4. WINNING PR AND BRAND STRATEGIES FOR SPAS WITH RIANNA RIEGO

Estheticians are in the business of sales, and today we are honored to get a front row seat while learning some winning strategies with Rianna Riego as she explains this topic along with the wealth of spa industry knowledge she has. With over 20 years of experience in successfully opening, operating, and consulting for wellness centers and spas owned by private equity and publicly traded companies you will be learning a thing or two today. Rianna has been instrumental in advancing spa careers and the financial equity of spas all over the country and today she shares a handful of important aspects when wanting to move the needle forward in your business. As a strategic, creative and client focused leader with extensive experience in conception, delivery, expansion and transformation of luxury wellness and lifestyle resorts for global hospitality organizations, Rianna is a highly respected industry ambassador with a proven track record and a unique brand of authenticity and transparency. Tune in today to learn how and why you should engage more with your staff more, connect with your guests on a more emotional level, and the importance of your demographics, appearance, trainings, and education. Rianna also shares the benefits of having a spreadsheet of products, knowing the ingredients, recommendations, homecare, gratis, hero products, and wellness retreats.Rianna currently lives in Los Angeles and describes herself as a resilient lover of life, modern day tree hugger, dedicated doggie mom, and loyal friend. Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. CONNECT WITH RIANNA Website: https://www.therianna.com/ CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ Instagram: https://www.instagram.com/edgelessbeauty_pro/ Facebook: https://www.facebook.com/edgelessbeautyprofessional