11: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Liz Rivas (https://www.linkedin.com/in/rivaselizabeth/) about building meaningful connections in a digital world, overcoming loneliness through community, and turning a personal challenge into a global platform for women travelers.

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Episode 10: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Brendan Lebitsch (https://www.linkedin.com/in/brendanlebitsch/) about his entrepreneurial journey, insights into manufacturing and sourcing in China, and how AI tools are transforming his business operations.


---
...

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Hire amazing offshore staff: https://cherryassistant.com
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Episode 9: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Tyler Raciti (https://www.linkedin.com/in/traciti/ about his unconventional journey from public policy and nonprofit advocacy to the frontier of artificial intelligence. Tyler shares how his passion for solving large-scale soci...

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Episode 8: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Terri Trovato (https://www.linkedin.com/in/terri-trovato-387bba74/) about  expert insights on digital marketing strategies and the role of AI in enhancing creativity.


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Terry Trovato has over thirteen years of ex...

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Episode 7: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Quy Tran (https://www.linkedin.com/in/quy-trong-tran/) about the importance of resilience and adaptability in navigating and recognizing career changes, industry challenges and new opportunities during crises.

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Quy Tran is the founde...

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Episode 6: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Rickard Jean-Noel (https://www.linkedin.com/in/rickard-jean-noel-346416a7/) about strategies for growth, overcoming challenges, and leveraging social media and AI to build his multifaceted career in his non-profit.

Rickard Jean-Noel is...

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