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April 16, 2025 11 mins

Sam O’Reilly is the founder and director of Ascent Media—a Melbourne-based production company that's done everything from underwater shoots and drone work to filming research and renewables projects across Australia. Sam has been in the media game for over 20 years, starting out at Channel 31 and going on to build a business that’s all about telling powerful stories through clean, smart visuals. In this episode, we find out how the industry has changed, how to break down complex ideas on screen, and what it takes to run a production company in today’s fast-moving media landscape.

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