This week we dive deep into the world of onchain entrepreneurship with Chinmay, a serial builder and the creator behind Percs and Basket. Chinmay opens up about his journey from open source developer to startup founder, sharing the highs and lows—from landing big-name clients like Budweiser and Playboy, to weathering bear markets and pivoting products when the time is right.
We explore Chinmay’s latest venture, Basket—a permissionless tool that lets users create and share baskets of tokens, making it easier than ever for others to copy trade and diversify into meme coins and more. Chinmay sheds light on the challenges of finding product-market fit, the importance of timing in crypto, and the lessons he’s learned about building fast, listening to users, and navigating regulatory ambiguity.
Together, we unpack deeper questions about what really belongs on the blockchain, ownership versus speculation, and how the future of onchain social apps might look—plus, some candid reflections on community, experimentation, and even favorite snacks. Whether you’re an avid builder, a memecoin degen, or just curious about how the best crypto products are made behind the scenes, this is an episode you won’t want to miss.
00:00 From Developer to Startup Builder
05:55 Adapting to the Bear Market
14:33 Uber Earnings-Based Micro Loans
17:23 Newsletter Credibility and Opt-In Strategy
23:25 "Meme Coin Investment Strategy"
32:43 Avoiding Over-Preparedness Mistakes
38:03 Enhancing User Purchase Urgency
42:30 "On-Chain Discoverability Challenges"
44:58 Banker App's Platform Strategy
53:19 Token Ownership Visualization Update
59:00 "Web3 Empowers Beyond Web2 Limits"
01:03:36 "Special Treat's Powerful Impact"
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