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June 13, 2025 42 mins

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Episode 19: Shawn Curtis – From Strategic Drift to Execution That Holds: Designing Systems That Anchor Real Customer Value

What if your strategy wasn’t the problem—but your system for executing it was?

In this episode of Behind The Home Build, we talk with Shawn Curtis, founder of Curtis Connections Consulting and the creator of Execution Infrastructure for Humans™. With over two decades of experience leading large-scale transformations in both startups and global enterprises, Shawn shares how he helps leadership teams close the gap between strategy and execution—not with slide decks or one-off workshops, but with systems that actually hold under pressure.

Shawn introduces us to the frameworks behind his consulting work:
🔹 Clarity Lab – A structured diagnostic that surfaces the invisible friction stalling execution
🔹 System Build – Infrastructure that creates rhythm, role clarity, and accountability
🔹 Execution Boost – Reinforcement strategies that make change stick after week three
🔹 Clarity Activation – AI-enhanced tools that scale strategic thinking without adding headcount
🔹 Fractional Partnerships – Embedded executive support for staying focused in the swirl

We also dive into what he calls one of the greatest wastes in business: efficiently building a solution no one actually wants. Shawn walks us through how he helps organizations stay grounded in real customer value—ensuring that strategy isn’t just inspirational, but actionable and aligned with what truly matters.

You'll hear how he’s helped businesses:
✔️ Realign five acquired companies under a single operating brand
✔️ Lead operational readiness for a $2B joint venture
✔️ Help solo founders and executive teams stay in rhythm while scaling
✔️ Build sustainable clarity, confidence, and collaboration—at every level of the org chart

Whether you’re leading a team, building a business, or trying to push past hidden friction, this conversation offers practical wisdom on designing clarity systems, building trust, and making execution repeatable—without heroics.

Key Topics Covered:
• Why most strategies fail quietly
• How to uncover the real problems stalling your team
• Turning vision into systems that actually scale
• The role of psychology and structure in lasting transformation
• Designing operating systems that think with you (not just log your thinking)

🎧 Listen now and discover how networking done right can change everything.
👉 Connect with Shawn Curtis
Shawn@curtisconnections.com 
📞 (541) 224-2544
https://curtisconnections-consulting.com/

#ExecutionInfrastructure #StrategyExecution #LeadershipSystems

📲 Follow Behind the Home Build on [Instagram] and [Spotify] to stay in the loop with every new episode.

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