Behind The Veil: The Knot Real Weddings Study and Budgeting
The Knot and Wedding Wire are the main sources that couples use for finding and booking vendors. it is also where many of them go to get their information. Find out where they get their numbers and more!
Our guest: Tom Chelednik, North America Director of Vendor Engagement, The Knot Worldwide
Tom Chelednik, North America Director of Vendor Engagement, The Knot Worldwide
Tom Chelednik has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement.
He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professionals book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals.
Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue.
During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results.
Tom rejoined The Knot Worldwide in the summer of 2022 and is now The Director of Vendor Engagement. When he's not traveling around the country, Tom spends time with his family, which now includes three grandchildren.
Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard
Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci
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