1. TOP 3 RETAIL TRENDS OF 2023 WITH PATTI BIRO

Ready to find out what the best products, services, and practices are for this year? This episode features Patti Biro who is going to share it all with us today. We go over relevant topics such as inclusivity, new tools and technology, hyper-personalization, product knowledge and so much more. From creating in store events to the art of following up with your guests. The effectiveness of clean beauty, and why people want more of this, including all the packaging, etc. Why you should be taking in depth assessments and what can create an opportunity for more conversations. Patti also talks about services being complete and incomplete. What sets them apart and how it is your job to create more of a marketing, and sales opportunity after the appointments are complete. Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. ABOUT PATTI Patti Biro is an Author, Consultant, Spa Cheerleader, and Coach. Patti Biro has over 25 years in the spa and wellness industry.  Patti not only loves to talk about retail trends-she is an independent retailer with a pop-up boutique. She serves as the Director of Education for the Spa Industry Association. From day spas to resorts, hotels to medical spas, hospitals, non-profits, and wellness centers have been the target of Patti’s endless energy and insight into creating memorable spa experiences. She is a frequent contributor to trade journals in the gift, spa, and resort industry. Patti is the owner of Patti Biro and Associates, a boutique consulting firm located in Texas. CONNECT WITH PATTI Website: www.pattibiro.com Facebook: https://www.facebook.com/pattibiroandassociates/ Instagram: https://www.instagram.com/patti.biro/ LinkedIn: https://www.linkedin.com/in/pattibiro/ CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ Instagram: https://www.instagram.com/edgelessbeauty_pro/ Facebook: https://www.facebook.com/edgelessbeautyprofessional