He Was Jailed in China. Now He’s a Mushroom Millionaire

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
There's studies out there that are proving lions mane can
reduce your challenges of Alzheimer's by 60%.
I'll take lions mane for the rest of my life.
And I really went down that rabbit hole of the issues with
corporate supplement companies selling absolute nonsense
garbage, and that was my drivingforce.
OK, I need to make the best of the best.
There are certain companies selling products called Mycelium

(00:22):
on grain. They take brown rice flour
that's been inoculated with the lions mane and they begin to
powder that bag. There's a huge issue with that.
What's your supplement on this brown rice flour?
Yeah, again, you can only make this in China.
Giant communities in the hillsides of China just growing
mushrooms and no one else has the extraction equipment on this

(00:44):
scale. These companies, they're saving
so much on their cost. They're probably cost per kilo
out of China is somewhere between 20 to 30 U.S. dollars.
What I'm using is 120 U.S. dollars.
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(01:07):
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(01:28):
Please guys like share, subscribe.
Loving the support in Thailand. Phuket, Benny.
We're on the rooftop. Sunset behind.
The Buddha's behind us. Big Buddha.
He's happy. He's looking at us.
Yeah, he's happy. He's checking, Checking up.
I reckon that's best, one of thebest things to look, you know,
in Thailand, no matter where youare on the island or wherever
I've been, you can say it man. Behind the other side.

(01:51):
It's epic, man. Get a great look and mate, we've
got the biggest podcaster. So from Australia's number one
podcast, Thailand's number one podcast, I.
Don't know about that but. Sharing a chain mate.
Thanks so much for coming on. Really keen to get into some
some awesome topics. You know, we've got the we've
got your iconic 3 questions. What were you doing before come

(02:15):
to Thailand? What brought you to Thailand?
What are you now doing in Thailand?
All right, the long story, the quick story, the legal story.
Which one? No, that's all right man.
No one listens to this anyway. They're cool.
They won't tell anyway. Yeah, I mean, before Thailand, I
was in China. The quick story, actually, I
wasn't jailed in China before I came to here.

(02:36):
That was kind of the Kickstarter.
We'll go into that later, maybe.OK, cool.
Let's go. Yeah.
So I was kind of just living thecorporate life back home in
Canada and at age 23, didn't want to ride that corporate
ladder. What?
What did you do? I was working at one of the
biggest telecom companies, corporate in Canada, doing like

(02:56):
market intelligence right at a university.
It was nothing fancy at that, that time, but it was a
corporate gig. And yeah, just driving to work,
you know, fucking sitting in traffic age 23.
And I said this is nuts. Like what's the point of this?
And around 23 I realized, OK, I've got to get a way out.
And a lot of friends are teaching English abroad now.

(03:18):
This is almost pre Facebook dayseven and some people were
teaching and they sent a link. Hey, here's how to find jobs to
teach English in Southeast Asia.I just applied to everything.
Found a job in Taiwan and was literally on a plane the next
week. Did that for a year with
intention to get into business in China.
Found a job in China. We got into point of sale

(03:39):
manufacturing those touch screens and whatnot.
That would have been 2011, 2012.Then met a guy out there that
was also from Canada and got into LED display technology.
So we were doing like big screens in Hong Kong and Macau
and casinos, even Google, Facebook headquarters, some big,
big LED display screens essentially.
That lasted to 2016. We kept doing that and we

(04:02):
decided, well, if we're in Chinaand our factory is about an hour
outside where we're living in Shenzhen in Guangzhou at that
time, I said, why don't we just go live in Phuket?
Like we could just go fly there when we got to go.
Honestly, we left in 2016. I went back once.
Yeah, that was it. And and we, we kept running the

(04:23):
company in 2016. He's still running it now.
And I was more operation so I could just do everything from
the laptop, just making sure shit didn't fall apart.
And around to around COVID time,I started up the podcast with
the intention to launch a mushroom supplement company and
the purpose of. The we want to talk about.
That, yeah. So that was the whole purpose,

(04:44):
the podcast to launch the brand while starting kind of a a
hobby. I didn't expect it to blow up
not just the podcast, but the product itself.
And a year and a half later, quit my job.
And this is full time now. Yeah.
So we're doing the mushies, We're doing bodies, hotties and
mushies. So for context of people playing

(05:05):
along at home, it's the FruitingBody podcast.
And I can you know, I was the one that wanted to get you on
Brendan because I'm a fan man ofI can't tell you how many of
them have watched and they are incredible the way that you do
it and the diversity of the people that you have on the
stories that you tell. We love a story around here,
right? Like ours.
We're the little fish podcast, extraordinary stories.

(05:25):
But your stories all extraordinary, mate.
And what you've done is, yeah, it's awesome.
It's incredible. I much appreciate it.
That was the whole concept of the podcast.
There's a lot of stories out here and most people are even
reluctant to come on, trust me, probably less than 50%.
But the idea was, again, what did you do before?
What are you doing here and what's next for you?

(05:46):
Because everyone has some sort of story of like, how did we all
end up on this island? What's going on?
I think that's a crazy sort of like and even for people that
are looking to come over and intrigued the world we live in,
people like yourself putting that information out there and
and suddenly it's in reach for them when when maybe, you know,
it wasn't. Yeah.

(06:06):
I mean, a lot of the stuff that we might find easy in navigating
places, like when you are livingabroad, getting a visa, where do
I live, How do I get rent? Now that's kind of a bicycle.
I could move to Turkey tomorrow and I would, I'd find it very
simple. But for people living back home,
even the thought to sell their car and go late, leave their

(06:28):
country is almost impossible. And it's actually not as
difficult as it seems. Yeah, 100% we yeah, there's a
podcast we had earlier on in theyear.
You're saying? No borders, No borders which,
which you know, you come from Australia, you're surrounded by
water. It's like.
This Is Us. This Is Us.
We couldn't have like a jail. Yeah, yeah.

(06:48):
So Alcatraz, it is like Alcatrazbecause and that's how we were
bored up as well, right. So, but to, to your point,
Brendan, it feels like the world's a much smaller place
now. And, and guys like you sharing
those stories and the information, you know, correct
me if I'm wrong. There's one's about, you know, I
started with $1000 and, you know, it's really showing people
how you can migrate. You can, yeah, you can turn your

(07:09):
life upside down, like you said.And within a week you can, you
can be doing something completely different.
It's it's absolutely crazy With the podcast.
Can you tell us who was your first guest and and then what
was the strategy? You know, did you, how did you,
did you know what it was going to be about the expats in the
beginning or did you sort of figure that out as you started
finding guests? At the beginning, it was just my

(07:32):
jujitsu instructor that lived down the street and we started
that way because I'm like, hey man, I got to start the the
podcast, I got to get my reps in.
Can we just do one together? Because if we screw it up, it
doesn't matter and we can film it again.
That was the initial idea of howto get it started.
And then I kind of just started going through my friends list.
Then I started a structure of who are some of the celebrities

(07:56):
on the island of Phuket, but whoare their friends?
So I would try to get their friends on with the intention
maybe to get them later. I had a guy who was probably on
Episode 2. He's in Australia now.
Glenn Sparv and he used to trainat Tiger, but he was best
friends with Tai Tu Ivasa, Bam Bam, UFC fighter and and at the

(08:20):
time I'm like, oh, sure, I'll get Glenn on and maybe that
leads to something. It wasn't trying to be too
manipulative in that sense. It's just if I want to open up
the doors to maybe bigger things, let's just start like in
a more strategic direction. Form of networking, yeah, but
then also just proving, proving it.
The friends saying friends on there, Brendan was good, He put

(08:42):
on a good show. He was respectful.
I think that's something that we've probably learnt over the
journey that people will talk and we had people reach out and
say hey, I want to tell my story.
I've heard, I've heard, I've heard that respectful and and
you know, you'd put on a good show, your contents good crispy.
I think that goes a long way. Yeah, I think what started to
work for us later would be even convincing people that weren't

(09:07):
even trying to promote anything or in that social media world
that hey, by the way, if you come on, we can give you all
this free content. We're creating all these short
versions of that. They have businesses in
Thailand. I'm promoting this for free.
It costs you an hour of your time.
And most people, that idea, if you just got on the phone, they
couldn't see that vision. They're like, well, why do you

(09:29):
want me? What am I gonna talk about?
I'm like, well, aren't you running gym classes?
Yeah. So if one person from one hour
of your time sees this, what is the value of that person you're
gonna get from them immediately their brain clicks.
Yeah, yeah, Get me on and, and, and that really works well for
Thailand and Phuket. You don't need a lot of views,
trust me. You get 1000 views on one of

(09:50):
these podcasts in in Phuket. Maybe 500 people from the island
saw that line up, 500 people right here.
It's a lot of people, yeah, yeah.
A. 100. Percent Did you have a hole in
your beer, Brendan or? Yeah, I don't know what
happened. Yeah, I'm, I'm she.
I'm a thirsty bugger. There's.
Another beer. Another beer.
Can we the podcast amazing and you know, I guess amazingly

(10:12):
strategic and you know, we're sort of on that bandwagon as
well. Give value, give value.
And then you get to market your own products and market your own
business and in indirectly infiltrate people's subconscious
and and get them going. OK, what's that about?
Can you talk to us about the mushrooms and that sort of stuff
because we're genuinely interested.

(10:33):
Like I'm over here seeing cannabis and this and that and,
and I'm, you know. There you go.
Yeah, the the mushroom concept. Teachers, teachers, mate, what's
it about? Initially it started with trying
to find a passion into a lifetime career that was outside
the world of LED display. Sure, it paid good money doing

(10:56):
that, but I believe that you need to add value to the world
and and that was not and I couldn't wake up every morning
looking at another giant projectof design and sell this stupid
LED discrease LED display screento another casino in Vegas.
There's just no. Honestly, there's no value.

(11:16):
It's very funny. Is it?
Yeah, and, and I was listening to Rogan's podcast in 2016, and
they had Paul Stamets on there, and they were talking about the
power of like, medicinal mushrooms, stuff like lion's
mane and Raichi and Cordyceps. And it hit me because he was
saying, you know, there's studies out there that are
proving lion's mane can reduce your chances of Alzheimer's by

(11:37):
60%. And my grandfather had
Alzheimer's and died of that. And it's just a terrible disease
to watch someone die, too. And I thought, OK, so if
genetically I could have that and I'm predisposed to that,
disposed to that, Yeah, why don't I?
I take that coin flip. I'll take lion's mane for the

(11:57):
rest of my life. What's it going to cost me?
And then the rabbit hole began. OK, but what are the qualities
of lion's mane? How do I find out the best?
Where does it come from? How do I now build this as a
business? And I really went down that
rabbit hole of the issues with corporate supplement companies
selling absolute nonsense garbage.
And that was my driving force, OK?

(12:18):
I need to make the best of the best.
And it wasn't for the consumer. It was for me.
And I was going to make it and put it out on the market.
And if you liked it, so be it. But you were doing it for you,
so it didn't matter essentially.Yeah, Yeah, yeah.
Can you talk to us? Like you see, you first heard
about it through Rogan, which iswild in itself and he's

(12:39):
obviously pretty well known for it.
But how deep did you go in the research?
How do you, can you talk to us? How do you, how do you develop,
like you said, the best product in the market or the best
product for yourself that you'vejust put into the market?
Yeah, so, so first I started to try to understand and again,
this is pre ChatGPT days. So you're doing your own

(13:00):
research? Like.
What's that? ChatGPT is a lifesaver nowadays,
so you really have to figure it out on your own.
It just required a lot of research and making phone calls
with companies that were making this and asking questions, which
led to answers. But I didn't even know I was
asking the wrong questions. So first we got to figure out

(13:21):
what are the different qualitiesof mushroom supplements.
A lot of companies, and I need to be careful because of
defamation laws and, and there'snot enough scientific research
out there that if you say, yeah,if if you were to say, well,
this is shit because of that, then you get sued.
And we're going to the US. So I don't want to deal with
that yet. But there's certain companies

(13:41):
selling products called myceliumon grain MOG, which essentially
means you're taking a substrate of brown rice flour, you
inoculate it with lion's mane mushroom spores and the initial
phase of the mycelium beginning to grow, that's when these
companies will powder that. So the the fruiting body, and

(14:02):
that's why we we called the brand this, the fruiting body is
the growth of the fully developed mushroom.
They don't do that. They take the brown rice flour
that's been inoculated with the lion's mane and they begin to
powder that bag that, that, that's the, the, the substrate
bag itself. So there's a huge issue with

(14:23):
that. What are you, what's your
supplement? It's brown rice flour.
That's what you're taking. The reason companies do that is
because it costs $5 USA kilo manufacturing costs.
And you don't have to grow and time to grow.
You don't have to grow it, you don't have to pick it, you don't
have to dry it, you don't have to process it.
You're taking the bag. OK, so that's one form of it.
Now there is value in the mycelium.

(14:46):
The issue is the mycelium, it's so integrated into the substrate
that it can't be extracted unless you use.
There's new processes coming outwith helium and carbon dioxide,
but it's still not there. Like how could I isolate the
mycelium out of the substrate? You can't.
You can't. OK So then I'm like OK well that
sounds like a shit quality product and oh I understand why

(15:07):
corporate America is selling that costs 5 bucks a kilo.
And I don't care about their consumer.
They just it's, it's a brand flight.
And they, and now FDA came out and they're, they're shutting
them down. They're not, they're soon not
allowed to write on the bottle of mushroom supplement because
it's not a mushroom. So this stuff is coming out.
So then I, I wanted to figure out, OK, what are the next forms
of quality? At the end of the day, it is the

(15:28):
fruiting body. Fruiting body being the fully
developed mushroom itself. So to get the best quality
mushrooms, like a lion's mane extraction, we do a dual
extraction. I'll explain that.
The fruiting body needs to fullydeveloped, then it's picked and
harvested. Then we're going to dry it out
into a fine powder. We're then going to take that

(15:49):
powder and perform an alcohol extraction on it, very similar
to how you would extract caffeine from your morning
coffee. You're performing a hot water
extracting extraction on it to isolate the caffeine, but then
we drink it as a liquid. Now we take it a step further
and use a spray drying machine to remove all the liquid and

(16:11):
you'll end up with like kind of a 12:50 concentration dried
powder form of the extract. Now that's just one form of the
extraction process. We call the hot water
extraction. We then do that with alcohol
extraction. Then I'm going to take both of
those formulas, essentially the hot water extraction, the
alcohol extraction, I'm mixing those and I'm taking the

(16:33):
original host that has not been extraction extracted the
fruiting body. So we'll do a formula of 80%
dual extraction and 20% fruitingbody and a lot of people will
say, well, you're doing that because you want to save on
cost. Now you're not using 100%
extraction. No, no, no, that's not it at
all. You don't want to throw the baby

(16:54):
out with the bathwater just because you have, you don't want
100% pure extracted product. You still want the host body.
There is no other companies in the world doing that.
And when they do do that, you'llnever get the answer from them.
And that's why I got on the phone.
I'm like, how do I, OK, I'll geton the phone with a certain
company and be like, we have a 12:50 extraction.
OK, Is it a dual extract? Is it an alcohol extract?

(17:17):
OK, it's a dual extract line's mane.
What percentage of your extract powder is a fruit and body
powder 1 to 1. And what is the extraction?
Well, we don't know. That's what customer service
tells you. So what do I know they're doing?
Because I work with the suppliers that sell to them,
they're doing 5050 years or or 40% extract and 60% one to 1
powder. And then they'll throw in other

(17:38):
stuff like maltodextrin as filler and fruiting body and
they'll throw in like mycelium on grain as well.
Anything to reduce the cost because the cost of my product.
And again, you can only make this in China.
There's there's nowhere else in the world to make it.
And that's the reality because no one else has the community.
You're talking giant communitiesin the hillsides of China just

(18:01):
growing mushrooms and no one else has the extraction
equipment on this scale. You cannot do it anywhere else.
So these companies, they're saving so much on their costs.
They're probably cost per kilo out of China is somewhere
between 20 to 30 U.S. dollars. Using is 120 U.S. dollars.
Jeez, five times. Five times the.
Cost, what I don't understand iswe still make like 70% gross

(18:23):
profit margins. So like I can and I don't mind
sharing this. I'm very open because we're
selling. I'm not I'm not selling a patent
technology here. I'm selling commodity.
What am I hiding? I'll give you the research.
We probably landed in a fulfilment center, let's say in
Thailand or the US. Landed is $8 US and we sell it

(18:46):
for 32. Here's the issue.
We could sell it even cheaper, but nobody will buy it because
then they start to think it's fake.
How many countries? Are we exporting this thing to
how many units? Getting all Shark Tank here?
Yeah, right. Now our, our primary market is
Thailand. We're doing about 10,000 bottles
a month just here. Yeah, yeah, yeah, yeah.

(19:07):
So we're, we're just here, yeah,we're doing about almost 2
million USA year from zero. Yeah, yeah, from zero in a year
and a half. Yeah.
So is is. There any yeah, I just.
Opened a company in Singapore, Australia and Mexico and the US
yeah and this is all in the works now so all the companies
are opened officially? Yep, Singapore will launch the

(19:28):
soonest within about a month. Everything just takes time
because you have to go through every country's regulatory
framework. Yes, which basically means send
us the product, send us the powder, we send to it.
Third party governing body, let's just make sure it's not
contaminated. They give you a cert certificate

(19:48):
that takes about 90 days, but then production takes four
months. So all this stuff takes time.
I think we'll be in Australia byselling, I would say end of the
summer, August realistically so is that.
Is that the the direct to consumer or you try or you're
going to be distributed somewhere direct to?
Consumer so we'll throw it now my understanding of Australia

(20:10):
and a lot of Australians actually don't buy on Amazon and
they go to websites Amazon's. Amazon's growing.
I would say that in the last 12 to 18 months, Amazon's
infiltrating and you're you're. Always early though as well.
Here's a good test. You're always have you purchased
on? Amazon, no.
OK, so it's not. Quite early, so I'm.
Mainstream he's. Are you you're buying on
websites? Yeah, yeah, he's, he's a mass.

(20:32):
Market, yeah. Yeah, and that's what I heard
and I didn't. I would have never have thought
that because you so is. It where are you selling here in
Thailand? Is it your own website and
Amazon? Yeah, so.
Thailand doesn't have Amazon so we're on Lazada, Shoppi, my
website and TikTok. So all of these have their own
individuals sales platforms, butLazada's 90% of the sales.

(20:55):
So we even put a Buy Now Lazada button on the website because if
you're a foreigner living in Thailand, you're so dialed into
the Lazada system. Even if I draw you in through
the website and there's a LazadaBuy Now button, you're going to
click it because you're so comfortable over there.
Your address is there, your credit card information's there.
You know, it ships well. And I actually would prefer

(21:15):
pushing to Lazada. It's more automated.
Can I? Can I say, Brendan, you
mentioned that that it was Alzheimer's that started this
whole thing and through through your dad.
There's got to be more. What else?
Because I'm looking here, it's memory, it's focus.
But what else? What it talked to us about the
science behind, you know, what is because it what is the peer

(21:36):
reviewed science? What's it saying?
And how's it going to help me? Because me and PK, we like to
we're into shit. Yeah.
We're into shit, man, you know, But we like.
To there's a few. Boys and girls here that are
into shit and you know. We're all up for.
Grabs been partial to a. Mushroom over the years as well,
so you know what I mean. Like so for.
Lion's mane mushroom. I'll I'll explain the science
behind it. There's actually studies done at

(21:57):
the University of Queensland. There's two beneficial compounds
in it. It's called heracenones and
Arenesians, and that's the Latinword for lion's mane mushroom,
Heracium Arenesians, that's the name.
So these two compounds, they're going to do 2 specific things.
The first one is the heracenonesis focusing on brain

(22:18):
inflammation. A lot of this stuff I I can't
say on Instagram, the website oranywhere else.
I can say it on the podcast because you can't market this
stuff otherwise the Thai government will just shut you
down. So the harassinones is helping
purely with brain inflammation and that's essentially what
again, there's still not enough information on it.
What we're calling type 3 diabetes.

(22:40):
Well, our diets are so shit fromsugars and and this, this beer.
I mean, hey, you know, I got AIIthe I got my Ying and Yang here,
right? So that that brain inflammation
can be from shitty diets and whatnot.
The harassinos from the lion's mane is helping with that
inflammation. The arenesis, this is

(23:01):
specifically what's helping for things that could potentially
slow down dementia, Alzheimer's process.
They are helping to stimulate nerve growth factor in your
brain, which is essentially the idea behind stimulating your
neural pathways, stimulating those neurons.
And the best analogy behind thatwould be when we are younger,

(23:26):
if, if we, if you've ever been mountain biking and when you
grew up as a kid and we all had those trails and you knew every
little corner on that trail. If you went back to that trail
today, I guarantee you in 10 minutes you'd figure it out,
right? That that memory, that muscle
memory, it's, it's always there.The, the Erroneses, they
stimulate that memory constantlyand keep it going.

(23:47):
So when we are not stimulating those, those neural pathways,
they become blocked. It's kind of like if you went
down a ski slope if you don't use.
It you lose it, yeah, it well. We, we have these groom pathways
in the mind, like how often you might remember something,
someone that you don't remember their name or who they are, but
said something to you that pissed you off in grade 3.

(24:09):
It's still some fucking weird memory.
It has no use. It actually doesn't bother you
at all, but it'll just pop up out of nowhere.
How can we hold on to that? Where the fuck is that coming
from? And that's essentially what this
is doing with the RNES. It's stimulating those neural
pathways sounds. Good.
So what about? Up your early what how long?
What was the process of yeah, because you can't have nailed it

(24:31):
first go, you know, we understand you're going to fail
first. So what did you fuck up first
before you figured it out and and and you got the, you know,
the full fruiting body product that you spoke about because you
obviously went down a rabbit hole.
And how long did that, What did that process look like?
And how long did it take? It took.
About four to six months of figuring out how to do it.

(24:51):
I mean, initially when I started, I was calling farms in
Canada. I'm like, I'll never make this
in China. This is insane.
And I lived in China for six years.
I want to make this 100% in Canada.
OK, Call up a farm in Canada. Yeah, I need 100 kilos of a dual
extract fruiting body mushroom powder product.

(25:12):
They're like, OK, you're going to need about 10,000 kilos fresh
lion's mane because mushrooms lose 90% of the weight.
So even once I've taken a fresh,let's say a kilo of lion's mane
mushroom, if you just dry that down, it's going to be about 90
grams, OK. But then we're going to lose
another 12:50 when we powder that and extract it.

(25:33):
So you need about 100 to 1 fresh.
That is wow to that product. Yeah, to get.
That yes, so. Any farm, you can call it farms
in Oregon, Canada, wherever you want, They'll be like, yeah, we
can't grow 10,000 kilos of freshlinesman, but the Chinese can
because their farms have been there forever and they're
growing it all. They have communities just

(25:55):
growing this. So once I figured that out, it
brought me back to China. I did a little bit of research
on Amazon to find the best sellers that were selling this
because I'm trying to backtrack who is their supplier.
I have some techniques on that through tools on Jungle Scout
where essentially I can figure out who exported it from China.

(26:18):
Because your commercial invoice through the US data import is
public. Stop it.
Yeah, that's epic. Yeah, because.
If you're, if you're a company ABCUSA, well, you have to import
your powder from China. Well, I can figure out your
product on Amazon and find you in the custom clearance
database, U.S. data import database.

(26:39):
And it will clearly show on the commercial invoice that you
submitted who the supplier is. So now I found the supplier.
And once I found the Chinese supplier, I talked to him like
family because this is where every every American, Canadian
Westerner makes the biggest mistake.
Hey, I need a blah, blah, blah Xamount of whatever product.
What's your price and what's your MOQ?

(26:59):
Well, we don't know you. Who are you?
Hey, how are you? My name is this.
Oh, I used to live in China. Yeah.
Let's jump on the phone. I'll start talking Chinese to
them for a bit. I haven't asked anything yet.
People jump way too quick, way too fast.
Now the value of that was now I can talk to this guy like a
friend and literally pick his brain.
Can you really hold my hand? What is the best quality?

(27:21):
What what is that company doing over there?
That's his client. I'll tell you everything about
it. So once I got to that level, the
education, there was no more rabbit hole.
This guy just goes, I'll tell you everything.
You want the best quality. This is what that is.
This product would be OK to sellon the market, but you know,
you're sacrificing this, this and this.
So that's how I figured out withhim.

(27:42):
Once I got connected to him, it probably only took a couple
days. He gave you the trade.
Offs. He gave you the trade-offs.
He said hey, if you wanted to dothis then you're going to less
of that so that's how you figured out your formula yeah,
so that. That's kind of how I figured out
that's that's. Crazy, right?
It's a great lesson. For anyone out there that's
looking to do something like youcan figure shit out like. 1st
engineer to figure out where Yeah, because that's that's

(28:04):
that's the game. So basically.
This is all you have to do you you go on Amazon and they have
something called an ASIN number.ASIN, that number is attached to
the SKU, the product, the exact product on Amazon selling.
Then you go on Jungle Scout. It's a tool that integrates into
Amazon. You can get the pro version.
It costs $70.00 with a 70 day free trial, but you can get your

(28:26):
information in 5 minutes. So you pay the 70 and you cancel
and you get it back. You take the ASIN number and in
Jungle Scout tool they have a tool called the reverse ASIN
tool. You put the number into the
program and Jungle Scout will tell you exactly who like for
that exact company, where it came from in China.

(28:47):
Now, it doesn't always work. It can glitch, but I mean, at
the end of the day of your product, there's 1000 sellers on
Amazon. So you can just run that over
and over on 1000 and eventually you'll figure out exactly who's
manufacturing in China. All you have to do is avoid any
company that comes up and it says like, I don't know,

(29:08):
Guangzhou Trading Company Limited, because that's not the
factory, it's a trading company.And a lot of smart people that
are exporting products that theywant to hide from their
competitors won't export on the commercial invoice from the
factory. They will sub contract it
through a trading company just to protect people like me trying
to find them. And the value of this whole

(29:29):
process is that saves you days on end of going on Alibaba,
getting 50 samples, shipping them to you.
It's a lot, yeah. A month.
It's craziness. Right.
You just have to keep messing itup, keep getting it wrong, keep
wasting money until you figure it out.
It's just a windy Rd. of spending money and like you

(29:51):
said, bad product and just burning time.
So that's yes. And that's what costs you time
when you're trying to launch a business, right.
Like if you correct me, look, did you have much capital to
launch this thing? No, nothing like less.
Than 5 grand exactly because you.
Can't be man. I've done samples from China and
stuff and you know, you start paying for samples, they start
adding up and if you don't hit, you know eventually your 5 grand

(30:13):
runs out the. The biggest challenge is the
ability to keep up with inventory because if you grow to
if I, if I have yeah, cash flow,if I, if I have 5 grand and I
put 100 products in inventory, what if I sell out on day one?

(30:33):
Oh shit, I'm selling that fast. Maybe I need 50,000.
OK, now where are you going to get the 50,000?
You you might have sold your 5 grand and you got 20,000.
Where are you getting the other 30?
That's that's the hardest part when you're starting a business.
I got very lucky that the peopleI worked with, they allowed me
to do low MOQ in Thailand. So that's minimal, minimal order

(30:54):
quantity. So most factories anywhere in
the world would be 5000 bottles of skew.
This guy was like, he saw what Iwas doing in that relationship.
As well and this is an. American owned factory in
Thailand and he's like, you knowwhat he's like I got the
powders, we can bring it in. I'll capsule for you.
I'm like, can you do like 100 bottles?
And then I'll go from there and go from there.
No factory in the world that even they would even listen to

(31:16):
you. So he helped out a lot.
A lot of things lined up that ifthey didn't, it would be a huge
challenge. Because to be honest, if you did
want to launch a supplement brand in the US, man, you need
100 grand. Yeah, you need 100 grand for all
your certifications, all your orders, you you end up selling
at the market. You're going to have.

(31:38):
Major issues on production. The lead time, let's say full
full on production lead time into the US door to door is
probably four months, right? Maybe maybe 30-45 days.
Production add on another 20, then another 45 days, a shipment
to the US and then another. And then even when it arrives in

(31:59):
the US, to hit all the Amazon fulfillment centers takes
another 45 days. So if you don't give yourself
three to four months on production when you're selling
in the US, you're fucked. Now the biggest issue is if you
bring 1000 units of whatever you're selling into the US and
you sell out it on day 2, you'reout of inventory for four
months. Yeah, that's crazy.
So if you're not planning. Properly, like selling too fast

(32:22):
is not a good thing. It's not even planning.
It's. Forecast.
It's impossible. Yeah, it's.
Forecasting. And forecasting like me and Pete
forecast all the time and we're never right.
So it's it's it's definitely a challenge.
So so you went from 100 bottles.That's that's wild.
So you found through that relationship you are able to
like you said, because if you had gone in there hot like you

(32:42):
said, Brandon and you've gone in, what's the minimum order
quantity and how much do you charge?
And you didn't build that relationship first.
He's not doing your 100 bottles,right.
Yeah, if you come. Into hot with a Chinese
supplier, they they will treat you like you're treating them
essentially. So some of the tricks you can
use it's it's a bit manipulative.
I use it in Thailand a lot is the second you get introduced to

(33:05):
a supplier. It could be anywhere in the
world, let's say Thailand, when when you initially even talk to
them, you're going to say, oh, hey, hey, where are you?
I'm living in Phuket. Where are you from?
She might say some province in the middle of nowhere.
It could be a Nissan. Immediately when she says that,
look up the top 10 things in that location and take the
number 2 and be like, oh, I've always wanted to see this.

(33:26):
And immediately that reminds herof home.
Boom, you're in. That's fucking.
That's good. That's one O.
One stuff for anything, anythingyou're selling, trying to build
a connection and and cut through, you have to connect
with them. They have 20 people probably
messaging them all day, but theywould much rather like feel
that, feel comfortable talking to someone, would like to would

(33:48):
you rather talk to a friend or aclient?
Yeah, it sort of breaks down. The walls for sure, man.
Yeah, love. It love it.
So quick question that was in the in the notes before podcast
you podcast 150 odd episodes. Did I read that?
Yeah, but that's pretty heavy. What's probably been one of the
biggest, biggest guests and lessons you might have learned

(34:09):
or something that's sort of whatabout crazy?
Story because you've had some crazy ones on there, honestly.
Most guests, they don't get to because people don't want to
reveal on camera. Roberto, is it Roberto?
Is that OK? Well, yeah, he's just.
Nuts. Yeah, I, I got connected to him
from just a friend here. He wanted to come on.

(34:30):
He's like, I mean, this is probably he only had like 50,000
subscribers back then. He wasn't that big.
I had no clue who he was. My friend.
Actually, what happened is I hada lady boy on the podcast.
I've always wanted to have a lady boy on just to have the
discussion, but it had to be like, it had to be a bit clean.
It couldn't be some like meth head hooker lady boy from

(34:50):
Bangla. And I just like pulled off the
street, right? So like eventually I kind of saw
one pop up on Instagram and I'm like, OK, this one's kind of
respectable. So I had her on.
And then Roberto hits me up. Well, his manager hits me up.
He's like, hey, we need like 10 lady boys for this yacht party.
I'm like, we just saw one on your thing and and like she

(35:12):
looks like she's obviously has ten of them.
I'm like, yeah, no problem. He's like, OK, cool.
You connect us to them and Roberto will come on.
I'm like, I don't even know who he is, but sure, yeah, why not?
And then this that that one probably got like 200,000 plus
views or something. I reckon probably more.
I mean. I think, yeah, that was that.
Yeah, that was. I've seen that.
He's a, he's a wild dude. Can I just say I think my

(35:35):
favorite episode, there's a few,I don't know the name of the
guy. It was Part 1 and Part 2, but
the history of Phuket. Those two episodes are
absolutely fascinating. That whole conversation.
I can't remember. Colin McKay.
Colin. McKay and.
He's got a book, right? Shout the book out, man, 'cause
if anyone interested in a fascinating story about Phuket,
cause it's, it's, it's an untoldstory somewhat and it's

(35:56):
absolutely wild. Yeah.
Colin McKay. He's a friend, so I know, I know
him quite well. And yeah, we put the book on
Lazada on my mushroom shop on Lazada.
I just did it for him. I mean because the story.
Was so good I I just wanted to get.
It out there because he's a bit old school I'm like where are
you selling this? He's like, oh, I drink at this
wine shop it's in there I'm likeno one's going there like just

(36:17):
throw it on my lozada thing yeah.
The reason I reached out to Colin McKay and one of my
passions for podcasts in Thailand was to actually capture
the story from the older guys here.
I'm talking even 607080 plus andthose people like Colin, they
have this information that mightinspire eventually absolutely

(36:37):
and that to say once they're gone once.
They're gone. They're gone.
And you've got Part 1. And two, which are epic.
So are anyone out there listening?
If you're going to listen to a podcast on the side, that's
where I'd start. We we did part one part.
Two. And recently I did a third one
with him. Yeah, just to, like, keep going
because his book is so detailed.And with a guy like Colin, his
story was the same thing. He was getting information from

(37:01):
people that were 90 years old living in Phuket.
So his research he put into thatwasn't just strictly books.
It was meeting with a Thai lady at a fishing village in Chalong.
That's 95 now. None of these people are alive
anymore. And that's actually what hit.
I was like, what if you can get those stories from these people?
The problem with the that that that age group is a lot of them

(37:24):
have hairy stories that live here.
Like I know guys that live here that are like ex coke dealers
from the 70s that have been hiding out here and you wouldn't
even know it. And I'm like, come on the
podcast, tell the story. And they're like, I'm dying
probably in five years. Leave me the fuck alone.
I nearly made it. Yeah, I've nearly made.
It there's so many of those stories out there and a lot of

(37:47):
those guys, and I get it, They're like me coming on your
podcast as 0 value. I'm like, yeah, but it captures
the story. They're like, I don't care and.
Don't. Don't you?
Sit down, you have a beer. They'll tell you everything.
And I get it. Because I, I mean, if if I was
in that situation of what they'ddone, why am I like, how do you
know? Now he comes on, he's not 95 and

(38:08):
he's exposed himself and now he's living his last year in a
Thai jail. Makes zero sense.
Sounds like there's some amazing.
Stories out there, and he was a good.
He's a good. Storyteller Colin as well.
Like, would you agree with that?Like, he was able, you and him
were able to sit down and because you knew the history and
you were so passionate about it.But he was an epic storyteller
as well, man. Yeah.

(38:29):
And that's just Colin in a nutshell.
And he's very good with certain guests of when they're telling
those stories. He's he's very great at being
chronological and not jumping around all over the place, which
easily could with a book that detailed.
And I asked him, I'm like, like,it's so detailed.
Yeah, he was able to tell. The story.
So you spot on. I didn't even articulate it like

(38:51):
that, but I guess that's what I meant.
He could tell a detailed story chronologically and he'd have
you there, man. And that's what was so
fascinating about about those podcasts.
So yeah, that awesome. I think Brendan what?
I'm thinking because you've spoken to all these people that
have moved to Thailand, they were somewhere first, they've
moved to Thailand. What are they doing in Thailand?
What sort of advice would you give to people that that were

(39:13):
thinking about it or they've seen the brochures, they've seen
a bit of content here and there and the number one podcast?
They've seen it on the number Australia.
'S number one podcast, you know,like how and, and you said
earlier, it's not as big a deal as you think.
You know, what advice would you give them and you know, to maybe
tackle it and break down those walls and and dive in type thing
I think first. If if you already don't have

(39:36):
money, like you're going to needsome sort of source of income at
least to like get you through six months to a year.
And how does 1? Earn money in time, you fight.
Fight. I had a Bangalore stadium.
In your punch on you. You moved to China for six
years, you hate your life and then you and then you come out

(39:56):
to Thailand and hopefully that rolls over.
I think that's a challenge, likejust straight up moving to
Thailand and opening a smoothie.Shop amongst the rest of the
correct. Me if I'm wrong, that's pretty
difficult to do. You'll grind.
I think it depends, like hey, ifyou got $3,000,000 and you want
to go build a hotel, yeah sure, you'll be fine.

(40:17):
But I mean really maybe being a digital.
Figuring out a way like you did,you know, you're doing the LED
screens you were part of operations so that sort of you
landed on your feet there. But to then go and do you know
do the podcast and then the the supplements that's allowed you
to stay here, right. Yeah, because.
What if your? Business partner said you're out
of operation, you know what I mean?

(40:38):
Yeah, Then I'm screwed. You know what I mean?
So. You weren't even guaranteed to
stay here either. You kind of get a job.
Online. Yeah, get a job.
Online or I think probably your.Best stepping stone in,
especially if if you don't have a big any savings, which I
didn't when I came to Asia. Southeast Asia.
Just teach English. Yeah, like don't, don't let the

(40:59):
ego go, but meaning just teach English because that allows you
to just enter the country, figure your shit out, but at
least you have some reoccurring income coming in and you get the
job right away. Then you can go figure it out.
That's that's the I. Feel like our construction?
Workers in Australia aren't going to come over on come over
on these sites. I don't think they deal with it.
The old scaffold, have you? Seen when it gets to 35. 36°,

(41:22):
they'll be like, oh, we go home now.
You're not going, mate. You're not going?
Yeah. Made out of sticks.
To the scaffold, yeah, it's a, it's a, it's.
It's not easy, honestly. You wouldn't cope with that
which you didn't. Go.
You'd be. Gone mate, out of.
There whoo probably 20. 8 already.
Well, yeah. There you go.
So it is it is a battle, but that's some great advice.

(41:43):
You know, like if you know what it's English.
I've. Always thought, Brandon, you
probably agree because it soundslike this is what you did, man.
You just pull the trigger. You pull the trigger, you create
your own luck and you figure it out.
You don't have to know the you know, every step and you don't
know have to necessarily know how you're going to get there.
You just need to know you're going and just take the first
step and feel like it figures itself out.
You didn't come to Phuket to make a supplement company.

(42:06):
Look at you now. You know what I mean?
Yeah, You just. Once you decide to go, then go
the next day, that's that's. All in, that's the best advice
of the podcast as well, right? It's not.
Yeah, there's now's the best time and the next best time is
tomorrow, man. So you'll talk yourself.
Out of it, I don't know. I never I, I that's when I
decided to go. I would have been on a plane the

(42:27):
next day, but the flight was just seven days later.
That was it. And I was gone.
And I mean, at the end of the day, you'll figure it out.
I mean Canada, give me time. Fuck no.
Whereabouts in Canada? Toronto.
But I haven't been back in five years.
This is home, Yeah. Yeah, this is home.
I'll go. Back maybe this summer, just too
many things. I did the whole COVID stuff and

(42:49):
I didn't want to do the job. And then I opened a business and
then that stuff takes like a year and a half and then finally
things have calmed down. Anyway, Bonnie, just that.
Out, Yeah, yeah. Cheers, Bonnie, Appreciate that.
That's that's a bit. How long have we been going for
Bonnie? 45 right now that's good that's
good we're going right it's okaywe'll cut that bit out.

(43:10):
Anything else in Yeah, yeah, yeah, so.
So Brendan, most of the people that follow along at home know
that I'm a bit of a branding guy, right?
So you've figured out the formula, you've built the
relationships, you've got the supply chain.
One thing that I know about business is just because you
build it, it does not mean they will come.
So what you started with the 100bottles, talk to us about your

(43:34):
marketing and your branding. So how you positioned your brand
and was that something that you were passionate about or you got
help with? And then yeah, that that journey
of building your brand and then initially getting market reach
right to sell. What'd you say?
You turn it over 2 mil? How many bottles was that
against 8000 bottles? That's like, that's fucking
outrageous. You know what I mean?
That's that's amazing. Only in Thailand.

(43:54):
Only in Thailand, which? Is which is, you know, which is
incredible. So can you tell us how you, you
know how you went from 100, how you position the brand and well
it? Started off as a hobby project.
I mean, I, I built this while working full time.
The the podcast, the concept wasit was going to be a marketing
tool to build the community. So by the time I launched the

(44:15):
product, there was already purchasers and I didn't feel
naked. Now, in terms of the branding
itself, I, I've built a lot of websites before and, and
whatnot. When I, I've tried many other
projects that I've never moved forward on.
So what ends up happening is my creative style is I like to take
bits and bobs from competitors and and and and other brands and

(44:38):
other steel lock and artist. Yeah.
And what I, what I like from this one and that one and this
one and kind of mix and match and that kind of created the,
the concept of the brand, the feel of the brand has always
been, we're not, we're not selling mushrooms.
That's not the intention. We're, we're selling a
lifestyle. This is the, the idea.
All other mushroom companies, they all make the same mistakes.

(45:00):
They're first of all, they're using the wrong term
terminology. They're coming out and be like
calling stuff like shrooms up orshroom it.
And it's a big issue because youwant to disconnect medicinal
mushrooms from psychedelic mushrooms immediately.
Otherwise, you're going to confuse the audience.
And then you get a lot of mushroom brands and they all,
and most of the time they're mushroom enthusiasts, meaning

(45:22):
they started off as growers or foragers or pickers and then
they get into mushrooms. So they bring that feeling and
an emotion into the brand and now you're selling that
lifestyle. But how many people live that
lifestyle? It's too niche.
How do you, how do you connect to everyone?
And I'm starting to think ideas like how Red Bull does their
marketing. You're never selling a product,

(45:44):
you're selling a feeling, you'reselling an emotion.
So I thought by leveraging the idea of the island of Phuket,
health, Wellness, fitness, and even like, I think the soy in
chow long perfectly represents that I, I don't want to be a
mushroom brand. I want to be a lifestyle brand.
So when they see that, they wantto feel like, OK, how, how can
that brand be at that level? How do I join that community?

(46:07):
And that's why a lot of the content we do is just purely
like very energetic, all lifestyle stuff.
Yeah. Well, that's that's.
How it all works, Isn't it Nike?All of them, Benny.
Yeah, absolutely. And what?
About the the the the actual logo itself, is that something
that you're on Photoshop messingaround, like pulling from other
things, or is that third party the logo?

(46:28):
At the time was during COVID andit was one of my buddies.
We're at Surin Beach. He was one of those expats in
Thailand that got locked in herebecause China closed down.
And he was an art director. And I sat down and he goes, you
know what? I'm like, I got to build this
logo and trust me, Fiverr, all that you're it's garbage.
It's going to be garbage. This guy designed this by hand

(46:50):
and it took him two months. So you can see there's hidden
concepts of the mushrooms and multiple parts in there that you
cannot tell. Yeah, the T.
Yeah, the. T and the actual FB in the
middle is a mushroom. It's a half mushroom.
Yeah. So me and him worked with that a
little bit. The only change I did, I let him
run with it was I changed the height of the two eyes.

(47:12):
Yeah, you lowered him. One of them is lowered.
To give it a bit more. Otherwise it looks super.
Flat. Yeah, Yeah, no.
That's a bit more. Dynamic.
That was pretty much the. Only change I made, I said just
lower that one a bit and it won't look so flat.
And he ran with that and he designed that.
It's kind of like the, the initial logo is a little bit of
like Facebook meets like Beats by Dre.
This is Facebook. Right.

(47:33):
Facebook. Yeah, that's cool.
Yeah, that's awesome because I think yeah, you've nailed each
step of the process, haven't you?
Like you, you you really figuredout how to separate yourself and
and to do it properly. I suppose you know what I mean,
To really think about the consumer and not just about the
buck at the end because you weremaking it for yourself, but
also, yeah, you can tell like your branding and marketing is

(47:55):
positioned exactly that island lifestyle.
Well, you you want. The brand to to, when you look
at the bottle, you don't want itto look from field cheap on the
whole branding of the label. Like I have a ridiculous
designer and he's the Russian guy living here that I've been
working with for two years. I think I got lucky there
because I've living in Asia 14 years.

(48:17):
I've probably been through 14 designers and this guy is just
so spot on with any design concept that we're doing so that
those certain elements all align.
And I got lucky because trust me, you could work on that
label. That's probably 500 edits I
would say at least. At least man.
It's clean, it's tight. It's not.

(48:38):
So sometimes like not sometimes,most of the time these kind of
products that come up with that much information on them that
you just can't, you can't, you know, you can't.
It's difficult to consume, but looking on here, these icons,
the way that you you're making it, you're giving, you're still
giving a lot of information, butthe way you're giving it, it's
making it easier to consume. Does that mean which is?
Yeah, which is brilliant. And for online, honestly the

(49:00):
only thing that matters is the front unless you're going into
retail. So we really wanted to hit it
out front like, OK, this is the front of the label.
This is what we're we're selling.
In terms of the launch and strategy, there wasn't a plan.
I, I initially, I came from likean SEO background in 2008
through the market intelligence that I was doing at the time, I
understood that if you want to sell a product anywhere in the

(49:22):
world, you can just look into keyword search volume on said
product of said platform. So I actually looked into lion's
mane on Lizada and the monthly search term was 200.
Well, that's not the conversion rate maybe yeah, you got 200
people searching lion's mane, but what percentage of those
convert, let's call 10%, so 200 to 10%.

(49:43):
What's that? 20 bottles?
Well, we're doing like 250 bottles of lions and in a day.
So when I launched, like that's just one skew.
So when I launched, right, I'm like, let's see what happens.
What I think happened was and why it blew up.
There were other competitors selling Lions Mane on Lazada,

(50:03):
but they were doing arbitrage from the US, meaning they were
buying corporate bottles for 1000 baht, bringing it into
Thailand, putting it on their shop and selling it for 1500
baht. The problem with that is you're
way out of market. It's so expensive at that price.
So when I entered the market, I was selling that originally at
795 and then I went to 895 and Islowly crept the price up.

(50:27):
It wasn't until I got to 1095 where the sales took off.
And I think that's because I hadsuch a gap in price between the
1095 and the 1500 that at the seven and 895, they thought it
was fake. Yeah, they couldn't wrap their
heads. Around it was insane.
The second. I got to 1095 and people would
be like, Oh my God, this, this is the best.
Well, why didn't you buy it before?
They're like, well, we thought it was fake.

(50:49):
So that's is such. An interesting lesson.
I think there's probably math behind that.
If you're 50% cheaper than the leading brand, you're fake.
If you're 20% cheaper, it's a deal.
Yeah, that's. So someones into that for sure.
You know the other crazy? Thing is, you know as well,
Brendan, the fact that you made those incremental changes,

(51:09):
because I can tell you now I've been trying to build online
businesses most of me life if itdidn't sell at 89795, I'm going
oh, no one wants it, man. Like it doesn't.
Do you know what I mean? What made you think that you
were going to solve the problem by putting the price up?
The only thing's dropping. Well, we then.
Drop the price. Yeah, yeah.
We'll be on 790. 5495 Come on, you know what I mean.
We we went up. We were selling and it was OK.

(51:32):
I was like OK, twenty a month, 40 a month.
They were slow and I'm like, I just kept putting it up a bit
like let's let's see if the sales drop, but they increase,
but so you. Were you were quick, were you
more thinking about increasing your order value opposed to
thinking long term that it was going to actually blow up
yourself? I was trying.
To find the ceiling, Yeah. I was like, how?

(51:53):
How high can I keep going? Like And they'll keep paying for
it. I was happy at 7 I.
Think we're probably making 60% gross at 795.
Now we're at like 75 and the thereason I use the five and I'm
not sure like if you've looked into like e-commerce number
psychology. So the reason I like to use
numbers like ten, 95695 seven, yeah, because if you end with a

(52:17):
95 at the end, it doesn't imply discount.
If you put it at 799, it makes the brand sound cheap because
it's it that you, you we apply 9nines as a discounted product.
Yeah, yeah, yeah. So 95 is just the price.
Right. So if you keep.
It at a whole number, some will do like 800, but I felt like in

(52:38):
Thailand you have to understand the region's impulse buy
purchase price, which I believe in Thailand for a product off
the bat, you're very easy to do it like a 595 A 695.
Once you start to break 1000, it's a psychological number It
changes like 1000 baht bill, butyou can do 1095.

(52:59):
It's like because it's not much more but when you go do a Lev,
I've tried 1195 and 1295 again playing with ceilings.
I watch sales drop like 20% because you exit the impulse buy
of the local region. And that could apply in
Australia. Like I bet you you're going to
get more sales on 3995 than on 4195 because you broke the 40.

(53:20):
Yeah, yeah, yeah, yeah. A. 100% great.
Advice. What?
How much of this stuff can you do?
Like where's the, you know, you're talking about getting
into different countries? Is is there a limit like you
spoke about you'd get out of China?
Who can they keep up? You know what I mean?
Like how much of this stuff can you do unlimited?
Unlimited, yeah. Like what?
They just grow the shit? Yeah.

(53:41):
Like I'm still a small fish, yeah, right in this, in this
pond. So there's farms out there.
Oh man, there's. The top two companies in the
world are doing like 400 millionrevenue a year and you you
haven't. Taken any investment, nothing,
no plan on taking investment. So all those issues that you
spoke about which are the cash flow ones, you've been able, it
sounds like you've been to get to 2 million revenue you've

(54:03):
navigated. I just turned it over orders.
Man, yeah. Turning it over so.
I don't take on investors, I take on people that want to give
me their time. So for example, in Australia, I
launched a company. I partnered with a friend here
that was doing Amazon in the US and he's retired and he was
doing it as a as being retired in Thailand just so he doesn't

(54:24):
burn his his pension and he sells well and he makes 20 grand
here there, but that's enough for him to like not RIP through
his pension. So I partnered with him and I
said I I don't need cash flow. Trust me, I've I'm golfing at
Laguna. I got investors throwing money
at me. I'm like, do you have 40 hours a
week? They're like, no.
So what I'm doing now to go intonew regions.

(54:45):
I have a partner in Australia, apartner in Mexico, a partner in
the US, and now I have my partner in Singapore.
I go, here's the deal. Let's just split this 5050.
I'm the franchise. It's like a franchise.
Yeah, yeah, Makes sense. You run.
The operations. You set up the bank, you set up
the company, you manage the inventory, you set up all the
platforms. Here's all the marketing
material. I will give you everything you

(55:06):
need. You run it.
That's epic and. That amount that allows you to
move quickly and infiltrate these regions.
But also, you know, you've got full buy in if you've got
someone over there that yeah, that you're paying.
The only way that that works, you can't be in all these
countries at once. It, it sounds like it's the only
way that you get full buying andthat works.

(55:26):
So it sounds yeah, it sounds awesome.
But if they're if they're comingto Australia, we'll make sure we
get behind it when the launch happens, the number one podcast
will make sure we we give it a push.
So there we go Make sure you keep us in the loop, Brendan,
cause for sure. And I reckon PK.
What do you reckon PK? I don't know.
Well, you're the. One that will probably suck.
Yeah, these. Ones the Cordyceps most of the a

(55:48):
lot of fighters take this one Cordyceps well I.
Don't want to make it all about me, Brendan, but I've just
recently gone 1 and I there we go, hey.
So what do I need to get? On the Cordyceps, yeah, take I.
Would take like 2 to 320 minutesbefore training.
OK like any herbal supplement and most companies won't tell

(56:10):
you this is like a Cordyceps is a little bit different.
Like you want to use it for training, which means don't take
it everyday, take it when you need it because anything that's
herbal and natural, your body will just get used to it.
Like for when I was a kid, you smoke.
I could probably smoke like 10 spliffs in a day.
Now if I have one hit, I'm on the floor right?
As you grow, you've got used to those changs.

(56:31):
As well. I'll keep going on those all
day. That's the goal for me.
Yeah. Brendan man, this has been an.
Awesome chat and I think congratulations for taking the
plunge to move over. Well, China first, then here,
but and then how good this is going, man, Like, yeah, awesome,
awesome story. Well done.

(56:51):
All right. Well, thanks for having.
Me guys, that's we're wrapping up here.
Yeah, yeah, yeah. So where?
Where? Where do they go?
So yeah, yeah, yeah. Well, we're going to have to
wait. Our Australian audience is.
It's coming end of the summer. Yeah, hopefully by.
Summertime, I think, yeah, cool.We'll, we'll.
Keep us in the loop and we'll make sure our audience knows
when it's out. And once I start, you know what
I mean? Get it?

(57:13):
That's that's why I bring it to people.
I'm like, here you go. I'm kind of a drug dealer now.
You're going to be like, I've already calculated how much I
just made-up both of you lifetime.
Value memory and focus. This is awesome mate.
Well. Done.
Congratulations. And we'll catch up next time
we're back. Yeah, thanks for having me on

(57:33):
much. Appreciated.
I'll give you guys all the links.
And again, currently it's it's it's in Lozada.
We do ship internationally, but to be honest, we only have
access to DHL expedite. So unless you're ordering like
10 bottles, it's just too expensive.
Yeah, right. So it's coming, It's coming.
Might all get. On board, get on the. 10
bottles. And and.

(57:55):
Check out the Fruiting Body podcast.
Yeah, one of the best podcasts. Yeah, like I, I don't listen or
watch a lot of podcasts. We do a podcast, right?
So I'm not spending the time, but yeah, your podcast is one
that definitely if you're out there interested in some cool
stories to learn about the island Phuket lifestyle and
stuff that's that's and some youthink we have some crazy
stories, go check out this Dirt podcast.

(58:15):
All right. Thanks.
Well done anyone that's going. To get value out of that, like
share, subscribe, see at the top, we are at the top.
Benny, we're at the top 4. Let's go see you at the top.
Will be part of a winning team, people can find a better.
Version of themselves if they choose.
You just need to go start some shit.
Action is all that matters. Be a man of your.
Word think I look back now and. I'm like, well, that.

(58:36):
Took some guts. He can't, he can't.
He can't see you at the top.

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