September 17, 2025 • 27 mins
Discovering your authentic style isn't just about looking good—it's about reconnecting with your natural beauty and finding confidence that radiates from within. In this enlightening conversation, Christine Reed welcomes Shelli Holechek, owner of House of Colour in Johnson City and Bristol, who reveals how color analysis is transforming lives across East Tennessee.
Shelli shares her fascinating journey from 24 years in education to becoming an image consultant who has served over 600 clients since opening in May 2023. As a Midwest transplant who fell in love with East Tennessee's beauty and people, she brings a fresh perspective to personal styling that goes far beyond fashion trends.
What makes House of Colour unique is their holistic approach. Color analysis begins by examining your natural features in pure daylight, identifying the palette that perfectly harmonizes with your God-given coloring. But Shelli doesn't stop there—she addresses makeup (using European standards that ban 1,300 harmful ingredients compared to just 11 in the US), jewelry metals that complement your undertones, and a style analysis that considers both body architecture and personality.
The transformative power of this work extends beyond aesthetics. "There are people who have gone through life changes," Shelli explains, "and somehow their confidence has been taken from them." By reconnecting clients with their natural beauty, she helps them reclaim their self-assurance. The ultimate goal? When you're dressed as your authentic self, you can stop focusing on your appearance and start serving others.
Whether you're preparing for professional headshots, transitioning between life phases, or simply seeking to build a more intentional wardrobe, Shelli's approach offers tools—not rules—for presenting your best self to the world. Follow House of Colour Johnson City, Bristol on Instagram and Facebook @houseofcolourjohnsonctybristol to see client transformations and learn about upcoming events that could change how you see yourself forever.
To help you to navigate the home buying and mortgage process, Jonathan & Steve are currently licensed in Tennessee, Florida, Georgia, South Carolina, and Virginia, contact us today at 423-491-5405 or visit www.jonathanandsteve.com.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:19):
Thank you.
One of the most beautifulplaces in the country to live,
tons of great things to do andawesome local businesses.
And on this show you'll findout why people are dying to move
to Northeast Tennessee.
And on the way we'll havediscussions about mortgages and
we'll interview people in thereal estate industry.
It's what we do.
(00:40):
This is Benchmark Happenings,brought to you by Benchmark Home
Loans and now your host,Christine Reed.
Speaker 2 (00:51):
Well, welcome back everybody to another episode of
Benchmark Happenings.
And you know, every two weekswe always put out a new show and
have a star, and so today thestar of our show is Shelli
Holechek from House of Colour.
So welcome, Shelli.
Speaker 3 (01:09):
Welcome.
Thank you, happy to be here.
Speaker 2 (01:13):
Oh, it is great to have you here and House of
Colour.
We're going to talk all aboutthat business and how you got
here and I will have to say youlook absolutely beautiful today.
Speaker 3 (01:24):
Thank you, so do you Christine.
Speaker 2 (01:26):
Oh well, thank you, thank you.
So, Shelli, tell us a littlebit about House of Colour.
What is it that you'reproviding to your families and
clients that come to see you?
What are they looking for?
And then we'll talk a littlebit about your background too,
because it's very interesting.
Speaker 3 (01:46):
Thank you.
So House of Colour is a40-year-old company based out of
the UK.
Speaker 2 (01:51):
Wow.
Speaker 3 (01:52):
Yes, and we made our way to the US about 10 years ago
.
House of Colour is a franchiseopportunity and I am an image
consultant, so that is my title.
Colour analysis is currentlyhaving its moment again, like it
(02:13):
did back in the 80s.
I remember, yes.
So right now most of my time isspent doing color analysis, but
I always tell my clients I amnot just a color analyst, my
real title is image consultant.
So anything regarding elevatingyour image.
So I do style analysis, coloranalysis, I teach people about
(02:39):
what their best jewelry optionsare, what their best hair colors
are, I do personal shopping, Ido wardrobe edits, so anything
just related to elevating yourimage.
Speaker 2 (02:52):
Wow, that is phenomenal and I would say that.
So how has when you opened upthis franchise, Shelli, when did
you open it and what has yourbusiness been like?
Speaker 3 (03:06):
Okay, so I went to training.
House of Colour provides robusttraining for their stylists, so
I went to color training out ofstate and I did that in April
of 23.
Speaker 1 (03:21):
And in.
Speaker 3 (03:21):
May of 23,.
I opened my doors and I haveworked with well over 600
clients since that time.
Yes, and remind me again therest of your question, Christine
.
Speaker 2 (03:33):
Yeah, so so over 600 clients, I mean.
And you moved to Johnson City,yes, so we are so glad to have
you in beautiful East Tennessee,Shelli.
And so where did you move fromoriginally?
Speaker 3 (03:48):
Okay, so we were in Omaha, Nebraska for 20 years.
Well, my husband and I are bothMidwest born and raised, so he
was raised in Nebraska and I'm aKansas City girl.
So we met in college.
We had our children in KansasCity and then we a Kansas City
girl.
So we met in college.
We had our children in KansasCity and then we moved to his
(04:09):
home and we were in Nebraska for20 years.
So during COVID my husband lefthis job and we decided we
wanted to move south, but westill wanted four seasons.
Speaker 2 (04:21):
Yes.
Speaker 3 (04:22):
And he hired a recruiting company and several
opportunities began presentingin.
Speaker 1 (04:29):
East.
Speaker 3 (04:29):
Tennessee.
So we came to Bristol and wespent a long weekend and he was
interviewing and the company hewas interviewing with wanted to
interview me as well and we fellin love with the area, we fell
in love with the people and thetopography and just the beauty.
And so here we are, four yearslater.
Speaker 2 (04:51):
Well, that's wonderful and you know, I hear
this story so many times frompeople, Shelli, that move from
all over the country because,just like in our intro for the
podcast, people are dying tomove to East Tennessee.
It's true, I mean, it truly isa beautiful place.
Because, just like in our introfor the podcast, people are
dying to move to East Tennessee.
It's true, I mean, it truly isa beautiful place, the Four
(05:14):
Seasons.
You mentioned the people.
You know, my husband and I wereboth born and raised here in
East Tennessee, so we're blessedand we've known that for a long
time and we love the area andso we're glad to have you.
And you know, I just think it'skind of cool that you ventured
out and started a business.
So I see and hear that ShelliHolechek is an entrepreneur as
(05:35):
well, and really pushingyourself outside the mold and
kind of recreating yourselfagain.
Speaker 3 (05:50):
Yes, so tell us a little bit about your background
, Shelli, before you became animage consultant.
Okay, so I am a teacher byeducation.
I have two undergraduatedegrees in education and then I
have a master's degree ineducation as well education and
then I have a master's degree ineducation as well Wow Okay.
And I taught school in thepublic school system for 16
(06:15):
years, and then I went backlater and taught in the
Christian school setting foreight years.
Okay, during that entire timethat I was a teacher.
I will tell you because peopleask well, how did you go from
being a teacher to being animage consultant?
So, as a teacher, I will saythat all of the other teachers
always ended up in my classroomin the morning asking about
(06:36):
their outfits, asking if I wouldgo shopping with them.
My principal would always stopme on the way into school and
say, hey, where did you get thatoutfit?
You need to take me shopping.
So I feel like this issomething that's been there all
along.
But I just also love teachingand the beauty of this is now
(06:59):
I'm still using my teaching butI'm using it in a new manner and
just teaching women and men howto elevate their look.
Speaker 2 (07:09):
That's wonderful and you know I always think teachers
.
My husband always says teachersmake the best realtors.
I've heard that too and theyreally do and I just love having
that teaching background andhow that sort of you know you've
just kind of segway into this,really working with people and
(07:31):
helping them to elevate theirpersonal style and we were
talking earlier, Shelly, and Ithink kind of you know the heart
and soul of your business andwhat you're doing.
Can you kind of tell us some ofyour passion in this and maybe
some clients that you've workedwith and done a color analysis
or something and just some ofthose outcomes for people that
(07:54):
have come to you?
Speaker 3 (07:56):
Yes.
So I think when I started this,I just thought it was going to
be fun to help people, you know,find their best outfits and
find their personal style andelevate their image.
But what I've seen over seeing600 clients- is that it's?
So much more than that.
(08:16):
I mean truly.
There are people who have gonethrough life changes Maybe it's
their health, Maybe it'srelationship issues, and somehow
their confidence has been takenfrom them, and so I feel like
just this little change wheresomeone is focusing a little
(08:38):
more, I call it.
It's another version ofself--care so they're tapping
back into their own naturalbeauty, the way God made them,
and I mean he made all of usbeautiful, and so I think
sometimes, when life getsdifficult, people forget that
and so this is just a reminderthat each of us is fearfully and
(09:01):
wonderfully made and that we'regoing to go back to that
natural beauty that you have inyou and that it's been there all
along, and sometimes you justneed a little extra help tapping
back into it.
Speaker 2 (09:14):
That's why we need each other.
Speaker 3 (09:15):
That's exactly right.
Speaker 2 (09:16):
That's why Christianity is not a lone
ranger.
We need people.
We were created forrelationship, we're created for
community and I think I saidthis on one of my last podcasts,
shelly, it's like and I lovehow you brought out our natural
beauty, because we are fearfullyand wonderfully made.
Each of us has our own uniqueDNA that God created and
(09:37):
designed.
You know we all have a purpose,unique purpose to glorify God.
But he's given us these uniquetalents and abilities not only
to serve others and you found alot of joy in doing that but
also to glorify God as well.
Speaker 3 (09:54):
That's right.
Speaker 2 (09:56):
That's right.
Speaker 3 (09:56):
So one of the things before I start a color analysis,
I always step well, coloranalysis has to be done in just
natural light, so we don't useany artificial lighting.
Speaker 2 (10:06):
So, not like in here, right.
Speaker 3 (10:08):
That's right.
So there have to be windowswith natural light just pouring
in.
So my clients are sitting infront of a window with natural
light pouring in and I stand infront of them and I.
The first thing I do is lookinto their eyes because I want
to see their eye color and howGod made them, naturally,
(10:29):
because he's the best artist ofall.
He is.
So, one of the things that Inotice is no person, even if
they have blue eyes, say, I see10 people in a row with blue
eyes.
No one's blue eyes are the samecolor as someone else's blue
eyes.
Isn't that interesting?
Yes, a row with blue eyes.
No one's blue eyes are the samecolor as someone else's blue
eyes.
Isn't that interesting?
Yes, and then the littlepatterns inside our eyes,
(10:53):
different on every single personthat comes in.
So color analysis is takingwhat God gave you, how he made
you, and then matching thecolors that you put on your body
with the canvas that's alreadythere.
And it's a game changer.
It sounds like I'm beingdramatic when I say it's a game
changer, but it's a game changer.
Speaker 2 (11:13):
Well, and you've actually had clients that cry
because after they go throughthis process, they feel
beautiful again.
Speaker 3 (11:22):
Yeah, absolutely.
So it helps us.
Like I said before, it helps ustap into the beauty that's been
there all along, but for somereason maybe we've been hiding
it.
Speaker 2 (11:32):
So now and you're doing color analysis for
individuals, yes, um, do youalso provide, uh, uh I think you
had mentioned makeup, becausewe know makeup is such a huge
part of you know, we can reallyaccentuate our beauty through
makeup.
Yes, and also talk about makeupand then talk about metals,
(11:54):
jewelry.
Speaker 3 (11:54):
Okay, so in a color analysis it's at least a
two-hour appointment, but first,like I said, we get back to the
natural beauty.
So we pull your hair back, sothat if there's any you know
artificial coloring in our hair,we're not paying attention to
that, we're paying attention tothe natural colors.
Speaker 2 (12:12):
Oh, you'd have to pull my hair back, pardon.
Look at my roots to see mynatural color, me too.
Speaker 3 (12:21):
But yes, once we find what we call your season, which
is the color palette thatmatches best and harmonizes best
with your natural beauty, thenwe talk about makeup and our
house of color makeup isformulated in Europe, so we
follow these European standardswhere they ban over 1300
ingredients that are harmful inthe makeup.
(12:43):
In the US we ban 11 ingredients, so 1300 versus 11.
Speaker 2 (12:51):
You know what, shelly ?
It's the same as the foodsupply.
Speaker 3 (12:54):
Yes.
Speaker 2 (12:54):
The same as the food supply and hopefully there's the
Maha movement and Kennedy isgoing to make and Dr Oz make a
lot of changes in our health, ofour food.
But it's amazing the horribleadditives and preservatives that
are put in our food supply.
The dyes, yes.
And then it's the same asmakeup what you just mentioned.
(13:16):
So they ban 1,300.
And how many here?
Speaker 3 (13:19):
in the US 11.
Not 1,100, just 11.
Speaker 2 (13:22):
11.
And so your makeup comes fromEurope.
Speaker 3 (13:25):
Well, actually, because we are a European-based
company, but we've been here inthe US.
We do make it here in the US.
But we follow the Europeanstandards because we're a
European company originally, soI love that it's made in the US
but, we follow those Europeanstandards.
Speaker 2 (13:45):
Nice.
Speaker 3 (13:46):
Because our skin is the largest organ in our body,
so what we're putting on ourskin matters as much as what
we're eating.
Speaker 2 (13:53):
And it's being absorbed.
Speaker 3 (13:54):
Yes, so the makeup.
Then once we know your season,then we match the makeup to your
specific season.
So when a person knows whatmakeup colors, they're supposed
to wear it's the best life hackever, because you never have to
go to Sephora or Ulta and guessand waste money, because you
(14:16):
know that everything that youchoose is already going to
harmonize with your naturalcoloring.
Speaker 2 (14:22):
That is awesome, and so tell us about metals.
So jewelry I love jewelry and Iknow you love jewelry too.
I'm admiring your silver JulieVoss necklace.
I have that in gold.
Speaker 3 (14:35):
Yes, I love this piece.
It's a statement piece, it isfor sure, and this is from our
favorite little boutique in town, aslan Hope as well, who keeps
all of my clients lookingbeautiful in their clothing, and
me as well, and I know I've hadAslyn and Carlina on several
(14:57):
times.
Speaker 2 (14:58):
And you know, aslyn, hope it's always.
Hope never goes out of style,that's true.
Speaker 3 (15:03):
That's so true, so okay.
So once we know whether aperson is warm or cool in their
undertones, then I can instructthem on which metals are going
to most harmonize with theirnatural undertones.
So people that are cool andblue based in their undertones
look more rich and expensive insilver metals.
And people that are warm andyellow, based in their
(15:26):
undertones, look more rich andexpensive in gold metals, yes,
and so even certain clothingcolors are going to harmonize
better with silver metals, whilecertain other clothing colors
will harmonize better with goldmetals.
So I have had people nervous tocome see me because they're
afraid because all of theirdiamonds are set in white gold
(15:50):
or in yellow gold and they don'twant to be told that it's wrong
.
So I always tell my clientsit's tools, not rules.
These are just tools movingforward, and if your heirloom
quality pieces are in gold andyou are told that silver is your
best metal, we're just going tomix some silver in moving
forward.
Speaker 2 (16:10):
And when you buy costume pieces.
Speaker 3 (16:12):
You can buy them in your best metal.
Speaker 2 (16:15):
Absolutely so I love how that's not a hard and fast
rule.
That's true Because, you know,in engagement rings and wedding
bands they go through cycles.
So when I got married it wasplatinum, so you had to have
platinum.
You know, back in the day itused to be yellow gold, then it
was white gold, it was platinum,so you had to have platinum.
You know, back in the day itused to be yellow gold, then it
was white gold, then it wasplatinum.
And I believe, shelly, we'regoing full circle.
(16:38):
I think it's gold again.
Yes, I've been seeing more goldengagement rings.
So cool thing that you can mixmetals and I know there's a lot
of jewelry out now that have thesilver and gold mix.
And I know there's a lot ofjewelry out now that have the
silver and gold mix.
Speaker 3 (16:51):
These are just guidelines to help people curate
a closet that works and bringsjoy when they step in, and that
they're not wasting money onthings that they're not going to
wear.
Speaker 2 (17:11):
It really just helps you kind of streamline your
closet and build a wardrobe thatworks for you Absolutely, and a
wardrobe that's usable, mix andmatch, so that you're not going
with trends and then having allthese clothes in your closet
that oh, got to get rid of.
That Doesn't look good anymore.
So the other piece is let'stalk a little bit about fashion.
So it's putting together yourcolor, your beautiful makeup,
(17:32):
the right metals.
It's going to accentuate yournatural beauty.
So let's talk about fashion forwomen, because I think it's
there's so much out there, but alot of times, your body type,
your shape maybe.
However, there's certain stylesthat look better on you than
others, right?
Speaker 1 (17:53):
So how do you?
Speaker 2 (17:53):
coordinate that Shelly in with your image
consulting.
Speaker 3 (17:59):
Okay, so most people come to the studio first for a
color analysis and then most ofthose people come back for what
we call a style analysis or astyle session.
So House of Color is the onlystyling company in the world
that styles not only a woman'sbody architecture, but her
(18:19):
personality.
So, most style companies sayshe's an apple or she's a pear,
and then they dress that bodytype.
But we aren't just an apple ora pear, we have personalities.
I hope not.
Speaker 2 (18:33):
Apples and pears are a little bit boring, aren't they
, Shelli?
Speaker 3 (18:36):
Yes, so House of Colour does an in-depth
personality profile during ourstyle sessions, and we also talk
a lot about your lifestyle andwhat you do for a living and
you're a stay-at-home mom, or ifyou're an attorney, and an
attorney is obviously going todress different differently than
a stay-at-home mom.
(18:57):
In fact, I've recently styled awoman who was an attorney and
is now a stay-at-home mom and sothat's why she came to me was
she's like okay, I have allthese suits and pumps and you
know, designer bags.
and now I'm a stay-at-home mom,and so I need to figure out how
do I dress as a stay-at-home momwithout just wearing sweatpants
(19:19):
and a t-shirt.
So, House of Colour likes toconsider the whole person and
not just the person's bodyarchitecture.
Speaker 2 (19:30):
You know what?
I love that, what you said,Shelli, because I'm a nurse by
trade and we always treat people, even though I've been in sales
for I'm not going to say howlong it's been a long time,
though.
But I think that, looking atthe whole person as nurses, we
look holistically.
We look at your spiritualhealth, your emotional health,
(19:52):
your physical health, mind, bodyand soul, and I think what
you're doing at House of Colouris you're encompassing
everything.
Speaker 3 (19:59):
True, yes.
Speaker 2 (20:01):
That's a great way to put it, and people really, so
they come back.
So see Shelli for coloranalysis, right, and then you
might want to do style.
So do you have clothes therethat people try on or do they go
?
Speaker 3 (20:15):
do you go shopping with them or so in a style
appointment I ask my clients tobring five outfits or five
pieces from their current closetthat they love and then bring
five pieces from their closetthat are not working for them.
And then they try those thingson and we talk about why it's
working or why it isn't working,and then I helped them to see
(20:39):
how they can tweak it a littlebit or what they could change to
make it work better for them.
Speaker 2 (20:44):
Okay, so it's not just like oh, you got to get rid
of that.
You know it's kind of you'regoing to help people work with
what they have.
Speaker 3 (20:50):
Yes, definitely.
This is all about building asustainable wardrobe.
It's not about people having tostart all over.
It's just about moving forwardand making better choices.
Speaker 2 (21:03):
That is awesome and you know what would be great too
for a lot of your clients whoare professional.
I had a photographer on a whileback, Krista Goodwin, and she
does a lot of professionalheadshots.
She's done several for me,actually, and she does a lot of
beauty pageant things, but youknow women that come to see you.
(21:25):
That's a great place to startbefore you have your
professional headshot,absolutely.
Because, that's our callingcard in the business world.
Now, right, that's correct?
Speaker 3 (21:34):
Yes, so any sort of branding, family photos,
professional photos, weddings,any big life events like that.
Knowing your colors and yourstyle is key to getting those
things right and helping youshow up as your best self.
Because I always say, when aperson is in their correct color
(21:56):
and their correct style, it'slike a camera that just clicks
into focus when we don't quitehave it figured out yet.
There's just a little bit ofblurriness to it, and then once
someone figures out, well, theseare the colors that work best
for me and this is the stylethat honors my body and my
(22:19):
personality best then thatcamera just clicks into focus
and everything else falls intoplace and your confidence is
elevated.
Speaker 2 (22:27):
That's which is the most important thing, Absolutely
, and that you know when we haveto make an impression on
someone, we have 30 seconds.
Speaker 3 (22:36):
That's right.
We have to nail that 30 seconds.
We have to nail that 30 seconds.
Speaker 2 (22:41):
And you know, when we lack confidence, it's we all,
especially women.
We kind of God built in withinus that sixth sense.
Yes, so we, and that goes withanything that you're doing, you
know, is just have not notarrogance, it's not an arrogance
, it's just confidence in whoGod made you to be and
(23:02):
fulfilling that full identity ofof your DNA.
Speaker 3 (23:07):
Basically, One of my favorite quotes is by CS Lewis
and love him.
Yes, he says.
True humility is not thinkingless of yourself, it's thinking
of yourself less, and I alwaystell my clients in a style
appointment that when you aredressed as your true self, so
(23:29):
that what you're showing theworld on the outside matches
what's on the inside that's whenyou can stop thinking about
whether you're looking okay.
that's when you can stopthinking about whether you're
looking okay or you take thefocus off of yourself and you're
able to put it on other peopleand serve other people because
you're confident in how you feeland how you're presenting
(23:50):
yourself.
So, that's when we can stepinto serving other people.
Speaker 2 (23:54):
I love that.
That's beautiful, shelly, thankyou.
Thank you so much.
So tell us how we can get intouch with you, what social
media sites you're on, what'syour website phone number?
So what would you like to share?
So, cause I know there's peopleit's going to be listening.
Speaker 3 (24:10):
That's like oh man, I need that Okay.
I think the first thing wouldbe to go find my business page
on Instagram.
I'm consistently posting ourclients on there and telling
client journeys and sharing whatwe're doing and any upcoming
events.
So our Instagram handle isHouse of Colour Johnson City,
(24:32):
Bristol, and then Facebook isalso House of Colour Johnson
City, Bristol.
So those would be two placesthat you can follow along.
And then the website is justHouse of Colour and if you put
in your zip code, you're in EastTennessee.
It will pull up your closestHouse of Color consultant.
(24:52):
I also own House of ColourBristol and I have an associate
in that territory and her nameis Sarah Hall.
So her studio is in Bristol,Tennessee, okay.
And then I have another studioin Piney Flats and that
associate is Abigail Abram.
So the three of us are righthere in the Tri-Cities and we
would love to help everyone findtheir best color and their best
(25:13):
style.
That is wonderful, and we wouldlove to help everyone find
their best color and their beststyle.
Speaker 2 (25:17):
That is wonderful.
Well, the fact that you'veserved over 600 clients since
you started is amazing, and Godhas just blessed the work that
you're doing.
And we actually have one of theyoung ladies that works here at
Benchmark, Kristi Sanders.
She's back there running therecording.
She actually had an analysis.
Speaker 3 (25:40):
She did Kristi saw Abigail a few weeks ago and
enjoyed her experience so muchthat she reached out and asked
if I would come on and talk toyou all on this podcast.
Speaker 2 (25:48):
Yes, and thank you, Shelli, for being on today.
It's truly been a pleasure.
Speaker 1 (25:53):
Thank you.
Speaker 2 (25:54):
I love what you're doing and I just you know, even
though this is a podcast forBenchmark Home Loans, you know
my what you're doing and I justyou know, even though this is a
podcast for Benchmark Home Loans, you know my heart is for women
and serving women and thank youfor what you're doing in our
community.
Speaker 3 (26:07):
Thank you, Christine, thanks for having me today.
Speaker 2 (26:10):
Absolutely, and you're going to come back right.
Speaker 3 (26:12):
I will come back, yeah.
Speaker 2 (26:13):
Well, I've just you know and I'm just going to put
you on the spot here.
So what?
Looking at me across the table,what am I?
Speaker 3 (26:21):
So if I could tell you that we wouldn't have to
have a two-hour appointment.
Speaker 2 (26:30):
But you are beautiful and you look great in your red
today.
Some would say I might be alittle bit of a peacock, anyway,
well, thank you, shelly, forbeing here and look forward to
what you're doing and coming in.
Maybe I'll be coming in forthat consult.
Speaker 3 (26:46):
I would love to see you.
Speaker 2 (26:47):
Get some colors done for me so.
Speaker 3 (26:50):
I would love to see you.
Speaker 2 (26:51):
Thank you.
Speaker 1 (26:54):
This has been Benchmark Happenings, brought to
you by Jonathan Tipton andSteve Reed from Benchmark Home
Loans.
Jonathan and Steve areresidential mortgage lenders.
They do home loans in NortheastTennessee and they're not only
licensed in Tennessee butFlorida, Georgia, South Carolina
and Virginia.
We hope you've enjoyed the show.
(27:16):
If you did make sure to likerate and review.
Our passion is NortheastTennessee, so if you have
questions about mortgages, callus at 423-491-5405, and the
website is wwwJonathanAndSteve.
com.
Thanks for being with us andwe'll see you next time on
(27:38):
Benchmark Happenings.
Thanks for being with us andwe'll see you next time on
Benchmark Happenings.
Thank you.
One of the most beautifulplaces in the country to live,
tons of great things to do andawesome local businesses.
And on this show you'll findout why people are dying to move
to Northeast Tennessee.
And on the way we'll havediscussions about mortgages and
we'll interview people in thereal estate industry.
It's what we do.
(00:40):
This is Benchmark Happenings,brought to you by Benchmark Home
Loans and now your host,Christine Reed.
Speaker 2 (00:51):
Well, welcome back everybody to another episode of
Benchmark Happenings.
And you know, every two weekswe always put out a new show and
have a star, and so today thestar of our show is Shelli
Holechek from House of Colour.
So welcome, Shelli.
Speaker 3 (01:09):
Welcome.
Thank you, happy to be here.
Speaker 2 (01:13):
Oh, it is great to have you here and House of
Colour.
We're going to talk all aboutthat business and how you got
here and I will have to say youlook absolutely beautiful today.
Speaker 3 (01:24):
Thank you, so do you Christine.
Speaker 2 (01:26):
Oh well, thank you, thank you.
So, Shelli, tell us a littlebit about House of Colour.
What is it that you'reproviding to your families and
clients that come to see you?
What are they looking for?
And then we'll talk a littlebit about your background too,
because it's very interesting.
Speaker 3 (01:46):
Thank you.
So House of Colour is a40-year-old company based out of
the UK.
Speaker 2 (01:51):
Wow.
Speaker 3 (01:52):
Yes, and we made our way to the US about 10 years ago
.
House of Colour is a franchiseopportunity and I am an image
consultant, so that is my title.
Colour analysis is currentlyhaving its moment again, like it
(02:13):
did back in the 80s.
I remember, yes.
So right now most of my time isspent doing color analysis, but
I always tell my clients I amnot just a color analyst, my
real title is image consultant.
So anything regarding elevatingyour image.
So I do style analysis, coloranalysis, I teach people about
(02:39):
what their best jewelry optionsare, what their best hair colors
are, I do personal shopping, Ido wardrobe edits, so anything
just related to elevating yourimage.
Speaker 2 (02:52):
Wow, that is phenomenal and I would say that.
So how has when you opened upthis franchise, Shelli, when did
you open it and what has yourbusiness been like?
Speaker 3 (03:06):
Okay, so I went to training.
House of Colour provides robusttraining for their stylists, so
I went to color training out ofstate and I did that in April
of 23.
Speaker 1 (03:21):
And in.
Speaker 3 (03:21):
May of 23,.
I opened my doors and I haveworked with well over 600
clients since that time.
Yes, and remind me again therest of your question, Christine
.
Speaker 2 (03:33):
Yeah, so so over 600 clients, I mean.
And you moved to Johnson City,yes, so we are so glad to have
you in beautiful East Tennessee,Shelli.
And so where did you move fromoriginally?
Speaker 3 (03:48):
Okay, so we were in Omaha, Nebraska for 20 years.
Well, my husband and I are bothMidwest born and raised, so he
was raised in Nebraska and I'm aKansas City girl.
So we met in college.
We had our children in KansasCity and then we a Kansas City
girl.
So we met in college.
We had our children in KansasCity and then we moved to his
(04:09):
home and we were in Nebraska for20 years.
So during COVID my husband lefthis job and we decided we
wanted to move south, but westill wanted four seasons.
Speaker 2 (04:21):
Yes.
Speaker 3 (04:22):
And he hired a recruiting company and several
opportunities began presentingin.
Speaker 1 (04:29):
East.
Speaker 3 (04:29):
Tennessee.
So we came to Bristol and wespent a long weekend and he was
interviewing and the company hewas interviewing with wanted to
interview me as well and we fellin love with the area, we fell
in love with the people and thetopography and just the beauty.
And so here we are, four yearslater.
Speaker 2 (04:51):
Well, that's wonderful and you know, I hear
this story so many times frompeople, Shelli, that move from
all over the country because,just like in our intro for the
podcast, people are dying tomove to East Tennessee.
It's true, I mean, it truly isa beautiful place.
Because, just like in our introfor the podcast, people are
dying to move to East Tennessee.
It's true, I mean, it truly isa beautiful place, the Four
(05:14):
Seasons.
You mentioned the people.
You know, my husband and I wereboth born and raised here in
East Tennessee, so we're blessedand we've known that for a long
time and we love the area andso we're glad to have you.
And you know, I just think it'skind of cool that you ventured
out and started a business.
So I see and hear that ShelliHolechek is an entrepreneur as
(05:35):
well, and really pushingyourself outside the mold and
kind of recreating yourselfagain.
Speaker 3 (05:50):
Yes, so tell us a little bit about your background
, Shelli, before you became animage consultant.
Okay, so I am a teacher byeducation.
I have two undergraduatedegrees in education and then I
have a master's degree ineducation as well education and
then I have a master's degree ineducation as well Wow Okay.
And I taught school in thepublic school system for 16
(06:15):
years, and then I went backlater and taught in the
Christian school setting foreight years.
Okay, during that entire timethat I was a teacher.
I will tell you because peopleask well, how did you go from
being a teacher to being animage consultant?
So, as a teacher, I will saythat all of the other teachers
always ended up in my classroomin the morning asking about
(06:36):
their outfits, asking if I wouldgo shopping with them.
My principal would always stopme on the way into school and
say, hey, where did you get thatoutfit?
You need to take me shopping.
So I feel like this issomething that's been there all
along.
But I just also love teachingand the beauty of this is now
(06:59):
I'm still using my teaching butI'm using it in a new manner and
just teaching women and men howto elevate their look.
Speaker 2 (07:09):
That's wonderful and you know I always think teachers
.
My husband always says teachersmake the best realtors.
I've heard that too and theyreally do and I just love having
that teaching background andhow that sort of you know you've
just kind of segway into this,really working with people and
(07:31):
helping them to elevate theirpersonal style and we were
talking earlier, Shelly, and Ithink kind of you know the heart
and soul of your business andwhat you're doing.
Can you kind of tell us some ofyour passion in this and maybe
some clients that you've workedwith and done a color analysis
or something and just some ofthose outcomes for people that
(07:54):
have come to you?
Speaker 3 (07:56):
Yes.
So I think when I started this,I just thought it was going to
be fun to help people, you know,find their best outfits and
find their personal style andelevate their image.
But what I've seen over seeing600 clients- is that it's?
So much more than that.
(08:16):
I mean truly.
There are people who have gonethrough life changes Maybe it's
their health, Maybe it'srelationship issues, and somehow
their confidence has been takenfrom them, and so I feel like
just this little change wheresomeone is focusing a little
(08:38):
more, I call it.
It's another version ofself--care so they're tapping
back into their own naturalbeauty, the way God made them,
and I mean he made all of usbeautiful, and so I think
sometimes, when life getsdifficult, people forget that
and so this is just a reminderthat each of us is fearfully and
(09:01):
wonderfully made and that we'regoing to go back to that
natural beauty that you have inyou and that it's been there all
along, and sometimes you justneed a little extra help tapping
back into it.
Speaker 2 (09:14):
That's why we need each other.
Speaker 3 (09:15):
That's exactly right.
Speaker 2 (09:16):
That's why Christianity is not a lone
ranger.
We need people.
We were created forrelationship, we're created for
community and I think I saidthis on one of my last podcasts,
shelly, it's like and I lovehow you brought out our natural
beauty, because we are fearfullyand wonderfully made.
Each of us has our own uniqueDNA that God created and
(09:37):
designed.
You know we all have a purpose,unique purpose to glorify God.
But he's given us these uniquetalents and abilities not only
to serve others and you found alot of joy in doing that but
also to glorify God as well.
Speaker 3 (09:54):
That's right.
Speaker 2 (09:56):
That's right.
Speaker 3 (09:56):
So one of the things before I start a color analysis,
I always step well, coloranalysis has to be done in just
natural light, so we don't useany artificial lighting.
Speaker 2 (10:06):
So, not like in here, right.
Speaker 3 (10:08):
That's right.
So there have to be windowswith natural light just pouring
in.
So my clients are sitting infront of a window with natural
light pouring in and I stand infront of them and I.
The first thing I do is lookinto their eyes because I want
to see their eye color and howGod made them, naturally,
(10:29):
because he's the best artist ofall.
He is.
So, one of the things that Inotice is no person, even if
they have blue eyes, say, I see10 people in a row with blue
eyes.
No one's blue eyes are the samecolor as someone else's blue
eyes.
Isn't that interesting?
Yes, a row with blue eyes.
No one's blue eyes are the samecolor as someone else's blue
eyes.
Isn't that interesting?
Yes, and then the littlepatterns inside our eyes,
(10:53):
different on every single personthat comes in.
So color analysis is takingwhat God gave you, how he made
you, and then matching thecolors that you put on your body
with the canvas that's alreadythere.
And it's a game changer.
It sounds like I'm beingdramatic when I say it's a game
changer, but it's a game changer.
Speaker 2 (11:13):
Well, and you've actually had clients that cry
because after they go throughthis process, they feel
beautiful again.
Speaker 3 (11:22):
Yeah, absolutely.
So it helps us.
Like I said before, it helps ustap into the beauty that's been
there all along, but for somereason maybe we've been hiding
it.
Speaker 2 (11:32):
So now and you're doing color analysis for
individuals, yes, um, do youalso provide, uh, uh I think you
had mentioned makeup, becausewe know makeup is such a huge
part of you know, we can reallyaccentuate our beauty through
makeup.
Yes, and also talk about makeupand then talk about metals,
(11:54):
jewelry.
Speaker 3 (11:54):
Okay, so in a color analysis it's at least a
two-hour appointment, but first,like I said, we get back to the
natural beauty.
So we pull your hair back, sothat if there's any you know
artificial coloring in our hair,we're not paying attention to
that, we're paying attention tothe natural colors.
Speaker 2 (12:12):
Oh, you'd have to pull my hair back, pardon.
Look at my roots to see mynatural color, me too.
Speaker 3 (12:21):
But yes, once we find what we call your season, which
is the color palette thatmatches best and harmonizes best
with your natural beauty, thenwe talk about makeup and our
house of color makeup isformulated in Europe, so we
follow these European standardswhere they ban over 1300
ingredients that are harmful inthe makeup.
(12:43):
In the US we ban 11 ingredients, so 1300 versus 11.
Speaker 2 (12:51):
You know what, shelly ?
It's the same as the foodsupply.
Speaker 3 (12:54):
Yes.
Speaker 2 (12:54):
The same as the food supply and hopefully there's the
Maha movement and Kennedy isgoing to make and Dr Oz make a
lot of changes in our health, ofour food.
But it's amazing the horribleadditives and preservatives that
are put in our food supply.
The dyes, yes.
And then it's the same asmakeup what you just mentioned.
(13:16):
So they ban 1,300.
And how many here?
Speaker 3 (13:19):
in the US 11.
Not 1,100, just 11.
Speaker 2 (13:22):
11.
And so your makeup comes fromEurope.
Speaker 3 (13:25):
Well, actually, because we are a European-based
company, but we've been here inthe US.
We do make it here in the US.
But we follow the Europeanstandards because we're a
European company originally, soI love that it's made in the US
but, we follow those Europeanstandards.
Speaker 2 (13:45):
Nice.
Speaker 3 (13:46):
Because our skin is the largest organ in our body,
so what we're putting on ourskin matters as much as what
we're eating.
Speaker 2 (13:53):
And it's being absorbed.
Speaker 3 (13:54):
Yes, so the makeup.
Then once we know your season,then we match the makeup to your
specific season.
So when a person knows whatmakeup colors, they're supposed
to wear it's the best life hackever, because you never have to
go to Sephora or Ulta and guessand waste money, because you
(14:16):
know that everything that youchoose is already going to
harmonize with your naturalcoloring.
Speaker 2 (14:22):
That is awesome, and so tell us about metals.
So jewelry I love jewelry and Iknow you love jewelry too.
I'm admiring your silver JulieVoss necklace.
I have that in gold.
Speaker 3 (14:35):
Yes, I love this piece.
It's a statement piece, it isfor sure, and this is from our
favorite little boutique in town, aslan Hope as well, who keeps
all of my clients lookingbeautiful in their clothing, and
me as well, and I know I've hadAslyn and Carlina on several
(14:57):
times.
Speaker 2 (14:58):
And you know, aslyn, hope it's always.
Hope never goes out of style,that's true.
Speaker 3 (15:03):
That's so true, so okay.
So once we know whether aperson is warm or cool in their
undertones, then I can instructthem on which metals are going
to most harmonize with theirnatural undertones.
So people that are cool andblue based in their undertones
look more rich and expensive insilver metals.
And people that are warm andyellow, based in their
(15:26):
undertones, look more rich andexpensive in gold metals, yes,
and so even certain clothingcolors are going to harmonize
better with silver metals, whilecertain other clothing colors
will harmonize better with goldmetals.
So I have had people nervous tocome see me because they're
afraid because all of theirdiamonds are set in white gold
(15:50):
or in yellow gold and they don'twant to be told that it's wrong
.
So I always tell my clientsit's tools, not rules.
These are just tools movingforward, and if your heirloom
quality pieces are in gold andyou are told that silver is your
best metal, we're just going tomix some silver in moving
forward.
Speaker 2 (16:10):
And when you buy costume pieces.
Speaker 3 (16:12):
You can buy them in your best metal.
Speaker 2 (16:15):
Absolutely so I love how that's not a hard and fast
rule.
That's true Because, you know,in engagement rings and wedding
bands they go through cycles.
So when I got married it wasplatinum, so you had to have
platinum.
You know, back in the day itused to be yellow gold, then it
was white gold, it was platinum,so you had to have platinum.
You know, back in the day itused to be yellow gold, then it
was white gold, then it wasplatinum.
And I believe, shelly, we'regoing full circle.
(16:38):
I think it's gold again.
Yes, I've been seeing more goldengagement rings.
So cool thing that you can mixmetals and I know there's a lot
of jewelry out now that have thesilver and gold mix.
And I know there's a lot ofjewelry out now that have the
silver and gold mix.
Speaker 3 (16:51):
These are just guidelines to help people curate
a closet that works and bringsjoy when they step in, and that
they're not wasting money onthings that they're not going to
wear.
Speaker 2 (17:11):
It really just helps you kind of streamline your
closet and build a wardrobe thatworks for you Absolutely, and a
wardrobe that's usable, mix andmatch, so that you're not going
with trends and then having allthese clothes in your closet
that oh, got to get rid of.
That Doesn't look good anymore.
So the other piece is let'stalk a little bit about fashion.
So it's putting together yourcolor, your beautiful makeup,
(17:32):
the right metals.
It's going to accentuate yournatural beauty.
So let's talk about fashion forwomen, because I think it's
there's so much out there, but alot of times, your body type,
your shape maybe.
However, there's certain stylesthat look better on you than
others, right?
Speaker 1 (17:53):
So how do you?
Speaker 2 (17:53):
coordinate that Shelly in with your image
consulting.
Speaker 3 (17:59):
Okay, so most people come to the studio first for a
color analysis and then most ofthose people come back for what
we call a style analysis or astyle session.
So House of Color is the onlystyling company in the world
that styles not only a woman'sbody architecture, but her
(18:19):
personality.
So, most style companies sayshe's an apple or she's a pear,
and then they dress that bodytype.
But we aren't just an apple ora pear, we have personalities.
I hope not.
Speaker 2 (18:33):
Apples and pears are a little bit boring, aren't they
, Shelli?
Speaker 3 (18:36):
Yes, so House of Colour does an in-depth
personality profile during ourstyle sessions, and we also talk
a lot about your lifestyle andwhat you do for a living and
you're a stay-at-home mom, or ifyou're an attorney, and an
attorney is obviously going todress different differently than
a stay-at-home mom.
(18:57):
In fact, I've recently styled awoman who was an attorney and
is now a stay-at-home mom and sothat's why she came to me was
she's like okay, I have allthese suits and pumps and you
know, designer bags.
and now I'm a stay-at-home mom,and so I need to figure out how
do I dress as a stay-at-home momwithout just wearing sweatpants
(19:19):
and a t-shirt.
So, House of Colour likes toconsider the whole person and
not just the person's bodyarchitecture.
Speaker 2 (19:30):
You know what?
I love that, what you said,Shelli, because I'm a nurse by
trade and we always treat people, even though I've been in sales
for I'm not going to say howlong it's been a long time,
though.
But I think that, looking atthe whole person as nurses, we
look holistically.
We look at your spiritualhealth, your emotional health,
(19:52):
your physical health, mind, bodyand soul, and I think what
you're doing at House of Colouris you're encompassing
everything.
Speaker 3 (19:59):
True, yes.
Speaker 2 (20:01):
That's a great way to put it, and people really, so
they come back.
So see Shelli for coloranalysis, right, and then you
might want to do style.
So do you have clothes therethat people try on or do they go
?
Speaker 3 (20:15):
do you go shopping with them or so in a style
appointment I ask my clients tobring five outfits or five
pieces from their current closetthat they love and then bring
five pieces from their closetthat are not working for them.
And then they try those thingson and we talk about why it's
working or why it isn't working,and then I helped them to see
(20:39):
how they can tweak it a littlebit or what they could change to
make it work better for them.
Speaker 2 (20:44):
Okay, so it's not just like oh, you got to get rid
of that.
You know it's kind of you'regoing to help people work with
what they have.
Speaker 3 (20:50):
Yes, definitely.
This is all about building asustainable wardrobe.
It's not about people having tostart all over.
It's just about moving forwardand making better choices.
Speaker 2 (21:03):
That is awesome and you know what would be great too
for a lot of your clients whoare professional.
I had a photographer on a whileback, Krista Goodwin, and she
does a lot of professionalheadshots.
She's done several for me,actually, and she does a lot of
beauty pageant things, but youknow women that come to see you.
(21:25):
That's a great place to startbefore you have your
professional headshot,absolutely.
Because, that's our callingcard in the business world.
Now, right, that's correct?
Speaker 3 (21:34):
Yes, so any sort of branding, family photos,
professional photos, weddings,any big life events like that.
Knowing your colors and yourstyle is key to getting those
things right and helping youshow up as your best self.
Because I always say, when aperson is in their correct color
(21:56):
and their correct style, it'slike a camera that just clicks
into focus when we don't quitehave it figured out yet.
There's just a little bit ofblurriness to it, and then once
someone figures out, well, theseare the colors that work best
for me and this is the stylethat honors my body and my
(22:19):
personality best then thatcamera just clicks into focus
and everything else falls intoplace and your confidence is
elevated.
Speaker 2 (22:27):
That's which is the most important thing, Absolutely
, and that you know when we haveto make an impression on
someone, we have 30 seconds.
Speaker 3 (22:36):
That's right.
We have to nail that 30 seconds.
We have to nail that 30 seconds.
Speaker 2 (22:41):
And you know, when we lack confidence, it's we all,
especially women.
We kind of God built in withinus that sixth sense.
Yes, so we, and that goes withanything that you're doing, you
know, is just have not notarrogance, it's not an arrogance
, it's just confidence in whoGod made you to be and
(23:02):
fulfilling that full identity ofof your DNA.
Speaker 3 (23:07):
Basically, One of my favorite quotes is by CS Lewis
and love him.
Yes, he says.
True humility is not thinkingless of yourself, it's thinking
of yourself less, and I alwaystell my clients in a style
appointment that when you aredressed as your true self, so
(23:29):
that what you're showing theworld on the outside matches
what's on the inside that's whenyou can stop thinking about
whether you're looking okay.
that's when you can stopthinking about whether you're
looking okay or you take thefocus off of yourself and you're
able to put it on other peopleand serve other people because
you're confident in how you feeland how you're presenting
(23:50):
yourself.
So, that's when we can stepinto serving other people.
Speaker 2 (23:54):
I love that.
That's beautiful, shelly, thankyou.
Thank you so much.
So tell us how we can get intouch with you, what social
media sites you're on, what'syour website phone number?
So what would you like to share?
So, cause I know there's peopleit's going to be listening.
Speaker 3 (24:10):
That's like oh man, I need that Okay.
I think the first thing wouldbe to go find my business page
on Instagram.
I'm consistently posting ourclients on there and telling
client journeys and sharing whatwe're doing and any upcoming
events.
So our Instagram handle isHouse of Colour Johnson City,
(24:32):
Bristol, and then Facebook isalso House of Colour Johnson
City, Bristol.
So those would be two placesthat you can follow along.
And then the website is justHouse of Colour and if you put
in your zip code, you're in EastTennessee.
It will pull up your closestHouse of Color consultant.
(24:52):
I also own House of ColourBristol and I have an associate
in that territory and her nameis Sarah Hall.
So her studio is in Bristol,Tennessee, okay.
And then I have another studioin Piney Flats and that
associate is Abigail Abram.
So the three of us are righthere in the Tri-Cities and we
would love to help everyone findtheir best color and their best
(25:13):
style.
That is wonderful, and we wouldlove to help everyone find
their best color and their beststyle.
Speaker 2 (25:17):
That is wonderful.
Well, the fact that you'veserved over 600 clients since
you started is amazing, and Godhas just blessed the work that
you're doing.
And we actually have one of theyoung ladies that works here at
Benchmark, Kristi Sanders.
She's back there running therecording.
She actually had an analysis.
Speaker 3 (25:40):
She did Kristi saw Abigail a few weeks ago and
enjoyed her experience so muchthat she reached out and asked
if I would come on and talk toyou all on this podcast.
Speaker 2 (25:48):
Yes, and thank you, Shelli, for being on today.
It's truly been a pleasure.
Speaker 1 (25:53):
Thank you.
Speaker 2 (25:54):
I love what you're doing and I just you know, even
though this is a podcast forBenchmark Home Loans, you know
my what you're doing and I justyou know, even though this is a
podcast for Benchmark Home Loans, you know my heart is for women
and serving women and thank youfor what you're doing in our
community.
Speaker 3 (26:07):
Thank you, Christine, thanks for having me today.
Speaker 2 (26:10):
Absolutely, and you're going to come back right.
Speaker 3 (26:12):
I will come back, yeah.
Speaker 2 (26:13):
Well, I've just you know and I'm just going to put
you on the spot here.
So what?
Looking at me across the table,what am I?
Speaker 3 (26:21):
So if I could tell you that we wouldn't have to
have a two-hour appointment.
Speaker 2 (26:30):
But you are beautiful and you look great in your red
today.
Some would say I might be alittle bit of a peacock, anyway,
well, thank you, shelly, forbeing here and look forward to
what you're doing and coming in.
Maybe I'll be coming in forthat consult.
Speaker 3 (26:46):
I would love to see you.
Speaker 2 (26:47):
Get some colors done for me so.
Speaker 3 (26:50):
I would love to see you.
Speaker 2 (26:51):
Thank you.
Speaker 1 (26:54):
This has been Benchmark Happenings, brought to
you by Jonathan Tipton andSteve Reed from Benchmark Home
Loans.
Jonathan and Steve areresidential mortgage lenders.
They do home loans in NortheastTennessee and they're not only
licensed in Tennessee butFlorida, Georgia, South Carolina
and Virginia.
We hope you've enjoyed the show.
(27:16):
If you did make sure to likerate and review.
Our passion is NortheastTennessee, so if you have
questions about mortgages, callus at 423-491-5405, and the
website is wwwJonathanAndSteve.
com.
Thanks for being with us andwe'll see you next time on
(27:38):
Benchmark Happenings.
Thanks for being with us andwe'll see you next time on
Benchmark Happenings.
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.