Behind The Veil Podcast - The Real Weddings Study from The Knot
This week we welcome Tom Chelednik - The Associate Director of Vendor Engagement of North America to talk about the recently released "Real Weddings Study" from The Knot.
In The Knot 2025 Real Weddings Study, we discover how couples are bringing this exciting day to life through the entire planning process.
The wedding report includes insights from nearly 17,000 US couples who got married in 2024 as well as data from couples getting married in 2025 to help you understand how to plan a wedding. For the first time, it also includes user behavior trends from The Knot Vendor Marketplace, The Knot Registry and The Knot Invitations.
And we are going to talk about all of it!
Tom Chelednik is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals.
Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022
Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard
Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci
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