Behind the Toolbelt
Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming professional and personal challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders looking to grow, and make an impact.
Episodes
What if your pipeline never had to run dry? We break down a practical, human approach to growth that outlasts algorithms and ad fatigue: show up in your community, give first without keeping score, and make people feel understood at every step. From trunk-or-treats that spark thousands of touchpoints to a 45-minute conversation that turned a routine check drop into a lifelong promoter, we map how authentic connection ...
A city street, 27 roaring fryers, and a mountain of sides turned a gray morning into a bright, communal feast. We fired up the sixth annual 21 Turkey Salute with 122 birds, a volunteer army, and partners who transformed a church kitchen into a production line. What began during a season of distance has grown into a tradition that feeds bodies, lifts spirits, and re-centers our team around service.
We walk you...
We unpack how real relationships beat random outreach, why brand congruency matters more than louder ads, and how trades can cut through noise with human, focused marketing. We get tactical on AI, after-hours lead capture, cost-per-lead math, seasonality, and planning the next 12 months.
• returning to local roots and community-led networking
• quality over quantity conversations, booking next steps live<...
We share how a scrappy idea during COVID grew into the 21 Turkey Salute, a community feast that now doubles as our public stress test and private operating system. Service created trust, trust shaped culture, and culture sharpened execution across our jobs.
• origin of the 21 Turkey Salute and early hurdles
• turning a record attempt into a yearly tradition
• how service forged trust and brand equity<...
We reflect on six seasons of consistent creation, why vulnerability beats polish, and how real accountability changes behavior. The talk moves from viral mistakes to practical resets, from empathy as a learned skill to redemption earned over years.
• consistency as a trust contract with listeners
• authenticity over optics in personal brand
• the two‑minute reset for breath, movement, posture
• in...
We crack open how inputs shape outputs, how to quiet the loud inner critic, and how to swap victim thinking for real ownership with simple, repeatable drills. Practical stories, crew‑ready scripts, and a five‑minute morning stack make the shift doable today.
• inputs across reading, watching, listening, and circle audits
• five guided questions for an input audit
• five‑minute morning input stack to t...
We trace a full season’s lessons:How personal growth sets the ceiling, how training builds culture, and how brand is earned through service, while recapping community wins like Swing Fore Recovery and trunk-or-treat that make trust tangible. Leadership shows up as responsibility, clarity, and consistency, with a challenge to mentor the next person and share one honest story this week.
• network as real net wo...
We dig into how to build momentum when the market feels soft, why your internal economy matters more than headlines, and the simple daily actions that turn trust into referrals and referrals into pipeline. We share a clear seven-day sprint, a weekly audit habit, and the brand moves that make growth repeatable.
• charity golf updates and funds raised for treatment access
• creating spaces for uncomfortable...
We unpack the season when the right message finally lands, how vulnerability, accountability, and early adopters turn good intentions into real change. Along the way, a roadside breakdown becomes a masterclass in composure, gratitude, and leading when it’s hard.
• timing and teachability shaping real growth
• courage and vulnerability as daily practice
• hard conversations and accountable culture
...
We sit down with Stephen Spence of Project Map It to unpack how visual proof and clean integrations help contractors win trust, then open up about addiction, mental health, and why Swing Fore Recovery sends people in the trades to treatment. Purpose, partnerships, and practical steps turn a tool into a lifeline.
• origins of Project Map It and Stephen’s career shift
• interactive maps, photos and review c...
We celebrate a major milestone—300 episodes of Behind the Tool Belt—and reflect on the journey from our basement beginnings to building a community that spans across the country.
• The podcast started as a way to promote charity events and share insights about roofing, but evolved into a platform for personal development and leadership
• Consistency has been the key to success—showing up week after week r...
We explore the 90-10 rule of leadership and why focusing on what's going right instead of fixating on problems transforms both results and team energy.
• Running towards problems instead of avoiding them—the obstacle is the way
• How our perspective and focus determine the energy of our company and team
• Creating a standard of excellence by making good things even better
• True leadership is...
Ty Cobb-Backer reflects on the importance of authentic leadership culture and how TC Backer Construction has developed over 17 years by making hard choices that align with core values. After extensive self-reflection, Ty shares the three pillars that have guided the company's success: Purpose, Ownership, and Organizational Health.
• Moving employees from 1099 contractors to W-2 status set the foundation ...
Ty Cobb Backer plunges into the essence of true leadership, emphasizing that your leadership quality directly reflects what you tolerate and how consistently you embody your principles. Personal growth and self-mastery must precede any attempt to lead others effectively.
• Leadership begins with self-awareness and personal development
• Your true character emerges in how you respond to challenges, not the...
Dashaun Bryant, sales powerhouse and roofing industry influencer, returns to the podcast to share wisdom on developing a winner's mindset and finding fulfillment in success.
• Winners Win philosophy - understanding the formula for winning and consistently applying it
• The BFF framework - Beliefs, Focus, and Freedom
• Winners know they're going to win, they just don't know when
• Re...
Ty shares his leadership journey and the core principles behind building a successful business with strong company culture, highlighting the importance of vision, energy, and servant leadership.
• Leadership is about servantship, not exercising power over others
• Your team reflects your energy as a CEO (Chief Energy Officer), you set the tone
• Leading with fear and anger never builds lasting success...
Energy is the most powerful currency a leader possesses, with the ability to transform organizations and build movements that change lives. Ty Cobb-Backer revisits the profound impact of John Gordon's "The Energy Bus" and breaks down the 10 rules that have shaped his leadership philosophy and earned him the title of "Chief Energy Officer."
• You're the driver of your bus. Take ow...
Tim Brown shares his journey of writing "How to Become a Hometown Hero" and reveals strategies for building legendary status in your local community through marketing, leadership, and service. The conversation explores deep insights about creating impact while scaling a business effectively.
• Creating a book that captures marketing wisdom while transitioning to an executive leadership role
• Ma...
Elijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry.
• Creating a company focused on culture first, prioritizing both customers and employees
• Building a local brand that gives back to the community and provides real value
• Training sales reps ...
In a world saturated with roofing conferences offering the same speakers and recycled content, the Limitless Roofing Summit stands apart as a refreshing alternative. This owner-only gathering isn't just another event—it's a carefully crafted experience designed to foster authentic connections that transform businesses and lives.
Dylan McCabe and Jenna Lawson, the driving forces behind Limitless Roof...
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