Behind the Toolbelt
Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming professional and personal challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders looking to grow, and make an impact.
Episodes
We dig into how to build momentum when the market feels soft, why your internal economy matters more than headlines, and the simple daily actions that turn trust into referrals and referrals into pipeline. We share a clear seven-day sprint, a weekly audit habit, and the brand moves that make growth repeatable.
• charity golf updates and funds raised for treatment access
• creating spaces for uncomfortable...
We unpack the season when the right message finally lands, how vulnerability, accountability, and early adopters turn good intentions into real change. Along the way, a roadside breakdown becomes a masterclass in composure, gratitude, and leading when it’s hard.
• timing and teachability shaping real growth
• courage and vulnerability as daily practice
• hard conversations and accountable culture
...
We sit down with Stephen Spence of Project Map It to unpack how visual proof and clean integrations help contractors win trust, then open up about addiction, mental health, and why Swing Fore Recovery sends people in the trades to treatment. Purpose, partnerships, and practical steps turn a tool into a lifeline.
• origins of Project Map It and Stephen’s career shift
• interactive maps, photos and review c...
We celebrate a major milestone—300 episodes of Behind the Tool Belt—and reflect on the journey from our basement beginnings to building a community that spans across the country.
• The podcast started as a way to promote charity events and share insights about roofing, but evolved into a platform for personal development and leadership
• Consistency has been the key to success—showing up week after week r...
We explore the 90-10 rule of leadership and why focusing on what's going right instead of fixating on problems transforms both results and team energy.
• Running towards problems instead of avoiding them—the obstacle is the way
• How our perspective and focus determine the energy of our company and team
• Creating a standard of excellence by making good things even better
• True leadership is...
Ty Cobb-Backer reflects on the importance of authentic leadership culture and how TC Backer Construction has developed over 17 years by making hard choices that align with core values. After extensive self-reflection, Ty shares the three pillars that have guided the company's success: Purpose, Ownership, and Organizational Health.
• Moving employees from 1099 contractors to W-2 status set the foundation ...
Ty Cobb Backer plunges into the essence of true leadership, emphasizing that your leadership quality directly reflects what you tolerate and how consistently you embody your principles. Personal growth and self-mastery must precede any attempt to lead others effectively.
• Leadership begins with self-awareness and personal development
• Your true character emerges in how you respond to challenges, not the...
Dashaun Bryant, sales powerhouse and roofing industry influencer, returns to the podcast to share wisdom on developing a winner's mindset and finding fulfillment in success.
• Winners Win philosophy - understanding the formula for winning and consistently applying it
• The BFF framework - Beliefs, Focus, and Freedom
• Winners know they're going to win, they just don't know when
• Re...
Ty shares his leadership journey and the core principles behind building a successful business with strong company culture, highlighting the importance of vision, energy, and servant leadership.
• Leadership is about servantship, not exercising power over others
• Your team reflects your energy as a CEO (Chief Energy Officer), you set the tone
• Leading with fear and anger never builds lasting success...
Energy is the most powerful currency a leader possesses, with the ability to transform organizations and build movements that change lives. Ty Cobb-Backer revisits the profound impact of John Gordon's "The Energy Bus" and breaks down the 10 rules that have shaped his leadership philosophy and earned him the title of "Chief Energy Officer."
• You're the driver of your bus. Take ow...
Tim Brown shares his journey of writing "How to Become a Hometown Hero" and reveals strategies for building legendary status in your local community through marketing, leadership, and service. The conversation explores deep insights about creating impact while scaling a business effectively.
• Creating a book that captures marketing wisdom while transitioning to an executive leadership role
• Ma...
Elijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry.
• Creating a company focused on culture first, prioritizing both customers and employees
• Building a local brand that gives back to the community and provides real value
• Training sales reps ...
In a world saturated with roofing conferences offering the same speakers and recycled content, the Limitless Roofing Summit stands apart as a refreshing alternative. This owner-only gathering isn't just another event—it's a carefully crafted experience designed to foster authentic connections that transform businesses and lives.
Dylan McCabe and Jenna Lawson, the driving forces behind Limitless Roof...
The AI revolution is transforming how businesses operate, with John Stauffer, Director of Marketing for TC Backer Construction sharing how artificial intelligence now powers everything from jingle creation to strategic marketing and content development.
• John describes creating a complete song for a steakhouse in just 2.5 minutes versus the months it previously took
• AI tools like Gamma can generate pro...
Ty explores the delicate balance of knowing when to lead and when to follow, sharing personal experiences of leadership failures and successes while outlining his 12 attributes of great leadership.
• Self-awareness starts with humility and understanding why you want to lead
• No leader has all the answers, and the sooner we acknowledge this, the easier leadership becomes
• "Rock paper rank" ...
Leadership isn't just about managing people—it's the foundation that builds extraordinary brands. In this candid exploration of business growth, Ty Cobb-Backer reveals how leadership philosophies directly impact brand development and market presence.
At its core, effective leadership requires mastering self-management before attempting to guide others. Leaders must inspire trust, cast clear vision, ...
The roof over your home protects everything you value, your family, possessions, and the structural integrity of your biggest investment. Yet most homeowners don't think about their roof until water starts dripping from the ceiling. By then, damage has already begun.
In this value-packed episode, Ty Cobb-Backer reveals his proven seven-part framework for effective roofing communication that helps contrac...
"Men and women lie, numbers don't." These words from sales expert Shai perfectly capture his data-driven approach to transforming the home services industry. After 16 years mastering the art of in-home sales, Shai has helped over 1,000 sales representatives close more than $300 million in deals and built his own company from zero to $20 million in just 18 months.
What separates Shai's appr...
Behind the Tool Belt returns to its roots with an inside look at leadership development and relationship building through a conversation with TC Backer sales leader Ben Catlin.
• Ben shares his journey from Michigan to Pennsylvania, including his early influences in music and sports
• Family connections played a key role in shaping Ben's character and work ethic
• Breaking into sales happened gra...
Life is too short to waste time with regret, shame, and guilt that keep us from taking action. The difference between a winner's and loser's mentality lies in taking responsibility versus making excuses for why things can't be done.
• Winners understand that goals sometimes require intense dedication and hard work
• Living in the past and making excuses like being too old or having no time ...
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