The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers

On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what’s most important when it comes to a “brand’s handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.

 

Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf

 

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numb

 

 

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Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.