Today we get to learn from an expert in the industry of the ever changing world of influencer marketing...whether you are a content creator, considering applying to LTK, brand founder, or a consumer, this episode is for everyone. Reesa Lake is an industry veteran & pioneer in the social media space. Recognizing the early shift from media's traditional celebrity placements to partnering with bloggers (now called influencers), Reesa has a deep understanding of the dynamics of influencer marketing.
Reesa and I held similar positions in the fashion industry in the early 2000's and if you remember those days in the media (aka magazines whose covers were celebrities, models, musicians), you will appreciate how quickly the landscape has changed....it's a whole new world. This is the digital world of marketing and Reesa provides insightful and thoughtful strategies about building community, creator authenticity, forming brand partnerships, Do's & Don'ts of content creation and how to be a smarter shopper. I really think everyone can benefit from our conversation.
What I love about this business (you can do a quick google search to read about all the impressive numbers) and what is most impressive to me is the fact that it has revolutionized the way women (specifically Moms) can earn money. Reesa discusses the life changing impact that LTK has had on many of their millionaire creators.
In this episode:
-Rise of LTK
-Evolution of digital marketing
-LTK Creators: Applying, Growth Strategies, Maximizing Earnings & Engagment
-Building Trust & Navigating Brand Partnerships
-Engagment & Community Management
-LTK Success stories and what it takes to earn $$$
-Future of Affiliate Marketing
-Balancing Career & Motherhood
-The Importance of Kindness & Relationships
Enjoy xx
@noelleettoi
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