Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Episodes
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind.
Join Senior Director of Podcasts and host Marcus Johnson, along w...
On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Ca...
On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor o...
On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more.
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On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Danie...
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg?
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and...
On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson,...
On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi. Get more insights like these with our free, industry-leading newslette...
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst...
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On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Sen...
In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on...
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
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