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October 24, 2025 21 mins

On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-next-operating-system-what-that-means-google-ai-devices-behind-numbers

 

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