Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. We also examine the expectations consumers have for engaging in person experiences. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Chief Client Strategy & Integration; President of Quad Agency Services, Tim Maleeny, and Vice President of Content, Suzy Davidkhanian. Listen everywhere you find podcasts and watch on YouTube and Spotify.

 

Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf

 

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-consumers-seek-more-tactile-shopping-experiences-behind-numbers

 

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Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.