EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDE
Record high quality video & audio with Riverside.
See how recording, live streaming and repurposing your content with Riverside can help your freelancer business.
It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan.
Head to: beingfreelance.com/riverside
-----------
In this episode, Steve Folland interviews Helen Ridley, a freelance illustrator who has carved a unique niche in live event illustration.
Helen shares her inspiring journey from studying fashion design to working in retail for over a decade and finally making the leap to full-time freelance illustration during the 2020 lockdown.
She discusses the challenges and rewards of building her business, the importance of pitching and persistence once you have a contact, and her success with live portraits at events, including a notable partnership with John Lewis.
Helen’s not just pursuing her passion. She’s focussed her freelancing on what’s actually profitable.
Helen also delves into her collaborative creative workshops and retreats, strategies for email marketing and PR for freelancers, and the value of community and networking in the freelance world.
00:35 Steve Folland's Introduction and Riverside Sponsorship
01:21 Helen's Journey to Freelancing
04:15 Transition to Live Illustration
09:07 Success with John Lewis and Pet Portraits
17:14 The 100 Rejections Challenge
20:58 Collaborating on Creative Workshops
25:49 Unexpected Bookings from Podcasts and Events
26:46 The Power of Email Marketing
28:10 Balancing Marketing and Live Events
32:09 The Role of a Part-Time Job
33:49 Promoting Yourself and Winning Awards
41:54 Fun Facts: Two Truths and a Lie Game
48:48 Advice for Aspiring Freelancers
JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
NEW TO FREELANCING? THERE'S A COURSE FOR YOU!
The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop
Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com