069 - The Rye vs Bourbon Debate

“You can create an amazing product but if it's not what the market wants, it doesn’t matter.” - Ryan Cecil While Pursuit United Rye is our highest awarded product, it still doesn’t seem to perform the same way as the bourbon SKUs do. We don’t pretend that this is a trend only seen within our brand, as we see it with other brands in the industry as well. With the upcoming release of Pursuit United Double Oaked Rye, could it help changes people’s minds on what they think about the rye category? Can using the “buzz” of double oaked, in both process and marketed terminology, reach a larger market of whiskey consumers?  We hit on: Are there certain markets where rye seems to do well? Are there any where it out performs bourbon?  From your experience as consumers yourselves, have you noticed a time when rye was more prominent as a whole in the market?  Do you see the trajectory of rye sales overall gaining a larger slice of the market?  Were there any ryes that you think have helped drive the current success of the rye category? What is it that prevents people from latching on to rye in the same way as other whiskeys or spirits?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [e-mail].