Copywriter & Creative Director Thomas Kemeny

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ABOUT THIS EPISODE

Thomas Kemeny shares his journey from agency copywriter to successful freelancer, highlighting how he transitioned only after establishing a strong reputation in the advertising industry. After working long stints at agencies, Thomas didn’t want to climb the career ladder and become a manager. He wanted to be doing the creative graft.

Working alongside an art director partner, Thomas discusses how they maintain separate businesses while frequently collaborating. He explains the benefits of working with both agencies and direct clients, noting how each environment offers different learning opportunities and approaches to creative problem-solving.

With freedom in his schedule, Thomas had time to finish his copywriting book ‘Junior’. Published in 2019, not only was it a hit in the advertising industry, but it got picked up in the start-up world. An unexpected promotional tool, it lead to speaking opportunities at companies like Spotify and events like Cannes Lions.

The episode delves into the realities of freelance life, including managing work-life balance while working from home with a young child, avoiding social media, handling business aspects like contract negotiations, and staying positive during industry downturns.

Thomas emphasises the importance of showing the work you want to do rather than what you think clients want to see. He recognises that freelancing is often being in the moment rather than looking long-term. So for now, spend this moment listening to Thomas’ freelancing story.

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