032 - Ambassador Program

We all know what it's like - you walk into a store and see something you are curious about, but without a glowing recommendation from a trusted source or the ability to try it first you likely aren't going to make the blind purchase. On today's topic we dive into the recently launched ambassador program. With so many folks who know the Pursuit story over the last few years of the Bourbon Pursuit Podcast, there is a great opportunity for them to tell that story in their own way in the markets they are in. Don’t miss Ryan on Meat Church for a great episode on BBQ & Bourbon Pairing. https://www.youtube.com/watch?v=0Vdi358vMRM&t We hit on: What is the reason for the ambassador program? What feedback have you heard most, from the ambassadors themselves or the customers or stores they interact with? Have there been any markets more surprising than others? How do you prevent regions from being over saturated? With the increased distribution for places like seelbachs.com, what does the conversation look like for ambassadors in regions that don't currently have Pursuit Spirits in their brick-and-mortars? and much more. For questions or topic requests on upcoming episodes, email us at [e-mail].