Behind the Golf Brand Podcast with Paul Liberatore

Behind the Golf Brand Podcast with Paul Liberatore

It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf. So come join me on my quest to find the stories Behind the Golf Brand.

Episodes

April 19, 2024 69 mins

In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players.  With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice...

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Nick Jahnke, the Vice President of U.S. Sales at PXG joins Paul on the Behind the Golf Brand Podcast. Parsons Xtreme Golf (PXG) was founded in September of 2013 by well-known businessman, philanthropist and golf nut Bob Parsons. PXG was born out of Parsons’ desire to make the world’s best golf equipment. A shared passion for the greatest game ever played and equitable obsession with club technology led Parsons to partner with two h...

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In this week's episode, I interview my good friend Joshua Jacobs, the Founder and CEO of College Golf Experience. Joshua played collegiate golf and club tennis at Emory University and founded TGA Premier Junior Golf in 2003. In 2007, TGA franchised its junior golf concept and was the first junior golf program to add STEM components. In 2010, Joshua was named by Golf Magazine and Sports Illustrated as one of the Top 40 most inf...

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Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other crea...

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Jake Thurm has been named one of the “Best Young Teachers in America” by Golf Digest for three consecutive years. His students will tell you why. Jake’s instruction offers a unique combination of physical and mental guidance, customized for each student and informed by technology and analytics. He never gives the same lesson twice. A fundamental tenet of Jake’s instruction is that no two players swing precisely alike. Because of th...

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In this week's episode, I interview my good friend Brixton Albert, the Founder and CEO of Performance Golf. 

Performance Golf is the leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. They aim to help 1 million amateur golfers play the best golf of their lives and enjoy every minute.  

Their library of video ...

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December 15, 2023 45 mins

In this week's episode, I interview my good friend Rick Versace Jr., the founder of  Proud 90. 

Proud 90 is just a group of guys that love hitting the links. Breaking 90 is considered a win for the day when they go out.  Their approach to golf is similar to our approach to life - always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off...

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In this week's episode, I interviewed my good friend Rene Delgado, the Founder and CEO of Indoor Golf Shop

Like you, the Indoor Golf Shop loves golf, it’s a wonderful game that can bring us together for good times and fierce competition. Like you, the team at the Indoor Golf Shop has played golf for most of our lives – it’s timeless and has given us many great memories shared with friends and family.

In 2017,...

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In this week's episode, I interviewed my good friend Patrick Keegan, the Founder of Field Day Sporting Co.  Field Day, which was created to positively impact the community and share what they can with the people around them.  All of their products are crafted with great attention to detail, taking inspiration from sporting greats, American icons, and apparel they've broken into and lived with for years.   In 2024 they wil...

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November 3, 2023 71 mins

In this week's episode I interview my good friend and fellow YouTuber Matt Fryer who shares his story of how he went from 0 - 215,000 subscribers, and over 32 million views in just a few short years.

Matt has been involved in golf for over 20 years, and he has seen all aspects of the market, from playing professionally for 4 years to running a professional shop at a leading resort in the north of England. His passion ...

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In this weeks episode I interview my good friend Jimmy McDonald, Director of Sales for GolfZon. GolfZon is the #1 golf simulator company in the world, with locations in some 63 countries, with over 12,300 commercial sites. Just in 2022 alone, over 87 million rounds of golf were played on their simulators. And what is really cool is that Golfzon also hosts two professional virtual golf tournaments each year (GTOUR and WGTOUR) with a...

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In this week's episode I interview my good friend Taylor Crosby, one of Golf Digests “Best Young Teacher’s in America” list. This honor is only given to the select few golf instructors under age 40 who are making the biggest impact on the industry—and in more ways than ever, with the growth of digital and social media.”

Crosby played collegiate golf for both the University of Georgia and North Carolina State Universit...

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Clinch is founded by two Oregon golfers, Matt Mahoney and Jason Desoldato, under the belief that there are better materials from which to make a golf glove. Jason worked for Nike and Burton and had extensive experience with innovative fabrics that help athletes overcome their challenges. Thus, Clinch was born. Clinch focuses on modern performance gloves designed to perform in rain or hot/humid weather. The Pacific Northwest is thei...

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October 23, 2023 62 mins

In this week episode I interview my good Akbar Chisti the CEO and co-founder of Seamus Golf.  Akbar started Seamus Golf out of his garage with his wife Megan Chisti in 2011.  Since the beginning, every product they make is meant to tell its own story. Whether it’s the U.S. Open, The Masters, or a number of custom projects they have pursued for some of the most influential and inspirational people, their company stands to partner wi...

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October 16, 2023 53 mins

In this week episode I interview my good friend legendary golf instructor Jim McLean, who is one of the most prolific golf instructors of the last 30 years. He is known for coining the phrase “X-Factor”, observing that the greater the differential between the hips and shoulders at the top of the swing, the more power the golfer can create. He pioneered the use of video for golf instruction and was one of the first adopters of radar...

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In this week episode I interview my good friend, Ian Zubkoff, the Executive Vice President of Super Stroke to discuss the amazing growth of this iconic golf brand. 

Not too long ago, all golfers basically used the same grips. SuperStroke was created to change that. In 2009, they launched a radically different line of putter grips. They knew they would help golfers shoot lower scores. What they didn’t know was how quickly t...

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In this week episode I interview my good friend, Greg Sabella, the Vice President of Sales, and formerly a Director of Marketing for Callaway golf, to discuss everything Uneekor. It is widely regarded that Uneekor makes some of the best golf simulators in the golf industry. Now with its release of the new Eye Mini, Uneekor first ever portable launch monitor, they coming after the biggest names in the launch monitor space.  What beg...

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Jared Solomon and his partners started with a vision, to make golf for everyone by delivering a dynamic, entertaining, and inclusive way to experience golf. Five Iron has quickly re-shaped urban golf culture by putting a modern spin on an old classic. They began their story in 2017 from humble beginnings with one location on Fifth Avenue in the Flatiron District, the origin of our name (created by taking the “Five” from Fifth Avenu...

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Hey Guys, in this week's episode I interview my good friends Seth Frack (VP of Development) & Jordan Vlogger (Community Manager) at SkyTrak. 

Nowhas long been the leader in at-home golf, and its next evolution is a leap forward.  The new SkyTrak+ brings major advancements in its core technology by adding a dual doppler radar system and proprietary machine learning software - to offer unmatched accuracy in its clas...

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August 4, 2023 45 mins

In this week's episode Paul interviews his good friend Justin Bryant from Rapsodo to discuss the launch of the new Rapsodo MLM2PRO Launch Monitor and Simulator. 

Rapsodo is a sports analytics company that empowers athletes and coaches to analyze and improve their game, with affordable, portable, easy-to-use, data-driven sports technologies.

In 2010, their founder and Chief Executive Officer Batuhan Okur regis...

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