Behind the Roast
Behind the Roast is where passion meets process. This podcast takes listeners inside the heart of coffee culture—spotlighting the roasters, baristas, café owners, and creators who turn beans into brands and brews into experiences. Each episode pulls back the curtain on the real stories behind the cup: the wins, the setbacks, the late nights, and the lessons learned along the way. From sourcing and roasting to marketing, community building, and innovation, Behind the Roast delivers unfiltered conversations that educate, inspire, and challenge the status quo. If you care about craftsmanship, entrepreneurship, and the future of coffee, this is where you get the inside scoop—no fluff, just real talk and real impact. Behind the Roast — because every great cup has a story worth telling.
Episodes
The conversation delves into the art of coffee roasting, market volatility, coffee tasting, roasting process, business growth, and starting small. Cooney shares insights on the challenges of market volatility, the importance of customer feedback, and the gradual growth of a roasting business.
Takeaways
- Understanding market volatility and its impact on pricing
- The significance of customer feedback in business growth
Chapters
The conversation covers the evolution of content creation, the challenges of creating and promoting content on different platforms, the authenticity of content creation, and the exploration of specialty coffee and coffee-related content. The conversation covers a wide range of topics related to coffee, including brewing methods, equipment, roasting, content creation, and travel. Both speakers share their experiences, preferences, a...
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Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth.
matcha, small business, food entrepreneurship, mobile cart, flavor innovation, sourcing, permits, community
Sourcing high-quality matcha from Japan
Creating unique and memorable matcha flavors
Navigating ...
The conversation delves into the birth of Bear box Brew, its journey, product development, customer engagement, expansion plans, brand promotion, coffee sourcing, roasting process, target audience, market strategy, trademarking, new product launch, business growth, expansion into retail, product usage, market trends, retail strategy, distribution, marketing, branding strategy, business growth, market expansion, product enjoyment, c...
In this engaging interview, Emily from Hardscrabble Coffee shares her journey of starting a mobile coffee trailer, navigating regulations, menu development, and trends in the coffee industry. Discover practical tips for aspiring mobile coffee entrepreneurs and insights into balancing quality, cost, and customer preferences.
Starting a mobile coffee business
Navigating local health regulations
Menu development and trend adaptation
Chapt...
Join us as we explore the journey of The Sip Society, a mobile coffee business, from its humble beginnings to its future plans. Discover insights on menu development, social media growth, navigating permits, and the dream of opening a brick-and-mortar shop.
Starting a mobile coffee business from scratch
Developing signature coffee flavors like banana bread
Using TikTok and social media for growth
Handling permits and regulations across...
The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second location, lessons learned from business contracts, the importance of quality and mission creep in business, technology and business operations, learning from tea suppliers in Tokyo, cultural p...
The conversation with Christine Hernandez, owner of Broadway Coffee, delves into the journey of building a community space through coffee, conversations, and community engagement. It explores the challenges, wins, and future plans of the local coffee shop, highlighting lessons learned, business growth, and the impact of social media on business promotion. Additionally, it discusses the competition, niche, industry trends, and futur...
In this episode, Jackie from Virgo Rising Coffee shares her journey in the coffee industry, her mission to build an eco-friendly and vegan-friendly business, the challenges of starting a coffee business, innovative coffee trends, collaboration with local bakeries, and plans for expansion and collaboration with a coffee roaster. The conversation covers the challenges of outdoor events, business flexibility, overcoming overwhelm, soc...
The future of coffee isn’t about size or scale — it’s about culture, community, and authenticity. Local coffee shops are redefining what loyalty means in an era where experience outshines convenience. If you're tired of cookie-cutter chains and want to understand how small shops and creators are shaping the next coffee revolution, this episode is your must-listen.In a world dominated by efficiency and endless options, local coffee ...
summary
In this engaging conversation, Traci Page, the owner of Karma Coffee, shares her unique journey from being a personal trainer to running a successful coffee shop. She discusses the challenges and triumphs of navigating the coffee industry, especially during the pandemic, and emphasizes the importance of community support and social media in growing her business. Traci also delves into the significance of Karma Coffee's name...
The podcast delves into the challenges and strategies for creating engaging coffee content, emphasizing the importance of storytelling, education, and building brand trust. It explores the transition from content to brand, sustainable growth, leveraging coffee shops for content, and the long-term approach to content creation.
Takeaways
- Storytelling over visuals
- Educating builds authority
Building a Coffee Brand: Unay's Journey from Coffee Lover to Swamp Water Roasting Owner
In this episode of Behind the Roast Podcast, host Joseph is joined by Unai from Swamp Water Roasting to discuss the intricacies of building and running a successful coffee brand. Unay shares his personal journey from being a lifelong coffee enthusiast from Venezuela to owning a micro-roasting business in the US. The conversation covers...
Exploring the World of Coffee with Alejo: The Coffee Nerds Journey
In this episode of the Behind the Roast Podcast, host Joseph welcomes Alejo, the content creator behind 'The Coffee Nerds,' who shares his passion for specialty coffee. Alejo discusses his 102-day daily coffee challenge, his expertise with the V60 brewing method, and his love for African coffees, particularly those from Ethiopia. He also delves into his...
Welcome to the second episode of Behind the Roasts.
In this introductory episode, host Joseph AKA The Daily Brew Review shares the purpose behind the podcast and why these conversations matter. Behind the Roasts was created to highlight the real stories behind local coffee shops — the people, the passion, and the journeys that often go unseen behind the counter.
This podcast goes beyond the cup to explore what it truly ...
In this episode of Behind the Roast, we sit down with Nicole, the owner of Boutique Coffee Made Simple in Clifton Park, NY, to discuss her inspiring journey from owning a cleaning company to building a thriving boutique coffee shop rooted in creativity and community.
What began with a small espresso machine and a simple idea quickly evolved into a boutique storefront — and eventually into the full coffee shop experienc...
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