Retail Media and Social are Changing Search Marketing | Behind the Numbers

On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.

 

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing

 

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