Ado on Japan's vocaloid culture, being anonymous and performing in a cage.

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September 4, 2025 • 24 mins

Japanese singer Ado might not be a household name in the United States and other Western countries, but the 22-year-old has enough fans to play arenas across Europe, the U.S. and Latin America. Billboard spoke with Ado (through an interpreter) to find out about her beginnings as fan of vocaloid music, how she developed her amazing voice and what she saw when performing inside a back-lit, cube-shaped cage on her recent Hibana world tour. Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ado on Japan's vocaloid culture, being anonymous and performing in a cage.